OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 19 Aug 2022 00:31:30 -0400
Message-ID: <m171.986157342.1581161660883477786.JavaMail.tomcat@web-core2-035>
Date: Fri, 19 Aug 2022 00:31:17 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_The_wor?=
 =?utf-8?Q?ld_is_shifting_under_your_feet=E2=80=A6?=
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana,</span></p>=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">2003-2010 was the Golden A=
ge of Google. If you could attain a solid edge against everybody else on th=
e Big G (which was not always terribly difficult for some time, especially =
in AdWords), you enjoyed buckets of traffic. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The world ate out of your =
hand. Everyone was playing on YOUR turf. Plug in your killer offer and here=
 comes the dinero, spilling hundred dollar bills on your living room floor =
like a hacked ATM machine.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">2011-2015 was the Golden A=
ge of Social Media. If you could get better engagements, better targeting, =
more viral action especially on Facebook, you were King For The Day. Twist =
your offer around to get extra Social love, and you were picking up custome=
rs left and right.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">2016-present is the age of=
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=80=9D or even great.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Traffic is not enough. Lik=
es and Shares are not enough. And few can afford large quantities of traffi=
c anyway.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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what came before.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The earth is rapidly shift=
ing under your feet: Uber reached critical mass and expanded RAPIDLY. Billi=
ons of dollars in their coffers. And while media attention focused on battl=
es with City Hall, good ol=E2=80=99 boys clubs and cab companies, the real =
story was: They slashed prices so low, drivers were down to minimum wage an=
d EVERYONE was taking Uber EVERYWHERE. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It was so cheap and so sed=
uctive, no sane person could NOT try it.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That is a KILLER offer.</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Notice that while Facebook=
, Google, social etc., certainly played a role with Uber, Google and FB are=
 not the tipping points. The real deal is Uber=E2=80=99s killer, utterly ir=
resistible offer. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If it costs even less to U=
ber than to own a car (it often does), then why not hire a minimum wage cha=
uffeur every day of the week? Plus the supply of Uber drivers is endless. I=
f one wrecks his vehicle, he foots the bill to fix it and another Uber driv=
er stands waiting in line. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A killer offer is a <a hre=
f=3D"https://m171.keap-link013.com/v2/click/7b7d3c3f856e008731ff282bfbb6776=
7/eJyNkUFqwzAQRe-iRVd2bLmEuAZTQgjBJM2itOsg5HEiaknDaNwQgu9exS1ZtdDtm6-n-dJVM=
DjluGlFJaxcSJEIAm3QgOOVd6z0NJNSPsm8TERv3MeG_ICiuv5y9j6-wWKel_M8EXxBiJG31-Vq=
2-w3h12z38YsKoqX_MMj84UsH8viblq_LJudGMc_1WANrz-jPYiKaYBbqdbEYvxOfcyfmDFUWXY=
-n2cIRBerKJxU38-0txmTMs64Y9YGzJ4HtofgB9JQG9cNwXgXfMcPN26jdbA1WGX6CWhlUZmjq9=
HaNAAZCBNnIFsj-YBxh2-k4-vGDafkJEiLvCjSvExlGSsoRHDtzxds4SKqTvUBxi9jopLj" cla=
ss=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43=
, 170, 223); padding: 0px; line-height: 1.6;">Definitive Selling Propositio=
n</a>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Not a Unique Selling Propo=
sition. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A USP is a temporary advan=
tage. Easily hacked in the 95/5 world of the internet. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A DSP is a defensible adva=
ntage. Not easily hijacked by your competition. A moat of protection. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What is yours? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
52, 52, 52);" class=3D"bard-text-block style-scope"></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Get a DSP breakthrough con=
sultation for no charge when you join <a href=3D"https://m171.keap-link015.=
com/v2/click/1af79f6a705f894fa868421e0e8844bf/eJyNkc1qwzAQhN9Fh57s2HJT4hpMC=
SEE4zSH0p6DkNeNqP6QVjUm-N0ruyWnFnqdHX07o70SBM00Nh2piKIbShLigAsrQOPOaGR8mVFK=
H2leJkQK_XFwJlhSXX95exvPYvGQl-t1QnC0EC2vL9td25wO52NzaqPXMheX_IND8w0t78viRto=
_b5sjmaY_0aAE7j8j3ZMKXYC5VCdiMXxzMvoviNZXWTYMw8qCc6Nizl-YlCtuVKZhSGM0Jrxnmk=
P2FFCdvQmOQy10H7ww2pse72ZdRXBQNSgm5CJwpiwT77q2SqUenAC_6AhO1dYZb2OMb4nHD44hF=
-cCSIu8KNK8TGkZWzBrQXc_V2hhJFXPpIfpCyu4lBc=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">New Renaissance Club</a> <span class=3D"bard-text-bloc=
k style-scope" style=3D"color: rgb(51, 51, 51);">today (limit to the 1st 10=
 people). When you join for $99 you=E2=80=99ll get a 30-minute consultation=
 to hone your DSP and construct your killer offer. AND</span><span class=3D=
"bard-text-block style-scope" style=3D"color: rgb(51, 51, 51);"> get your <=
/span><span class=3D"bard-text-block style-scope" style=3D"color: rgb(51, 5=
1, 51);"><span class=3D"bard-text-block style-scope" style=3D"">complimenta=
ry</span> copy of =E2=80=9C<i class=3D"bard-text-block style-scope" style=
=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link018.c=
om/v2/click/1f80bbe57d72a958e0f3b56180b769db/eJyNj8EKwjAQRP9lz8U2VTHmVkQktP=
YgepZgVw22aUi2QpH-u1FELwped968ZW5AaJQhWYGAhs0YRODwoK1GQ4vWkDo8M8bYnCU8glqby=
8q1nQVx-9J9x49jOk34JI2AeosB2W6yRS7L1b6QZR5Yq1x48oeHJTPGx_xjWq4zWcAw_FRjo2l5=
DXYPglyHj1GVDsNo5-rAn4msF3F8QqNHnY-tb1Q1DkVlLZrqNTzHHsRR1R6HO1XvXhc=3D" cla=
ss=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43=
, 170, 223); padding: 0px; line-height: 1.6;">Detox, Declutter &amp; Domina=
te</a></i>.=E2=80=9D My book about how to excel through elimination.</span>=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span class=3D"bard-text-b=
lock style-scope" style=3D"color: rgb(51, 51, 51);"><br></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s: simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e 12 =E2=80=94 <br></i><i class=3D"bard-text-block style-scope" style=3D"pa=
dding: 0px; line-height: 1.6;">Subject line: NR bonus=E2=80=9D =E2=80=94 an=
d let our support team know that you'd like to claim this NR bonus.</i></p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (Tactical Triangle, The 7 Steps to Entrepren=
eurial Freedom, and 80/20 Sales &amp; Marketing). Every message will contai=
n a truth, tactic, or testimonial to make this the most valuable =E2=80=9Cm=
inute=E2=80=9D you spend every day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(51, 51, 51); padding: 0px; line-height: 1.6;">support@perrymars=
hall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link012.com/=
v2/click/f86ecb26243bf9cd493768084446952e/eJyNkcFKw0AQht9lD56aJhuVxkCQUkoJr=
T2InmVJJ3YxszvMzlpK6bu7jdKTgtdv_v1mf-akBJxx0u5UrVDPtJoohs6SBScL78R040xr_aCL=
aqIG6z5W7COp-vTL2-v4Asv7ororJkqOBCny8jxfrNvt6m3TbtcpS4bTkn94dDHT1W1VXk3Lp3m=
7Uefzn2pAK8vPZA-qFo5wKbWzqZi88pDyexEKdZ4fDocpAfMRDYe9GYZp5zH3JJmPknXe9ZbRiP=
Uuf4yCb8FH7qCxro8hweB7ublwTPaIDaCxwwg6g2Tsu2sIMQvAFsLIBRgbYh8o_eUbpS2pv4zJU=
ZCVRVlmRZXpKlUxROB2P6dYw1HVvRkCnL8AKXOWHg=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/250838/dfa30a0b35a6de7=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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