OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 24 Sep 2022 00:31:11 -0400
Message-ID: <m171.1268827988.383121663993859959.JavaMail.tomcat@web-core2-035>
Date: Sat, 24 Sep 2022 00:30:59 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_Th?=
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Years ago, I had a couple =
of Roundtable members who performed outsourced sales work. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you wanted appointments=
 with really important people for big projects, they'd get them for you. Pe=
riod. They didn=E2=80=99t use any one methodology. They used ANY and ALL me=
thodologies that got the job done. Right on their homepage it said: </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">=E2=80=9CWe are so=
 confident in our account-based outbound sales process that we guarantee po=
sitive ROI or <u class=3D"bard-text-block style-scope">we'll buy you a Tesl=
a</u>.=E2=80=9D</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What an unforgettable guar=
antee! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It is intrinsically an =E2=
=80=9CIF=E2=80=A6 IF=E2=80=A6Then=E2=80=A6Else=E2=80=9D guarantee. IF you'r=
e the right person and IF you do the right things and cooperate with us, TH=
EN you will get a result or ELSE we buy you a Tesla.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I feel like a broken recor=
d talking about this, but most people aren=E2=80=99t doing it. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Don=E2=80=99t focus on the=
 Tesla. Focus on your processes, your ability to deliver results, and your =
DISQUALIFICATION process. If you do that, you=E2=80=99ll never give away a =
Tesla. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But you=E2=80=99ll attract=
 WAY more prospects and engage way more high-paying clients. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">My late friend and mentor,=
 Tom Hoobyar, used to promise to rip out his clients=E2=80=99 valves and re=
place them with a competitor=E2=80=99s valve if his ever got contaminated o=
r didn't work. That was about a $40,000 gut punch every time he had to pay =
up. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And he DID occasionally ha=
ve to replace a valve. This was categorized as a marketing expense.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Therefore: Taking that gut=
 punch forced him to tighten up his processes so it never happened again. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Crafting an IF=E2=80=93IF=
=E2=80=93THEN=E2=80=93ELSE guarantee is the most elegant way to define your=
 USP. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most consultants don=E2=80=
=99t have a strong enough guarantee because they don=E2=80=99t have process=
es and systems locked down. OR they insist on cashing checks from clients t=
hey should not be doing business with. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Clients who don=E2=80=99t =
=E2=80=9Cqualify.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">If you're not will=
ing to guarantee your performance, then the customer has to guarantee it. <=
/i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They are guaranteeing it b=
y not paying as much. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Since they have to =E2=80=
=9Cpay=E2=80=9D to cover the risk of your solution not working, they=E2=80=
=99re certainly not going to pay <i class=3D"bard-text-block style-scope" s=
tyle=3D"padding: 0px; line-height: 1.6;">you</i> more. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In any purchase, somebody =
is shouldering the risk. It=E2=80=99s just a question of who it is. So why =
should it always be your customer who shoulders it? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;"><b cla=
ss=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;=
">What is the thing that only you can guarantee?</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 left; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif; f=
ont-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;">Asking a=
nd answering this question will laser you in on WHAT YOU REALLY DO. Who you=
 do it for. And when you do it. And when you do not do it. Very soon your U=
SP becomes a DSP.Asking and answering this question will laser you in on WH=
AT YOU REALLY DO. Who you do it for. And when you do it. And when you do no=
t do it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 left; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif; f=
ont-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;">Very soo=
n your USP becomes a DSP =E2=80=93 a Definitive Selling Proposition. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
52, 52, 52);" class=3D"bard-text-block style-scope"></span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
52, 52, 52);" class=3D"bard-text-block style-scope">In New Renaissance Club=
 we believe in making bold promises and living up to them. </span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
51, 51, 51); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span style=3D"color: rgb(=
52, 52, 52);" class=3D"bard-text-block style-scope">Do you? </span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link011.com/v2/click/87d8d2ffd5a0a90bfad40dac382e9c81/eJyNkc1qwzAQhN9Fh5=
7i2FIanBhMCSEE4zSH0p6DkNeNqP6Q1jUm-N0ruyWnFnqdHX07o70RBMMNVg0piKY5JQviQUgnw=
eDeGuRinlFKtzTbLIiS5uPobedIcfvl7X08iWy9yh7ZguDgIFpeX3b7ujofL6fqXEev4z4u-QeH=
ZnlO8_XmTjo876oTGcc_0aAlHj4jPZACfQdTqUbGYvjmVfRfEV0o0rTv-6UD7wfNfbhypZbC6tR=
An8RoXIbAjYD0qUN9CbbzAkpp2i5Ia4Jt8WHSdQR3ugTNpZoFwbXj8t2UTuskgJcQZh3B69J5G1=
yM8S2J-MEx5OycAQnLGEuybcJWsQV3Dkzzc4UaBlK0XAUYvwAoWpQT" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;">Join Us</a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link010.com/v2=
/click/f18f898a7764924477931888e63cf020/eJyNkU9rwkAQxb_LHnpKTDZWooFQRERCrIf=
SnmVZR126_5idGET87t2kxVMLvb5585t5MzdGYIWl5sAqZnjJWcIQpPIKLK2cJSHHGud8wfN5wr=
Synxt0nWfV7ZfeR3kQi9k0f84TRlcP0fL-tly1zW6z3za7Nnq9wDjkHxyelyUvZ_MHaf26bLbsf=
v8TDUbR-hLpgVWEHQyhDioGow_U0X8m8qHKsr7vJx4Qr0ZgOAutJ9KZbAitpNApoRL2pCFFuCjo=
s5eOzD64DiXUyh67oJwN7khPg27ihM7UYITSoyCF8UKdbO2NSQOggjDqBGhqjy74uM-3JOOl47a=
jcwSkRV4Uab5Ii2mMI7wHe_h5RwtXVh2FDnD_AoGQl5U=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link020.com/v2/click/351601e27e1525c277cc0685776a08a4/eJyNkU9rg0AQxb_LHnqK0=
VWCjSAlhBDENIfSnsOyjs1S9w-7Y0WC372jLe2lhV7fvPnte7M3hmCEwaphBdM852zFPEjlFBjc=
W4NCLjPO-ZYn9yvWKfN29LZ3rLj9svs9nsV0kyUZ7eDogCzPT7t9XZ2Pl1N1rsnrhKdH_sHhSZ7=
zfPNDOjzuqhObpj_RoBUe3okeWIG-h7lUo6gYvviO_FdEF4o4HoZh7cD7UQsfrqLr1tLq2MAQUT=
ShQhBGQvzQo74E23sJpTJtH5Q1wbZ4N-uawL0uQQvVLYIU2gn1akqndRTAKwiLjuB16bwNjmJ8S=
pIOTCEX5wKI0iRNo2QbpRm1EM6Bab5-oYaRFa3oAkwfLviUGA=3D=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link019.com/v2/click/f97f227c01a31bc8c84a2=
906620ab109/eJyNkE1rg0AQhv_LHnrSuKukGkFKCCGIaQ6lPYetjs0S94PdsSLB_97Vlpxa6PW=
Zd599Z24EQXGFZUNyIlnKSEAs1MIIULjTCnm9zBhjG0azgHRCXQ9W94bkt1_e3sczjNcJTR4Dgq=
MBH3l92e6q8nQ4H8tT5bOGW__JPzyMpilL19ndtH_elkcyTX-qQQrcf3q7IznaHualGuEXwzfb-=
fwF0bg8ioZhWBmwdpTcugvvulWtZZTRmIbvWl-jpx7l2ene1lAI1fZOaOV0iw8zl17ZywIkF90C=
ai4NFx-qMFKGDqwAt3AEKwtjtTO-wDeq_Wl9vSW5CMKYxnFIN2Gc-P7cGFDNz_0rGEne8s7B9AU=
OOpC1" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link015.com/=
v2/click/2ac2cbdc39e2964cbd3f6bd823f01a24/eJyNkcFqwkAQht9lDz0Zk42VaCAUEZEQ6=
6G0Z1nipC7N7A67sw0ivnvXtHhqoddv_v1mf-YiGIwyXB9FKVAWUkyEg1aTBsNra1i140xKuZTZ=
YiJ6bT62zgYS5eWXt_fxDebzWTZ7nAg-E8TI68tq3dT77WFX75uYJeXikn94ZFYUspgv7qbN86r=
eiev1TzWg5s1ntHtRsgtwK3XUsRi_uT7mT8zkyzQdhmFK4NwZlfMn1ffT1mJqiRMbOGmt6bRDxd=
qa9CkwHrwNroVKmy74CL3t-OHGMdoDVoBK9yNoFZLS76YixMSD0-BHzuCwImc9xb98o7gl9ucxO=
QqSPMvzJFsm-SxWUURgjj-naOAsyk71Hq5fLMeWHw=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
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      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/253032/4bb0ec7056e153d=
a/236725292/5fd113f26f0babda" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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