OwlCyberSecurity - MANAGER

Edit File: 1660716066.M636240P1693009.server121.web-hosting.com,S=31333,W=31944:2,S

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 17 Aug 2022 02:01:06 -0400
Message-ID: <m171.30933788.8085601660716050253.JavaMail.tomcat@web-core2-035>
Date: Wed, 17 Aug 2022 02:00:50 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: 12 Imperatives of Planet Perry - #10
Errors-To: mailer@infusionmail.com
MIME-Version: 1.0
Content-Type: multipart/alternative; 
	boundary="----=_Part_1571812_463947049.1660716055803"
Feedback-ID: m171:m171_7831252:value:infusionsoft
 
	zCOqElISnTS3zQp2eTf8ZIalOALSg2dIthfzuStZ6xfObaMXb5HjSJhtEJGbIz6N99dEtCxmEuR9yD
 
	lc5HTMoTtax5CFzVl9SAe85ZmX9JL1bptvSMiVtlqHmRZmu4qMXVFMxTFGu1mWUMjxy0lpTJ9pkQXP
 
	eN+yiysiksB4hJ5ZI/+549AEhgIV79BLrtRACTpTS8sMEWWCyMauffQ98rKkpwOTyqJLBy3WjlNM62
 
	dOUrAdKdyMa/DDC0QGmtCA6xGqc0PLGRV2v7oUaxfkOBX8+725VKt+uHPOjB82t6XXx3WKa0/tZXlI
 
	txfCVkSSox7e0RVvFHf1rAlW0WXn1vyJ5nRQ/uq7EKONgR4D6GDh3juoNPE7G0KB6lp3/9QE9+/xOI
 
	FFDEbUuecFT5o1ZqyHfz2rFNCq4j66NcR45e9LdxotxTqn0Vk2QUlX+pnk5AvWLQJWGYNFTkDAlfKm
 
	LRcLnhgjuX9hZUyleB8/B4IygMhkIMJ4JLx+jCbQja1b1kDur0fIFgOW+yJ1Nrm/MQyz5tvj63ARjA
 
	Fsyugwwvi4MMfft2zeaLN3lhgAOjhxIRn+gUmyjsS21U7N4e7K/tdXdS8ZJwpJjG+MFaNEfZ30/WST
 
	6VEF2hSsXAPzsDJPy4Y6bEPFLliDbmA6NlzNWp+9ykKLkLsJHfvjzOrkIpJVOVxcf2DhOU/6qvH0Hx
 
	LRLtgtYrMVH35zgbTlTGYGoGPaJeVY7hL9S2Bj9eVAU9LgcIE7QPXw+wLOQMPEq8mj98oQLybYU3fM
 
	9Ff6vWpz0b6B9FimLdEf5hILKFbQInj0AXp9cqtJNP+95Qq29AoIUiLe/+qnVu6clcrREYl14DhG85
 
	WyhMAqdKT79PwnzLu+P55oLAdQegNc/rwb5+88i4e5A+kMxaDk9tVYYnTZHU5QtcxoF+ITRQENJ3m8
 
	RRR420TIwzdzamTUqVdg1YPAk1FrmCKXg7PHdJgwZSXFFYXgRPogPray+XoKgd/Z1mCEiyrWbvpKp8
 
	rSK5BNegBuck47pevXHN7MqOTChfB/PScReVzV9PgLkIRIXzIDPHAzd6PQaFi3lk5eakmWngW2CFF2
 
	dzbOzIePT/xfkN90xjAGRUw6rK64IotAtww0yGeZZf7O4I4S3teCcJxF0pBefV/SQ5GFpNvvhvVSDR
 
	5XBgPi14ySzd8pnvHnAPX3BX0JtchNf9dJR5GuIyv7fNHf5kBWFYs1jrk9dD1hEoWOTqIbu8MerWAQ
 
	gUbev4AT64R6jpbrC9RkC3AJRDqpEQfBIeYxBgKcydIdUR0/HcQkNW+4oB1Sf/Av+SQ6viPbbz5B1M
 
	u2YjVzG0+WSHeEg9heuuzIFhogeSCW0z0aiO27AmJRQ3plL7VEM990PDxSOkeWvXiR/jHzwepmDOKL
 
	pCbXlt6Wfv92j/AbMrhCC6iLQkrueuUn1W8qmNpMhUsIKADvFXT/u34uR2UDwsqznvp9j/WsyzdwJ0
 
	ucC9a+KjbQa3F9L3eHDjrfCcq9b5Vk8fmBH168HH8ps1CKn6V3ybXhthXpiQPVl+XD6730tjFON09g
 
	I9AbCM1z448gvGyFcXJ18DnDcU7ezG2jqKblEnLmzQcAAm3/0JKUVCLSMIxuYfCl95akCFCHm7rfJB
 
	i24oxIePO8yyLA9jsvvnZ6byYWmg+5MtZa2JW1aANd3iZ1MMY6nHw8BEROBMax3ZsSto1DWwjR70s3
 
	eGEiVBQwaPMPMHLpbytvW1gGSQrbw06nCYoZ3FK+2MOfrHs+r8vbAl06BuK0eYndEpNW6PkSQcord3
 
	1LIJTNShMk77bjv/4aWemIhu/qdzK4DcTysP/Yc5uc/dTpzxtgYTDevB6+EE+Ui5n8jYO0sdrNj7F7
 
	dFRXsLTLcG9Xrh9FQOv59Bdg4HVjM9UwaPOcLKDjpx8ebnWdSN5Px+Y8YBz0qFjGx4mJaIljxTQ1/A
 
	TR26SFb0iPHFPvj9Xdcw13bhfl63tvrQ3yPh5m5ZGkkgqWu/kMkeNq13x3nFXuByikp0ifgNXp9Upt
 
	UTG250/leW/7a57vOfpAkepN4pHgMcXxf8xwLkyNqkymtDCKPoPsBhFw+iS+6Fmd3x1SPdud77jfQs
 
	g6Ng/OlEhV0gFBBQRbzPHpT+H2aGzuQ2ETSw9DxPVZTJMjgITYaB61CBuHEQp28Odqs/hJaA1IpKzn
 
	nNul7p6Yuh/tNUeVAfMRnziXIrl/wyzq60LoFslwXmFtR9/DqpWDjYcrF5m6jwmrw7H+j/5OSfIr36
 
	2ZYhUPmdVRVKgQcrM9QFw7/MPj7nfyaFsO3PUzPhFQVss5G7S2dqitUjpUG5p9ABUAfBqYAurx4e7z
 
	hdDB764LFkg6wSzToGMX5dAcUYD2EdU/FkLs285FapK6NW7c3YQvNqO4GZuSy0Rz7A97gLe7V2weKx
 
	bd5ZXI75uIKL1LzBh11xhXEqHaswpjAGb8WfDkXlZwN1PotAeN6rq7hPTmuc40RJBkHd8+y85BC2ty
 
	ypRi+zpTQ4gRFs2JF8frOZWz6xQF3594NhSfH+8EaZ0a0zfcCAUjJ6zb9bWmmyofbY7CGLRSyjGUU0
 
	aZ71QP5ZM7+zKS1glx07GsFWvOfjibCxmmHyoqd5DLrnxzc1eEFNpm/91FdKp9KX/9JYphUkTuJ+2r
 
	m13Mq8g5C6LVrkvAeOxVt1K7AHKy8gsmXzqddcnpSdXVq7j0tcFnLhv9RIZSyFgx4Fd/keTFdMHgGB
 
	q/88eisALc+8Fxe2iGSiYAHvj0/xP5W1NDmqa9n2DnB1go8ajK8gqdloyG+rr1pTVv94elBn8ydz6a
 
	R5Fc89FZcy1Hdfw6GUg6Mw4X5RY8PMzs7KJLtNuE5HS9G3oH6jXrG2MlvwPHVS2XkiYoqxNHYqvdhL
 
	5RCLVP2BkX8LJ6mptBIxyXccaUCYpaq9geyqH9f7+4TxXgbSUNGLW9yS2MKXmSp1Yk3CAoCYvbjSEy
 
	YowNpIkT6nJLzyk6pHeVlFY8iMDde3vKhxvmRlE5LH8WM9XKiY2HDthZlsoPAjU+kpaTDpQUc9C2yr
 
	44i7HzrOY2hKAzYAHnQsePtV5EshrHBH29FoA5MQi1ojctkoBROYvO+J3PHPZlsn9oM8AneB7TATyB
 
	9rbVKMGxRPyLB7CWlx0hiHCBnFu+QqpHvxtUQJH3ID7XJyXUQK7ZD/HNbqRqXu0cgi/9uqsue/tMt+
 
	TnIF9+GFCkgiLcEXX90FbXRcW22aPPsX0/SG8/kSdg5a0QfDCWgodpjSs6G2WEGQyzvbe3UXrwT/TH
 
	sGef1PNveRQC3UWytO1L/DvMeUJIMQvF/7y90musKyNl7VZzAKHDRllPQnBFFf4RI2216p9H3Uaust
 
	oI58N56dZPBsnp9FpcZ1Emq+wkoE2qVV3FMQyUJOikguPTckVB8by6gonePtpkuiUnL8pKtWXYRdw3
 
	iYPdo9A5f9NF5ywkfZTgM3gIe7MRhO3c0t84qYkhpy9oL7HGwBfd3GMTvIHDOi635rXO0YoDuImfw+
 
	bcrGwoXPH0Z+gGN40aWvDzZWeD1K4J2o8GK8gQZ11Ta0nerK87GnSvM7K9KMvYNcDjd7mZ+YvZMasw
 
	kZR1aLIUkUdXjWkbW/48ed2wrB50PT3ZYdDaoGWzX/tn4duhpoZHcEnX6Qcjr6zdAukzGIaRV69o9p
 
	MbFE0yP0ib21kNPbUSKMjN0pjj7FmSE2w00IqE0ujhojuFh8kyRecmBgipnjM+SA32oZPYD0nmqM8b
 
	u4WV68u+25am93H0PV1dbt82weUDOFDIhIm+NLUSVQ0hj4/2m6djhzG3IMedBFz3DVLMYz5UrI0B1M
 
	bmg1FLjq3Wv3tioFygJoHS1KQG6i8OvFbxg4jII0+YdmbZ8UWv5EMJ6TxuPSgbbYEwXgyjDVc7rPJz
 
	iyof+H4UUyrC0VVKARXXUC0R0m/nz+tBxxfcKQKRRpaUR9ge+QV7L1Uuhze0PccPw46eN3IzPF6X63
 
	5zb6ieewXSRDKXtKCLt+8vtLLq52UF0voFFlQj1jzFqdYrXQQxv6WL4H+ei7LV9wwYagnHidS76ZeK
 
	TN7ZxWhxXvGeZqvaC66UTdxBYz3HIvO/YlRiqrV5cyrh+Uf1qBKsgXDUA/GOM7kVHJ0l52Gfn4rZB1
 
	NyciYpTpSs1m0YKmCIwLAVfL2UXpgW2z4Xf2aSKAT78x7mPgs/9Z8tbSeNIylV0yMMrqypl6y20HIA
 
	lvDGvU7LlFBTRVDfIYZ4C41ICGYsgEfBRvQXkAG6PoQgIK+Ote8LwwRxsjErXzrJRlAzElrPOlYOXI
 
	cQ81In17eMDZ710ok8GhtcM8luDkf6RvVj2QNDobXKpyzFUASJvqy9/L2Prg8xsJvKN4GGOfkD4gVn
 
	jBgFF905Ttw/e2afEncAba3x3MqExlOObIu2jMP8hqPgKdzynU3rMuFQrSW5RMb9EYZ7A/EEh3dney
 
	IhRgcbptBDuNRl+XzrghMjUslRnbDjuwAKr/vasID6FT9brFKU79S7+147clEX2ETiiSnYLVXR30RW
 
	XJpqvklWOwgDS8blCcUiOLcoDLn8Fjtil87vW7I63ZM2EpaMoc5Cmj0L+BrMhTcIB5/VF+vCBvVz3V
 
	qYsQjhL6KbcjdaYKZp5AYmKU3r2Ug/ta4qRyRr/XBQRNcrqXCcJYDS761/4IS/kn74t93bMdgpiRM/
 
	JOdZu8oa0SWVOkYzy4hk2K11qqDi2bYMTdPC4aLvGtfKVE8cUjakhH5nWFs9fADVBAZ0R/7KDoOwQo
 
	XImQMWgzjgbN040WXHOtSqz90N0nLYVUUB/cemrykP6Ly7n1mB4oqYSqFZ3sZ2o/XN0re1xN/XMEX+
 
	QDChGsRChEDj/rrPCS35lFEIozep86I1wozk/1UhtJ3fN9izddQIDh22MAlMdIXmAzcoJmkVOV50K4
 
	TUFbnbpXNygPpBYFfEd3pcbWE04fpRbIM9DUJkMmx7dOMUCe3qIwQ9DDdcurXRZiOjGir1KF19Aif+
 
	03akNAfvjySzCwuzajAJOfyrFpwH9+iBYlrDHY3qdc+9lv35i6rd0+e/+FzXwV4zw0YL/7KaO7Zs9j
 
	E+ChMwR2KZVLN8hJPz79pt56gq84FymEBTwCZVf0ddor5U0N+DbQ8P6D6IFNzyv0iG+Lci4DNoxaHo
 
	2Vowe4c7gu7I8AEEB43xxdDplFbieuzi/9R13IqiaW4/fAD1DMHO7Dn4A3d4XjhyEzKREpmQkKyEy9
 
	UpQAu6oah5AcY4G44GAixVfX8Zc9uPafLTxvF7BvfpWNSpFoC91qpysdBr1vxRUppd8/P1P+PpinIN
 
	QIFqF2DGQsL5v3/leLYEfruITZUAS+krF12w2eyXAeQa8TgXrGI2Un2G+Z9XbY945QIoBuDFn3NLW4
 
	MKOEU6NILVpfWiAMn/KHJvkxrdaVkUQwHXy9PQNOJdBJfkslizMcEPeIsROyG6Chv50fe7xs36UD4C
 
	245emcXz07IAZ1OoPMvxZzl5gphHga4uLW9+7jnDHexIlVJbqPKxei7OeVMctbYwKixRWtS1UHcfQr
 
	IXUi+y1gwE0XmnseJm//nBffxLooESeZhGxDdUPiBD+ARHz+yCws17KchjL7QWBHVad+OZVKNFGuMM
 
	SQ8pyhirlFyflZ2r4ABRtp3Z9CZpEVrx6Pjxu76hPLOD5b3EroUFm/Ha6LwHUrYittSsJxyRd8wmL8
 
	ytURupWv6gWOLU8mViDeEG6OZAcrc81BoL7KN+WVkI9St4hmCPVTBJVUaBw3qgsA6UjryFPmPVCLFh
 
	RIr5YN7zbuhLWeRrXaG9rFXlSMxcNekCT036O1xlSITxvPFVCZYEeaOFFQ+E+8mINujC4E8uD7e6Bl
 
	ztDNJisFz/NQfiF2kfk3iSoez6IV2hog4mNrvqqdtzH9u7yfkIBks/0x1tNSdMiop0+O74pqQEtPe8
 
	sJ30wX9YX5AtOi0yDMin/a8KtgmauQjW/4aRaPFZI7kT1rBAxdTi5OXal6frvvEcljDjKmUXHFFX6w
 
	S2shbB1G4RDl3gkv9hUEdm93QXRf3p+C/lu5DSCL1KubFUS89VzMOGINxrEfnYBM6MQMS5ElxHOQ7z
 
	x3tIqVhIf7jtxDr7VG9L3VXf+fjoNpYR50fp4YyRFZ1sGqHUIqhNPRvpC+KBletAgAG5/c1tWxH0L9
 
	rSxV5JUvyjOFAMfqHeoN9tnBXQPEVS4SAAHJOwcsJnsKLwFQHkxbYVvVUcp+SeHK3yqmJeoaLb58t5
 
	zmsAaOTwYsoy2O/cRQBchAmELwrkb+E0RqBSiYyBqiD9BCt5Xr9RGPB3zqeTXcxVCLljUj9YxhMp5v
 
	Iq/zhghueI9LjjKLcHZJI7hCB641V5eZkMguuPI9t61iaPrPVDQLX1TnJ6FjMFwk4zG7Ib/f5LQxSh
 
	OJa9u1q4gGRwyTP/mYUiOmfMJA7ybRdmEFKb4SgWsYby6v27MHpm51zfqFziM
X-NCJF-Version: 1
Authentication-Results: asp-relay-shared.jellyfish.systems;
	dkim=pass header.d=perrymarshall.com header.s=c448bb6e-8e46-4909-888a-ab23d2733125 header.b=hAWz6DjE;
	dkim=pass header.d=infusionmail.com header.s=k2 header.b=JhJnzSqF;
	dmarc=pass (policy=none) header.from=perrymarshall.com;
	spf=pass (asp-relay-shared.jellyfish.systems: domain of mailer@infusionmail.com designates 35.227.130.176 as permitted sender) smtp.mailfrom=mailer@infusionmail.com

------=_Part_1571812_463947049.1660716055803
Content-Type: text/plain; charset=utf-8
Content-Transfer-Encoding: quoted-printable
Content-Disposition: inline

This email was sent as HTML-only. To view it, please visit:

Go Here To Update Your Information or Unsubscribe:
https://m171.infusionsoft.com/app/optOut/62/b63278e06f140529/234830234/605d=
2278a124b612

Perry S. Marshall & Assoc
805 Lake Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
------=_Part_1571812_463947049.1660716055803
Content-Type: text/html; charset=utf-8
Content-Transfer-Encoding: quoted-printable
Content-Disposition: inline

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.=
w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html>=20
 <head>=20
  <title></title>=20
  <meta name=3D"viewport" content=3D"width=3Ddevice-width,initial-scale=3D1=
.0,user-scalable=3D1">=20
  <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
=20
  <style type=3D"text/css">@import url(http://fonts.googleapis.com/css?fami=
ly=3DMerriweather:400,400italic,700italic,700|Open+Sans:400,400italic,700,7=
00italic|Lato:400,400italic,700,700italic);</style>=20
  <style type=3D"text/css">#outlook a {padding: 0;}
.ReadMsgBody, .ExternalClass {width: 100%;}
.ExternalClass * {line-height: 100%;}
body { background-color: #ffffff; margin: 0; padding: 0;
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
table, td { border-collapse:collapse;
mso-table-lspace: 0pt; mso-table-rspace: 0pt; }
img { border: 0; height: auto; line-height: 100%;
outline: none; text-decoration: none;
-ms-interpolation-mode: bicubic; }
.bard-column {display: inline-block !important; width: 100% !important;
text-align: left; vertical-align: top; }
@media only screen and (min-width:480px) {
.bard-column-100 {
width: 100% !important; max-width: 100% !important; display: inline-block !=
important;
text-align: left; vertical-align: top; }
.bard-column-50 {
width: 50% !important; max-width: 50% !important; display: inline-block !im=
portant;
text-align: left; vertical-align: top; }
.bard-column-33 {
width: 33.3% !important; max-width: 33.3% !important; display: inline-block=
 !important;
text-align: left; vertical-align: top; }}
@media only screen and (max-width:479px) {
.socialBlock, td.imageBlock, .buttonBlock,
.alignmentContainer { text-align: center !important }
.alignmentContainer table { margin-right: auto;
margin-left: auto;}}</style>=20
 </head>=20
 <body style=3D"background:#ffffff"> =20
  <div style=3D"background: rgb(255, 255, 255); max-width: 600px; width: 10=
0%;"> =20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(0, 0, 0);"><b class=3D"bard-text-=
block style-scope" style=3D"padding: 0px; line-height: 1.6;">Imperative #10=
: Systematically create with the Swiss Army Knife</b></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana,<br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Social Media has created a=
 major problem for advertisers:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Ideas wear out FAS=
T. You have to come up with GREAT IDEAS that get a great response at a fast=
er pace than ever before.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You manage to create a sup=
er-awesome Facebook ad that gets good conversions and strong response and l=
ots of likes and shares=E2=80=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">...but it fatigues. It wea=
rs out.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Three months later it=E2=
=80=99s useless. (Or maybe three weeks or even three days.)</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now you have to come up wi=
th something else.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What are you going to do n=
ow?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If someone says =E2=80=9CN=
ow come up with something else that=E2=80=99s really brilliant!=E2=80=9D it=
=E2=80=99s as if I were to say, =E2=80=9CWrite me the words to a song. You=
=E2=80=99ve got 20 minutes. GO!!!=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">...most people would balk.=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But what if I said to you:=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CWrite me a countr=
y song. Each pair of lines has to rhyme. It starts with the guy losing his =
girl, but he repents of his evil ways. Then at the end the girl comes back.=
 Six verses and a chorus, please.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Is that a little easier?</=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One day when I was in Cost=
a Rica, staring at a very unusual tree in the cloudforest, I had an epiphan=
y about advertising. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I realized trees have gene=
tic <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-he=
ight: 1.6;">formulas</i> for the stuff they do. And yes, there are formulas=
 for country songs. But there were no formulas for systematic creativity in=
 advertising.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So I created that formula.=
 It=E2=80=99s called the Swiss Army Knife.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99ve never seen th=
e Swiss Army Knife fail to produce some new ad that could topple the existi=
ng incumbent.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In fact many times the Swi=
ss Army Knife has been responsible for upending a long-standing ad that nob=
ody could beat before.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So when someone says =E2=
=80=9CHey we need a new Google ad or Facebook ad or killer email headline=
=E2=80=A6NOW!=E2=80=9D then instead of saying =E2=80=9COK, self, come up wi=
th something!=E2=80=9D...</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Pull out the Swiss Army Kn=
ife instead:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link018.com/v2/click/9bc2b811796abc4d6f99408875bc4c23/eJyNkV9rwjAUxb9LHv=
ZUbbPNqYUyRERKnQ9je5bQ3mpo84fkxlKk333XOnwYG-wx55z7uznJhSFooTGvWMoUn3MWMQelt=
BI0ro1GUY4e53zJk0XEWqmbrTPBsvTyy-zdHodeFsvkOWLYW6DIx_tqXeT77WGX7wvKWuFoyX84=
yZzPZk_JnbR5W-U7Ngx_okFJ3JyJ7lmKLsC1VCWpGH66lvInROvTOO66bmrBuV4J50-ibaelUTE=
dGkCpj7EXTfwaUB28Ca6ETOo6eGm0NzU-XHVF2KAyUEK2o1AKZYU86ow_TqQitkB5Bj96CE790C=
fG0qKbXdJz05VvMJ5QDWEt6Or7GwroWVqL1sPwBbGelWQ=3D" class=3D"bard-text-block =
style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: =
0px; line-height: 1.6;">https://www.perrymarshall.com/marketing/sak/</a></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can watch the Swiss Ar=
my Knife in action - in my free =E2=80=9CLook Over Perry=E2=80=99s Shoulder=
=E2=80=9D webinar, where I wrote copy for students with no preparation and =
no warning, working live without a net.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sign up for free here:</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link001.com/v2/click/e54e8480b073a7fc2d4d6991feb00292/eJyNUctqwkAU_ZdZdJ=
WYTIuvQCgiIiHWRWnXMiQ3eum8mLkxBMm_d4zFRanQzSzOk3Pnwgi00FTULGOKzzmLmIMKLYKmt=
dEkqpHjnC95uoiYRP21daa1LLv84b3To2m2WKaziFFvIUg-3lfrsthvD7tiXwatFS6U_CcnnfPp=
9CW9J23eVsWODcPDaFBIm3NI9ywj18J1VI1hGH06GfQnIuuzJOm6bmLBuV4J509CykllVEJOoEZ=
9TKSxfnzixgHEXigrIXltSR28aV0FOeqm9Wi0Nw09XXEVelqVgxIoR6AKJoFHnfPnGFUoE4Rn8C=
NH4NQvPDaWUN_oKtw_bLiF8TTsEtaCrn_-pYSeZY2QHoZv4PKb6g=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;">https://www.perrymarshall.com/training/lo=
ps/lops-free-sample/</a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You=E2=80=99ll glean a LOT=
 from this. Sign up and enjoy the thrill.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall<br><br></p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">P.S.</b> Swiss Arm=
y Knife was invented in Planet Perry. Nobody teaches it or implements it as=
 well as we do. If you=E2=80=99d like to be on the waiting list for new Swi=
ss Army Knife products and programs, email <a href=3D"mailto:support@perrym=
arshall.com" class=3D"bard-text-block style-scope" style=3D"color: rgb(43, =
170, 223); padding: 0px; line-height: 1.6;"><i class=3D"bard-text-block sty=
le-scope" style=3D"padding: 0px; line-height: 1.6;">support@perrymarshall.c=
om</i></a> with the subject line =E2=80=9CSwiss Army Knife waiting list.=E2=
=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic? </i><a href=3D"https://m171.keap-link004.com/v2/=
click/9373083c0494292b544a97c0f623c1a7/eJyNkU9rwkAUxL_LHnoyJtti1UAoIiIh1kNp=
z7IkL3Xp_mP3rSFIvnufsXgoFXqdefMbZvfMEIwwWDYsZ5rPOZswD7V0EgyurUFRjx7nfMmzxYQ=
pab623kbH8vMf2Zs9hp4XiyVlsHdAJ-9vq3VV7reHXbmv6NYJTyX_4WRzPps9ZTfS5nVV7tgw3E=
WDlrg5ET2wHH2Ey6hG0jD88Iruj4gu5Gnadd3Ugfe9Fj4chVLT2urUOkxsxKS2ppVeC5TWpC8R9=
SHY6GsopGljIDHYFh8uuiZ61AVoIdUo1EI7IT9NwR8TqamCICcIo4fg9S89oUpprja10nvgFcYz=
WiOcA9P8_EYFPctboQIM3_9tmE4=3D" class=3D"bard-text-block style-scope" targe=
t=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: =
1.6;"><br>Click here to be removed from the "12 Imperatives of Planet Perry=
" series.</a> </p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/168896/566af45548c9f4a0/=
234830234/605d2278a124b612" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
  </div> =20
  <img src=3D"https://m171.keap-link005.com/v2/render/718eb513e15246bd7dfef=
45c181eac4a/eJxtjsEKgzAQRP9lzzm4FLHNTSRI0JZSeuitBN1CqMYQ14KI_94gxVOPw5vHzAJ=
MzjjWLUjoMUMQEKix3pLjYnBsmo0h4gmTo4DOuncZhsmDXP64O96kJMM0PSQCePYUS-qc6xrWPd=
9veVHpS_m86oeqo069ZfWJ0yNIDhMJMN6Ta39PKppBvkw30voFAaQ68w=3D=3D/pixel.png" w=
idth=3D"1" height=3D"1" loading=3D"eager">
 </body>
</html>
------=_Part_1571812_463947049.1660716055803--