OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 26 Jun 2022 15:04:51 -0400
Date: Sun, 26 Jun 2022 15:04:45 -0400
From: Brian Moran <team@trysamcart.com>
Reply-To: team@trysamcart.com
To: suzana@digitalaesthetics.org
Message-ID: <1656270285106.e8f2b6c1-7739-4bdc-b41a-455a396cfd25@bf06x.hubspotemail.net>
Subject: ICYMI: Free vs Paid Traffic... which is better for you?
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In case you missed it, check out what I shared yesterday....

_______________________________________________

Hey, it's Brian.

On Friday, I talked about how traffic is the lifeblood of any business.

If you missed that email, you can read it here. (https://cTWRv04.na1.hubspo=
tlinks.com/Ctc/GE+113/cTWRv04/VX83w873L3HhW83t8vD3j13YfW1m0cDV4LNGp7N1RGL_w=
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TQ1 )

The main point of it was this:

The more people that see your product, the more potential customers you wil=
l have.

So obviously, it makes sense that you would want to get as MUCH traffic as =
possible.

But where do you start?

First, it's crucial to know that there are two primary types of traffic you=
 can get to your website...

- Paid Traffic
- Free (Organic) Traffic.

Paid traffic requires money (obviously).

You create a simple ad and then pay to put it in front of people.

The cool thing about paid advertising is that once you have it optimized an=
d working, you control how high you scale it.

Here at SamCart, we've spent as much as $1.5 million in just one month on p=
aid advertising...

Which helped us generate thousands of new customers for our business.

But again, paid traffic costs money.

And if your sales systems aren't fully optimized, you'll lose all your mone=
y.

So you have to be careful.

On the flip side, you have organic traffic.

Organic traffic is FREE=E2=80=94as it doesn't cost any money to generate...

But you will have to invest your time.

That's because it takes time to create content and upload it.

Not too much time... but more than it takes to create and run a simple ad.

So with paid traffic, you can spend more money to reach more people...

But with organic traffic, you can create more content to post on different =
social platforms to reach more people.

Fans will follow and engage with you if you post great content.

And as you get more views, the social platforms will serve your content to =
more people.

That's how you grow organically.

So should you go with Paid or Organic traffic first?

I usually tell most people to start with organic traffic.

Here's why...

#1 - You literally have nothing to lose, other than the time it takes to cr=
eate the content. Paid traffic can be scary with money on the line, especia=
lly when you are just getting started.

#2 - It helps you build your brand. As great as paid advertising may be, th=
e companies with the best brands are the ones that have grown through more =
organic traffic strategies.

#3 - Once you start selling your products via organic traffic it will valid=
ate that you potentially have a winner with paid traffic. If your warm orga=
nic traffic doesn=E2=80=99t buy your product, it=E2=80=99s very unlikely th=
at cold paid traffic will buy.

That 3rd reason is essential.

Because it leads to a snowball effect.

See, the more money you make from organic traffic, the more you have to spe=
nd on paid traffic...

And the more money you spend on paid traffic, the more people see your bran=
d...

Which leads to them searching for you on social platforms, consuming your f=
ree content, and sharing it with others.

Like I said, a snowball effect that never stops growing.

That=E2=80=99s how you make a lot of money online and build an anti-fragile=
 business that lasts even through the toughest of times.

So here=E2=80=99s what I recommend to you:

Read this email a few times to make sure you understand these fundamental c=
oncepts.

They are vital to your online success.

Then start posting content immediately on platforms like YouTube, Facebook,=
 Instagram, Tik Tok, or Podcasts...

Start forming and rolling that snowball.

There's nothing holding you back.

Tomorrow, I'll tell you more about how to grow your traffic faster on speci=
fic platforms.

Until then,

Brian

SamCart, Inc.

11850 West Market Place

Suite C

Fulton
MD

Update your email preferences (https://hs-7385714.s.hubspotemail.net/hs/man=
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 <td valign=3D"top" style=3D"-webkit-text-size-adjust:100%; -ms-text-siz=
e-adjust:100%; mso-table-lspace:0pt; mso-table-rspace:0pt">
 =20
 
 <div id=3D"hs_cos_wrapper_hs_email_body" class=3D"hs_cos_wrappe=
r hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color: inhe=
rit; font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D=
"widget" data-hs-cos-type=3D"rich_text">In case you missed it, check out what I s=
hared yesterday....
______=
_________________________________________
&nbsp;=

Hey, i=
t's Brian.
&nbsp;=

On Fri=
day, I talked about how traffic is the lifeblood of any business.</=
strong>
&nbsp;=

If you=
 missed that email, <a href=3D"https://cTWRv04.na1.hubspotlinks.com/Ctc/GE+=
113/cTWRv04/VX83w873L3HhW83t8vD3j13YfW1m0cDV4LNGp7N1RGL_Q3q90_V1-WJV7CgTypW=
13XWW25pKjx9W6r7yPC1jW1JgN3j98btS5cZFW7JVDr12TWvXtN1sPHHvX_yY4W1zbPd_1Z5H6z=
W35gWK91PvP1dW7gfhgd92jQJBW4YqLwD602GgdN7JZ5T3QtLQgW19_bg39k_7nLW4JTtX37slQ=
BSN5wWcBp4J3bwW4CKhKk5cfl2cW7stz_H3ZS4TRN2xRHwqWPBM-W16K6k-1MRp9TW4KQh2l1-p=
2zLVbwqmG6k7Rm9W87h0Jt89Py0qW5Qn8Kj35tJnSW8sHhh42BT3f6W1GG9ZK4CjsqKW1myhhM4=
j-s1ZW8JDHcj98QH_kVdkyXG5Z_ySdMWD96dl3nNFVBV_ZV3KSfKvW5jkBG64SY6gQW8L7ZKx2G=
vk-c3gFJ1" style=3D"-webkit-text-size-adjust:100%; -ms-text-size-adjust:100=
%; color:#4a6ee0" data-hs-link-id=3D"0" target=3D"_blank">you can rea=
d it here.</a>
&nbsp;=

The ma=
in point of it was this:&nbsp;
&nbsp;=

<stron=
g>The more people that see your product, the more potential customers you w=
ill have.
&nbsp;=

So obv=
iously, it makes sense that you would want to get as MUCH traffic as possib=
le.
&nbsp;=

But wh=
ere do you start?
&nbsp;=

First,=
 it's crucial to know that there are two primary types of traffic</=
strong> you can get to your website...
<ol style=3D"font-size: 18px;">
<li style=3D"-webkit-text-size-adjust:100%; -ms-text-size-adjust:100%; line=
-height:1.5" aria-level=3D"1">Paid Traffic</li>
<li aria-level=3D"1" style=3D"-webkit-text-size-adjust:100%; -ms-text-size-=
adjust:100%">Free (Organic) Traffic.</li>
</ol>
<stron=
g>Paid traffic requires money (obviously)</strong=
>.
&nbsp;=

You cr=
eate a simple ad and then pay to put it in front of people.&nbsp;
&nbsp;=

The co=
ol thing about paid advertising is that once you have it optimized and work=
ing, you control how high you scale it.&nbsp;
&nbsp;=

Here a=
t SamCart, we've spent as much as $1.5 million in just one month on paid ad=
vertising...
&nbsp;=

Which =
helped us generate thousands of new customers for our business.&nbsp;
&nbsp;=

But ag=
ain, paid traffic costs money.&nbsp;
&nbsp;=

And if=
 your sales systems aren't fully optimized, you'll lose all your money.
&nbsp;=

So you=
 have to be careful.
&nbsp;=

<stron=
g>On the flip side, you have organic traffic.
&nbsp;=

Organi=
c traffic is FREE=E2=80=94as it doesn't cost any money to generate...
&nbsp;=

But yo=
u will have to invest your time.&nbsp;
&nbsp;=

That's=
 because it takes time to create content and upload it.
&nbsp;=

Not to=
o much time... but more than it takes to create and run a simple ad.&nbsp;<=
/p>
&nbsp;=

So wit=
h paid traffic, you can spend more money to reach more people...
&nbsp;=

<stron=
g>But with organic traffic, you can create more content to post on differen=
t social platforms to reach more people.&nbsp;
&nbsp;=

Fans w=
ill follow and engage with you if you post great content.&nbsp;
&nbsp;=

And as=
 you get more views, the social platforms will serve your content to more p=
eople.&nbsp;
&nbsp;=

That's=
 how you grow organically.&nbsp;
&nbsp;=

So sho=
uld you go with Paid or Organic traffic first?
&nbsp;=

I usua=
lly tell most people to start with organic traffic.
&nbsp;=

Here's=
 why...
&nbsp;=

<stron=
g>#1 - You literally have nothing to lose, other =
than the time it takes to create the content. Paid traffic can be scary wit=
h money on the line, especially when you are just getting started.&nbsp;</p=
>
&nbsp;=

<stron=
g>#2 - It helps you build your brand. As great as paid advertising=
 may be, the companies with the best brands are the ones that have grown th=
rough more organic traffic strategies.
&nbsp;=

<stron=
g>#3 - Once you start selling your products via organic traffic it will val=
idate that you potentially have a winner with paid traffic. If you=
r warm organic traffic doesn=E2=80=99t buy your product, it=E2=80=99s very =
unlikely that cold paid traffic will buy.&nbsp;
&nbsp;=

That 3=
rd reason is essential.
&nbsp;=

Becaus=
e it leads to a snowball effect.
&nbsp;=

See, t=
he more money you make from organic traffic, the more you have to spend on =
paid traffic...
&nbsp;=

And th=
e more money you spend on paid traffic, the more people see your brand...</=
p>
&nbsp;=

Which =
leads to them searching for you on social platforms, consuming your free co=
ntent, and sharing it with others.
&nbsp;=

Like I=
 said, a snowball effect that never stops growing.
&nbsp;=

That=
=E2=80=99s how you make a lot of money online and build an anti-fragile bus=
iness that lasts even through the toughest of times.&nbsp;
&nbsp;=

So her=
e=E2=80=99s what I recommend to you:
&nbsp;=

Read t=
his email a few times to make sure you understand these fundamental concept=
s.
&nbsp;=

They a=
re vital to your online success.
&nbsp;=

<stron=
g>Then start posting content immediately on platforms like YouTube, Faceboo=
k, Instagram, Tik Tok, or Podcasts...
&nbsp;=

Start =
forming and rolling that snowball.&nbsp;
&nbsp;=

There'=
s nothing holding you back.
&nbsp;=

Tomorrow, I'll tell you more about how to grow yo=
ur traffic faster on specific platforms.
&nbsp;=

Until =
then,
Brian<=
/p>
&nbsp;</div>
 
 &nbsp;
 =20
 <div id=3D"company-details">
 <div id=3D"hs_cos_wrapper_company_details_widget" class=3D"hs_cos_w=
rapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style=3D"color:=
 inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-ty=
pe=3D"widget" data-hs-cos-type=3D"rich_text">
SamCart, Inc.


11850 West Market Place


Suite C


Fulton
MD
</div>
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