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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 11 Aug 2022 02:01:27 -0400
Message-ID: <m171.737943570.38091660197673147.JavaMail.tomcat@web-core2-035>
Date: Thu, 11 Aug 2022 02:01:13 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: 12 Imperatives of Planet Perry - #4
Errors-To: mailer@infusionmail.com
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Perry S. Marshall & Assoc
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Oak Park, Illinois 60301
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><b class=3D"bard-text-=
block style-scope" style=3D"padding: 0px; line-height: 1.6;">Imperative #4:=
 Read something written before Gutenberg every day.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When I first started preac=
hing this, I thought nobody would listen.<br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I was wrong!</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There=E2=80=99s a lot of s=
tuff I do just because it=E2=80=99s good or it=E2=80=99s the right thing to=
 do. And not because I think hardly anybody is actually going to do it. Aft=
er all, Cicero and Moses and Plato and Virgil are about the most un-marketa=
ble things in the whole entire world.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But this one really surpri=
sed me.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A LOT of Planet Perry folk=
s do this, enjoy this, and make it a daily habit. =E2=80=9CPre-Gutenberg=E2=
=80=9D is one of the most powerful systems of habit you can cultivate in yo=
ur life.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Gutenberg built his printi=
ng press in 1440. Suddenly it became easy to disseminate information. Today=
 you can post something on Twitter, and in 0.3 seconds the entire world can=
 see it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CHey everybody, I =
had sushi for lunch!!!=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This has become a very ser=
ious problem. People are DROWNING in information and stimuli. Deluged. And =
worse, addicted. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">99.999999% of what=E2=80=
=99s going on in the world, you don=E2=80=99t need to know.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">99.99999% of what=E2=80=99=
s going on in the world is more harm than help.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So how do you =E2=80=9CRac=
k The Shotgun=E2=80=9D on information? There=E2=80=99s a super-easy way: </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Read something before Gute=
nberg every day. Ancient works, written pre-Gutenberg, had to be meticulous=
ly copied by hand.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">No copy/paste. No automati=
on. No mass production.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Just hundreds of hours of =
scrutinous, pain-staking labor.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Anything written before Gu=
tenberg that we still have today survived the sacking of Rome, the burning =
of Alexandria, cities being destroyed, armies, pogroms, genocides, plagues =
and stupidity spasms of countless emperors.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Only the REALLY REALLY REA=
LLY good stuff made it through.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Works like that only survi=
ved because they inspired the kind of dedication and care necessary for suc=
cessful preservation.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Because they contain timel=
ess truths.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Principles, not techniques=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Truths that will be just a=
s true a thousand years from now, as they were a thousand years ago.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Pre-Gutenberg stuff is nor=
mally not as exciting as Facebook. It doesn=E2=80=99t have nearly as many c=
lickbait headlines. You have to slow your brain down quite a bit to absorb =
it. (This is healthy. It helps you break your addiction.)</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now because you=E2=80=99re=
 an entrepreneur, and because you mostly deal with constant shifts of a cha=
nging world, one of the most powerful skills is for you to recognize:</p>=
=20
              <ol class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">W=
hat=E2=80=99s going to change<br><br></li>=20
               <li class=3D"bard-text-block style-scope" style=3D"padding: =
0px; margin: 0px; line-height: 1.6;">What=E2=80=99s NOT going to change.</l=
i>=20
              </ol>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of the BEST things abo=
ut pre-Gutenberg is, it gives you a VERY clear sense of what things in the =
world DO NOT CHANGE.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You begin to see so clearl=
y that human beings have barely changed at all in 5,000 years. We=E2=80=99r=
e all arguing and struggling over the same things.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So if you need to know wha=
t=E2=80=99s GOING to change=E2=80=A6. start with what you know is NOT going=
 to change!</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Pre-Gutenberg is the ultim=
ate Social Media antidote. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you decide to NOT do So=
cial Media until after your work day is done - and if you read something wr=
itten before Gutenberg BEFORE your work day begins - you will be 10X more p=
oised, centered, peaceful and confident.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Why?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Because you started your d=
ay focusing on something that=E2=80=99s going to be true in 1000 years.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Instead of something that =
was probably false before the guy even pasted it into Facebook.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How=E2=80=99s that for a t=
rade?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You will find that most of=
 the people you meet at the City Tours and Roundtable meetings are into the=
 Pre-Gutenberg thing. At the last Roundtable meeting, Bryan Todd was talkin=
g about Seneca. =E2=80=9COne of the best time management books ever,=E2=80=
=9D he said.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When your friends, your cu=
lture and your peer group does this kind of reading, the conversations are =
richer.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You ONLY get this in Plane=
t Perry. There is no other group of entrepreneurs that embraces this value.=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> =
Email Tiffany (<a href=3D"mailto:tiffany@perrymarshall.com" class=3D"bard-t=
ext-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; lin=
e-height: 1.6;">tiffany@perrymarshall.com</a>) or Cuyler (<a href=3D"mailto=
:cuyler@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">cuyler@perrymarsh=
all.com</a>) to get on the waiting list.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link008.com/v2/click/46002dfee8859cd45886ff8830635f80/eJyNUU1rwkAU_C976M=
mYbLVJDUgREQlaD6U9yzZ56sPsB29fDEH8711j8VBa6HVm3swb5iwYjDJcVCIXWmZSDARBiQ7B8=
NwaVmXPSSknMnkeiBrNcUm2cSI__3J7p_ujNJtk6UBw5yBI3t9m81WxWW7XxWYVtE5RCPmPT5Il=
qRwld6fF66xYi8vlT2vQyItTcPciZ2rgWqrCUIw_qA76A7PzeRy3bTt0QNRpRf6g6npYWh2Pn7J=
sFO8JFIPn6NPao4_gBBS1hByejV8a1ltvGyphimbXeLTG2x0_XHEdoho9Ba2w7oFSaadwb6byMU=
Id8hTjCXzPMZD-gUfWMZobXYYJQo2b2Tg0U86Bqb6XWUEn8p2qPVy-AIMEnAc=3D" class=3D"=
bard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170,=
 223); padding: 0px; line-height: 1.6;">Here=E2=80=99s a list of pre-Gutenb=
erg books</a>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">P.S.</b> Here=E2=
=80=99s a powerful shotgun you can rack: Let=E2=80=99s say you=E2=80=99re w=
ith friends and you say =E2=80=9CI was reading the story of Abraham=E2=80=
=A6=E2=80=9D then some angry guy interrupts you and says, =E2=80=9CAwww, do=
n=E2=80=99t waste your time. Religion has caused more wars and genocides th=
an anything in history!!!=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=A6You just found ou=
t who you should ignore. Because (1) it=E2=80=99s NOT true; the communists =
alone killed more people during the 20th century than all religious wars in=
 all centuries combined; and (2) your angry chum doesn=E2=80=99t value anci=
ent wisdom. Scratch him off your influence list.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic? </i><a href=3D"https://m171.keap-link014.com/v2/=
click/2d6a2f3f466711e51d3440c99284e001/eJyNkU9Lw0AUxL_LHjw1TValsYEgpZQSUnsQ=
PZclebGL-4_dtw2h5Lv7moqCKHidmfcbZvfMEIwwWLWsYJrnnM2Yh0Y6CQbX1qBoJo9zvuTZw4w=
pad633kbHivMvt1_2dLTIl3k2Yzg4oMjL82pdV_vtYVfta8o64ankP5wszxb87pu0eVpVOzaOf6=
JBS9yciB5YgT7CZVQraRi-ekX5I6ILRZr2fT934P2ghQ9HodS8sTq1DhMbMWms6aTXAqU16WNEf=
Qg2-gZKaboYSAy2w5uLrokedQlaSDUJjdBOyDdT8ttEaqogyAnC5CF4_UNPqFKaq02t9B54hd3T=
GOEcmPbzM2oYWNEJFWD8AFpUmBM=3D" class=3D"bard-text-block style-scope" targe=
t=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: =
1.6;"><br>Click here to be removed from the "12 Imperatives of Planet Perry=
" series.</a> </p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/167968/e1a712c373697f43/=
234557262/8ebb5af6bdb24fa8" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
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