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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 19 Aug 2022 02:01:21 -0400
Message-ID: <m171.1719204342.1596551660888867847.JavaMail.tomcat@web-core2-035>
Date: Fri, 19 Aug 2022 02:01:07 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: 12 Imperatives of Planet Perry - #12
Errors-To: mailer@infusionmail.com
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Perry S. Marshall & Assoc
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><b class=3D"bard-text-=
block style-scope" style=3D"padding: 0px; line-height: 1.6;">Imperative #12=
: Get &amp; Build Equity.</b><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana,<br></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A wise man once told me, =
=E2=80=9CIt=E2=80=99s not how much you earn, <i class=3D"bard-text-block st=
yle-scope" style=3D"padding: 0px; line-height: 1.6;">it=E2=80=99s what you =
have left over after the music stops</i>.=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You MUST build equity. ASS=
ETS. It=E2=80=99s not good enough to just take home a check. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Otherwise, all you have is=
 a glorified JOB. Not a real business. And no future.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There are three kinds of a=
ssets:</p>=20
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px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
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0px; margin: 0px; line-height: 1.6;">Business Systems Equity: You build a b=
usiness you can sell.<br><br></li>=20
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0px; margin: 0px; line-height: 1.6;">Cash Equity: When you, by whatever mea=
ns, set aside enough money to invest in assets that throw off cash.<br><br>=
</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">8=
0/20 Lifestyle Equity: When you have a business that does not have equity (=
like a baseball player or oil painter) but does have other forms of leverag=
e. </li>=20
              </ol>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can realistically expe=
ct to achieve one (or at best two) of these three things at one time. Almos=
t <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heig=
ht: 1.6;">nobody</i> manages to do all three at once.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">People who pursue all thre=
e nearly always end up wrecking their lives. Attempting the impossible, thi=
nking it=E2=80=99s possible and driving themselves crazy.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s like the old =
triad: =E2=80=9CCHEAP / FAST / GOOD=E2=80=9D - you can have two but you=E2=
=80=99re going to give up the third. You can have one in spades, but you=E2=
=80=99re gonna give up the other two.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re building=
 a business you can SELL, then it=E2=80=99s all hands on deck. I was deeply=
 involved in selling a company for $18 million (I was the marketing manager=
, and I had stock options). Getting that thing ready to sell to a public co=
mpany was a massive gigantic j-o-b.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It was also worth it.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">While we were building it,=
 the thing was NOT throwing off lots of cash so everyone could buy savings =
bonds and bars of gold.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And it was not a wonderful=
 lifestyle business that gave everyone three week vacations and mai tais on=
 the beach.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It was shovel loads of har=
d work.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But then we sold the compa=
ny. I got a nice check. Which made the next chapter of my life possible.</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If anybody had fantasized =
that we would a) put lots of savings in our 401Ks, b) work a leisurely 20-2=
5 hours a week, and c) sell the thing for ten or twenty million, the whole =
enterprise would have sailed over a cliff in a burning bus.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Again, if you=E2=80=99re g=
oing to build a company and sell it, it=E2=80=99s because either <i class=
=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=
technological systems</i> (in our case it was a literal computer chip) or <=
i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height:=
 1.6;">business systems</i> (i.e. McDonalds, where the whole biz runs on 16=
 year olds dunking French fries) churn out reliable results.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Making that happen is a be=
ar.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But do that, and you=E2=80=
=99ll have achieved one of the great holy grails of business.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Let=E2=80=99s take #2: Cas=
h Equity. Let=E2=80=99s say you=E2=80=99re in a business that cannot be sol=
d for a big multiplier. (Like a law firm.) Technology companies often sell =
for 4X revenue, but service firms often sell for only 1X revenue.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It may not be realistic to=
 build that thing up and sell it. But you can sock some good cash away if y=
ou work hard.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">#3 is 80/20 Lifestyle Equi=
ty. That=E2=80=99s the business where you make a lot of money, and maybe yo=
u only work 10-20 hours a week.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The 10-20 hours a week is =
your reward. It=E2=80=99s the nice end of 80/20. And it gives you freedom t=
o do other things. Maybe it even grants you enough freedom to do #1 on the =
side.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But it=E2=80=99s not going=
 to become both a high-value long-term asset AND throw cash off that you ca=
n put into savings.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re in an 80=
/20 Lifestyle business and you want a long-term cash asset (which you shoul=
d!), you=E2=80=99re going to have to put in more hours and have an action p=
lan for converting that discretionary time into assets.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is why some people wh=
o <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heig=
ht: 1.6;">appear</i> to be in an 80/20 Lifestyle business hustle so hard. I=
t=E2=80=99s because they=E2=80=99re building a future.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Today I challenge =
you to clearly identify which of these three is your chosen strategy. PICK =
ONE and stick with it.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There may be a tiny handfu=
l people who manage to do all three. But they are so rare as to be nearly n=
onexistent. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Today=E2=80=99s message is=
 about as far from a Pink Koolaid speech as you can get. This is your Plane=
t Perry ANTI-Pink Koolaid speech.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you choose ONE and purs=
ue it with reckless abandon, you=E2=80=99ll build the asset that will somed=
ay set you free.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In Roundtable and Private =
Client Group, I have all three kinds of people. Bob Regnerus, for example, =
and I, as well as a number of consultants and service providers, take equit=
y in our consulting clients.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99m always on the =
lookout for needles in haystacks. Companies that could someday become =E2=
=80=9Cunicorns.=E2=80=9D I run a 50% 80/20 lifestyle business, 50% equity l=
ong-play business.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I have members who work ve=
ry hard and sock a lot of money away. Like an orthodontist who puts his mon=
ey into a very particular kind of real estate.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And I have members who bui=
ld and sell companies. Like a guy named Stewart who is in the process of se=
lling an extremely valuable patent (wrapped inside a =E2=80=9Cproof of conc=
ept=E2=80=9D company) right at this very moment.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The important thing is: <i=
 class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: =
1.6;">Everyone knows which of these three games they=E2=80=99re playing</i>=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Decide for <i class=3D"bar=
d-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">yoursel=
f</i> today. Because it=E2=80=99s not how much you earn, <i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">it=E2=80=
=99s what you have left over after the music stops</i>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you meet all the follow=
ing qualifications, you may be eligible to have an equity partners intervie=
w with me:</p>=20
              <ol class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">Y=
our <a href=3D"https://m171.keap-link013.com/v2/click/209f65d56731dbc18a27c=
5e5b0e40314/eJyNkU9rg0AQxb_LHnrSmBXaGEFKCCGIaQ6lPYdFx2bo_mN3jEjwu3c1oYfSQq_=
vvfnNvtkrI9BCU9mwnCm-4ixiDmq0CJq2RpOoZ49zvubLLGIS9efemc6y_PrL7Lc9Dz1l63QZMR=
oshMjb62Zblcf96VAeq5C1woUl_-EsVzx7nLbfSbuXTXlg4_gnGhTS7hLonuXkOphKNRiK0buTI=
X8msj5Pkr7vFxacG5Rw_iykXNRGJZ6Ei61DHe4gIXnuSJ286VwNBeq282i0Ny09TLoK3E4VoATK=
WaiFsgI_dMHTGFWAC8IL-NkjcOqHHhtLqG92He4d3nyD8TT0ENaCbu7_UMHA8lZID-MXXSCV6Q=
=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"co=
lor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;"><b class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Star Princ=
iple</b></a> score is over 100 points</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">Y=
our revenue is $1 million+ (under $1M is okay IF you=E2=80=99re growing mor=
e than 100% per year)</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">Y=
ou=E2=80=99ve chosen <b class=3D"bard-text-block style-scope" style=3D"padd=
ing: 0px; line-height: 1.6;">Option #1</b> with a long-term exit plan - bui=
lding a business asset you can SELL based on technology or systems</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">Y=
ou understand that as growth starts to go supernova, things can get crazy, =
and you realize you=E2=80=99ll need expert guidance making some dreadfully =
critical moves. Not only now, but in the future.</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">Y=
ou=E2=80=99re willing to give Perry Marshall &amp; company an equity stake.=
</li>=20
              </ol>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99ve guided numero=
us companies to tremendous levels of success. Maybe I can help you as well.=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you meet the five crite=
ria above, email joshlong@perrymarshall.com to see if you qualify for the n=
ext step.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day - and devil =
take the hindmost.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> =
<b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height=
: 1.6;">P.S.</b> I had my team compile all 12 Imperatives into a single PDF=
 for easy future reference. <a href=3D"https://m171.keap-link008.com/v2/cli=
ck/5802326c010853936d08c470b3dd347e/eJyNkN1qwzAMhd_F13USZ4ykviulFJO2lLFdD5E=
ozCz-wVZbspJ3n9ONjcEGu5S-oyMdXRmhBUuqY5IZUQm2YAFb7TVaWjtL0N6YEGIpinrBBm1ft8=
GdPJPXX2a_8Nwsy7paphkaPSbJ48Nq3ajD9nmnDk3SeghpyT98RFGJ-r74dtrsV2rHpulPazSaN=
ufkHpmkcMI5VKdTMHoKQ9K_EPko8zzeZWDgzVm4xKx1JvcYwsj7gJiLkmuTaiB9xshdz_0AFonf=
NDNWP_HxAx9nnPmuT3eA92i7zz82ODLZwxBxegcFRHs0" class=3D"bard-text-block styl=
e-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px;=
 line-height: 1.6;">Download the PDF here.</a> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic? </i><a href=3D"https://m171.keap-link001.com/v2/=
click/017b34bbbfb30ca162349d4bc26b173e/eJyNkc1qwzAQhN9Fh57i2Aq0cQymhBCCcZpD=
ac9B2OtGVH9IqxgT_O7dOKWF0kKvMzvfMNKFIRhhsGpZwTRfcjZjHhrpJBjcWIOimTzO-Ypn-Yw=
pad533kbHissv2S97Cj3kK04ZHBzQycvzelNXh91xXx1qunXCU8l_ONmS5_fZN2n7tK72bBz_RI=
OWuD0TPbACfYTrqFbSMHz1iu5PiC4Uadr3_dyB94MWPpyEUvPG6tQ6TGzEpLGmk14LlNakjxH1M=
djoGyil6WIgMdgO7666JnrUJWgh1SQ0Qjsh30zJF4nUVEGQM4TJQ_D6h55QpTQ3m1rpPfAG4wta=
I5wD037-Rg0DKzqhAowf_rCYUQ=3D=3D" class=3D"bard-text-block style-scope" tar=
get=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height=
: 1.6;"><br>Click here to be removed from the "12 Imperatives of Planet Per=
ry" series.</a> </p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/168916/0e097240a885355d/=
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