OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 08 Oct 2022 00:30:59 -0400
Message-ID: <m171.842528098.2793361665203450552.JavaMail.tomcat@web-core2-035>
Date: Sat, 8 Oct 2022 00:30:50 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Business is a debate
Errors-To: mailer@infusionmail.com
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Did you have debate club i=
n high school? One of the things they teach you in debate club is that if y=
ou want to win the debate you need to know your opponent=E2=80=99s position=
 better than your opponent does. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I view business competitio=
n as debate. If you frame it as a debate between two opposing sides =E2=80=
=93 whose side is better or worse =E2=80=93 you must know your opponent=E2=
=80=99s position intimately. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You must be able to argue =
his side better than he can. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Michael Cage said, =E2=80=
=98I went to Perry=E2=80=99s house and Perry=E2=80=99s a really religious g=
uy. But in his library he had all the books about all the other viewpoints.=
 He had the Buddhists and the Mormons and the Jews and the Muslims. He had =
a Koran, and he had all these evolution books by atheists, and he knows all=
 the other points of view perfectly.=E2=80=9D </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The average Fox News fan t=
hinks it=E2=80=99s sufficient to know his own right-wing playbook and all t=
he reasons why the guys on the =E2=80=9Cleft=E2=80=9D are wrong. He doesn=
=E2=80=99t know that NONE of the standard playbooks are ever complete. It=
=E2=80=99s never enough to know just your own side. Anybody can do that. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You=E2=80=99re just anothe=
r sleazy salesman if all you can do is shill for your own product or viewpo=
int.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I remember early in my plu=
nge down the evolution rabbit-hole, I had staked out a position that wasn=
=E2=80=99t well-formed. I had an intellectual crisis. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I asked myself, =E2=80=9CI=
s it enough for me to just know my own position well enough that I=E2=80=99=
m certain that I=E2=80=99m right? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Or do I really need to com=
pletely understand the other guys?=E2=80=9D</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I finally decided, much to=
 my initial discouragement, that I actually had to completely understand th=
e other side as well. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I decided I had to hold my=
 nose and dive into the cesspool. I had to wade through all the arguments o=
n the other side=E2=80=A6no matter how putrid=E2=80=A6and understand them b=
etter than the guys who wrote them. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That was not fun. At times=
 it was downright repulsive. I felt slimed. But I did it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And YOU have to do it. </p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Refusal to do this is one =
of the great weaknesses of our culture. People live in their own little ech=
o-chamber. Facebook, Twitter, TV, radio. If you don=E2=80=99t like what you=
 hear, just twist the dial and you can hear ONLY your side=E2=80=99s argume=
nts all day long. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s become nearly=
 impossible to have a civil discussion about any important topic because no=
 one wants to listen to, let alone understand, the opposing side. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In New Renaissance Club we=
 believe in the demilitarized zone of real debate. Not tossing hand grenade=
s at the other side from the safety of our echo chamber. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link013.com/v2/click/31799300a59274357e8373242fa4ef0b/eJyNkc1qwzAQhN9Fh5=
7sWFJpExtMCSEE4zSH0p6DkNeNqPWDtK4xwe9e2S05tdDr7OjbGe2VIBhhsGpIQTRbM5IQD1I5B=
QZ31qCQy4wxljO6SUinzMfB296R4vrL29t4FvnDPc95QnB0EC2vL9tdXZ0O52N1qqPXCR-X_IPD=
6Drnm0d6I-2ft9WRTNOfaNAK95-RHkiBvoe5VKNiMXzzXfRfEF0osmwYhpUD70ctfLiIrltJqzM=
DQxqjCRWCMBKypx71OdjeSyiVafugrAm2xbtZ1xHc6xK0UN0iSKGdUO-mdFqnAbyCsOgIXpfO2-=
BijG9Jxg-OIRfnAkg55TxlNKXr2EI4B6b5uUINIyla0QWYvgAt2pQR" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club before Octo=
ber 15th</b></a> and I=E2=80=99ll give you access to Ben Morris=E2=80=99s p=
resentations from my Subversion Summit back in April. If you want real alte=
rnatives to the Big Five advertising platforms, you should listen to Mr. Mo=
rris.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">To claim this bonus, simpl=
y email support@perrymarshall.com after joining New Renaissance =E2=80=94 S=
ubject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know that=
 you'd like to claim this NR bonus.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link013.com/v2=
/click/d7d914385890d737bcacc265a2b6c2fe/eJyNkU9rwkAQxb_LHnoyJpvSqoFQRESC1kN=
pz7Ksow7df8xODCJ-927S0l5a6PXNm9_Mm7kKBqccN3tRCSsnUowEgcaA4HjhHSs91KSUM1lMR8=
Kge1-Rb4Oorr_0fpd7sXy4L2fFSPAlQLK8vswX62a72m2a7Tp5g6I05B8cWUxm5fTxh7R8njcbc=
bv9iQaLvDwnehQVUwt9qD2mYPxGJvlPzCFWed513TgA0cUqiidlzFh7m_ehUSuTMaFyRwMZwRmh=
y59atrvoW9JQozu0Eb2L_sB3vW7ThNbWYBWaQdDKBoVHVwdrswiEEAedgWwdyMeQ9vmUdLp02nZ=
wDoCsLMoyk0VWTFIcFQK4_dc71nAR1UGZCLcPhzSXkw=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link013.com/v2/click/cffe53bfb3223eb44b925ec4f8f4e055/eJyNkU9rg0AQxb_LHnq=
K0bW0GkFKCCGIaQ6lPYdlHZul7h92x4oEv3tHW3Jqodc3b3773uyVIRhhsGpYwTTPOFsxD1I5BQ=
Z31qCQy4xzvuFJvmKdMh8Hb3vHiusvu7fxLKYP92lOOzg6IMvry3ZXV6fD-VidavI64emRf3B4k=
m3S_DG5kfbP2-rIpulPNGiF-0-iB1ag72Eu1Sgqhm--I_8F0YUijodhWDvwftTCh4vourW0OjYw=
RBRNqBCEkRA_9ajPwfZeQqlM2wdlTbAt3s26JnCvS9BCdYsghXZCvZvSaR0F8ArCoiN4XTpvg6M=
Y35KkA1PIxbkAojRJ04gnUZJRC-EcmObnF2oYWdGKLsD0BTR4lBY=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link013.com/v2/click/f3f598eacb0ccba4cda89=
1cbbb0d971e/eJyNkF1rgzAUhv9LLnalNXFsWkFGKaWIXS_Gdl2yeFxDzQfJcSLF_77oRq822O1=
z3jx5z7kSBM01Vg0piGIZIxFxIKSVoHFrNHKxzBhja0bziHRSX_bO9JYU11_e3sYzTB_u0_wxIj=
haCJHXl822ro7706E61iFruQuf_MPDaLYOInoz7Z431YFM059qUBJ3n8HuSYGuh3mpRobF8M11I=
X9GtL5IkmEYVhacGxV3_sy7biWMSnKa0vjdmEvy1KM6edM7AaXUbe-l0d60eDdzFZS9KkFx2S1A=
cGW5_NClVSr24CT4hSM4VVpnvA0FvpEIpw31luQiiFOapjGjMc1Cf24t6Obn_jWMpGh552H6AhO=
ikLM=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp;=
 Marketing</a>). Every message will contain a truth, tactic, or testimonial=
 to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da=
y. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link013.com/=
v2/click/f6c8652b2253d8a394e269845f928fc7/eJyNkU1rwkAQhv_LHnoyJpt-qIFQRESC1=
kNpz7LESV2a2R1mZysi_veuaemphV6fefeZfZmzEnDGSbNXlUI90WqkGFpLFpwsvBPTDjOt9UwX=
05HqrXtfsY-kqvMvb3_GV1je35bTu5GSE0GKvDzPF-tmu9ptmu06ZclwWvIPjy4ms3L6UPyYlk_=
zZqMulz_VgFaWH8keVCUc4Vpqb1MxeeU-5Q8iFKo8Px6PYwLmExoOB9P349Zj7kkyHyVrvessox=
HrXf4YBXfBR26htq6LIcHgO7m5ckz2iDWgsf0AWoNk7JurCTELwBbCwAUYa2IfKP3lC6Utqb8My=
UGQlUVZZrrIikmqYojA7b9PsYaTqjrTB7h8AjJblh0=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Click here to be removed from the Perry Marshall Minut=
e series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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c/237356912/71011df98d08aa25" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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         </table>=20
        </div></td>=20
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