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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 22 Sep 2022 02:05:17 -0400
Message-ID: <m171.1677736617.50101663825644607.JavaMail.tomcat@web-core2-035>
Date: Thu, 22 Sep 2022 01:47:24 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: The danger of naming
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7873880:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99m the most polit=
ically conservative person in my family=E2=80=A6by a darn sight. My eldest =
child, Tannah, is the most liberal. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But the other day, one of =
my other kids said, =E2=80=9CYou know, Dad, I would tend to think that your=
 views and Tannah=E2=80=99s views would be irreconcilable. When I think of =
what=E2=80=99s going on in the world, it seems that the two sides are miles=
 apart. But once I sit down and listen to you and Tannah, I don=E2=80=99t t=
hink that=E2=80=99s true. I think the two sides have more in common than mo=
st people think. When I listen to you and Tannah talk, it=E2=80=99s not a r=
age-fueled shouting match.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">My =E2=80=9Cleft hand man=
=E2=80=9D John McGee, also leans farther to the left than I do. But a few n=
ights ago, we were sitting outside at Fitzgerald=E2=80=99s Nightclub enjoyi=
ng a cocktail and he said, =E2=80=9CThe two sides don=E2=80=99t realize how=
 close they are. I remember a time when =E2=80=98Conservative=E2=80=99 didn=
=E2=80=99t mean =E2=80=98Racist=E2=80=99 and =E2=80=98Liberal=E2=80=99 didn=
=E2=80=99t mean =E2=80=98Communist.=E2=80=99 But the fanatics on either sid=
e have taken over the naming rights.=E2=80=9D </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Names are necessar=
y for communication <br>But names are not the thing named.<br>Names appear =
to be real<br>But they are merely human labels.<br><b class=3D"bard-text-bl=
ock style-scope" style=3D"padding: 0px; line-height: 1.6;">It is good to kn=
ow when to stop naming</b>.<br>In not naming one avoids many pitfalls.</i><=
/p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">=E2=80=93 The Tao =
of Christ</i> (a Christian =E2=80=9Ctranslation=E2=80=9D of the <i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Tao=
 Te Ching</i> by Marshall Davis)</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When you genuinely listen =
to a thoughtful, compassionate person on either side, their arguments make =
sense. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But no one makes sense whe=
n you reduce them to a bumper sticker and demonize the other side. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We have to STOP having bum=
per sticker conversations. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You simply refuse. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We have to get off social =
media. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We have to insist on quali=
ty conversations or no conversation at all.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sometimes you have to stip=
ulate: =E2=80=9CThis is either a one-hour conversation or else it=E2=80=99s=
 not worth having at all.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What quality conversations=
 have you had in the last month?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What quality conversations=
 should you be having? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">New Renaissance Club is fo=
r people who do not tolerate bumper-sticker conversations. We go deep or we=
 don=E2=80=99t go at all. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
52, 52, 52);" class=3D"bard-text-block style-scope"></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link017.com/v2/click/04e50f1b06bd9cdc950374f5c09a049f/eJyNkV9rgzAUxb9LHv=
ak1QRmVZBRSili14exPZcQr2uY-UNynUjxuy-60acN9nruye-ek3sjCJprrFtSEkW3lETEgZBWg=
sa90cjFOqOUFjTNI9JL_XF0ZrCkvP3y9j5eRPbIipxFBCcLwfL6sts39fl4OdXnJngtd2HJPzg0=
3WZ5lmV30uF5V5_IPP-JBiXx8BnonpToBlhKtTIUwzfXB_8V0foyScZx3FhwblLc-Svv-40wKtE=
wxiEal95zLSB5GlBdvBmcgErqbvDSaG86fFh0FcCDqkBx2a-C4Mpy-a4rq1TswUnwq47gVGWd8T=
bE-JZE-OAQcnWugJiljMVpETMWWnBrQbc_V2hgImXHew_zFzxplCI=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;">Join Us</a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link016.com/v2=
/click/5750e9203c380da9bcbe340b14def7fe/eJyNkU9rwkAQxb_LHnoyJrvQqIFQRESC1kN=
pz7JsRl26_5idGET87t2kxVMLvb5585t5MzdG4KSjpmUVs3zG2YQhKB00OFp5R1KNNc75ghfzCT=
PafW7Qd4FVt196H-VBFM9iMS8mjK4BkuX9bbnaNvvNYdfst8kbJKYh_-DwYlbOy7J8kNavy2bH7=
vc_0WA1rS-JHllF2MEQqtUpGH2gSf4zUYhVnvd9Pw2AeLUS41kaM1Xe5kNoraTJCLV0JwMZwkVD=
n790ZA_Rd6ig1u7YRe1d9Ed6GnSbJnS2Biu1GQUlbZD65OpgbRYBNcRRJ0BbB_QxpH2-JZUunbY=
dnSMgE4UQWbHIhEhxZAjg2p93bOHKqqM0Ee5fli-XpA=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link020.com/v2/click/5da2b294cafe42c00e660b5f7ad71bb3/eJyNkc1qwzAQhN9Fh57=
i2BLUTgymhBCCcZpDac9ByOtG1PpBWteYkHfvxi05tdDr7OynmdWFIVhpsW5ZyQwvOFuwAEp7DR=
a3zqJU84xzvubZasF6bT_2wQ2elZdfdu_jmygexbqgHZw8kOX1ZbNt6uP-dKiPDXm9DPTIPzg8K=
_JVnud30u55Ux_Y9fonGozG3SfRIysxDHAr1Woqhm-hJ_8Z0ccyTcdxXHoIYTIyxLPs-6VyJrUw=
JhRN6hilVZA-DWhO0Q1BQaVtN0TtbHQdPtx0Q-DBVGCk7mdBSeOlfreVNyaJEDTEWUcIpvLBRU8=
xviVFB6aQs3MGJCITIsnWiRDUQnoPtv35hQYmVnayj3D9AkMHlCc=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link018.com/v2/click/5bf0571715fd3e3109489=
5ac760b3a49/eJyNkMtqwzAQRf9Fi67s2BLULzAlhBCM0yxKuw6qPW5ErAfSuMYE_3tlt7SbFro=
9c3V0Z24EQXGFVUsKImlKSUAsNMIIULjTCnmzziilOY2zgPRCXQ9WD4YUt1_efo8XyO5ZniYBwc=
mAjzw_bXd1dTqcj9Wp9lnDrf_kHx4ap0mWJD-m_eO2OpJ5_lMNUuD-3dsdKdAOsCzVCr8Yvtje5=
y-IxhVRNI7jxoC1k-TWXXjfbxotoyxmcfiq9TV6GFCenR5sA6VQ3eCEVk53eLdw6ZWDLEFy0a-g=
4dJw8aZKI2XowApwK0ewsjRWO-MLfKLGn9bXW5OrIGQxY2Gch4z5_twYUO3X_WuYSNHx3sH8ASH=
pkMQ=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp;=
 Marketing</a>). Every message will contain a truth, tactic, or testimonial=
 to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da=
y. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link016.com/=
v2/click/ba430dc146d1e85703f75a6ab4802753/eJyNkcFqAjEQht8lh55cdxPaVReWIiKya=
D2U9ixhna2hO0mYTCoivnvjtnhqwes3f77Jz5wFg9WWm72oBMqJFCNB0BpvwPLCWdbtMJNSzmQx=
HYne2M8VuehFdf7j7W18hepJzSaPI8EnDyny9jpfrJvtardptuuU9ZrSkjs8spiU07Isb6bly7z=
ZiMvlXzWg4eVXsgdRMUW4ltqbVIzfqU_5A7MPVZ4fj8exB6ITagoH3ffj1mHuPGcuctY62xlCzc=
bZ_Dky7oKL1EJtbBdDgsF1_HDlmOwRa0Bt-gG0Gr02H7b2iFkAMhAGzkBYe3LBp7_8oLQl9echO=
QgyVSiVFbNMqVRFew92_3uKNZxE1ek-wOUbQSaWLg=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/252972/1c0b8ad9fc70973=
b/236621134/13c18efac83d4c28" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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