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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 14 Aug 2022 02:01:29 -0400
Message-ID: <m171.281736993.1526371660456878699.JavaMail.tomcat@web-core2-035>
Date: Sun, 14 Aug 2022 02:01:18 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: 12 Imperatives of Planet Perry - #7
Errors-To: mailer@infusionmail.com
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><b class=3D"bard-text-=
block style-scope" style=3D"padding: 0px; line-height: 1.6;">Imperative #7:=
 To solve any marketing problem, apply the Tactical Triangle.<br></b></p>=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Serial entrepreneur Jack B=
orn invented a brilliant device called the Tactical Triangle.<br></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
raffic</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">C=
onversion</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
conomics</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">8=
0/20</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can see a visual, and =
an article about it, here:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link007.com/v2/click/82d10ea3ea7c9ca7a8244a26b9043180/eJyNkU9rwkAQxb_LHn=
qKxvXQpAEREZGg9VDaswybUYfuP3Yniki-ezexeCgt9Prem9_M270JRguW60ZUwshCikwEVOQJL=
S-dZVCDJ6V8kZMyE5rs5zq41ovq9svswx6GnstpMc0EXz2myPvbYrmpd-v9tt5tUtZDSEv-w5kU=
Uk5k-SCtXhf1VnTdn2g0xKtzokdRcWixL9VQKsYfQaf8idlXeX65XMYeQ7gaCPEEWo-VM3nfmRT=
oEQcCe9SYz1s2--jaoHBG9tBGcja6Az_1uknk1szQAOlBUGA80NHO5HREJvGB6Yxx8BiD-aGPnG=
eyd1ulF09X32FFKgLeo22-P2KDV1EdQEfsvgDZ_pZa" class=3D"bard-text-block style-=
scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; l=
ine-height: 1.6;">http://www.perrymarshall.com/tactical-triangle/</a></p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">(You should sign up for th=
e email course at the bottom if you want to discover more - it=E2=80=99s ex=
tremely powerful.)</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Every possible move that m=
ight carry your business forward is going to be concentrated in one of thos=
e four departments. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you're unsure of what t=
o do next, look at the triangle and pick the most neglected corner. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I have the good fortune of=
 being a specialist in "traffic" (AdWords and Facebook) and traffic is a fo=
rever popular topic. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">EVERYBODY wants more traff=
ic and everybody knows, to sell anything you have to have traffic.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But truly, traffic is only=
 the tip of the iceberg. If you only know how to buy traffic, you only know=
 how to spend money.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I am constantly trying to =
teach my students about conversion, even if they first showed up being only=
 interested in traffic.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Furthermore, people spend =
a lot more time thinking about conversion than they think about "Economics.=
" To me, that "E" on the triangle isn't merely about money or transactions.=
 It's about VALUE. It's about alchemy.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Getting good at TRAFFIC wi=
ll get you a gig as a marketing consultant.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Getting good at CONVERSION=
S gain you independence and authority.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Getting good at ECONOMICS =
will earn you an enviable freedom lifestyle.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And becoming a black belt =
at 80/20 will make you wealthy. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">(Richard Koch is an 80/20 =
9th degree black belt and that=E2=80=99s why he, as an equity investor, is =
worth $500 million. Working an hour a day. This is not a joke. It=E2=80=99s=
 real. I=E2=80=99ve spent about a week of my life living in his various hom=
es and it=E2=80=99s all true.)</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Oh, and there=E2=80=99s on=
e other thing:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Tactical Triangle is <i cl=
ass=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6=
;">fractal</i>. Meaning there=E2=80=99s a pattern inside the pattern.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This means that inside the=
 Traffic triangle, there=E2=80=99s another Tactical Triangle with its own T=
raffic, Conversion, Economics, and 80/20.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Inside the Conversion tria=
ngle, there=E2=80=99s also a Tactical Triangle with its own Traffic, Conver=
sion, Economics, and 80/20.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And so on.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can go deep into any o=
ne of these areas. And if you master just one of these, you=E2=80=99re a Fi=
rst Degree Marketing Black Belt.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Kevin Milani, for example,=
 is a long-time Planet Perry member and one of the best AdWords guys on ear=
th. He has thoroughly mastered the fractal Traffic Triangle. He=E2=80=99s f=
orgotten more about that than most people will ever know.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And he has people lined up=
 to give him money to manage their traffic.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Truly, everything about sa=
les &amp; marketing is somewhere in those triangles within triangles. Tacti=
cal Triangle is one of the fundamentals of Planet Perry and the rabbit hole=
 goes very deep.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Awhile back I sat down and=
 carefully worked out all the individual elements of the fractal Tactical T=
riangle. It has 16 individual triangles and each one has 2-4 elements insid=
e.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In total it=E2=80=99s a ma=
ster list of everything you need to know about marketing. Including a numbe=
r of very high-level concepts.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This master list is what I=
 call =E2=80=9CMy million-dollar cheat sheet.=E2=80=9D It=E2=80=99s colorfu=
l and laminated. I hand it out only at City Tour events and Roundtable meet=
ings and for Private Clients.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You should come to a live =
City Tour event so you can get your copy. I always teach important parts of=
 it at these meetings.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Someday, if demand is suff=
icient, I may even do a Tactical Triangle seminar or master course, where I=
 teach every bit of it.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In person, this would take=
 days, and virtually, it would take weeks.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99m concerned that=
 a full treatment of this would be too much =E2=80=9Chard work=E2=80=9D - c=
ertainly it would not be suitable for the average seminar attendee who most=
ly wants to be entertained, make friends and drink beer.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But if you would be intere=
sted in a very serious (and not inexpensive) master class around Tactical T=
riangle, email tiffany@perrymarshall.com.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Go deep. That=E2=80=99s wh=
ere the treasures are.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic? </i><a href=3D"https://m171.keap-link002.com/v2/=
click/3cacd385765bd2d69c0ccfaccb03e94b/eJyNkc1qwzAQhN9Fh57s2OqhTg0mhBCCcZpD=
ac9ByOtG1PpBWsWY4Hfvxik5lBZ6nZn9hpEuDMEIg3XLSqZ5wVnCPEjlFBjcWINCzh7n_Jnny4T=
1ynzuvI2OlZdfbu_2fPS0zIs8YTg6oMjb63rT1IfdcV8fGso64ankP5y84Dznyztp-7Ku92ya_k=
SDVrg9Ez2wEn2E66hW0TB89z3lT4gulFk2DMPCgfejFj6cRN8vpNWZdZjaiKm0plNeC1TWZKuI-=
hhs9BIqZboYSAy2w4errokedQVaqH4WpNBOqA9T8cdUaaogyBnC7CF4_UNPqVKZm02t9B54gxU0=
RjgHpv3-jAZGVnaiDzB9AVDKmA8=3D" class=3D"bard-text-block style-scope" targe=
t=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: =
1.6;"><br>Click here to be removed from the "12 Imperatives of Planet Perry=
" series.</a> </p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/168058/d13e5d831ccb3427/=
234678696/3d59f9cc8998a9e1" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
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