OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 06 Oct 2022 00:30:39 -0400
Message-ID: <m171.2079421187.31891665030633807.JavaMail.tomcat@web-core2-035>
Date: Thu, 6 Oct 2022 00:30:33 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: What ceremonies define your organization?
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7890716:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Dashboards are indispensab=
le to an entrepreneur at the helm of a business of even medium complexity. =
I=E2=80=99ve talked in these emails and in many a webinar over the years ab=
out the importance of knowing your numbers. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But developments in my own=
 company a few years ago drove this principle deeper into my brain. We made=
 huge progress when we really focused on our =E2=80=9Cnew customer value.=
=E2=80=9D We more than doubled (nearly tripled) this number. Really good ne=
ws on a crucial metric. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A couple reasons for this.=
 First, I had one of my staff, Danielle, text me a few key numbers every si=
ngle day about a system we implemented. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This system is so importan=
t and so dynamic, that I had to know daily numbers. At this stage, as the s=
ystem was evolving, I had to tweak it daily. Take my eye off of it for too =
long and it might have morphed into something ugly and deformed. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The system itself was evol=
utionary. It was a dynamic, infinitely-changing sales funnel. Not a static =
one. It was state of the art. It was a system with the built-in ability to =
change itself quickly. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Another example: I impleme=
nted a Tuesday and Friday morning =E2=80=9Cfinancial heartbeat ceremony.=E2=
=80=9D Each of us updates the others with five critical numbers that we are=
 keeping an eye on. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Why do we do this? Because=
 when we weren=E2=80=99t bringing these numbers to each other=E2=80=99s att=
ention in a very CEREMONIAL way, we kept getting surprised. And financial s=
urprises are never good. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s not enough to=
 just look at your numbers and toss a few emails back and forth. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You need financial ceremon=
ies for your key metrics. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Or they will evolve in dis=
astrous ways. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What ceremonies define you=
r organization? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99ve heard many of=
 my students tell me that reading my monthly newsletter is a ceremony for t=
hem. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The next edition is about =
the major issues faced by entrepreneurs from the 0 to $100K phase all the w=
ay up to the $3 million to $10 million phase.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can get it delivered t=
o your door if you <a href=3D"https://m171.keap-link017.com/v2/click/4e0e9b=
63a92c9731446a433de4c1f3fd/eJyNkUtrwzAQhP-LDj3FsaXiPAymhBCCcZpDac9ByOtGVC-k=
dY0J_u-V3ZJTC73Ojr6d0d4IguEGq4YURNM1JQviQUgnweDeGuRinlFKtzTbLIiS5uPobedIcfv=
l7X08iSx_ZPlqQXBwEC2vL7t9XZ2Pl1N1rqPXcR-X_INDs_Vmy1bsTjo876oTGcc_0aAlHj4jPZ=
ACfQdTqUbGYvjmVfRfEV0o0rTv-6UD7wfNfbhypZbC6tRAn8RoXIbAjYD0qUN9CbbzAkpp2i5Ia=
4Jt8WHSdQR3ugTNpZoFwbXj8t2UTuskgJcQZh3B69J5G1yM8S2J-MEx5OycAQnLGEtolmR5bMGd=
A9P8XKGGgRQtVwHGLy-1lBE=3D" class=3D"bard-text-block style-scope" target=3D=
"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;=
"><b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heig=
ht: 1.6;">join New Renaissance Club before October 15th</b></a><span class=
=3D"bard-text-block style-scope" style=3D"">.</span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link017.com/v2=
/click/fd490bf8c2c55d4334161b72f54b85a6/eJyNkU9rwkAQxb_LHnoyJrutVQOhiIgErYf=
SnmXZjLp0_zE7MYj43btJi6cWen3z5jfzZq6MwElHdcNKZvmUsxFDUDpocLT0jqQaapzzOS9mI2=
a0-1yjbwMrr7_03su9KCaPYvI0YnQJkCzvb4vlpt6t99t6t0neIDEN-QeHF9PZXDyLO2n1uqi37=
Hb7Ew1W0-qc6JGVhC30oRqdgtEHmuQ_EYVY5nnXdeMAiBcrMZ6kMWPlbd6H1kqajFBLdzSQIZw1=
dPlLS3YffYsKKu0ObdTeRX-gh163aUJrK7BSm0FQ0gapj64K1mYRUEMcdAK0VUAfQ9rnW1Lp0mn=
bwTkAMlEIkfEiKyYpjgwBXPPzjg1cWHmQJsLtC4khl5M=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link017.com/v2/click/bd65207522cfb6b18aca95a9eb50958a/eJyNkc1qwzAQhN9Fh57i2=
FJxkxhMCSEE4zSH0p6DkNeNqPWDtKoxwe9e2S3tpYFeZ0ffzmivBEFzjVVDCqLoipIFcSCklaBx=
ZzRyMc8opRuarRekk_r94EywpLj-8fZnPIksv2c5WxAcLETLy_N2V1enw_lYnerotdzFJf_g0Gy=
13rCHX9L-aVsdyTjeRIOSuP-IdE8KdAGmUo2MxfDVddF_QbS-SNO-75cWnBsUd_7Cu24pjEo19E=
mMxqX3XAtIHwOqszfBCSilboOXRnvT4t2kqwgOqgTFZTcLgivL5ZsurVKJByfBzzqCU6V1xtsY4=
0sS8YNjyNk5AxKWMZbQLMny2IJbC7r5vkINAyla3nkYPwEqaZQN" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link017.com/v2/click/3cd4c4f6b64116fe301e20854=
58ebf70/eJyNkMtqwzAQRf9Fi67iWFJx4xhMCSEE4zSL0q6Dao8bEeuBNK4xwf9e2S1ZNdDtmau=
jO3MlCFpoLGqSEcVWjCyIg0paCRq3RqOo5hljbM1ouiCt1Je9M50l2fWPt7fxBHnyyBO6IDhYCJ=
G31822LI7706E4liFrhQuf_MPD6Cpd8yd-M-1eNsWBjONdNSiJu69g9yRD18G0VC3DYvju2pA_I=
1qfxXHf90sLzg1KOH8WbbusjIpTymn0Ycwlfu5QnbzpXAW51E3npdHeNPgwcRWUncpBCdnOoBLK=
Cvmpc6tU5MFJ8DNHcCq3zngbCvygKpw21JuTsyDilPOI0Ygmob-wFnT9e_8SBpI1ovUwfgMJvZC=
q" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: =
rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marke=
ting</a>). Every message will contain a truth, tactic, or testimonial to ma=
ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p=
>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
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00%">=20
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              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link017.com/=
v2/click/7838a829cc1651eaf373a0d965a0307c/eJyNkU1rwkAQhv_LHnoyJrutVQOhiIgEr=
YfSnmWJk7o0-8HsbEXE_95JWjy10Osz7zyzL3sRBE47qg-iFFZOpRgJhMYEA46W3pFuhpmUci6L=
2Uh0xn2s0acgyssvu7dxD9XkXj3wDp0DcOT1ZbHc1Lv1flvvNpwNGvnIPzyymM7m6lHdTKvnRb0=
V1-ufarCGVp9sj6IkTNCXOhguRm_Ycf5IFGKZ56fTaRwA8Ww1xqPuunHjbe4DZT5R1njXGrSajH=
f5UyK7jz5hA5VxbYoMo2_prueW7clWYLXpBtBoG7R5d1WwNouABuLACdBWAX0M_JZvxFe4Pw3JQ=
ZCpQqlMFlkx4So6BHCHn6_YwFmUre4iXL8ANECWHQ=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
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word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
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              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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