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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 07 Oct 2022 00:30:47 -0400
Message-ID: <m171.644307522.1257651665117039845.JavaMail.tomcat@web-core2-035>
Date: Fri, 7 Oct 2022 00:30:39 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: SuperConnect
Errors-To: mailer@infusionmail.com
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">On page 146 of my book <i =
class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1=
.6;">Evolution 2.0</i>, I show you the 5 blades of the evolutionary =E2=80=
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. Any sixth grader can understand the basic ideas.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Two of these =E2=80=9Cblad=
es,=E2=80=9D epigenetics and transposition, only alter elements that alread=
y exist in the organism=E2=80=99s DNA. They switch existing genes on and of=
f and rearrange them. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Those drive gradual, incre=
mental changes. The other three mechanisms (plus a =E2=80=9Ccorkscrew=E2=80=
=9D mechanism called a retrovirus) all import elements from outside the org=
anism. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So, two-thirds of the evol=
utionary tools introduce something brand new that wasn=E2=80=99t there befo=
re. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How does this apply to bus=
iness? </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">All industries are, or eve=
ntually become, <i class=3D"bard-text-block style-scope" style=3D"padding: =
0px; line-height: 1.6;">incestuous</i>. Why? <b class=3D"bard-text-block st=
yle-scope" style=3D"padding: 0px; line-height: 1.6;">Incest is efficient</b=
>. All industries become brittle as they age. <b class=3D"bard-text-block s=
tyle-scope" style=3D"padding: 0px; line-height: 1.6;">And if you are only p=
aying attention to people inside your industry, you=E2=80=99re already doom=
ed</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We marketers have always p=
rided ourselves on being cross-disciplinary. But that=E2=80=99s not true an=
ymore. 90% of marketers have become our own incestuous cult, all drinking t=
he same Kook-Aid. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of Richard Koch=E2=80=
=99s principles that I don=E2=80=99t talk about nearly enough is the =E2=80=
=9CSuperConnect=E2=80=9D principle. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">SuperConnect says, =E2=80=
=9CIf you want evolutionary new ideas, you must seek out people who are at =
<i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height=
: 1.6;">the edge</i> of your circle, and have them connect you to who they =
know. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Those people are your game=
-changers.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">For example Richard=E2=80=
=99s buddy Jeff Vautier wanted to do a seminar in the U.S. So Jeff reached =
out all over the place to a whole bunch of U.S. marketers. One of those was=
 Rich Schefren. Rich forwarded Jeff=E2=80=99s inquiry to me.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s how and why=
 Richard and I got to know each other and put on a very successful seminar =
called the Star Principle Seminar. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Richard and I occupied two=
 completely different worlds. Jeff was in Richard=E2=80=99s circle. I was b=
eyond the edge of Jeff=E2=80=99s circle. Richard had no sure way of reachin=
g me directly. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But because Jeff went to t=
he edge of <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; =
line-height: 1.6;">his</i> circle, he was able to help us make a connection=
 that we probably never would have made otherwise. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Again, Richard=E2=80=99s w=
orld and my world had this tiny sliver of overlap at the outer edges and on=
ly by deliberately going to the edge was Jeff able to bring us together.</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Don=E2=80=99t miss the fac=
t that even though Richard is now a familiar player in Planet Perry, our wo=
rlds are VERY different. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is why our relationsh=
ip is so useful.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Great things will =
come from the edge of your network, not the center of your network.</b></p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most people think that hav=
ing a beer with somebody in their industry that they don=E2=80=99t know ver=
y well is reaching outside their circle. It=E2=80=99s not! You=E2=80=99ll n=
ever get evolutionary ideas unless you push to the edge and beyond. How are=
 you pushing to your edge? If you=E2=80=99re not doing it deliberately, it=
=E2=80=99s not happening.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We are now accepting appli=
cations for <a href=3D"https://m171.keap-link010.com/v2/click/6308d735fff02=
7bf28a299c95591f390/eJyNkUtrAkEQhP_LQDy57szkoS4sQURk0XgI8Syd3VaHzIuZ3ogR_3v=
GjXhKINfq6q-7qBMjtGCpaljBjBgK1mcBa-UVWpo6S1B3MyHEWPBRn2llP-bBtZ4Vp192b-OLKB=
_v5Yj3GR09Jsvb62S6qFbzzbJaLZLXQ0hH_sERfDgWcihvpNnLpFqy8_lPNBpFs89Ej6yg0OIlV=
KNSMFoHnfx7Ih-LPD8cDgOPIRwNhLgHrQe1M3m6axuCd40yf66a8hq-NzOgdBnbL7Bw98AbtVME=
GjDSHknVceDCrteS2UTXhhpLZbdtVM5Gt6VON-mJ1pR44XRCDcaD2tnSG5NFDApjpxMGU_rgok8=
v_0h1KiMF6pwdIJNcykzwjD-lxOA92uba2AKPrNiCjnj-Br1LosQ=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">Roundtable 2023</a>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If it=E2=80=99s time to ex=
pand your network, I can=E2=80=99t think of a better way. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link010.com/v2=
/click/3820bc76c980bbb6d4698c1202bba719/eJyNkU9rwkAQxb_LHnoyJrulsQZCEREJsR5=
Ke5ZlHXXp_mN2YhDxu3eTFk8t9PrmzW_mzVwZgZOOmj2rmOUzziYMQemgwdHSO5JqrHHO57x4nj=
Cj3ecafRdYdf2l914eRPH0KMpywugSIFne3xbLttmud5tm2yZvkJiG_IPDi9mci5m4k1avi2bDb=
rc_0WA1rc6JHllF2MEQaq9TMPpAk_wnohCrPO_7fhoA8WIlxpM0Zqq8zYfQWkmTEWrpjgYyhLOG=
Pn_pyO6i71BBrd2hi9q76A_0MOg2TehsDVZqMwpK2iD10dXB2iwCaoijToC2DuhjSPt8SypdOm0=
7OkdAJgohMl5kRZniyBDA7X_e0cKFVQdpIty-AIbTl5E=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link010.com/v2/click/eb786a81dbb327221aea9a3b436ac994/eJyNkc1qwzAQhN9Fh57s2=
FLbpDGYEkIIxmkOpT0HIa8bUf0hrWtM8LtXdktODfQ6O_p2RnshCIYbrBpSEE1XlCTEg5BOgsGt=
NcjFPKOUrmn-lBAlzefe286R4vLH2-t4EtnjPVs-JAQHB9Hy9rrZ1tVxfzpUxzp6HfdxyT84NF-=
tKVuxK2n3sqkOZBxvokFL3H1FeiAF-g6mUo2MxfDdq-g_I7pQZFnf9wsH3g-a-3DmSi2E1ZmBPo=
3RuAyBGwHZc4f6FGznBZTStF2Q1gTb4t2k6wjudAmaSzULgmvH5YcpndZpAC8hzDqC16XzNrgY4=
0cS8YNjyNk5A1KWM5bSPM2XsQV3Dkzze4UaBlK0XAUYvwEoNpQL" class=3D"bard-text-blo=
ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin=
g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and =
<a href=3D"https://m171.keap-link010.com/v2/click/777300201de24f8de2b87217d=
ea7b274/eJyNkMtqwzAQRf9Fi67sWFJpnBhMCSEE4zSL0q6Dao8bEeuBNK4xwf9e2S3tpoFuz1w=
d3ZkrQdBCY1GTjCiWMhIRB5W0EjRujUZRzTPG2JrRVURaqS97ZzpLsusfb3_GE-QP93zJI4KDhR=
B5ed5sy-K4Px2KYxmyVrjwyT88jKZrxtNf0-5pUxzION5Ug5K4-wh2TzJ0HUxL1TIshq-uDfkzo=
vVZkvR9v7Dg3KCE82fRtovKqGRFOY3fjLkkjx2qkzedqyCXuum8NNqbBu8mroKyUzkoIdsZVEJZ=
Id91bpWKPTgJfuYITuXWGW9DgS9UhdOGenNyFsScch4zGtNl6C-sBV1_37-EgWSNaD2MnweckKg=
=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link010.com/=
v2/click/6f54a8448831fb5cc7b5a133340ed3c9/eJyNkcFqwzAMht_Fh52aJvZYuwbCKKWUk=
K6HsZ2LSZXVLLKNLK-E0nefm42eNtj10-9P_tFZMFhtuT6IUqCcSzERBK3xBiyvnGXdjjMp5UIW=
jxPRG_uxIRe9KM-_vL2Nr1A93KtZMRE8eEiR15flqql3m_223jUp6zWlJf_wyGK-kGqubqb187L=
eisvlTzWg4fVnsgdRMkW4ljqYVIzfqE_5I7MPZZ6fTqepB6IBNYWj7vtp6zB3njMXOWud7QyhZu=
Ns_hQZ98FFaqEytoshweA6vrtyTPaIFaA2_QhajV6bd1t5xCwAGQgjZyCsPLng01--UdqS-vOYH=
AWZKpTKZJEVs1RFew_28HOKBgZRdroPcPkCJeeWEg=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/253258/97897732a69463c=
c/237296816/c3a02bf46746cfdd" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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         </table>=20
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