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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 09 Aug 2022 00:30:59 -0400
Message-ID: <m171.1696967996.5065341660019447983.JavaMail.tomcat@web-core2-035>
Date: Tue, 9 Aug 2022 00:30:47 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_Advice?=
 =?utf-8?Q?_for_=E2=80=9CWhat_should_I_do_next=3F=E2=80=9D?=
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana,</span></p>=
=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Will is wondering what to =
do next. He has experience in the construction industry and is looking to m=
ove into consulting=E2=80=A6possibly. And he asked me how to go about it. <=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I just did a whole session=
 on consulting as part of 80/20 Masterclass, so here=E2=80=99s my advice. I=
t applies to just about anyone looking to start a business or pivot into an=
other career=E2=80=A6</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CFirst I want to s=
ay you are asking the right kinds of questions. You're starting by "knowing=
 thyself" and then asking where you can contribute value to the world and g=
et paid and enjoy what you do.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CI would start by =
noticing where, in the past, you've tended to underappreciate your own skil=
ls. Like for example all of my first forays into sales attempted to sidelin=
e my technical abilities. That's because most sales environments do not hav=
e a place for technical people, pretty much by design. I was never successf=
ul until I found a way to combine BOTH.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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ersion of that. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Then I would start with bl=
eeding necks and 5 power disqualifiers. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Ask: Who around me has a b=
leeding neck? It might even be bloody obvious.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Then ask: What part of tha=
t bleeding neck am I uniquely qualified to solve?</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It might mean doing a disc=
overy contract for some $ to scope it out before you commit to a larger dea=
l.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I would not suggest seeing=
 "construction" as either a strength or weakness. It's just an industry. It=
's also an industry that you know very well, which could be a huge asset. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Instead look at your uniqu=
e capability and marketing DNA as the strength and ask "What narrow sliver =
of construction could I HUGELY impact (even if it's only a partial solution=
 to a larger problem) with MY peculiar set of skills?"</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you apply the filters o=
f your capabilities as you've described them to construction, and only appr=
oach problems that need that skill, what do you get?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Analogy:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Travis Miller and Jimmy Ve=
e own "Rich Dealers" and they are a marketing agency / training organizatio=
n for car dealers. I asked them: "Would you make more money if you were som=
ehow IN the buy/sell transaction or partially owned some of the dealerships=
?"</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Travis said "No, we are ac=
tually making the biggest possible margin for the smallest possible skin in=
 the game" which is to say they have highly optimized their role of what th=
ey do and do not do.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">For you it's probably a ma=
tter of deciding what you are NOT going to do. Kind of like Belgo in the St=
ar Principle book. They only sell Mussels, Fries and Belgian Beer. No hambu=
rgers, no chili, no spaghetti. Just a narrow band of precisely defined thin=
gs which has various fascinating advantages Richard describes in his book.<=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I think you can do what yo=
u do in ANY industry, but I would start with industries that you already kn=
ow and may be a little "bored" with because you know where the bones are bu=
ried.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Again, Will got that advic=
e from me through the New Renaissance Club forum. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span class=3D"bard-text-b=
lock style-scope" style=3D"color: rgb(51, 51, 51);">Will pays $99 per month=
. I charge $4,000 per hour for consulting. If you can=E2=80=99t get 10X the=
 value of your subscription every single month, you=E2=80=99re just not try=
ing. </span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
52, 52, 52);" class=3D"bard-text-block style-scope"></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And now it=E2=80=99s even =
more of a no-brainer. Get a <a href=3D"https://m171.keap-link001.com/v2/cli=
ck/51618e479465243c5101ed48f4e3d59b/eJyNkU9rAjEQxb9LDj25bhLaqgtLERFZtB5Ke5Y=
QRw3NPyazLiJ-92a3xVMLhTm9efObecmVEXjlqdmzijkxEWzEELSJBjwtgielh54QYib4dMSs8Z=
8rDG1k1fWX2Xu7F-UTl4_PI0aXCNny_jZfrJvtardptuvsjQrzkn9wBJ9wOePyTlq-zpsNu93-R=
IMztDxnemIVYQt9qL3JwegDbfafiGKqyrLrunEExItTmE7K2rEOruxDG61sQWiUP1ooEM4GuvKl=
JbdLoUUNtfGHNpngUzjQQ6-7vKF1NThl7CBo5aIyR19H54oEaCANOgG6OmJIMd_zLen80vnawTk=
ACsmlLPg0V46jYgS___mONVxYdVA2we0LeGKXjQ=3D=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Tactical Triangle Review</a> with John McGeee for just=
 $799 (normally $1,299 for non-members) by joining <a href=3D"https://m171.=
keap-link019.com/v2/click/d64b9efffb789a77ed0a5af164b34578/eJyNkc1qwzAQhN9F=
h57iWBIpSQymhBCCcZpDac9BKJtG1PpBWteY4Hfv2i05tVDQaXb0aWZ1YwhOOazOrGBWLAWbsQj=
aBAMOt96h0tNMCLEWfDVjjXEf--jbwIrbL3fv41GUj1wuFjOGfQCyvL5stnV13J8O1bEmb1CRHv=
kHR_All2su76Td86Y6sGH4Ew3W4O6T6IkVGFsYS50NFcO32JD_ihhSkedd180DxNhbFdNVNc1ce=
5s76DKKpkxKymnIn1q0p-TbqKE07tIm413yF3wYdUvg1pZglWkmQSsblHl3ZbA2SxANpElHiLYM=
0adAMb4lTQumkJNzAmSSS5nxFR1qoUIAd_75hRp6VlxUk2D4Aho6lAc=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;">New Renaissance Club</a> 12 (annual pay) =
today. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s: simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e 12 =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 and let our suppor=
t team know that you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (Tactical Triangle, The 7 Steps to Entrepren=
eurial Freedom, and 80/20 Sales &amp; Marketing). Every message will contai=
n a truth, tactic, or testimonial to make this the most valuable =E2=80=9Cm=
inute=E2=80=9D you spend every day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(51, 51, 51); padding: 0px; line-height: 1.6;">support@perrymars=
hall.com</a></em></p>=20
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 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link016.com/=
v2/click/c2d7f21128cc2f7a8edbcb4f017cae59/eJyNkcFqAjEQht8lh55cN0lb1IWliIgsW=
g-lPUtYZ2voThImk4qI7964LZ5aKOT0zZ9v8pOzYHDGcbMXlUA1UWIkCFobLDheeMemHWZKqZmS=
05HorftYkU9BVOdf7t7GV6gfpb5_GAk-BciR15f5Yt1sV7tNs13nbDCUl_zDo-RE6pnUN9Pyed5=
sxOXypxrQ8vIz26OomBJcS-1tLsZv1Of8gTnEqiyPx-M4ANEJDcWD6ftx67H0gQufuGi96yyhYe=
td-ZQYd9EnaqG2rksxw-g7vrtyzPaENaCx_QBag8HYd1cHxCICWYgDZyCsA_kY8lu-Ud6S-_OQH=
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pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
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font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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