OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 19 Oct 2022 00:47:26 -0400
Message-ID: <m171.1310820486.8419211666153859662.JavaMail.tomcat@web-core2-035>
Date: Wed, 19 Oct 2022 00:30:59 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Celebrity or commodity?
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7906214:value:infusionsoft
 
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n. She=E2=80=99s trying to decide who to appoint as her chosen =E2=80=9Cexp=
ert.=E2=80=9D</p>=20
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viable position. It can be created in a few weeks or months, from scratch.<=
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en it lands on her desk.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
 copy of an article in the Wall Street Journal mentioning your company</li>=
=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">C=
opies of 3 different articles you wrote in for industry trade magazines</li=
>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
n issue of a trade magazine with your back page column bookmarked with a Po=
st-It note</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
 thumb drive with a video your presentation at a breakout session at the Co=
nsumer Electronics show</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
 booklet of testimonial letters from customers telling how fantastic your p=
roduct is, and how responsive the service is</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
 list of all the magazines, newspapers, websites and blogs that talk about =
you and your accomplishments</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
 copy of your book</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Two pounds of proof. Liter=
ally. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How many other experts / a=
uthors / speakers / vendors are going to equal that?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The first question in her =
mind is not going to be: =E2=80=9CIs this person good enough?=E2=80=9D It=
=E2=80=99s going to be, =E2=80=9CCan we afford them?=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You ALWAYS want to be perc=
eived as =E2=80=9Ctoo expensive for the average bear.=E2=80=9D That positio=
ning will furnish you with a comfortable living for many years.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most business people can o=
nly come up with 10% of this 2-pounds-of-proof list on command. Almost ever=
yone can at least produce some testimonials and a list of press / web menti=
ons.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But that=E2=80=99s a <i cl=
ass=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6=
;">start</i>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Because most business peop=
le could also assemble the entire 2 pound stack in a year=E2=80=99s time.</=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Get crackin=E2=80=99 </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link008.com/v2/click/708b80ad5f896027d1fc9eabec9e525e/eJyNkc1qwzAQhN9Fh5=
7s2HJbGhtMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaiHoNjv6dka6MAQjDFYNK5jmT5xFzINUT=
oHBrTUo5DLjnOc8XUesU-Zz723vWHH54-51PIvZ432ePUQMRwdkeXvdbOvquD8dqmNNXic8LbmB=
Q4vTnM6VtHvZVAc2Tf-iQSvcfRE9sAJ9D3OpRlExfPcd-c-ILhRJMgzDyoH3oxY-nEXXraTViYE=
hpmhChSCMhOS5R30KtvcSSmXaPihrgm3xbtY1gXtdghaqWwQptBPqw5RO6ziAVxAWHcHr0nkbHM=
X4kSQ9MIVcnAsgztIsi3ka8zW1EM6BaX5_oYaRFa3oAkzfKnOUDw=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club</b></a>=
 before November 15th <span class=3D"bard-text-block style-scope" style=3D"=
color: rgb(51, 51, 51);">and get a =E2=80=9CFunnel Fix=E2=80=9D Tactical Tr=
iangle Review. Usually $1,495 for non-members. You can get one for $795. Bu=
t only until November 15th. Limit 10. </span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support t=
eam know that you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link008.com/v2=
/click/0db0d73d474b8f769bb9d48688fa0070/eJyNkU9rwkAQxb_LHnoyJptSqoFQRESC1kN=
pz7JsRl26_5idGET87p2kxVMLZW-_efvevN2rIPDKU9OKSjj5LMVEIGgTDXhaBk9KjzMp5VwWs4=
mwxn-uMXRRVNdf7t7HAyyfHudlORF0icCS97fFctPs1vtts9uwNirkkH_4cHAx53N3Wr0umq243=
f60BmdodWb3JCrCDoZSreFi9IGW9SeimKo87_t-GgHx4hSmk7J2qoPLh9JGK5sRGuWPFjKEs4E-=
f-nI7VPoUENt_KFLJvgUDvQwcMcJnavBKWNHoJWLyhx9HZ3LEqCBNHICdHXEkCLv8400vzRvOyp=
Hg6wsyjKTRSZnXEfFCL79-Y4NXER1UDbB7QuDqZeR" class=3D"bard-text-block style-s=
cope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-link00=
8.com/v2/click/1baef0aa914762861269d697621d2b48/eJyNkc1qwzAQhN9Fh57i2HIpjQ2=
mhBCCcZpDac9ByOtGVH9I6xoT_O5duyWnFopus6NvZ6QrQ7DCYt2ykhn-yNmKBZDKK7C4cxaFXG=
ac84JnmxXTyn4cgus9K6-_3L2NZzF_uC_ybMVw9ECW15ftrqlPh_OxPjXk9SLQkn9waHFW0LmR9=
s_b-sim6U80GIX7T6JHVmLoYS7VKiqGb0GT_4LoY5mmwzCsPYQwGhHiRWi9ls6kFoaEogkVo7AS=
0qcezTm6PkiolO36qJyNrsO7WTcE7k0FRii9CFIYL9S7rbwxSYSgIC46QjCVDy56ivEtSXpgCrk=
4F0CSZ3me8CzhG2ohvAfb_vxCAyMrO6EjTF8lJ5QL" class=3D"bard-text-block style-s=
cope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and <a href=3D=
"https://m171.keap-link008.com/v2/click/95947a3ec0d6f92a1361a595a04d2cb5/eJ=
yNkE9rg0AQxb_LHnqK0bWUqiAlhBDENIfSnsN2HZsl7h92x4oEv3tHW3JqocztzZvfvJkrQzDCY=
NWwgmn-yNmKeZDKKTC4tQaFXHqc85wn2Yp1ylz23vaOFddfZm_tWUwf7nNOMzg6IMvry2ZbV8f9=
6VAda_I64WnJPzi0OMmpbqTd86Y6sGn6Ew1a4e6T6IEV6HuYj2oUHYZvviP_GdGFIo6HYVg78H7=
Uwoez6Lq1tDrOkjSJ3q29xE896lOwvZdQKtP2QVkTbIt3s64J2esStFDdIkihnVAfpnRaRwG8gr=
DoCF6XztvgKMC3JOm1FG9xLoAoTdI04knEM8ovnAPT_Py_hpEVregCTF8QU5Cx" class=3D"ba=
rd-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 2=
23); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Marketing</a>). Eve=
ry message will contain a truth, tactic, or testimonial to make this the mo=
st valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
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         </table>=20
        </div></td>=20
      </tr>=20
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    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
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             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link008.com/=
v2/click/af4d70fd4d9a023b86a195de4eeb8efc/eJyNkcFqAjEQht8lh55cd7OlrS4sRURk0=
Xoo7VnCOltDN8kwmVREfPeO2-KpBcntmz_f5CcnxeCN52anKuX0k1YjRdBatOB5Hjybdphprae6=
mIxUb_3nkkJCVZ3-uHsdX2D5cD_VjyPFRwSJvL3O5qtms9yum81KsmhIltzgkcXFVM7VtHiZNWt=
1Pv-rBmd58SX2qCqmBJdSOyvF-J16ye-ZMVZ5fjgcxghER2co7k3fj9vg8oCchcRZG3xnyRm2we=
fPid02hkQt1NZ3KQqMoeO7C3diT64GZ2w_gNY4NPbD1-hcFoEsxIEzkKuRQkR5yw-SLdKfh-Qgy=
MqiLDNdZHoiVQwi-N3vV6zgqKrO9BHO3y7glhs=3D" class=3D"bard-text-block style-s=
cope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">Click here to be removed from the Perry Marshall Minute se=
ries. </a></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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