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Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459 ------=_Part_4546143_339049807.1660629660620 Content-Type: text/html; charset=utf-8 Content-Transfer-Encoding: quoted-printable Content-Disposition: inline <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.= w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html>=20 <head>=20 <title></title>=20 <meta name=3D"viewport" content=3D"width=3Ddevice-width,initial-scale=3D1= .0,user-scalable=3D1">=20 <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">= =20 <style type=3D"text/css">@import url(http://fonts.googleapis.com/css?family=3DMerriweather:400,400italic,700= italic,700|Open+Sans:400,400italic,700,700italic|Lato:400,400italic,700,700= italic);</style>=20 <style type=3D"text/css">#outlook a {padding: 0;} .ReadMsgBody, .ExternalClass {width: 100%;} .ExternalClass * {line-height: 100%;} body { background-color: #ffffff; margin: 0; padding: 0; -webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; } table, td { border-collapse:collapse; mso-table-lspace: 0pt; mso-table-rspace: 0pt; } img { border: 0; height: auto; line-height: 100%; outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; } .bard-column {display: inline-block !important; width: 100% !important; text-align: left; vertical-align: top; } @media only screen and (min-width:480px) { .bard-column-100 { width: 100% !important; max-width: 100% !important; display: inline-block !important; text-align: left; vertical-align: top; } .bard-column-50 { width: 50% !important; max-width: 50% !important; display: inline-block !important; text-align: left; vertical-align: top; } .bard-column-33 { width: 33.3% !important; max-width: 33.3% !important; display: inline-block !important; text-align: left; vertical-align: top; }} @media only screen and (max-width:479px) { .socialBlock, td.imageBlock, .buttonBlock, .alignmentContainer { text-align: center !important } .alignmentContainer table { margin-right: auto; margin-left: auto;}}</style>=20 </head>=20 <body style=3D"background:#ffffff"> <!--[if gte mso 9]><xml><o:OfficeDocumentSettings><o:AllowPNG/><o:PixelsPerInch>96</o:Pixel= sPerInch></o:OfficeDocumentSettings></xml><![endif]-->=20 <div style=3D"background: rgb(255, 255, 255); max-width: 600px; width: 10= 0%;"> <!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0">= <tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><b class=3D"bard-text-= block style-scope" style=3D"padding: 0px; line-height: 1.6;">Imperative #9:= Build a game-changing business by making it a Star Simplifier.</b><br></p>= =20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana,</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">"IT" is the $100 million s= kill. The highest-value skill that exists in business today. More valuable = than marketing or copywriting or advertising or business management or syst= emization.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">When I discovered "IT," I = realized that every success I=E2=80=99d had in my career fit the pattern.</= p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">And when I saw "IT," I rea= lized that every failure had violated the pattern.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Not only for me, but in th= ousands of customers. Even tiny ones, just building campaigns on Google.</p= >=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">When I transformed from mi= serably-failing sales rep, to marketing manager of tiny but growing firm th= at eventually sold for $18 million, it fit the pattern.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">It landed me some very nic= e stock options.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">When I became the king of = Google AdWords, it fit the pattern.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">When I became the world=E2= =80=99s #1 expert on 80/20 sales and marketing, my success again fit the pa= ttern.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">As my students have become= the world dominators of=E2=80=A6 software systems for internet marketing; = small business finance; fantasy football; anytime someone made a ton of mon= ey advertising their business on Google=E2=80=A6 it fit the pattern.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CIT=E2=80=9D alway= s turned out to be true.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">What was =E2=80=9CIT=E2=80= =9D?</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CIT=E2=80=9D was = =E2=80=9CThe Star Principle.=E2=80=9D This is a strategy from Richard Koch,= a guy who went from working stiff to $500 million in less than 30 years, b= y working fewer hours than any other wealthy person I know.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Richard and I taught Star = Principle at our landmark Star Seminar in Chicago in the fall of 2014. Tick= ets cost $7500 per head and people are still talking about that event today= .</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Ed Harycki of Swift Capita= l re-designed his entire business based on that seminar. Three years later,= he sold his company to PayPal for (I=E2=80=99m pretty sure) over 100 milli= on dollars.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">We still offer the videos = from that landmark event at</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke= ap-link017.com/v2/click/89fbc102e6595f9fcc5b1a55623e4fe5/eJyNkc1qwzAQhN9Fh5= 6c2GpLYxtMCSEE4zSH0p6DkNf1UusHaR1jgt-9ilNyKC30OjP77Y50ZgRaaCprljPFV5xFzIFEi= 6BpYzQJOXuc84wnacQ61J87Z3rL8vMvszd7HnpK0-wxYjRaCJG31_WmKg-74748VCFrhQtL_sNJ= VvwhTZMbafuyLvdsmv5Eg0LangLds5xcD5dSNYZi9O66kG-JbB7HwzAsLTg3KuF8K7puKY2KFQA= 5lK1wdfzckzp60zsJBeqm92i0Nw3dXXQVmL0qQAnsZkEKZQV-6ILfL1AFsiA8gZ89Aqd-6AtjCf= XVluGtw71XWBYqCGtB199fUMHI8kZ0HqYvd72ULw=3D=3D" class=3D"bard-text-block st= yle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0p= x; line-height: 1.6;">www.perrymarshall.com/meetrichard</a></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Richard also wrote the ori= ginal book <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; = line-height: 1.6;">The 80/20 Principle</i> which sold a million copies and = set my mind on fire.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Star Principle says:</p>= =20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc= k style-scope" style=3D"padding: 0px; line-height: 1.6;">If you position yo= urself to be #1 in a growing market, then you=E2=80=99ll always have the wi= nd at your back. You=E2=80=99ll stand an excellent chance of making a LOT o= f money. <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; li= ne-height: 1.6;">Even if you=E2=80=99re not the world=E2=80=99s best leader= , manager, strategist, administrative genius etc</i>. You=E2=80=99ll get th= e lion=E2=80=99s share of the customers and profits.</b></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Star Principle says it=E2= =80=99s <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; lin= e-height: 1.6;">more</i> about where you are positioned in the market than = how talented and organized you are!</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Star Principle also says:<= /p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc= k style-scope" style=3D"padding: 0px; line-height: 1.6;">Your venture is NO= T going to be rewarding, profitable, or even satisfying, unless you=E2=80= =99re the #1 company in a market growing at least 10% per year.</b></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">(Even if you have the high= est quality product, the best MBAs on staff, the best money guys and all th= e rest!)</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">If the market is already e= stablished and you=E2=80=99re #2, #3, #4, etc. (any position below #1), the= n unless you make a major (and I mean MAJOR) game-changing move, <i class= =3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">= you have no shot at ever becoming #1</i>. Because you didn=E2=80=99t have f= irst mover advantage.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">So you=E2=80=99ll always s= truggle. Always scrambling to catch up.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Getting caught in this tra= p <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heig= ht: 1.6;">and not knowing why</i> is one of the worst curses in business. M= ost people have no idea this is why they=E2=80=99re broke, frustrated, stre= ssed and making zero progress.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">So for example, Coke is #1= , Pepsi is #2. So unless Coke royally screws up, Pepsi basically has no cha= nce of ever becoming #1.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Coke will reap the easy pr= ofits. Pepsi will always be hustling for bucks.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">This is true on a macro sc= ale=E2=80=A6 Coke and Pepsi=E2=80=A6 it=E2=80=99s also true on a micro scal= e. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s true for just= ONE keyword on Google AdWords. If you=E2=80=99re the #1 advertiser in =E2= =80=9Cteach your parrot how to talk=E2=80=9D and if teaching parrots how to= talk is a growing niche, you=E2=80=99ll make money far more easily than ev= erybody else.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">So=E2=80=A6 what do you do= if you=E2=80=99re NOT #1? </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">You carve off a slice of t= he market that=E2=80=99s unclaimed and appoint yourself #1.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Now there=E2=80=99s a lot = more to Star Principle than that, but that=E2=80=99s the essential idea. </= p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s a radical ide= a, too. Because it says that most people are going to have to scrap their e= xisting business strategy if they=E2=80=99re ever going to be as successful= as they desire to be.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Which brings me to the 2nd= part.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">What if you=E2=80=99re not= #1? How do you strategize yourself into a #1 position? What if you=E2=80= =99re not a Star but you want to be? How do you manufacture Star businesses= at will?</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">You SIMPLIFY.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">SIMPLIFY means one of two = things:</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc= k style-scope" style=3D"padding: 0px; line-height: 1.6;">1) You <i class=3D= "bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Pro= position Simplify</i></b>. This means you deliver 500% of the value at 120%= of the price. When I say 500% of the value, I mean 500% more joyful to use= . More elegant. More convenient.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">The same way an iPad is mo= re simple and elegant than a Windows machine. You have to be 8-10 years old= to use Windows, but my little girl was using an iPad for games and videos = when she was 2 =C2=BD years old.<br><br>If you=E2=80=99ve studied Steve Job= s and Apple, you know Steve was absolutely obsessed with <i class=3D"bard-t= ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Simplifyin= g.<br></i><br>That=E2=80=99s your first option. Your 2nd option is:<br><br>= <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height= : 1.6;">2) You Price Simplify</b> which means you deliver 80% of the value = at 20% of the price. This is basically what McDonald's, IKEA, Ford Motor an= d Southwest Airlines did back in the day.<br><br>They innovated entirely ne= w business structures so they could deliver the goods for far less money th= an anyone who came before them. They typically cut prices by at least 50%.<= br><br>(<b class=3D"bard-text-block style-scope" style=3D"padding: 0px; lin= e-height: 1.6;">NOTE</b>: They did not do this via =E2=80=9Crace to the bot= tom.=E2=80=9D They did it through clever invention of new business processe= s.)</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">In doing so, each of these= companies transformed their entire industry. And because they did it <i cl= ass=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6= ;">first</i> (Star Principle) they became wealthy.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">There=E2=80=99s an art to = Simplifying. It=E2=80=99s not easy. It=E2=80=99s one of the hardest things = to do well.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">But if you pull it off=E2= =80=A6 <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line= -height: 1.6;">watch out</b>. It may earn you tens or hundreds of millions = of dollars. It possesses benefits and levers you have never even considered= . </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Even if you SIMPLIFY on a = very small scale, you will utterly dominate your market.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Star Principle and SIMPLIF= Y are critical imperatives of Planet Perry. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">We are the only company in= the world that thoroughly teaches this to marketers and entrepreneurs. </p= >=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Many, many Planet Perry me= mbers have reorganized their entire business strategy around this. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">One guy who came to my 80/= 20 Summit with Tim Francis, Steve Sudell, was a fitness trainer. Steve re-o= rganized his business around Star Principle, immediately increased his fitn= ess income and dropped his hours.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Then he launched a new pro= duct (a mini Star Simplifier) on Kickstarter and raised $1 million.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Please understand, Steve i= s not some extraordinary uber-guy. He=E2=80=99s a fitness trainer in Califo= rnia with a busy schedule who doesn=E2=80=99t have deep pockets. But he exe= cuted the SIMPLIFY concept and created a Star product. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">The Kickstarter marketplac= e instantly recognized it.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">At the very same seminar, = a very wealthy Canadian serial entrepreneur (worth 8 or 9 figures, owns a d= ozen companies) participated. A year later he said to me:</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CAt your seminar, = you asked how many of us could explain Star Principle in plain English. I c= ould not. So after your seminar I mastered Star Principle.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CI began selling o= ff all my =E2=80=9Ccash cows=E2=80=9D and investing ONLY in stars. This has= <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heigh= t: 1.6;">completely</i> transformed the way I invest my money and run my bu= sinesses.=E2=80=9D</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Star Principle and SIMPLIF= Y are true even for your kid who just got out of college and is looking for= a job! (It=E2=80=99s far, far better to work for a Star. Far more opportun= ities for advancement.)</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Nobody teaches this like w= e do. This is why we are quietly accumulating world-dominating players (eve= n in tiny niches=E2=80=A6 being a Star in a niche provides you a comfortabl= e income with good vacations and relative immunity from competitive paranoi= a); millionaires and, in time, billionaires, in industries all around the w= orld.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Most of my high-end consul= ting work focuses on helping clients re-imagine and re-invent their product= offerings to become Star Simplifiers.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Nobody else does this.</p>= =20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Five years from now... do = you want to still be hustling?</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Or do you want to be on to= p of a marketplace that you own and dominate?</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Master Star Principle here= :</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke= ap-link014.com/v2/click/6594e36e460be5c10b0377f3c816ba13/eJyNkc1qwzAQhN9Fh5= 6c2EqhsQ2mhBCCcZpDac9ByOt6qfWDtI4xwe9exSk5lBZ6nZn9dke6MAItNJU1y5nia84i5kCiR= dC0NZqEnD3OecaTNGId6s-9M71l-eWX2bs9Dz2labaKGI0WQuTtdbOtyuP-dCiPVcha4cKS_3CS= NX9M0-RO2r1sygObpj_RoJB250D3LCfXw7VUjaEYvbsu5Fsim8fxMAxLC86NSjjfiq5bSqNiBUA= OZStcHT_3pE7e9E5CgbrpPRrtTUMPV10FZq8KUAK7WZBCWYEfuuCrBapAFoRn8LNH4NQPfWEsob= 7ZMrx1uPcGy0IFYS3o-vsLKhhZ3ojOw_QFdR2ULQ=3D=3D" class=3D"bard-text-block st= yle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0p= x; line-height: 1.6;">www.perrymarshall.com/meetrichard</a></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"> <br></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad= dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt= o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D= "color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma= rshall.com</a></em></p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"text-align:= center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;= font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D= "bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not= interested in this topic? </i><a href=3D"https://m171.keap-link004.com/v2/= click/14c940d098888325999eef592750bb20/eJyNkc1qwzAQhN9Fh57s2GpL4xhMCSEE4zSH= 0p6DkNeNqPWDtIoxIe_ejVNyKC30OjP7DSOdGIIRBuuWlUzzOWcJ8yCVU2BwZQ0KOXmc8wXPi4T= 1ynxuvI2Oladfbm_2dPRUFMVjwnB0QJG31-WqqXeb_bbeNZR1wlPJfzj5nD8URX4jrV-W9Zadz3= -iQStcH4keWIk-wmVUq2gYvvue8gdEF8osG4Zh5sD7UQsfDqLvZ9LqzDpMbcRUWtMprwUqa7Lni= HofbPQSKmW6GEgMtsO7i66JHnUFWqh-EqTQTqgPU_H7VGmqIMgRwuQheP1DT6lSmatNrfQeeIUt= aIxwDkz7_RkNjKzsRB_g_AVsUpgn" class=3D"bard-text-block style-scope" target= =3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1= .6;"><br>Click here to be removed from the "12 Imperatives of Planet Perry"= series.</a> </p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-= word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce= nter;">=20 <div style=3D"margin-left: auto; margin-right: auto;">=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">If you'd rather not receive any more emails from us, <a h= ref=3D"https://m171.infusionsoft.com/app/linkClick/168882/1c60b8abc743c61e/= 234776090/521d87a8a5c6af95" target=3D"_blank" style=3D"text-decoration: und= erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc= ribe</a></p>=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">Perry S. Marshall & Assoc<br>805 Lake Street #295<br>= Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]-->=20 </div> =20 <img src=3D"https://m171.keap-link004.com/v2/render/c12c4f1d4315f20161f86= 3cb18eb4a14/eJxtjsEKgzAQRP9lzzlk6cE0N5EgQS2l9NBbCbqFUI1B14KI_16R4qnH4c1jZgG= m4ALbBjR0mCAIGKj20VPgrA_s6p0h4hmlEtD68M6Hfoqglz_ugXdJJnhSSgrgOdJWMlVqS1iPfL= -lWWEv-fNqH6bcdOo8m882PYLmYSIBLkYKze9JQTPol2tHWr8Dpzr5/pixel.png" width=3D"= 1" height=3D"1" loading=3D"eager"> </body> </html> ------=_Part_4546143_339049807.1660629660620--