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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 05 Oct 2022 02:00:54 -0400
Message-ID: <m171.2024442190.4471341664949638172.JavaMail.tomcat@web-core2-035>
Date: Wed, 5 Oct 2022 02:00:38 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: The Implementation Temptation Paradox
Errors-To: mailer@infusionmail.com
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">THAT was where I originall=
y got my inspiration for using Google ads to test book titles. Which has no=
w become an industry standard, resulting in world-famous titles like "The F=
our Hour Work Week." Tim Ferris used my method to create his New York Times=
 Bestseller.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">*I scrapped my plans to hi=
re a programmer and build a custom shopping cart. I signed up for 1Shopping=
Cart instead, which was brand new. Had I gone with my original plan (which =
in hindsight was ridiculous) I would've wasted an entire YEAR. I shudder to=
 even think of it. <br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">*I met Howard Jacobson, Jo=
nathan Mizel and John Reese. Would have never met any of those guys had I l=
istened to that nagging voice in my head and punished myself by "dutifully =
implementing" my plans from 6 months ago. <br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Since then, I don't evalua=
te any opportunity in terms of what's not already done. Instead, whether vi=
rtual or in-person, I evaluate education based on new connections I'll make=
 and potential to sweep old ideas OFF the table in favor of superior ideas.=
<br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sometimes it's just settin=
g my ego aside. Hey, it's still the best laid plans of mice and men. A bett=
er plan is always out there.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is pure 80/20 thinkin=
g. I had done the best 20% from April. When September came along, it was ti=
me to replace the remaining 80% with a new 20%.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is why my approach to=
 education is: "Pile it on." I implement only 5-10% of what I learn. As lon=
g as it's the BEST 5-10% and as long as I DO implement, I'm fine. I don't f=
eel guilty or wasteful.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That's kept me ahead of st=
eep learning curves. And relieved me of all kinds of stress and guilt.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
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ted in this email series? <br><a class=3D"bard-text-block style-scope" href=
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/eJyNUUtrwkAQ_i976MkYA9akgVBERILWQ2nPsmwmOnRf7M5WRfzvHdPiqYWelpnvMfPNXgSBlZ=
baTtTCFGUhRiKAQo9gaeEsSTVgRVE8FZNqJDTaj1VwyYv68ov2Dg-i6XQ2K0eCzh6Y8vY6X6zb7=
Wq3abdr5noZeMh_fCZlVVaP1d1p-TJvN-J6_dMaDNLyk92jqCkkuIXqkIPRe9DMPxD5WOf58Xgc=
ewjhbGSIB6n1WDmTO0-ZS5QpZ3sMRhI6mz8nMrvoUlDQoO1T5GZ0PT3c-koaL3FvG-UCZGAk6iw=
m7zUYXmKgGF4gmWbAhgZB4PKEkdDuM83vtxUfnTUNmh_1MD7jY8nOnTib9B5s9_M3aziLupc6wv=
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t: 1.6;" target=3D"_blank">Click here to be removed from the Supplemental E=
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255) none repeat scroll 0% 0%;" cellspacing=3D"0" cellpadding=3D"0" border=
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dth: 100%; vertical-align: top;">=20
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             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/144665/11da1b5890d84800/=
237137624/8cddd81d2862da86" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">click h=
ere to unsubscribe.</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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