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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 05 Aug 2022 08:51:59 -0400
Message-ID: <m171.837789104.2076771659703906955.JavaMail.tomcat@web-core2-035>
Date: Fri, 5 Aug 2022 08:51:46 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: [Marketing DNA] Your #1 LIKE is IMAGES. Here's what that means.
Errors-To: mailer@infusionmail.com
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Perry S. Marshall & Assoc
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United States
(312) 386-7459
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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ell by showing the customer something visual; a demonstration; in-your-face=
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and presentation. You like to combine pictures and video into an existing s=
tory. You're bothered when other people can't get things to look right. </p=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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s 5384 and your test is online here: </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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KE, everything else you do in marketing serves your Visual gene. It means y=
ou use your creating, planning or presenting as a means of pleasing the eye=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> You have a hard time taki=
ng up a customer's time unless you know he's going to be impressed with wha=
t he sees. Even if what you sell is intangible, you still find a way to giv=
e the customer something he can look at. The worst thing an Images person c=
an hear from a customer is, "That looks horrible." </p>=20
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nado. It means you create pictures even when a picture is totally unnecessa=
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les. A well-developed Visual Expert is priceless because according to Natio=
nal Federation of the Blind, 45 percent of people are kinesthetic, 37 perce=
nt are visual, and 8 percent are auditory. So, if you don't have good visua=
l presentation, you lose more than 1/3 of your audience. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> That also means most mark=
eting teams can't do their best with just a copywriter or just a sales pers=
on. Video and graphics are increasingly important, and for many products th=
ey're crucial. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> One last thing: A movie w=
ith awesome special effects and incredible cinematography will still bomb i=
f the screenplay is bad. Good writers are absolutely essential in 80-90% of=
 sales situations. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> If you want your product =
to sell, the copywriters and storytellers ("WORDS") are crucial to YOUR suc=
cess. Choose your compadres wisely. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> Perry Marshall Creator, T=
he Marketing DNA Test=E2=84=A2 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> P.S.: My own DNA Score is=
 9316. That "1" means I'm a great writer but I'm inattentive to how things =
look. I rely HEAVILY on my Visual team members to get the presentation righ=
t.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <br></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
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longer interested in this topic?</i><br><a class=3D"bard-text-block style-s=
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font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
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