OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 23 Sep 2022 00:31:02 -0400
Message-ID: <m171.1671595857.1286861663907450515.JavaMail.tomcat@web-core2-035>
Date: Fri, 23 Sep 2022 00:30:50 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Tattoo this on your brain
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7875060:value:infusionsoft
 
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d ink types. He tested and tested and tested. He knows what to say to preco=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">1 =E2=80=93 Find a=
 customer pain point that is common in your industry.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">2 =E2=80=93 Design=
 your own system or solution which solves it 99.99% of the time.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">3 =E2=80=93 Promis=
e your customers that it won=E2=80=99t happen when doing business with you.=
</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">4 =E2=80=93 Offer =
something completely outrageous if it does.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">These steps are correct. I=
 agree with the theory. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">But #2 is where th=
e assiduous obsession part comes in.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most marketers still think=
 we=E2=80=99re living in the era of Microsoft, where it's all in the market=
ing and it's not how good the product is. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They=E2=80=99re still stuc=
k in =E2=80=9CThere=E2=80=99s no problem that can=E2=80=99t be solved by a =
good sales letter.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That was true in 1998. Mic=
rosoft Windows could be a crappy product that crashed three times a day. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">People did put up with it.=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But once Apple was in plac=
e, they wouldn't put up with it anymore. Microsoft had to clean up. Windows=
 doesn't crash like that anymore. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Marketing people don't lik=
e this. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They don't want to think a=
bout it. But in 2022 you MUST make a kick-ass product. If you don=E2=80=99t=
 get <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-h=
eight: 1.6;">step #2 above correct, you=E2=80=99re doomed</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Speaking of brick and mort=
ar locations like Jeff=E2=80=99s tattoo removal clinics, Ben Morris gave tw=
o fascinating presentations at the Subversion Summit back in April. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Ben is a genius at helping=
 brick and mortar business owners find ways of attracting more customers th=
at do not rely heavily (or at all) on the =E2=80=9CBig Five=E2=80=9D =E2=80=
=93 Google, Facebook, Amazon, Apple or TikTok. If you need to get butts in =
your door, you need to listen to Ben. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
52, 52, 52);" class=3D"bard-text-block style-scope"></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link003.com/v2/click/561df1216895745b57a5fb9cacb9480f/eJyNkc1qwzAQhN9Fh5=
7i2BItrg2mhBCCcZpDac9ByOtG1PpBWteY4Hfvxi05tdDr7OynmdWFIVhpsW5ZyQzPOVuxAEp7D=
Ra3zqJUy4xzXvDsccV6bT_2wQ2elZdfdm_jqygeRFHQDk4eyPL6stk29XF_OtTHhrxeBnrkHxye=
5XnGi_sbafe8qQ9snv9Eg9G4-yR6ZCWGAa6lWk3F8C305D8j-lim6TiOaw8hTEaGeJZ9v1bOpBb=
GhKJJHaO0CtKnAc0puiEoqLTthqidja7Du6tuCDyYCozU_SIoabzU77byxiQRgoa46AjBVD646C=
nGt6TowBRycS6ARGRCJFmRCEEtpPdg259faGBiZSf7CPMXOjGUHg=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;">And if you join New Renaissance Club</a> =
before October 15th, I=E2=80=99ll give you access to BOTH of Ben=E2=80=99s =
presentations. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">To claim this bonus, simpl=
y email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-text-blo=
ck style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; line-heigh=
t: 1.6;">support@perrymarshall.com</a> after joining New Renaissance =E2=80=
=94 Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know=
 that you'd like to claim this NR bonus.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link012.com/v2=
/click/039554391a743b6ab741b08de48daa63/eJyNkU9rwkAQxb_LHnoyJru0tQmEIiIStB5=
Ke5ZlM-rS_cfsxCDid-8mLZ5a8PrmzW_mzVwYgZOOmpZVzPIZZxOGoHTQ4GjhHUk11jjnJS9eJs=
xo97VC3wVWXf7ovZUHUTyJsnyeMDoHSJaP9_li3WxXu02zXSdvkJiG3MHhxWxW8PLxRlq-zZsNu=
17_RYPVtDwlemQVYQdDqFanYPSJJvmPRCFWed73_TQA4tlKjEdpzFR5mw-htZImI9TSHQxkCCcN=
ff7akd1F36GCWrt9F7V30e_pYdBtmtDZGqzUZhSUtEHqg6uDtVkE1BBHnQBtHdDHkPb5kVS6dNp=
2dI6ATBRCZEWZCZHiyBDAtb_vWMOZVXtpIly_AZPTl6A=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link003.com/v2/click/307f8e81497739b311874b821279b079/eJyNkU9LxDAQxb9LDp7ab=
ROU2kKRZVmW0nUPouclpFM3mH8kU0tZ-t1Nq4gHBa9vXn7zXuZKEAw32HSkIpoWlCTEg5BOgsGd=
NcjFOqOUljS_T4iS5u3g7eBIdf3l7fd4EdkdK8vbhODkIFqen7a7tjkdzsfm1Eav4z4u-QeH5kW=
R0x-k_eO2OZJ5_hMNWuL-PdIDqdAPsJTqZCyGL15F_wXRhSrLxnHcOPB-0tyHC1dqI6zODIxpjM=
ZlCNwIyB4G1OdgBy-glqYfgrQm2B5vFl1H8KBr0FyqVRBcOy5fTe20TgN4CWHVEbyunbfBxRifk=
ogfHEOuzhWQspyxNC9TxmIL7hyY7usKLUyk6rkKMH8ANOWUGg=3D=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link003.com/v2/click/d96cff092b531e088f68c=
7eb75611694/eJyNkF1rgzAUhv9LLnalNQkbVkFGKaWIXS_Gdl0yPa6h5oPkOJHif190o1cb9PY=
5b56851wJghYay4bkRLGUkYg4qKWVoHFrNIp6mTHGMkbXEemkvuyd6S3Jr3-8vY1nyJ94lvGI4G=
ghRN5eN9uqPO5Ph_JYhawVLnxyh4fRNKUse7yZdi-b8kCm6V81KIm7r2D3JEfXw7xUI8Ni-O66k=
D8jWp8nyTAMKwvOjUo4fxZdt6qNStaU0_jDmEvy3KM6edO7Ggqp295Lo71p8WHmKih7VYASsltA=
LZQV8lMXVqnYg5PgF47gVGGd8TYU-EF1OG2otyQXQcwp5zHNYs5Df2Et6Ob3_hWMJG9F52H6BhQ=
VkLc=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp;=
 Marketing</a>). Every message will contain a truth, tactic, or testimonial=
 to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da=
y. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link011.com/=
v2/click/ab3a4e6a03801f32ea869055921cb206/eJyNkcFqwzAMht_Fh52aJjYbWQJhlFJKa=
NfD2M7FpMpqFtlGlldKybvPzUZPG-z66fcn_-giGKy23B5ELVCWUswEQWe8ActLZ1l300xKWcni=
cSYGYz_W5KIX9eWXt7fxFaoHVVXFTPDZQ4q8viyWm3a33m_b3SZlvaa05B8eWZRlIav7m2n1vGi=
3Yhz_VAMaXn0mexA1U4RrqYNJxfiNhpQ_MvtQ5_npdJp7IDqjpnDUwzDvHObOc-YiZ52zvSHUbJ=
zNnyLjPrhIHTTG9jEkGFzPd1eOyR6xAdRmmECn0WvzbhuPmAUgA2HiDISNJxd8-ss3SltSf56Sk=
yBThVJZUWVKpSrae7CHn1Ns4CzqXg8Bxi8yw5Yh" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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5/236685010/a951ed6110f161a9" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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         </table>=20
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