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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 08 Aug 2022 11:37:59 -0400
Message-ID: <m171.1272896665.3587091659973071259.JavaMail.tomcat@web-core2-035>
Date: Mon, 8 Aug 2022 11:37:51 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_The?=
 =?utf-8?Q?_=E2=80=9CGotchas=E2=80=9D_of_Partnerships=E2=80=A6?=
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 a New Renaissance Club member in the forum=E2=80=A6</p>=20
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t:7%; text-align:left">
                After doing the Kobe/Marketing DNA, talking to friends/fami=
ly, and falling flat on my face way too many times, I've realized I need to=
 partner with someone who has better strength in sales than I do.=20
               <br>=20
               <br> Any advice on how to form partnerships with people who =
have different strengths?=20
               <br>=20
               <br> Any wisdom on setting up finances and the like to avoid=
 unnecessary conflict?=20
               <br>=20
               <br> Any big "gotchas" from your own experience?=20
               <br>=20
               <br> Thanks Perry and anyone else who can share their wisdom=
!=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px; line-height: 1.6;">Here=E2=80=99s my advice=E2=80=
=A6</p>=20
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         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 0px; text-align: cen=
ter;">=20
             <div style=3D"font-family: Helvetica, Arial, 'sans-serif'; fon=
t-size: 20px;">=20
              <div style=3D"font-size:.8em; font-family:courier; margin-lef=
t:7%; text-align:left">
                The starting question is:=20
               <br>=20
               <br> <strong>If you had a magic gumball machine and you put =
money in and out came a brand new customer, what is the most money you coul=
d put in?</strong>=20
               <br>=20
               <br> You ask them that. You have to get them to assign a val=
ue to the leak in that bucket. "How much would you pay for 1 liter of water=
, either added or not lost?"=20
               <br>=20
               <br> Then you work the math backwards and figure out what th=
e traffic or sales fixes cost, and how much room there is in the food chain=
 for you to eat.=20
               <br>=20
               <br> Gotchas are:=20
               <br>=20
               <ul>=20
                <li>You're too successful. You need to have it in writing t=
hat they can fire you for underperforming but not for overperforming. </li>=
=20
                <br>=20
                <li>You don't get along with them. You'll need to work out =
an exit clause beforehand so feelings don't get hurt.</li>=20
                <br>=20
                <li>They start good and then go bad. Then you need to have =
other opportunities in your own pipeline.</li>=20
                <br>=20
                <li>You say you can deliver the goods but you can't. Solve =
that with an "audition" or 2 week trial before you commit.</li>=20
               </ul>=20
               <br> Perry=20
               <br>=20
               <br>=20
              </div>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span style=3D"color: =
rgb(52, 52, 52);" class=3D"bard-text-block style-scope"></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Being in a mastermind, eve=
n a $99 per month mastermind like New Renaissance Club, can help you avoid =
a lot of =E2=80=9Cgotchas.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Plus, you get to ask me qu=
estions in the forum and likely get an answer. I bill at $4,000/hour for on=
e-on-one consultations. So, $99/month is a bit of a discount!</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And until August 15th, you=
 can get a Tactical Triangle Review with John McGee for just $799 when you =
join at the annual level. That=E2=80=99s a $400 discount off non-member pri=
cing. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
51, 51, 51);" class=3D"bard-text-block style-scope">E</span>xpires in one w=
eek. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link003.com/v2/click/20e2fe9cd67b1cde414b8ec62275e602/eJyNkc1qwzAQhN9Fh5=
7i2FILiQ0mhBCCcZpDac9ByOtG1PpBWteY4Hfvxi05tVDQaXb204x0ZQhWWqwaVjDDV5wtWAClv=
QaLO2dRqnnGOc95tl6wTtuPQ3C9Z8X1l937-CaKpzwXtIOjB7K8vmx3dXU6nI_VqSavl4Eu-QeH=
Z6tMPApxJ-2ft9WRTdOfaDAa959Ej6zA0MOtVKOpGL6FjvwXRB-LNB2GYekhhNHIEC-y65bKmdT=
CkFA0qWOUVkG66dGco-uDglLbto_a2ehafLjphsC9KcFI3c2CksZL_W5Lb0wSIWiIs44QTOmDi5=
5ifEuKHphCzs4ZkIhMiCRb06EW0nuwzc8v1DCyopVdhOkLLLKUFA=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;">Join New Renaissance Here</a> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email support@perrymarshall.com <u class=3D"bard-text-block style=
-scope">after joining New Renaissance 12</u> (yearly)</i><i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Subject li=
ne: NR bonus=E2=80=9D =E2=80=94 and let our support team know that you'd li=
ke to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (Tactical Triangle, The 7 Steps to Entrepren=
eurial Freedom, and 80/20 Sales &amp; Marketing). Every message will contai=
n a truth, tactic, or testimonial to make this the most valuable =E2=80=9Cm=
inute=E2=80=9D you spend every day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link011.com/=
v2/click/fdb57d920642f78197ce928c64317784/eJyNkcFqAjEQht8lh55cd5OWqgtLERFZt=
B5Ke5awztbQnWRIJhWRffdmt8VTC4WcvvnzTX5yFQxWW66PohQoZ1JMhIfGkAHLK2dZN-NMSrmQ=
xXwiOmM_Nt5FEuX1l7u38QDVw2KhHieCLwQp8vqyXG3r_eawq_fblCXt05J_eGQxK9S9UjfT-nl=
Z70Tf_6kGNLz-TPYgSvYRhlJHk4rxm-9S_sRMoczz8_k8JfD-gtqHk-66aeMwd8SZi5w1zrbGo2=
bjbP4UGQ_BRd9AZWwbQ4LBtXw3cEz2iBWgNt0IGo2kzbutCDEL4A2EkTN4rMi7QOkt3yhtSf15T=
I6CTBVKZcU8nVRFE4E9_nzFFi6ibHUXoP8CLROWHQ=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
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        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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