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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 18 Aug 2022 02:01:11 -0400
Message-ID: <m171.1877121730.35681660802456550.JavaMail.tomcat@web-core2-035>
Date: Thu, 18 Aug 2022 02:00:56 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: 12 Imperatives of Planet Perry - #11
Errors-To: mailer@infusionmail.com
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00%">=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(0, 0, 0);"><b class=3D"bard-text-=
block style-scope" style=3D"padding: 0px; line-height: 1.6;">Imperative #11=
: Competition-proof yourself with Network Effect.</b></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana,<br></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When brand new advertising=
 channels appear on the web, a ton of new businesses suddenly, almost effor=
tlessly, appear.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Facebook gave birth to man=
y businesses that could not have existed before.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When Google AdWords first =
came out, the number of hot startup businesses that suddenly sprang up was =
almost unimaginable.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I knew guys who were makin=
g $70,000 a month with incredibly simple businesses that seemed all too goo=
d to be true.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But the money was real.</p=
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dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">For a little while=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And then=E2=80=A6 the rubb=
er band snapped back. HARD.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most of these ended up bec=
oming internet shanty towns, decimated by hurricanes. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I quickly lost ALL interes=
t in businesses that make $50K today and are gone tomorrow. I=E2=80=99ve wi=
tnessed that tragedy more times than I can count.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Today, when I look at a bu=
siness I=E2=80=99m <i class=3D"bard-text-block style-scope" style=3D"paddin=
g: 0px; line-height: 1.6;">immediately</i> looking for ways to make it last=
 a really long time. I instantly imagine the walls, towers, moats and armie=
s needed to protect it.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Because if you=E2=80=99ve =
ever had a really nice business going and suddenly someone set up shop acro=
ss the streets and bled off all your profits=E2=80=A6 you know how much it =
SUCKS to build stuff=E2=80=A6 and then rebuild it=E2=80=A6 and rebuild it a=
gain=E2=80=A6 and again. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Life is too short. Because=
 eventually you die... <i class=3D"bard-text-block style-scope" style=3D"pa=
dding: 0px; line-height: 1.6;">while you were still in the process of rehab=
bing that tin shack one more time</i>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The real question is: What=
=E2=80=99s the barrier to entry? What=E2=80=99s going to keep somebody else=
 from knocking you off, driving prices down, and putting you out of busines=
s?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In the 20th century, the a=
nswer to that question WAS:</p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">L=
awyers</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">P=
atents</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">F=
actories</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">M=
illions of dollars of infrastructure and investment</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">U=
nder the table deals in City Hall</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">e=
tc.</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But in the 21st century, t=
he best answer to that question is:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">NETWORK EFFECT.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Network Effect is more pow=
erful than all of those things put together. It=E2=80=99s the formula for a=
 high-power monopoly.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Network effect is when Ube=
r gets more passengers, which attracts more drivers, which lowers the wait =
time, which then attracts more passengers, who attract more drivers, which =
lowers the wait time=E2=80=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">(and the cycle continues a=
nd continues)</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">...And once Uber establish=
es that network, <i class=3D"bard-text-block style-scope" style=3D"padding:=
 0px; line-height: 1.6;">it is literally impossible for another company to =
come and take their place</i>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How would you compete with=
 Uber if you were starting with no passengers and no drivers?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You could hire some driver=
s of course. But the wait time would still be 45 minutes and nobody would w=
ant to use your service.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is how Uber will even=
tually become immune to competition.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">All major online businesse=
s have Network Effect:</p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
nfusionSoft</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">F=
acebook</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">G=
oogle</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">Y=
elp</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">S=
hazam</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
irBnB</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
mazon</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
pple</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
ripAdvisor</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
ravelocity</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">F=
anDuel</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Network Effect is when eve=
ry customer ads value to every other customer. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Small businesses can have =
Network Effect too. Many Planet Perry members have businesses that are far =
more immune to competition than you might suspect.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Brandon Janis sells appoin=
tment management software to orthodontists and every time they acquire a cu=
stomer, they boost their ability to serve existing customers. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Each time they support a n=
ew practice management platform, they erect a bigger barrier to competitors=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Tony Santiago runs a recru=
itment firm for tax professionals. If a Fortune 1000 company wants a tax ge=
nius running the finance department, Tony=E2=80=99s firm is the #1 choice.<=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Every firm they serve adds=
 value to their recruiting, and every recruit adds value to the firms they =
serve. Tony has already secured a significant lead against his competition.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">As he tightens his network=
, as he slashes the delay between <i class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">action</i> and <i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">reaction</=
i>, he makes it even more impossible for enemies to scale his walls.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Bryan Trilli runs an AdWor=
ds management agency, but unlike most, his is based on algorithms, scripts =
and AI. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So=E2=80=A6 every time he =
gets a new customer, it refines his AI, widening the moat around his castle=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Susan Kruger sells an app =
for Study Skills, to public schools. It=E2=80=99s the largest app of its ki=
nd. When students use the app, it feeds data into their central database an=
d refines the information available for improving the app in the future.</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I myself have the largest =
community of 80/20 entrepreneurs and Star Simplifiers in the world. And eve=
n though by Wall Street standards it is a very small community, it=E2=80=99=
s still miles ahead of any comparable group.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">ALL of the above examples =
are <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-he=
ight: 1.6;">micro</b> Star Simplifiers. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They are not large, or for=
midable, or intimidating.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Every single one of these =
businesses was bootstrapped.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Every single one started i=
n a spare bedroom, basement or garage.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can do this too.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You should, above all, asp=
ire to =E2=80=9Cclose the loops=E2=80=9D and feed customers, vendors, parti=
cipants back into your system so that each benefits the others. <i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Eve=
n if it is only in tiny ways</i>. Because those tiny ways add up!</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Have you noticed=E2=80=A6.=
 The 12 Imperatives of Planet Perry are not little =E2=80=9Chandy-dandy for=
mulas=E2=80=9D (which usually fail or stop working after 2-3 weeks or month=
s) - <span class=3D"bard-text-block style-scope" style=3D"">they are deep p=
rinciples</span><b class=3D"bard-text-block style-scope" style=3D"padding: =
0px; line-height: 1.6;"> which always work no matter when or where you appl=
y them</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They endure. They have sta=
ying power.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They are things that the A=
VERAGE entrepreneur doesn=E2=80=99t have the wisdom, common sense or discip=
line to do.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Only the top 20%, top 5% a=
nd top 1% do these things.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">These are the things that =
set Planet Perry apart from the rest.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">These are the skills we pu=
rsue in Roundtable and in Private Client Group.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They are skills that you M=
ASTER over months and years.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They are skills that nobod=
y can take away from you.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">20 years ago if you posses=
sed basic Direct Marketing chops, you could get a paying gig almost anywher=
e.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Today, basic Direct Market=
ing chops are only a basic prerequisite for doing sales and marketing work.=
 It=E2=80=99s kind of like having a high school diploma.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But the Imperatives are sk=
ills that will guarantee bread on your table for the NEXT 20 years.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Embrace these and you=E2=
=80=99ll never go hungry.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You know it=E2=80=99s true=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> =
<b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height=
: 1.6;">P.S.</b> To accelerate your mastery of the 12 Imperatives through 1=
-on-1 consultations, Roundtable or Private Client group, reach out to Cuyle=
r (<a href=3D"mailto:cuyler@perrymarshall.com" class=3D"bard-text-block sty=
le-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6=
;">cuyler@perrymarshall.com</a>) or Tiffany (<a href=3D"mailto:tiffany@perr=
ymarshall.com" class=3D"bard-text-block style-scope" style=3D"color: rgb(43=
, 170, 223); padding: 0px; line-height: 1.6;">tiffany@perrymarshall.com</a>=
). If appropriate, they can set up a time for us to talk together. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic? </i><a href=3D"https://m171.keap-link004.com/v2/=
click/3467ca91584ee68f77266a96b2127939/eJyNkU9rwkAQxb_LHnpKjNuDxkAQEZEQ66G0=
Z1k2k7o0-4fdWUOQfPeOsXgoLfT63rzfY2auDMEIg1XDCqb5krOEeZDKKTC4tQaFnDzO-YrP84R=
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