OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 21 Aug 2022 07:36:55 -0400
Message-ID: <m171.1408079468.237501661081808154.JavaMail.tomcat@web-core2-035>
Date: Sun, 21 Aug 2022 07:36:48 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Another great question
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7836000:value:infusionsoft
 
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 that comes up a LOT in one form or another in New Renaissance Club... </p>=
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                Perry,=20
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               <br> I spend my days producing, even though my Marketing DNA=
 tells me not to.=20
               <br>=20
               <br> Producing has become my bread and butter, and has been =
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 all day long, but that's what I'm paid for, producing content marketing =
=E2=80=93 mostly thought leadership content around IT services, or HR relat=
ed stories or case studies.=20
               <br>=20
               <br> What do I want?=20
               <br>=20
               <br> I want to be more of an alchemist intuitive creative, d=
esigning fresh content, and conversion ideas in collaboration with customer=
s. Focus on IDEA DEVELOPMENT, not production. BUT HOW DO I GET THERE? What =
ways come to mind for me to pivot in that direction, ways that would levera=
ge my Marketing DNA?=20
               <br>=20
               <br> How do I get the courage to shift away from the bread-a=
nd-butter familiar route?=20
               <br>=20
               <br> Thanks in advance.=20
               <br>=20
               <br> Kristian=20
               <br>=20
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      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px; line-height: 1.6;">My advice=E2=80=A6</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 0px; text-align: cen=
ter;">=20
             <div style=3D"font-family: Helvetica, Arial, 'sans-serif'; fon=
t-size: 20px;">=20
              <div style=3D"font-size:.8em; font-family:courier; margin-lef=
t:7%; text-align:left">
                Kristian,=20
               <br>=20
               <br> I hope others are paying attention because this is a co=
mmon one.=20
               <br>=20
               <br> I encourage you to think of this LESS in terms of "wron=
g to be a producer" and MORE in terms of "empathetic alchemist is my real b=
read."=20
               <br>=20
               <br> Also don't be down on yourself for having a career that=
 is working.=20
               <br>=20
               <br> But start asking this question:=20
               <br>=20
               <br> "If I'm making a good living doing something that's not=
 particularly in my wheelhouse, how much more effective can I be IN my whee=
lhouse?=E2=80=9D=20
               <br>=20
               <br> Let's assume you don't even try to switch clients for n=
ow.=20
               <br>=20
               <br> Ask:=20
               <br>=20
               <br> <strong>"What can an Empathetic Alchemist do for this c=
lient that would not even occur to them that they need?"</strong>=20
               <br>=20
               <br> I'm guessing if you're writing IT articles based on som=
e set of specs they send you and it's too routine, you should be able to go=
 up the food chain in the organization and ask "What is the REAL purpose of=
 these articles?"=20
               <br>=20
               <br> <strong>Articles are the drill, not the hole</strong>. =
What is the hole? Probably something like publicity, lead generation, thoug=
ht leadership. Plowing new ground to get customers more receptive to new te=
chnologies, product offerings etc.=20
               <br>=20
               <br> So you need to insert yourself into the decision making=
 process of choosing what articles are even asked for in the first place. O=
dds are their tech guys have wizard-like products that are amazing but thei=
r customers don't even know they need it because they don't even realize th=
ey have a problem. <strong>They need someone to figure out how to create th=
e bleeding neck and start the conversation</strong>.=20
               <br>=20
               <br> In all marketing and advertising, the "big idea" and th=
e hook are always the hardest parts. The rest is plug and chug. You can hir=
e writers all day who will produce articles according to a specification. <=
strong>The hard part is the originality and the elegance of the approach. T=
hat is exactly what empathetic alchemists are best at doing</strong>. You j=
ust have to reach the boardroom or conference room where those decisions ar=
e being made in the first place.=20
               <br>=20
               <br> Perry=20
               <br>=20
              </div>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Don't know your Market=
ing DNA? Get it <a href=3D"https://m171.keap-link014.com/v2/click/45495f4e4=
7f7e81ba9397008c5c31485/eJyNkEFqwzAQRe-iRVdxbAnaOAZTQgjBOM2itOsg5HEq4pGENK4=
JwXev7JasWuj2zdcb_bkxAiMNVQ0rGPIVZwvmQWmnwdDWGpJqnnHO1zzLF6zT5rL3tnesuP3y9j=
6eoHjM1vxpwejqIEbeXjfbujruT4fqWMeskz4u-YeHZyvBeS7upt3LpjqwcfxTDahp9xntgRXke=
5hKNToWo3ffxfwHkQtFmg7DsETpL0DanBsjCQItlcX0uSc8Bdt7BaU2bR-0NcG29DBxjK4eS0Cp=
uxkoiU7qsykdYhLAawgzJ_BYOm-Di5u_kYo3jf-ak7MgEZkQSZYnYuotnQPT_By-hisrWtkFGL8=
Apv-PBg=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" styl=
e=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">HERE</a></p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
52, 52, 52);" class=3D"bard-text-block style-scope"></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Want to ask me a question =
and get an answer? The least expensive way to do this is to join<span style=
=3D"color: rgb(51, 51, 51);" class=3D"bard-text-block style-scope"> </span>=
<a href=3D"https://m171.keap-link018.com/v2/click/759127ac1decdd893d8e9c4e1=
6e2fe14/eJyNkU9rwzAMxb-LDzslTWw2mgZCKaWUkK6HsZ2LcZTVzP-wlYVQ8t3nZKOnDXZ9evr=
pSboRBMMN1i0piaZrShLiQUgnweDeGuRiqVFKNzQvEqKk-Th62ztS3n7pvZdnkT3lG_qYEBwdRM=
vry27f1Ofj5VSfm-h13Mch_-DQfM0oLdiddHje1ScyTX-iQUs8fEZ6ICX6HualWhkXwzevov-K6=
EKZZcMwrBx4P2ruw5UrtRJWZwaGNEbjMgRuBGTbHvUl2N4LqKTp-iCtCbbDh1nXEdzrCjSXahEE=
147Ld1M5rdMAXkJYdASvK-dtcDHGtyTigWPIxbkAUpYzluZFyuYjcOfAtD9faGAkZcdVgOkLIA2=
UBw=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">New Renaissance=
</a>. And if you join<span style=3D"color: rgb(51, 51, 51);" class=3D"bard-=
text-block style-scope"> </span><span class=3D"bard-text-block style-scope"=
 style=3D"">before September 15th, I=E2=80=99ll also give you access to the=
 first session of my wildly popular <a href=3D"https://m171.keap-link010.co=
m/v2/click/a10332768cba17cf0487ab4bd49a5515/eJyNkcFqAjEQht8lh55cdxMo6sJSREQ=
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zmE-Gs_9ik0EdRX3_pvZcHqB6rhcw9fImQI68vy9W23W8Ou3a_zdmoU37kHx5ZzZSUc3U3rZ-X7=
U7cbn-qAS2vP7OdRM2ph2GpzubF-C25nD8xR6rL8nw-TyOkdEGd6KSdm5qAJWpiSMZpovKpZzxQ=
6JOBxvpjTzZ4Ckd-GDhmaY8NoLZuBEZj1PbdNxGxIEgWaORZh01MgWIe4RuZfNw84JgcBYWqlCq=
qeaGGA-gYwXc_P7CFi6iP2hHcvgDp55Kq" class=3D"bard-text-block style-scope" ta=
rget=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-heigh=
t: 1.6;">80/20 Masterclass</a>. Implement ONE of the ideas in this session =
and you=E2=80=99ll surely get back 10X your membership investment.</span></=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PLUS- Get a <a href=3D"htt=
ps://m171.keap-link017.com/v2/click/4b255c70746bb41dbb2c6e3c20220363/eJyNkV=
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sq5FBNBUBs04HjjHet6rEkplzJbTERr3MeOfIciv_3S-ygPUM2y5ex5IrhHiJG31_WmKg-74748=
VDGLmuIj__DIbK6kXKiHafuyLvfifv9TDdbw9jPag8iZOhiWakxcjN-pjfkLM4Y8Ta_X6xSBqLe=
awkW37bT2NmXSxhl3TpuA6apjewy-oxoK405dMN4Ff-Kngdto7WwBVpt2BLW2qM3ZFWhtEoAMhJ=
EzkC2QfMA4wzeq43XjhGNyFCQqUyrJFokaLqARwTU_X1BBL_KTbgPcvwBhSJLa" class=3D"ba=
rd-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 2=
23); padding: 0px; line-height: 1.6;">DSP</a> breakthrough consultation for=
 no charge when you join New Renaissance Club today (limit to the 1st 10 pe=
ople). When you join for $99 you=E2=80=99ll get a 30-minute consultation to=
 hone your DSP and construct your killer offer. AND get your complimentary =
copy of =E2=80=9C<i class=3D"bard-text-block style-scope" style=3D"padding:=
 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link020.com/v2/click/=
04be8d2b4f867c3f36c4da5df8a07041/eJyNj0ELgkAQhf_LnCUdI7S9RUiI5iHqHEtOtaTbsj=
sGIv73toi6FHSd971veAMwaak5r0FAiwlCAJYOyijSvLxqlodnhohzjNIAGqUvK3vtDIjhS_cdP=
47xLJpjHAD3hjyy3SyWRV6t9mVeFZ410vonf3gwSmLE9GPK1ou8hHH8qaZWcXbzdgeCbUePUbXy=
w3hnG8-fmY0TYXgirSadC41rZT31RWkM6fo1vKAexFE2jsY7UG1eDQ=3D=3D" class=3D"bard=
-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223=
); padding: 0px; line-height: 1.6;">Detox, Declutter &amp; Dominate</a></i>=
.=E2=80=9D My book about how to excel through elimination.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email support@perrymarshall.com <u class=3D"bard-text-block style=
-scope">after joining New Renaissance 12</u> (yearly)</i><i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Subject li=
ne: NR bonus=E2=80=9D =E2=80=94 and let our support team know that you'd li=
ke to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link012.com/v2=
/click/fc1c2cb6ce50e5e3407f8bc9059103dd/eJyNkU9rAkEMxb_LHHpy3Z2Bol1YiojIovV=
Q2rMMY9TQ-Ucm6yLid-_stvTUQq-_vLzkJTfB4LXn9iBq4eRMiokgMBgRPC-DZ23GmpTySVbzib=
DoP9YUuijq2y-9P-UBqscqN00EXyNkydvrYrlpd-v9tt1tsjZqykP-4SOrmZJyrn6cVi-Ldivu9=
z-twSGvLtk9iZqpgyHUAXMwfieb9WfmmOqy7Pt-GoHo6jSls7Z2aoIrh9BotC2YUPuThYLggtCX=
zx27fQodGWjQH7uEwadw5IeBuzyhcw04jXYERruo8eSb6FyRgBDSyBnINZFCinmfL2TypfO2o3I=
0KFSlVFHNCzVcQ8cI_vD9jg1cRX3UNsH9E3Y6l4c=3D" class=3D"bard-text-block style=
-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; =
line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-link=
007.com/v2/click/79e6bfeb51f058438dc06f0620c79722/eJyNkU9rwzAMxb-LDzs1TWwYT=
QNhlFJKSNfD2M7FOMpq5n_Y8kIo-e5zstHTBrs-Pf30JN0IguEGm45URNMNJSviQUgnweDeGuRi=
qVFKt7QoV0RJ83H0NjpS3X7pvZdnkT0W27kHRwfJ8vqy27fN-Xg5Nec2eR33acg_OLTYMEpLdic=
dnnfNiUzTn2jQEg-fiR5IhT7CvFQn02L45lXyXxFdqPJ8GIa1A-9HzX24cqXWwurcwJClaFyGwI=
2A_CmivgQbvYBamj4GaU2wPT7Muk7gqGvQXKpFEFw7Lt9N7bTOAngJYdERvK6dt8GlGN-SSAdOI=
RfnAshYwVhWlBmbj8CdA9P9fKGFkVQ9VwGmLyQFlAo=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and <a hre=
f=3D"https://m171.keap-link005.com/v2/click/f32f8902dd4483fc99722a172ad578b=
8/eJyNkMtqwzAQRf9Fi67sWBK0cQymhBCCcZpFaddBlceNiPVAGteYkH-v7JasWsj2zNXR3LkQB=
CMMVg0piGZLRhLiQSqnwODGGhRynjHGVozmCemUOe-87R0pLn-8vY0nyB_pij4lBEcHMfL2ut7U=
1WF33FeHOmad8PGTOzyMLjljOb-Zti_rak-u13_VoBVuv6I9kAJ9D1OpRsVi-O67mD8hulBk2TA=
MCwfej1r4cBJdt5BWZznlNP2w9pw996iPwfZeQqlM2wdlTbAtPkxcR2WvS9BCdTOQQjuhPk3ptE=
4DeAVh5ghel87b4OICP0jG08b15uQsSDnlPKV5yqf6wjkwze_9axhJ0YouwPUbA4mQpw=3D=3D"=
 class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rg=
b(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marketi=
ng</a>). Every message will contain a truth, tactic, or testimonial to make=
 this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link007.com/=
v2/click/7187fb7b3a44f9810e167a31103d7070/eJyNkcFqAjEQht8lh55cdxNa1IVFREQWr=
YfSniXsztbQTTJMJhUR373ZbfHUQq_f_Pkmf3IVDE47rltRCitnUkwEQWPQgOO1d6ybcSalXMhi=
PhG9cR9b8hFFef3l7H08QPVULIrHieALQoq8vqzWu_qwPe7rwy5lUVNa8g-PLGZKyrm6mzbPq3o=
vbrc_1WANbz6TPYiSKcJQqjWpGL9Rn_InZgxlnp_P5ykC0cVqCifd99PG29wjZz5y1njXGbKajX=
f5MrI9Bh-pgcq4LoYEg-_4YeA22aOtwGrTj6DRFrV5dxVamwUgA2HkDGQrJB8w3eUbpS2pP4_JU=
ZCpQqmsmGdqeAmNCK79-YodXETZ6T7A7QshnZYR" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
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" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
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