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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 12 Aug 2022 02:01:43 -0400
Message-ID: <m171.1848818894.2741471660284085724.JavaMail.tomcat@web-core2-035>
Date: Fri, 12 Aug 2022 02:01:25 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: 12 Imperatives of Planet Perry - #5
Errors-To: mailer@infusionmail.com
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><b class=3D"bard-text-=
block style-scope" style=3D"padding: 0px; line-height: 1.6;">Imperative #5:=
 Make decisions based on the deepest principles you can find.</b></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When I was 32, I recorded =
a famous audio called =E2=80=9CGuerilla Marketing for High Tech Sales Peopl=
e." I said:<br></p>=20
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dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CIt=E2=80=99s very=
 important to recognize the difference between a principle and a technique.=
 A technique is a =E2=80=9Ctrick=E2=80=9D that you use to get something don=
e, something that works in a very specific situation. A principle, however,=
 is something that=E2=80=99s universally true, something that transcends an=
y particular company or circumstance.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CToday we=E2=80=99=
re going to talk about principles, not techniques. That means that not only=
 does this information apply to my business, it applies to your business, a=
nd every other business. Secondly, that means this information will be just=
 as true 20 years from now as it is today.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CBusinesses are fa=
iling today because they are ignoring principles and trying to replace them=
 with techniques. If you=E2=80=99re struggling to bring a product to market=
, if you=E2=80=99re working harder than you know you should, then pay atten=
tion. These 21 powerful secrets have changed my life for the better, and wi=
ll change yours, too.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Man is this counter-cultur=
al. There has never been more people skimming the surface of life and livin=
g on crack cocaine than there is right now.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In marketing, people will =
pay a LOT of money to learn to do the exact opposite.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In fact, if I had a Search=
 Engine Optimization <b class=3D"bard-text-block style-scope" style=3D"padd=
ing: 0px; line-height: 1.6;">technique</b> that I could <i class=3D"bard-te=
xt-block style-scope" style=3D"padding: 0px; line-height: 1.6;">prove</i> w=
ould get you to #1 in the next 30 days=E2=80=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">A LOT of people wo=
uld pay $20,000 to come to the seminar where you explain that - <i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">eve=
n if it got them BANNED from Google six months later</i>.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Let me make a confession a=
bout that.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A long time ago I hired an=
 SEO guy. His job was to get me ranked on phrases like =E2=80=9CAdWords=E2=
=80=9D and =E2=80=9CGoogle AdWords.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I was already doing fairly=
 well. Generally I would show up near the bottom of the first page of Googl=
e. Considering that EVERYTHING above me was Google=E2=80=99s own properties=
, that was pretty darn good.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">My SEO guy said we could d=
o better, so he started doing backlinks.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I knew vaguely in the back=
 of my mind (only when I bothered to think about it) that whatever he was d=
oing was probably =E2=80=9Cgrey hat=E2=80=9D - certainly not =E2=80=9Cblack=
 hat,=E2=80=9D but it probably involved a few shortcuts.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Well=E2=80=A6 one day all =
those rankings just disappeared and we got blacklisted for those keywords i=
n Google=E2=80=99s Webmaster Tools.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And all the king=E2=80=99s=
 horses and all the king=E2=80=99s men couldn=E2=80=99t put Humpty together=
 again.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">OOOPS.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The problem was that I had=
 applied a <span class=3D"bard-text-block style-scope" style=3D""><i class=
=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=
technique</i></span> (engineered and negotiated backlinks) instead of a pri=
nciple (rich organic content) so I was a sitting duck. I was gaming the sys=
tem.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Generally, people who appl=
y techniques instead of principles go through life gaming the system.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It ALWAYS catches up to yo=
u. Always.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And people do this in ever=
y aspect of their life and business.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And here=E2=80=99s the pro=
blem.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When most people decide to=
 become entrepreneurs, it usually takes them 2-5 years just to figure out w=
hich way is north and south.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Finally, once they do get =
their bearings, they spend another 10 years building sandcastles out of tec=
hniques. Gaming the system and building things that have to be re-built.</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The smart ones start to so=
rt out the principles vs. the techniques after about 10 years. The average =
guys never do figure it out.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And that=E2=80=99s how the=
 average entrepreneur spends 15 years to all their life, mostly spinning th=
eir wheels.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So in other words a guy wh=
o strikes out on his own at age 35 kind of farts around until he=E2=80=99s =
50. He doesn=E2=80=99t REALLY figure out the right way to go about things u=
ntil then.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If that=E2=80=99s not a re=
cipe for cynicism, depression and disillusionment, I don=E2=80=99t know wha=
t is.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What would happen if peopl=
e understood principles vs. techniques at the very very beginning???</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I GOT that at age 32. And =
yes, with the SEO thing, I violated it. But I didn=E2=80=99t mess that one =
up in too many other places. And that=E2=80=99s one of the big reasons my b=
usiness shot up like a rocket and it=E2=80=99s THE reason I=E2=80=99m still=
 here today.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In Planet Perry we are ver=
y, very contrarian. We don=E2=80=99t do things the way everyone else does.<=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sometimes the things I tal=
k about seem kind of strange. But it=E2=80=99s because I adhere to principl=
es.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Brian Kurtz, one of the in=
dustry=E2=80=99s legends and titans, once said to me, =E2=80=9CI=E2=80=99ve=
 never seen anything online that didn=E2=80=99t already exist in some fashi=
on offline by 1965.=E2=80=9D He was talking about some of the latest AI stu=
ff that Facebook is doing.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Facebook is doing it 10,00=
0 times faster, but Reader=E2=80=99s Digest was doing it with punch card ma=
inframe computers in the 1960s.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">If you will trust =
the principles and learn to DISCERN the difference between principles and t=
echniques, the compound interest you earn in the next 5-10-15-20 years will=
 be ENORMOUS.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Special reading for today:=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link013.com/v2/click/92488b45a94700e3907b3b1f13a79eba/eJyNkU1rwkAQhv_LHn=
pSky3YmEAoIiJB66G0Z1k2Yx2a_WB3VhHJf-8Yi4fSQq_vxzO8uxdBYJWlphWVMLKQYiQCaPQIl=
hbOktKDJ6UsZT4biQ7t5yq45EV1-aV7t4fSU1HOuENnDxx5e50v1s12tds02zVnvQp85D-cvMiL=
aZnfScuXebMRff8nGgzS8sj0KCoKCa6jWuRh9B46zh-IfKyy7HQ6TTyEcDYqxIPquol2Jmsxagj=
WcD97TmR20aWgoUa7TxGdjW5PD1fdMDSZGozCbhC0Ml7hh63l4xgNkxXhEeLgEQTzQx87T2hvtu=
bH5oM32JQ3KO_Btt9_sIazqPaqi9B_ASiYlLY=3D" class=3D"bard-text-block style-sc=
ope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; lin=
e-height: 1.6;">www.perrymarshall.com/discernment</a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the Day - and seize =
eternal principles that never change. You will save yourself SO MUCH pain a=
nd suffering, I cannot even tell you.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic? </i><a href=3D"https://m171.keap-link009.com/v2/=
click/8c13fc9041f044074ab34677550ed938/eJyNkc1qwzAQhN9Fh57s2Cqkjg2mhBCCcZpD=
ac9B2OtG1PpBWsWY4HfvxiktlBZ6nZn9hpEuDEELjVXLCqZ4xlnEHDTSStC4MRpFM3uc85ynq4j=
1Ur_vnAmWFZdfbr_s-eghy1dpxHC0QJGX5_Wmrg6747461JS1wlHJfzhplmbL_Ju0fVpXezZNf6=
JBSdyeie5ZgS7AdVQraRi-up7yJ0TriyQZhmFhwblRCedPou8XjVGJsRibgHFjdCedEiiNTh4Dq=
qM3wTVQSt0FT6I3Hd5ddUX0oEpQQvaz0AhlhXzTJb-PpaIKgpzBzx6CUz_0mCqlvtnUSu-BN9iS=
xghrQbefn1HDyIpO9B6mD2eMmCA=3D" class=3D"bard-text-block style-scope" targe=
t=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: =
1.6;"><br>Click here to be removed from the "12 Imperatives of Planet Perry=
" series.</a> </p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/167978/0e71f1b7a48aa12b/=
234619250/28aa7ffa9a367f0e" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
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   </div>=20
  </div> =20
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adcecc5f39a/eJxtjrEKgzAURf_lzRmSoaRmEwkS1FJKh24l6CuEagzxWRDx3xukOHW8nHu4dwV=
Cbz2ZDhQMQgpgELF1waGnYvRk250JITLBzwx6599lHOcAav3jHniXuOTylHEGtARMJd3kpobtyP=
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