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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 05 Oct 2022 00:31:00 -0400
Message-ID: <m171.958039855.4311911664944251187.JavaMail.tomcat@web-core2-035>
Date: Wed, 5 Oct 2022 00:30:51 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: You need systems for changing your systems
Errors-To: mailer@infusionmail.com
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The normal state of everyt=
hing <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-h=
eight: 1.6;">used to be</i> =E2=80=9Cattain a level of status for the purpo=
se of coasting for the next 5 to 15 years.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In the entrepreneur ecosys=
tem, we often talk about working on your business rather than in your busin=
ess. Michael Gerber=E2=80=99s <i class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">E-myth</i> is about putting in place =
the systems that work <i class=3D"bard-text-block style-scope" style=3D"pad=
ding: 0px; line-height: 1.6;">in</i> your business which free you to work <=
i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height:=
 1.6;">on</i> it. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We all understand that wor=
king on your business means building systems that do the business for you. =
</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But the world has now move=
d beyond that. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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s not enough. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Today you must have more t=
han just systems to survive. The normal state of everything now is continua=
l adaptation and re-invention. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Even when things appear to=
 be staying the same, there is a dormant, adaptive capability. At any momen=
t, adaptive systems can be switched on=E2=80=A6and the pieces rearranged. <=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">If you have system=
s for changing your systems</i>.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You=E2=80=99ve heard me re=
fer to working in your business as =E2=80=9Crunning on the hamster wheel.=
=E2=80=9D Huffing and puffing all the time. Never making any real advanceme=
nts. Gilded cage. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But the truth is, even if =
you=E2=80=99re working on your business instead of in your business, you=E2=
=80=99re still huffing and puffing. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Because the systems you co=
nstruct to do your business must also evolve. The system that worked last w=
eek doesn=E2=80=99t work this week. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Welcome to 90/10.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In 2022 and beyond, workin=
g on your business instead of in your business means <b class=3D"bard-text-=
block style-scope" style=3D"padding: 0px; line-height: 1.6;"><i class=3D"ba=
rd-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">insert=
ing the systems that evolve your systems</i></b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">For example, you may have =
a 52-step process for depositing checks, or for how employees request vacat=
ion time, or an 87-step system for setting up a webinar. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Well, if you don=E2=80=99t=
 have a process for <i class=3D"bard-text-block style-scope" style=3D"paddi=
ng: 0px; line-height: 1.6;">how the process gets changed</i> without bungli=
ng everything up=E2=80=A6you=E2=80=99re back to living in huffing, puffing =
chaos again. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most companies have a syst=
em for creating a product. But now you need a system for <i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">recreating=
</i> the product almost as soon as it=E2=80=99s created...sometimes even be=
fore it=E2=80=99s created. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s no longer eno=
ugh to ask, =E2=80=9CAm I working on my business?=E2=80=9D Now you must ask=
, =E2=80=9CAm I working on the WAY I work on my business?=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Yeah, I know. It=E2=80=99s=
 an extra layer of abstraction. You must have two levels of self-awareness.=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is the way New Renais=
sance entrepreneurs think. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link012.com/v2/click/a2262b723c322ee94a66c706fc4fbef4/eJyNkU9LxDAQxb9LDp=
7abVMrrYUiy7IspeseRM9LSKduMP9Ippay9LubVtGLgtc3L795L3MlCJppbDpSEUULSiLigAsrQ=
OPOaGR8nVFK72laRkQK_XZwZrCkuv7y9nu8iNndbZbnEcHJQrA8P213bXM6nI_NqQ1ey1xY8g8O=
TYuyKNMf0v5x2xzJPP-JBiVw_x7onlToBlhKdSIUwxcng_-CaH2VJOM4biw4Nynm_IVJueFGJRr=
GOERjwnumOSQPA6qzN4PjUAvdD14Y7U2PN4uuAnhQNSgm5CpwpiwTr7q2SsUenAC_6ghO1dYZb0=
OMT4mHDw4hV-cKiLM0y2KaxmkeWjBrQXdfV2hhIlXPpIf5AyuflA0=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join us</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link012.com/v2=
/click/6df19b80fdf33d3151d08c361554792d/eJyNkU9rwkAQxb_LHnoyJptatIFQRESC1kN=
pz7Ksow7df8xODCJ-927S4qmFXt-8-c28matgcMpxsxeVsHIqxUgQaAwIjhfesdJDTUr5LIvZSB=
h0nyvybRDV9Zfee7kXy6fHclKOBF8CJMv723yxbrar3abZrpM3KEpD_sGRxXQ2nRWTO2n5Om824=
nb7Ew0WeXlO9Cgqphb6UHtMwfiDTPKfmEOs8rzrunEAootVFE_KmLH2Nu9Do1YmY0LljgYygjNC=
l7-0bHfRt6ShRndoI3oX_YEfet2mCa2twSo0g6CVDQqPrg7WZhEIIQ46A9k6kI8h7fMt6XTptO3=
gHABZWZRlJousmKQ4KgRw-593rOEiqoMyEW5fhPCXjw=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link012.com/v2/click/ad2b1d93300ed8b825b0c78fa8d4772a/eJyNkU9rhDAQxb9LDj3=
pmliLVpCyLMsibvdQ2vMS4tgNNX9IxoosfvdGW_bUQq9vXn7zXuZKEDTXWLekJIrljETEgZBWgs=
ad0cjFOmOMPTJaRKSX-uPgzGBJef3l7W28iOnDfZrRiOBkIVheX7a7pj4dzsf61ASv5S4s-QeH0=
bzIC5rdSPvnbX0k8_wnGpTE_Wege1KiG2Ap1cpQDN9cH_wXROvLJBnHcWPBuUlx5y-87zfCqETD=
GIdoXHrPtYDkaUB19mZwAiqpu8FLo73p8G7RVQAPqgLFZb8KgivL5buurFKxByfBrzqCU5V1xts=
Q41sS4YNDyNW5AuKUpmnMaEyz0IJbC7r9uUIDEyk73nuYvwAmU5QJ" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link012.com/v2/click/704177b0c25f72c87ec9001=
5f92e453a/eJyNkM1qwzAQhN9Fh57iWHJS7BpMCSEE4zSH0p6DKq8bEesHaV1jgt-9sltyaqDX2=
dlvZ_ZKEDTXWNYkJ4qljCyIAyGtBI1bo5GLecYYe2I0W5BW6svemc6S_PrH7m08icnjKlmFHRws=
BMvb62Zblcf96VAeq-C13IUj_-AwmmZpRtc30u5lUx7ION5Fg5K4-wp0T3J0HUylahmK4btrg_-=
MaH0ex33fLy04Nyju_Jm37VIYFWc0odGHMZf4uUN18qZzAgqpm85Lo71p8GHSVUB2qgDFZTsLgi=
vL5acurFKRByfBzzqCU4V1xtsQ4EcS4bUh3uycAVFCkyRiNKLrkJ9bC7r-_X8FA8kb3noYvwERb=
ZCv" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link012.com/=
v2/click/546128a44a046f8b0c2833a108f0c394/eJyNkcFqwzAMht_Fh52aJk67tQuEUUopI=
V0PYzsXkyqrWWwLWV4ope8-Jxs9bbDrp9-f_KOLYLDKcnUUhTByIcVEEDQaNVheO8uqGWdSykeZ=
LSei0_ZjSy6gKC6_vL2NB5jfz_LZw0TwGSFGXl9W67rabw-7al_HLCqKS_7hkdliuVhm85tp87y=
qduJ6_VMNRvPmM9q9KJgCDKWOOhbjN-pi_sSMvkjTvu-nCERno8ifVNdNG2dSh5y4wEnjbKvJKN=
bOpk-BzcG7QA2U2rbBR-hdy3cDN9EeTAlG6W4EjTKo9Lst0ZjEA2nwI2cgUyI5j_Ev3yhuif15T=
I6CJM_yPJFZks1jFYUI9vhzihrOomhV5-H6BTAblhk=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Click here to be removed from the Perry Marshall Minut=
e series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/253234/d7dba44c3df6f61=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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