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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 13 Aug 2022 02:02:14 -0400
Message-ID: <m171.1511632575.5324551660370519564.JavaMail.tomcat@web-core2-035>
Date: Sat, 13 Aug 2022 02:01:59 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: 12 Imperatives of Planet Perry - #6
Errors-To: mailer@infusionmail.com
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><b class=3D"bard-text-=
block style-scope" style=3D"padding: 0px; line-height: 1.6;">Imperative #6:=
 Find the most powerful lever and apply fractal 80/20.</b></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you haven=E2=80=99t rea=
d <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heig=
ht: 1.6;"><a href=3D"https://m171.keap-link003.com/v2/click/067936503bc15ef=
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43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marketing=
</a></i> at least twice, you need to stop whatever you=E2=80=99re doing and=
 read it. Now.<br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">After you read it, you won=
=E2=80=99t be able to so much as look out your window without seeing 80/20.=
 And you won=E2=80=99t see it once. You=E2=80=99ll see it on the sidewalk, =
in your tree, in the cars parked across the street, the electric power line=
s, and the clouds in the sky.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And you=E2=80=99ll be able=
 to walk into any business anywhere and find tiny levers that swing huge do=
ors.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Bob Skinstad, the London V=
enture Capitalist who used to be a Rugby champion in South Africa, tells a =
story of doing 80/20 on one of his companies that was a pub. He figured out=
 that a tomato recipe that got ordered about five times each year took up a=
 full square meter of kitchen space, because of the ingredients.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Bob=E2=80=99s Rugby team i=
n South Africa applied 80/20 to: <i class=3D"bard-text-block style-scope" s=
tyle=3D"padding: 0px; line-height: 1.6;">Who should touch the ball the most=
 times during a game</i>. They started winning more matches and in 2007 the=
y won the World Cup.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Two things about 80/20 tha=
t are counterintuitive and NOT obvious:</p>=20
              <ol class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
t=E2=80=99s difficult to appreciate how much leverage you get when you TAKE=
 AWAY resources from the bottom and feed them into the top. You=E2=80=99ll =
normally get a 16-64X improvement. People don=E2=80=99t realize that when y=
ou climb the 80/20 curve, the top keeps getting higher. Oftentimes you neve=
r reach it. You just keep seeing expansion.<br><br></li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">B=
est question to ask when you=E2=80=99re looking at a list of priorities - A=
NY priorities:</li>=20
              </ol>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CWhat ONE thing on=
 this list, if done, would make ALL the others unnecessary?=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It always takes work to an=
swer this question. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But the time you spend ans=
wering this question every day is $10,000 per hour work. Because FRACTAL 80=
/20 says there=E2=80=99s a lever inside a lever inside a lever.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">RUN towards that question =
every day. Embrace it with dead seriousness. And see how far it gets you in=
 five years.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Glenn Livingston says, =E2=
=80=9CMost people overestimate what they can achieve in one year and undere=
stimate what they can achieve in five.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
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      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic? </i><a href=3D"https://m171.keap-link014.com/v2/=
click/b18bc7a4bf309f30569668f57200e0d7/eJyNkc1qwzAQhN9Fh57s2OrBSQymhBCCcZpD=
ac9BKOtG1PpBWsWY4HfvxiktlBZynZn9hpEuDMEIg_WRlUzzOWcJ8yCVU2BwbQ0KOXmc8yXPFwn=
rlPnYehsdKy9_3H7b01GxyHmRMBwcUOT1ZbVu6v32sKv3DWWd8FRyDyef58ui-CFtnlf1jo3jv2=
jQCjdnogdWoo9wHXVUNAzffEf5E6ILZZb1fT9z4P2ghQ8n0XUzaXVmHaY2YiqtaZXXApU12VNEf=
Qg2egmVMm0MJAbb4sNV10SPugItVDcJUmgn1Lup-GOqNFUQ5Axh8hC8_qWnVKnMzaZWeg-8wQoa=
I5wDc_z6jAYGVraiCzB-AmHNmB4=3D" class=3D"bard-text-block style-scope" targe=
t=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: =
1.6;"><br>Click here to be removed from the "12 Imperatives of Planet Perry=
" series.</a> </p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
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" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/168014/a1ffd5100ab0c623/=
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erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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