OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 22 Aug 2022 02:01:40 -0400
Message-ID: <m171.718866571.1392781661148089133.JavaMail.tomcat@web-core2-035>
Date: Mon, 22 Aug 2022 02:01:29 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: 80/20: How to make BIG decisions with limited information
Errors-To: mailer@infusionmail.com
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Perry S. Marshall & Assoc
805 Lake Street #295
Oak Park, Illinois 60301
United States
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In my 80/20 Special Report=
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 here</a>) I tell the story of my client, B&amp;B Electronics. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> When I began consulting w=
ith them, they were doing what a LOT of marketers do: "Spray and Pray." The=
y had been indiscriminately sending out catalogs to huge mailing lists. To =
their credit it had worked for a long time. But it was not working so well =
anymore. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> Let me explain how we use=
d 80/20 to slash their cost and grow sales. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> They had been renting mai=
ling lists from 16 different magazines and mailing out a million catalogs t=
wice a year. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> It was "obvious" they sho=
uld test the response of each of those 16 lists. But exactly how do you do =
that? Do you print 16 different versions of the catalog and meticulously tr=
ack the response? </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> That was totally impracti=
cal for a bunch of reasons. Plus it would take a very long time and their b=
usiness needed the surge that a catalog drop generated. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> Well here's what we did: =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> We created 16 different p=
ostcards and send them to portions of each list. Each of those was tracked =
separately. We offered a white paper. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> Guess what - most of the =
White Paper requests came from THREE of the 16 lists. Exactly as 80/20 woul=
d predict. By the time we were done, we had ELIMINATED 10 out of the 16 lis=
ts. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> B&amp;B cut their mailing=
s down to less than 500,000. Then they started mailing catalogs 4X per year=
 instead of 2X per year. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> Costs down, sales up. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That's 80/20. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> Carpe Diem - Seize the Da=
y! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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at scroll 0% 0%;">=20
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 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i> <a class=3D"bard-text-block style-scope" hre=
f=3D"https://m171.keap-link010.com/v2/click/edf5a7d35c722304be52029d264f18e=
9/eJyNkU9rwkAQxb_LHnoyZpOD2kAQEZGg9VDasyzJpC7df8zONgTxu3fU0l5a6PXNe7_ZN3sWB=
E45ajpRCVvMCzERCK0OGhytvSPV3mZFUTwWcjERRrv3LfoURHX-Jfs9voVmciHlRNAYgC0vz6v1=
rjlsj_vmsGNvUMhL_sOR87IsZz-kzdOq2YvL5U80WE2bD6ZHUREmuJbqNBejVzTsPxGFWOX5MAz=
TAIijVRhPyphp623uA2U-UdZ612u0irR3-TKRPUafsIVauz5FFqPv6eGqW6YnW4NV2tyEVtmg9J=
urF7KUWQx8UmUyhODxniBAW_Mi7eI9wLfm994RJVdQIYDrvr5gB6OoemUiXD4BUkqUBg=3D=3D"=
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font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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