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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 18 Oct 2022 00:31:06 -0400
Message-ID: <m171.956137441.6676801666067457538.JavaMail.tomcat@web-core2-035>
Date: Tue, 18 Oct 2022 00:30:57 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_=E2=80=9CBut_Perry?=
 =?utf-8?Q?,_I=E2=80=99m_not_as_interesting_as_Bono=E2=80=9D?=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">For my Influence Retreat a=
 couple of weeks ago, I had the =E2=80=9Cpilgrims=E2=80=9D do a homework as=
signment I call the Bono Audacity Exercise. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Way back in the 1980s Bono=
 said he wanted U2 to be as big as the Beatles. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He had no business saying =
that back then=E2=80=A6but it can be argued that he achieved that audacious=
 goal. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Bono is the perfect rock a=
nd roll frontman. Bold, flamboyant , passionate=E2=80=A6maybe a bit egotist=
ical. But that=E2=80=99s what you need when you=E2=80=99re playing loud roc=
k in front of tens of thousands of people.!</p>=20
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k style-scope" style=3D"padding: 0px; line-height: 1.6;">Now you might be s=
aying=E2=80=A6</b></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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k style-scope" style=3D"padding: 0px; line-height: 1.6;">=E2=80=9CThat=E2=
=80=99s nice Perry, but I=E2=80=99m not as interesting as Bono.=E2=80=9D</b=
></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99m not either. Bu=
t let me ask you a question.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Have you ever had dinner, =
coffee, or beer with your customers?</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">(I sure hope so...)</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What did they want to talk=
 about?</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Did they just want to rele=
ntlessly pepper you with product and industry questions? If you wandered of=
f-topic did they scold you?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Or did you find the conver=
sation meandering into other topics =E2=80=93 like the vendor shipment nigh=
tmare from last week and the teenager who threw a party at your house while=
 nobody was home (you didn=E2=80=99t find out until the police called you) =
and Keith Ledger=E2=80=99s smashing =E2=80=9CJoker=E2=80=9D performance in =
Batman?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When you weave all these f=
un things into your communication with customers, they=E2=80=99ll love you =
for it. Because it=E2=80=99s all one big conversation.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Your website is no=
t an object to hide behind. It=E2=80=99s a medium for broadcasting the real=
 you to the whole world.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Personality is ins=
tant USP</b>. It=E2=80=99s incredibly hard to knock off. As a matter of fac=
t once you find your voice it=E2=80=99s almost impossible to imitate.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Celebrity or micro-celebri=
ty status is the #1 way to charge the highest fees in your industry. If you=
=E2=80=99re a bona fide celeb within your industry (even just on certain bl=
ogs or trade magazines) your fees are 2X to 4X what anybody else charges. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re in a bus=
iness where a good consultant costs $300 per hour, you can charge $900 to $=
1,200.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How to Be Famous</p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">C=
onferences and Meetings: The fastest way to become famous is to speak </li>=
=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">P=
ublish a book </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">B=
uild a huge email / snail mail list (this is the most pragmatic, ongoing pr=
ofitable outlet for your fame)</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">W=
ebinars &amp; Teleseminars</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ost your own conferences (makes you the Grand Poobah) </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">R=
adio interviews</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">M=
entions in newspapers and magazines</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">D=
o a Podcast</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">G=
et yourself on TV</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">H=
ost your own radio or TV show, publish your own magazine</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The most important thing y=
ou can know about any kind of press exposure is this: <b class=3D"bard-text=
-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Making the fa=
ct known to your customers and prospects is almost always more valuable tha=
n the press exposure itself</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Press exposure perishes fa=
ster than fresh avocado turns brown. Many times its benefits last only hour=
s or days, then it=E2=80=99s gone. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">But the fact that =
you got it is permanent.</i> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Get copies of the videos, =
the audios, the newspaper articles or what have you. Then distribute those =
to your customers.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link015.com/v2/click/757672a24804f219c93e8d1c4cac2a35/eJyNkc1qwzAQhN9Fh5=
7i2HKbOjGYEkIIxmkOpT0HIa8bUesHaV1jgt-9a7fk1EKvs6NvZ1ZXhmCEwbJmOdM842zBPEjlF=
BjcWYNCzjPO-YYn6wVrlfk4eNs5ll9_eXsbT2K6ul8_JguGgwOyvL5sd1V5OpyP5akirxOelvyD=
Q4uTbLV5uJH2z9vyyMbxTzRohftPogeWo-9gKlUrKoZvviX_BdGFPI77vl868H7QwoeLaNultDo=
20EcUTagQhJEQP3Woz8F2XkKhTNMFZU2wDd5NuiZwpwvQQrWzIIV2Qr2bwmkdBfAKwqwjeF04b4=
OjGN-SpANTyNk5A6I0SdOIJxHPqIVwDkz98wsVDCxvRBtg_AIwSZQU" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club</b></a> bef=
ore November 15th <span class=3D"bard-text-block style-scope" style=3D"colo=
r: rgb(51, 51, 51);">and get a =E2=80=9CFunnel Fix=E2=80=9D Tactical Triang=
le Review. Usually $1,495 for non-members. You can get one for $795. But on=
ly until November 15th. Limit 10. </span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support t=
eam know that you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link015.com/v2=
/click/496517c2419b00dafeb6748cce12c695/eJyNkU9rwkAQxb_LHnoyJptW1EAoIiJB66G=
057Ksoy7df8xODCJ-907S4qmFXn_z5r15u1dB4JWnZi8q4eRUipFA0CYa8LQMnpQeZlLKuSxmI2=
GN_1xjaKOorr_s3sc9LCePswnv0CUCS95eF8tNs1t_bJvdhrVRIYf8w4eDi-lk_nR3Wr0smq243=
f60BmdodWb3JCrCFvpSe8PF6B0t609EMVV53nXdOALixSlMJ2XtWAeX96WNVjYjNMofLWQIZwNd=
_tyS-0ihRQ218Yc2meBTONBDzx0ntK4Gp4wdgFYuKnP0dXQuS4AG0sAJ0NURQ4p8zzfS_NJ87aA=
cDLKyKMtMFpmcch0VI_j9z3ds4CKqg7IJbl-V8Jef" class=3D"bard-text-block style-s=
cope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-link01=
5.com/v2/click/6beb38e9e986c2a72c735390c0b5375a/eJyNkc1qwzAQhN9Fh57s2HLrOjG=
YEkIIxmkOpT0HIa8bUesHaV0TQt69a7fk1EKvs6NvZ1YXhmCEwbplJdO84CxiHqRyCgxurEEh5x=
nnfMXTZcR6ZT523g6OlZdf3t7Gk5jl98v8MWJ4dkCW15f1pqkPu-O-PjTkdcLTkn9waHFa5KuHG=
2n7vK737Hr9Ew1a4faT6IGV6AeYSrWKiuGb78l_QnShTJJxHBcOvD9r4cNJ9P1CWp0YGGOKJlQI=
wkhIngbUx2AHL6FSphuCsibYDu8mXRN40BVoofpZkEI7od5N5bSOA3gFYdYRvK6ct8FRjG9J0oE=
p5OycAXGWZlnM05gX1EI4B6b9-YUGzqzsRB_g-gU255QZ" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and <a hre=
f=3D"https://m171.keap-link015.com/v2/click/87321ba5d3bbe9fecb3af68986f5f7b=
8/eJyNkE9rg0AQxb_LHnrS6NqKRpASQghimkNpz2G7js0S9w-7Y0WC372rLe2lgV7fvPnNe3MlC=
IoprBpSEEkzSgJigQsjQOFWK2R8mVFK1zTOA9IJddlb3RtSXP_Y_RnPYpLe5-lDQHA04C0vz5tt=
XR33p0N1rL3XMOuP_IPjD8dZuv4l7Z421YFM0000SIG7D093pEDbw1yqEb4YvtrO-8-IxhVRNAz=
DyoC1o2TWnVnXrbiWUR4ncfim9SV67FGenO4th1KotndCK6dbvJt16ZG9LEEy0S0CZ9Iw8a5KI2=
XowApwi45gZWmsdsYH-JK4f62PtzgXQJjESRLSOKSZz8-MAdV8_7-GkRQt6xxMnxYFkLY=3D" c=
lass=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(=
43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marketing=
</a>). Every message will contain a truth, tactic, or testimonial to make t=
his the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link015.com/=
v2/click/c5ff1f88a9f09e1f62e530e5ff298600/eJyNkcFqAjEQht8lh55cd7OtqAtLERFZt=
B5Key5hna2hO8mQTCoivnvHbfHUQq_f_PkmP3NWDM44bvaqUqinWo1UgNaSBcdL79i0w0xrPdfF=
bKR66z7WwSdS1fmXt7fxFZaT-9mkHCk-EUjk5Xmx3DS79du22W0kSybIkn94ZHExncwfbqbV06L=
ZqsvlTzWg5dWn2KOqOCS4ltpbKcavoZf8gZlilefH43FMEMIJTYgH0_fj1mPuiTOfOGu962xAw9=
a7_DExvkWfQgu1dV2KAqPv-O7KUewJa0Bj-wG0BsnYd1cTYhYhWIgDZwhYU_CR5C_fSLZIfx6Sg=
yAri7LMdJHpqVQxROD2P6fYwElVnekjXL4ANNSWIA=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/253850/a83f1955a8136f4=
9/237911258/81b721cfd2e2b6ba" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
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