OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 13 Aug 2022 00:31:13 -0400
Message-ID: <m171.903710570.5293191660365062107.JavaMail.tomcat@web-core2-035>
Date: Sat, 13 Aug 2022 00:31:02 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: How did you do?
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Last time I talked about a=
 post Leonhard made in the New Renaissance forum. Check yesterday=E2=80=99s=
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                Leonhard,=20
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               <br> The thing that jumps out is this one. You mention that =
you want to find a business where the outcomes are =E2=80=A6=20
               <br>=20
               <p style=3D"margin-left:5%;">"Not directly related to my tim=
e"</p> That is valid but it's almost NEVER possible at the beginning. Not u=
nless you're an investor in someone else's startup. A lot of entrepreneurs =
get caught in the "I don't trade hours for dollars" dogma and it pretty muc=
h KILLS their chances of successfully prototyping any business at all.=20
               <br>=20
               <br> The way that you need to frame this is: Eventually, wit=
hin Tim Francis "5 levels of 80/20" the business is capable of allowing you=
 to JUST be an investor or CEO or product developer and not have to be in t=
he day to day. This is possible in any business that is suitable for a pass=
ive investor to make a return and never have to show up.=20
               <br>=20
               <br> But in the startup phase you ARE trading hours for doll=
ars and that is how you learn to produce EXACTLY what the marketplace needs=
. It's 100% ok.=20
               <br>=20
               <br> If I were you I would do the <a href=3D"https://m171.ke=
ap-link017.com/v2/click/1411ca73c97425163b90c02f316335ee/eJyNkM0KwjAQhN9lz9=
UmYv3JrYhIqXoQPUtoVwymyZKuQpG-u1HEk4LXndlvmLkDo9OOixoUNHIqIYGAlSGDjhfesa5em=
pRyLsUsAWvcZRX8lUDdv_x-5OdxlInJbJwAd4TRst_li7LYro7rYltGL-kQQ_7gSDEV8ywTH9Jy=
kxdr6PufaGwML2-R3oLicMVnqdrEYnwINvrPzKTSlDCErtGhPWtrh5VvUoq5g4v3Vps6cjQRuvq=
9Q4kdqJO2LfYPKehkWQ=3D=3D">perrymarshall.com/pink-koolaid</a> exercise and =
focus on all the industries and niches that you INTIMATELY know, so well yo=
u can write a page of the customer's diary.=20
               <br>=20
               <br> Do not think "I am looking for a passive income thingy =
so I'm going to surf the web looking for passive income thingies" (because =
I have never seen a single one of these bizops that is actually a passive i=
ncome thingy, except maybe for real estate; any time something is advertise=
d as "passive income," it almost certainly is nothing of the sort.)=20
               <br>=20
               <br> So in other words what you are looking for is probably =
a lot closer to home than you realize. (See my advice to Will a few minutes=
 ago, in my previous reply.) In fact my advice to you is nearly identical t=
o my advice for him. Read that closely.=20
               <br>=20
               <br> I'm guessing the main problem with the Facebook agency =
is it doesn't really have a USP and is one of those things that can be made=
 to look like passive income but nothing could be further from the truth!=
=20
               <br>=20
               <br> Your real criteria is:=20
               <br>=20
               <ul>=20
                <li>DSP that fits your Marketing DNA and unique capabilitie=
s</li>=20
                <br>=20
                <li>Capable of scaling to level 5 at some point (not necess=
arily now!!!)</li>=20
                <br>=20
                <li>Capable of having a moat around your castle (refer to t=
he Rosetta Stone course for extensive discussion of that)</li>=20
               </ul> The easiest way to find this could be to find consulti=
ng gigs within your existing clients - what are their intractable problems =
that you can solve?=20
               <br>=20
               <br> Perry=20
               <br>=20
              </div>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
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   </div>=20
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00%">=20
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span style=3D"color: =
rgb(52, 52, 52);" class=3D"bard-text-block style-scope"></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
94, 94, 94);" class=3D"bard-text-block style-scope"><span class=3D"bard-tex=
t-block style-scope" style=3D"color: rgb(51, 51, 51);">Claim your $799 ($20=
0 off) Tactical Triangle Review by joining</span> </span><a href=3D"https:/=
/m171.keap-link002.com/v2/click/282d65db2266c451e491cacabc63ef92/eJyNkc1qwz=
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UmIB6mcAoN7a1DIZcYY2zK6SUinzMfR296R4vbL2_t4FnlOHylPCI4OouX1Zbevq_PxcqrOdfQ6=
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fwunTeBhdjfEsyfnAMuTgXQMop5yndpIzHFsI5MM3PFWoYSdGKLsD0BR1VlAY=3D" class=3D"=
bard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170,=
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color: rgb(51, 51, 51);" class=3D"bard-text-block style-scope">at the annua=
l level before Monday.</span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email support@perrymarshall.com <u class=3D"bard-text-block style=
-scope">after joining New Renaissance 12</u> (yearly)</i><i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Subject li=
ne: NR bonus=E2=80=9D =E2=80=94 and let our support team know that you'd li=
ke to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (Tactical Triangle, The 7 Steps to Entrepren=
eurial Freedom, and 80/20 Sales &amp; Marketing). Every message will contai=
n a truth, tactic, or testimonial to make this the most valuable =E2=80=9Cm=
inute=E2=80=9D you spend every day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
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rshall.com</a></em></p>=20
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              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link003.com/=
v2/click/e158dccf62289e2b6495544869a2ed89/eJyNkcFqwzAMht_Fh52axg5kbQNhlFJKa=
NfD2M7FpMpqFtlGlldK6bvPycZ22WDXT78_-UdXwWC15eYoKoFqpsREELTGG7C8cpZ1O86UUgsl=
5xPRG_u2IRe9qK6_vP0eD7Ao5b2UE8EXDyny_LRcbZv95rBr9tuU9ZrSkn94lJzJRVn-mNaPy2Y=
nbrc_1YCG1-_JHkTFFGEodTSpGL9Qn_InZh-qPD-fz1MPRBfUFE6676etw9x5zlzkrHW2M4Sajb=
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pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
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word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
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              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
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font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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