OwlCyberSecurity - MANAGER
Edit File: 1666197107.M143414P4003355.server121.web-hosting.com,S=102741,W=104735:2,S
Return-Path: <1axb63hc2y7r3klhh7f0vmqiw6uy95ui69gjcz@mail.toptal.com> Delivered-To: suzana@digitalaesthetics.org Received: from server121.web-hosting.com by server121.web-hosting.com with LMTP id 4AcVCHMmUGMbFj0A5zEO8g (envelope-from <1axb63hc2y7r3klhh7f0vmqiw6uy95ui69gjcz@mail.toptal.com>) for <suzana@digitalaesthetics.org>; Wed, 19 Oct 2022 12:31:47 -0400 Return-path: <1axb63hc2y7r3klhh7f0vmqiw6uy95ui69gjcz@mail.toptal.com> Envelope-to: suzana@digitalaesthetics.org Delivery-date: Wed, 19 Oct 2022 12:31:47 -0400 Received: from [63.250.43.69] (port=14045 helo=asp-relay-shared.jellyfish.systems) by server121.web-hosting.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384 (Exim 4.95) (envelope-from <1axb63hc2y7r3klhh7f0vmqiw6uy95ui69gjcz@mail.toptal.com>) id 1olBys-00HQIK-Uk for suzana@digitalaesthetics.org; Wed, 19 Oct 2022 12:31:46 -0400 Received: from pgg4ag.mail.toptal.com (pgg4ag.mail.toptal.com [54.174.63.102]) (using TLSv1.2 with cipher ECDHE-RSA-AES256-GCM-SHA384 (256/256 bits)) (No client certificate requested) by asp-relay-shared.jellyfish.systems (Postfix) with ESMTPS id 4Msx7y5CVwzyXB for <suzana@digitalaesthetics.org>; Wed, 19 Oct 2022 16:31:37 +0000 (UTC) Received: by 172.16.62.47 with SMTP id avfd9jbctzgtu4b0tglu1arurw46ny8n1xf; Wed, 19 Oct 2022 16:31:37 GMT DKIM-Signature: v=1; s=hs1; d=mail.toptal.com; i=@mail.toptal.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id; a=rsa-sha256; c=relaxed/relaxed; bh=KfTor0gcZ78wSbORVGAMz7oEuNTZIX/cF/mvSQH3Xas=; b=M46T+pLW1C3coaRxKBKpcxoHoCBRZ57JxkKUzZoB6VtxGuKSYbWZe+D6v7tuiU MCsskQXF8Bc8CMOIb5lcLKAETBdarr0WkcxROAsd6PD4IfhqkfftPRx82nY5Z+I g1IQ6iTtfMHUEH/k3Xtnf7TzwaHR4lcrNtvkSlUixc/zdTWnm9ic8DZwF0vQfrr mi5i+M6QCZdHgnJhbsrsNbdW1iyF0gYf0xf47xGbAhTwDpx+h4Ji3gRk6Nmln5a VkWCO68YEpSGR1KhKwiBdq8t64u0TsnpvZC+uW8fFrMazeWHiqvs6iVHbGTxT1A sDCoEjHvR1bN5VnHHJQx8cBzQyWg==; q=dns/txt; t=1666197097; x=1666369897; DKIM-Signature: v=1; s=hs2; d=toptal.com; i=@toptal.com; h=sender:from:from:reply-to:to:to:cc:cc:subject:subject:list-unsubscribe:form-sub:feedback-id; a=rsa-sha256; c=relaxed/relaxed; bh=KfTor0gcZ78wSbORVGAMz7oEuNTZIX/cF/mvSQH3Xas=; b=jrKhwD+5xPWlDnQiAytyprHv0BLoohDUYMecQw0cr7pR9M88wjWV13kHm9liAn 3S/Agsuc3OEM/Jm+pzzIveFAt3ZzlA+QHr+xDOAruA4CMgAzXxI4ayBtVjHZFQn wriTxgyPljFYMwQzY5vH/sKMfNgF1TQw45YxhMebPr4Ko4uEwLrwOQLoe9EHx4f kt1NYiTPv9LZOW8y0TaN2IWSIhQUcR3+cqlQDxkTyCicMYw1VBraA8pA8tmrMrN 1vJBBzW/xc43vHL3gnSn/65Rxe61a5hzC1hKAD7lg4+WxaWJLGPNoNBkPuZAmon bch8tQVsycZx8iBJ60wXzpwTyOdQ==; q=dns/txt; t=1666197097; x=1666369897; X-HS-Cid: 1axfz1wz4mjlo6o69hx5y3fhx4zhjv73lct22b List-Unsubscribe: <mailto:1axdchdp05637wsu9n429129dph5bafv848cm7@mail.toptal.com?subject=unsubscribe> Date: Wed, 19 Oct 2022 12:31:37 -0400 From: Toptal Design Blog <editor@toptal.com> Reply-To: editor@toptal.com To: suzana@digitalaesthetics.org Message-ID: <1666197096808.71ad5376-392d-475c-ba90-31531d7c59f4@mail.toptal.com> Subject: Supporting Diverse Needs: A Rebranding Success Story MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="----=_Part_16052053_66213506.1666197096915" X-Report-Abuse-To: abuse@hubspot.com (see https://policy.hubspot.com/abuse-complaints) X-NCJF-Result: QjdHuzDBtWuWSDvig07WWO6K8ijUAdBrJkHSf59ufaimUJMIXcfvQZDuAJ20tg1 T7BLA5m5kZYsZlRF4pL1fhKzDolMW9+IeawozjGgnGoZzmxT9xAxz3Uz74M6s5nEMASuSdnQ/GHqYN YPz4HFn7D+Rf7xk9pONp63U6tL5eaTnU008yj57SuhnHVllMgN+04avrY82wTTEH6jLnL6N/Zky5KG S256LBRCvodja7PuidwD5YVa4zVo+DdyvywyG/Ca7LqH6h+miPcnMP++aieaIbv2Kp5PsEl+d7erNH Vn1yADz8Pzgcqlotq/ejtOfEa0bOsqQMxSHifhIXqn/lXr/izvCg4g42MIPJSxWqP6XgglYd0kqKuc jGY5/z2RTXx6IbqlJWUp5gdrF3EDHiXkdj+qbKPvkm6lw2vmxR33xHKNRTN48+SFeqqC2BuGm/eEMF WGU5mvZSs21/Uc/wDoFtQk3A2DKw4UxnCb6njyXeUO3PzKbA0p90FjspX9fhHf7BnlfD7ZWJZjXI5s dtTQB6evyvWqmSxGS//P7sGwcXZGv3w2rpNbpMG1drBP//PLdUICxnhXYpV3J+cS2J6WgHBKpdzRzN x3DstL8pLM6drGSd74OKkmuv7t6yHEc29JrJtgckxN3rlUHwuwUhyGsfhClgSf1b9jdxOiPvzm9G// rR+TNqd6qscGq5JQojokCPn7/PSd7V8Zs1PFcjGcb4Rt1oYfJ+uMi0IjFO3X+7Oc9yLWrw+1LlePij w2zUxpGIGTRfaa0nwcEhJrJFe6NHwnC3T3M1rCysHq+kMey/SlKr932WskRH1CO9ipAhjkEnAuAepo b6QkflJbKdAyRhwix5t6+XnH843NIhTeDIyq+SjJdGGNZV6GIKM3Y3va3aaj/rWe9Lz3/IfHiz12i+ Rmuy0f+0mK+sy1+YxRm3OZ37Y2GTbf48lpA5YQdrTDZJdUWxOrkPtuWiI1RbqigrLGlXxXS5rM2NDy tfTocysfm1K8Jw2g7y+nwCFFbi6kCVS0xTugLMosqwFY/qny1S4HXvLaCEJB0EArIkufnbG2vunfjG ITq82vWNNaC/C4Fvrarhz6Inn7Cw4LnzDiRL4wp0sh1GaFyNB3zLnbRkKKz07GmsryBnkCmpsPaip7 LLLk5oT8XA3JR4GHnW4AtBob4EapWJYzLrKqW39C0+Qo7g6e6hbbTugZC9PtgS4ZcoVT4XZeSFTBPr ujFhw//uAPhcw1jGtwpQrLhg/MlRP6hd59q9libwvB6E46m7NI6KDlvOQS2lv1qtO6dcB5G9BuSiLH kT7zV3Ei9s+uRVXbia0EET59MSom5dBCBBwhWnajkjlCwofar43xUZWaUfacnjcqO7mb94Izca3VTp N089Ly3XnhsEq0qSDTKZe+mR5wcHjf5u2WkuEe8+IoPtvvqvV/kQJjCuKLGuYh2hfeBjOUWRxEK6PG Y68RgoMoa6RElMMrCk3CebHuqtJn7OmKqm5AzdUsv4lj4cKfqEja4AZ/HSL9quG/HXj8pydAC24nXr yU2edjku8e9lgjbERvGgUMFAHUXk3bF8dnMXsfWDbkDc1UVLR5xas03CGnTxhyjP4fPYPMnbRAtchm QhfZL40j7yNl3v20SsQ80+m1BvZq2iDzeJTv9xZfTotYdwrgTRw0CZYXEKIGwvI5MXRaAwaoOS2VIa zsRAW4GV5ES9YOU9cGQZIuC5kV+sDLXzDgfFm0G7pwOiLRgjWdkSOmxAMOxl4oP8MUA2X0BlRUfy6c 4jc6DrkiQM5zGGOCIWSmX/N+Etz41fjN6yf2NcpXSSFqn77GWX14ZY5DzfTRFHFbU3WLC5+Jndf/me reAGkMlddPvs8OCcO8r6rIWlXl/ltELF06fRO1TkSeTUuyG76Puyt2O79wUcFlJ0tDp/hXXUQJSiqS uNUbZO80xzBoXqY2Vtl2QxlETM5qA4Rt/8bBNlUckXS6SAU/7B9H+x9D8PCbfbaLUAKW1M9r4sFdYr JRnFljzbAI5z9Ld/HJC/lEvyJXOp00cj5B79ztND3bFjn2gvMzSbR3/2gYBLIvo+0Yt9Nd/+d0OzWA 3t9AiQvSDcEZhxphVisr5K1hoQ/N5t0g/v5PEnmOicQlFXYxQVi+CCGgoaQl5O6kjxsqRSBdfHTrdX s5kURhMfrQ054ve1r3VDv/dqLTHFjIFkB1M6ZIm1+A6Sz9/S4X1sffqiYCruIO3nUoHPthYMYlGST+ pV3W8Di93r+TrcrpglWxspGNaIXt5Msd+XZ8JZH3Q7epsQaDtCDry4TVSEOU8LyNBaHiGjaFt6nWo7 OjvnMLKUSsM2PFgjQsgePCLTTJ6xOA3sRhYhcDoUjkk4IvMgleBSRwwTb/JULkBioQC6gNUuMcOi4Y ytk/Le2IXpKmkJgUUCkszdx/iGcAJsSGXD2AUT2YrP0Pd4yvL52bcsOAYOc7/d+elCI77/CdcM+gXv D6pFhr1jRBgkrx5exO1c2UQRow9YnJTC0SonTqodfC6NRGvfFudJG90fovSHtFs6vK2KHN1M+vLsjI IQlCdKYkwpyd2HKu2JR/+Eu73NQUWSpS/jHB1yKSTkWHGSAaSxiCfb2LVUDsHOnr+RAf6Of1540U5A ENpMKXkohGf28uJ0Jd4Q/vYgeWuECKL/ErFhQCzcrAQB04u6xIA3EKLnV+UdkwHDGD56nog0qmkaXc BSkajnR1WzP/1zWG+2Qjcu9o1+3y6sdu4/HJQoEk0HnkvSJYM02W0ots3b9XkfbeuwL5c75R1EuQwj 36ub/tvhpIHx5iR8hsO6FSeedCxxMr+wmYyw2znvqI1VvhA6kIhTbh+HZIOfWBksiVqOGfXKyUjKm9 j8pBWxEPbp7lbGtk0t46yjR8762BKAlReFMeR89yAKspvlHWyqyxww9Yq17UYL4U3bpS1LeeQe/U8N YJO1ZbKUTNeWdl0qJkxgPWatewXAv9Y7oRlIkRyi19hFX9HlvQ8Y2RMY5596UxwerzOiDzkZ/Ml5LS GEzlilP6lUxxgdzeTmhLEbkmS7lwJGbjKkT5aSvx+LGv/KBz1MCl9CiHC70JUrZtqAGNLKEVjM13y8 op59ByuRnlLTRQZLFxWf2kCAl8ZwBg/seL6z5OZVkVw1SsKElXM3RAI/ZBub8v1PIqOJTRCThW6fSY StDyiYRmpmecX8dK2ekExmcE0FIU/PXT+JAF/3fL1+ND70Y7xjqd+RJvBPZxJdrquR0BHMK/LmovOG +aJLvj3ShhchEB8AeIFyaEhIZs0l2YS3FomOZ++EBtAtbGS8FZj8EptSXCynahQNFCRDXXZjsezvyz 3R0n8AJNW40TzV11D/VLPaflWzcfTuNlvqevfTAHmc8BiH1/yp2hakPsCd+1PPiJoVnfkdzjBjGHbJ bYlvD98N38cvRxRpTd7YdEEAeGI2s3UCZ/JfoMOsfA/i+OzmOGhtY1PkQajLqdWQjlgZXz8sPbqPqT 3cOzanKCR36gxUDFr39x23t2bnT98iRUQpxWIekp1HPfzxeZddGRiMuRJQXi8nV2toWVyliMR4Y+Wb KiYNbQbxiIcsTwZcXmgQztErCeyT+uYVAKDtXVS7jsCedMcFtC9W3St9RGhnlRRbNmlxcK6l6Gf6TQ n/c6ksRsmztlrHofsTx4lqB+K+2O3ZX0J4gQdFV+8qwNIEc4eAk/bopX86RBRv7+8bME75TOKuRjKb Gn68zFEs6Xa2Pi5k/Fvf0qyDXMIyBZ7ptj0YcotRg+UmzQ7WoSx/Pul2Cyjh0i9/7pzsJQ5zGXhjNI 3kPnwQre+lCQTP6WNMLrEo3R2bglo5HX3gLKmUkaWPLkCcA7Fd7S5azy2G8BhHH6ZbrgTFPYMamkDO H3ihM8wNl5mIP0tgAQN7MMyu26P31JAlVIIhaV9sL6K7z43bYgTYhU0FC6o2eSNIOG+EgKETfpQX65 L4eouOIWlPENQm5+H2yweVlRNSKqcZi9mHVt3LuXuwWtHw8kv/rAuPPRZSkNaBxP11u0m79Eupfq5K ZJtr9ON7IOOqnMKLmBhfAKILhWR+DueXvK2ml/+0QuvpyxBfdaUW+6h/7pvke/Ze3PzPKgKVeQG9fy V+wEicnhOw5k9FYvP65AgROANT+yiiVpKv92whHQfukC5quyKllKN/Xa+vH+lcSqDV8OCnkO15L3US mP6Si+nnByu+x/CZgFAwVstZSCaJGf4Zn/wnxIEMruxDAunGQtMO2uIfi5+wQ1ieq2BmXONn8DNlNJ vOiH+nw1n9TWCr5eKVXyD7sNUzmIBUn2jc+NAmhf7cjgQRHGE9rby9Hh4e6dJgbPr5i8dlPe8O3s4e u79SxkAbLjXL6dpnRHdwuxKCzApzkXDR5J4lmt/Zu9UyjOFuT1guu7DkLt89GuWGNlJGtIIMUwF0pa kNjf6A37aXmyiXaYifUVBzK+Yhs8AMPT8nzBsMwyu1rNu1cvjcdeKbKdQDxtdDinThGNDykBADx+SS JaztdzGOc51aWyudjL1awvVG11P+Uw3+EkTmtyqhs/sPk+dZy0RYEPwiTR6sXPxiRFK740uGXrB9+k d9SBh+9fhHo6KM7jxkpZvR3VPu7hEie9uMZ7qX2yvDu98WZySdxkHu91PM/5NimhDl+RDcaNEnFGuY 7SAXcRUI+zoGVt1KeDR+T4L/95Ck0zL9HmtOXxaABw+tfbfUzClI+xWThD49a9XANWk3P1F+uJuF1n SXZSaQFRJeG+KzhP+fja7B9ZK8TWPhPxg/9gQBXSn4tyBSRba8maCDCIDmq6jAlBYehpsZSJORAr04 f7DO1CrD0bqv1UhHGtVdLU7sY1FI6jQPJ7KCRuIcnnZUkimwTA7FT/hGDTqspH+WPTMZ0YMBZIAntz ipmOrCnRsPkgWMastQLkp2KZApQkIWKWGMhphd0NhAtmPR7PiHF0CfCVYcnOPy9Ss6wyoDypHXj0DQ EJM3YVZyukhckFajxnKgueh/YSik4EfIO6e5l+MCXl1aKF6cvLB+sGmeO8mMF/Xy1/xiTS9fPsIpMX SSkULrUBv86cmB6obY76uZNaPXIRnm0uzbovErWI5fyQjQ38rKEUXjWPo560/4ZmDL5kzUZOSPVwv8 1Qpbi2ZrGyHwQa8Q13cFwLXcIO5nb98fLaOyunbe0fkrRcvvuTJ5PoqMJSCNwqR9V51iYyC3+iFcYV mabfbufjZIT3fmxt5rWGYmDPaGwD6Tkvv80Zx9tdRAqisiKnAiexEPbYLf8OxQi2WNVs6HqyeBcC36 0I+harHZOzyNUtvclVh3zrMrPj8nCTUDEqAJuvQLSBwUIETYKFOW6HPyDHtk+KWQIAibt1JeySZsAr E7/bt4ngOiFQC7Zi66wGOIAw3XytqW84HO9u8QZh/5YJsCktItXEDFbUC26E8pfSttsy/Wn9c01Lav NgVUIVepkG6BgxDud1AuA2kS23INPbdCvcRQZSyg2NzugkTJVagdD4Kq0223uVpRLWkHqesmvkGF5c NLxcj/0jnKSVGnI832aGApbXAdDvIbw6+Q76LlHPZLW+ksp3A73l/MjL4J0SsyM9yNV5Xj8LqDUm/X ouGK7jEd+6MzYrfAWRvAp4NSVMA9xjXOQ+qjeascVqCjNSvZaAJ/bI3FBm4UAW3Ahlmlwh3Kvph1vK Bl1tL6KR8eiJZVCES4QP+Frssyb6ii967aXo/1YFj2YTJLiJnKmIqm7C7pX9Q1iIQoDoSad35TxeHh YXk2XRAEWgwAjz69dg10yk8QkZK3ekWS0PFfIEbFos9i+e4npXmDTQc/WD+K9qi/sR74Mf+755fgSP NU1Dri6AvKAAJoiZEStEb1qdzhGbAei106tRQaX/TWqXxeiMlITGtd9sxmqAY/fl+Ple3/qSte/3Q1 R/J0yw695cgnsmDp6ofJB7j8ERa6N9nJki17BA+h5/ujeItkqYkyQktxpt3hKYBISinoPEV0lOUXSH yn6yMYeC+wi9+0vNu38BiTzvrO88PDpA3bVDNhHPVNDbFflA8+9kbgxJ2LkbbcNX6ZuKlgxnCQ5sYm yFLkhj7eXfEDPJuwTcpwxXAcI1VcJ670c37pXDiv9ghpRpBZ9YnjWiqTbuuE+jnjPLnGrznh8Kkyr2 2WUKtbtbgb9RsnPcefLgMI5RkY0K2Ntd05Y46+4I/BiV2LxyslqwOUx7jRnIAIedJ4f+1V4GlvMxgR a1kr0XyTO4sPu+OEkN4KqUEpr7/rGxPghDMRsjd/V3HxmTvmZR0FqeW9neAnCPnNdibFXdWNgCkTAS gb0QqTipU4VnJjXi74SnlJB9Grb/gnzWqk+XeYSvRTJ0ubA+Tnx9amW2ixs5tEVJnyF6QEgiCQ6UAa 3wCGrwjfcYtau8i9DOToFpzRQErR2yDihtPBEnEdKn2VNRLNaRkNtFjrlWgmnZ+MOUBkjgoNo6sV9D qe7X8tdcmj7ZPO6iNsNMTvZ6d4USd6lutpmu4jcyS+E3Y6iFWXduQ6A== X-NCJF-Version: 2 Authentication-Results: asp-relay-shared.jellyfish.systems; dkim=pass header.d=mail.toptal.com header.s=hs1 header.b=M46T+pLW; dkim=pass header.d=toptal.com header.s=hs2 header.b=jrKhwD+5; dmarc=pass (policy=quarantine) header.from=toptal.com; spf=pass (asp-relay-shared.jellyfish.systems: domain of 1axb63hc2y7r3klhh7f0vmqiw6uy95ui69gjcz@mail.toptal.com designates 54.174.63.102 as permitted sender) smtp.mailfrom=1axb63hc2y7r3klhh7f0vmqiw6uy95ui69gjcz@mail.toptal.com ------=_Part_16052053_66213506.1666197096915 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable In this rebranding case study, designer Bari Keenam revives a brand by alig= ning it with its core values of empathy, trust, and inclusion. Toptal Design Blog (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/= VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9c3pl37V1-WJV7CgGJgN5136lb93GMKW= 2fJHwd7ZqR34W30qc_z3B3RC0W5Y-SK06cF2YJN8J4gPhSvlH7W7fnBnW4wptnPW4NbCp94cjC4= dN4ZKJpvHsvD7W38r_QQ9fGTN_W4MQllx90F_H1W8ttsT63ZrV3gW3RDblL22Pg7-W7Q-wjT62q= Wq2W4C8VnK3vWxjCW7xV4MT7tDngqW36Km2V8wnGH-W94wdzR23VgQ3W3bXbZd5h-R6fW2S6s2K= 8XlCFSW6ZQYKC63K3j0W4ZtBG_6CtWCBW2b9j3K7qZnjKW647c5c4jq15VW8BN0xp8Nn7-gW6V-= GG85-h_xKW8sm1XS6MvDKj3hT81 ) Supporting Diverse Needs: A Rebranding Success Story (https://ckPbs04.na1.h= ubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Q= cf9Q3pl3LV1-WJV7CgLWdW8HJd9m1QB6wvW3DR0Gt9bJFbhW8cFbcG34NCygW5g_vPj16F1ZNVl= 77ln4vlNb8Vlztqr5-1p2_W3jJwjp6rcbG3W8h5Y-q3CvqsyVrttlD6d-zgsW64XHsm8srBmgW8= dBmrH5z_Ld7V-qxbD5dRYsNW6DQhW47mNYjCW2PJrM_5ljBklVbt5g66PXjSRVhsxP63bGnRSVp= dSdX9l5jg3W5H7qkP3VpHw0Vx9Wpt4sgw32W5XQHn_8VMQTrW90FYms80Zc9kN7M8vcjgbb_9W3= 7M19z2PD3RhW4hrj6Z828KLtW14R5z93w7C9SW6P90dx815FtnW2CNBLX1_hF8PW2snLVr2lMlx= FW72CPc75fXnfFW1c5XrJ5mLNmT373Q1 ) Untitled-a654826ae35f8878d15c3f6e2e7cf1b8 (https://ckPbs04.na1.hubspotlinks= .com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9Q3pl3LV1= -WJV7CgLWdW8HJd9m1QB6wvW3DR0Gt9bJFbhW8cFbcG34NCygW5g_vPj16F1ZNVl77ln4vlNb8V= lztqr5-1p2_W3jJwjp6rcbG3W8h5Y-q3CvqsyVrttlD6d-zgsW64XHsm8srBmgW8dBmrH5z_Ld7= V-qxbD5dRYsNW6DQhW47mNYjCW2PJrM_5ljBklVbt5g66PXjSRVhsxP63bGnRSVpdSdX9l5jg3W= 5H7qkP3VpHw0Vx9Wpt4sgw32W5XQHn_8VMQTrW90FYms80Zc9kN7M8vcjgbb_9W37M19z2PD3Rh= W4hrj6Z828KLtW14R5z93w7C9SW6P90dx815FtnW2CNBLX1_hF8PW2snLVr2lMlxFW72CPc75fX= nfFW1c5XrJ5mLNmT373Q1 ) Rebranding often goes beyond redesigning logos to actually helping companie= s establish an emotional connection with their customers. In this case stud= y, brand designer Bari Keenam shows how he helped Inclusive Lifestyle, a co= mpany that provides services for people with disabilities, align its brandi= ng with its core values of empathy, trust, and inclusion. Continue Reading (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL= 31_Dt7W8XrjSc4RkXgtN3Qcf9Q3pl3LV1-WJV7CgLWdW8HJd9m1QB6wvW3DR0Gt9bJFbhW8cFbc= G34NCygW5g_vPj16F1ZNVl77ln4vlNb8Vlztqr5-1p2_W3jJwjp6rcbG3W8h5Y-q3CvqsyVrttl= D6d-zgsW64XHsm8srBmgW8dBmrH5z_Ld7V-qxbD5dRYsNW6DQhW47mNYjCW2PJrM_5ljBklVbt5= g66PXjSRVhsxP63bGnRSVpdSdX9l5jg3W5H7qkP3VpHw0Vx9Wpt4sgw32W5XQHn_8VMQTrW90FY= ms80Zc9kN7M8vcjgbb_9W37M19z2PD3RhW4hrj6Z828KLtW14R5z93w7C9SW6P90dx815FtnW2C= NBLX1_hF8PW2snLVr2lMlxFW72CPc75fXnfFW1c5XrJ5mLNmT373Q1 ) About the Author bariledum-keenam (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VW= dqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9w3pl3rV1-WJV7Cgz_mVYqNhD6H5rM5W50= LSYW70wgXmW2-9-DM5QnBZ0W7jDjVW7K0VbWW78w7DG2tp2fdV_Hj1H7tbPd7W2yHVv26-QBqgW= 1Vmgk_5GwFk0W5hcWwg5Dbk0DW3l0h9J5XlNH0W2QjnTn4SVQgwW6TFYNW5yYl8fW3cMj6L40L6= BWW1gSFXx72pHBVW7yQ3wr6BWGz7W6pmL2P5JfvGJW7Y1zzZ4M2b7_VXh0pT7Ndt_qVKNYx14yB= 7bTW5479xg24zFVyN2TSxxXm6-B6W9lR8RT1w2XqnW6l4QwJ2799z7N7cdNnzM2y60W3Hkww325= qH-kW49yWfd2zFTMsW1V9cXt8qCdQmVqBNxJ48TXQq39dB1 ) Bariledum Keenam (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VW= dqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9w3pl3rV1-WJV7Cgz_mVYqNhD6H5rM5W50= LSYW70wgXmW2-9-DM5QnBZ0W7jDjVW7K0VbWW78w7DG2tp2fdV_Hj1H7tbPd7W2yHVv26-QBqgW= 1Vmgk_5GwFk0W5hcWwg5Dbk0DW3l0h9J5XlNH0W2QjnTn4SVQgwW6TFYNW5yYl8fW3cMj6L40L6= BWW1gSFXx72pHBVW7yQ3wr6BWGz7W6pmL2P5JfvGJW7Y1zzZ4M2b7_VXh0pT7Ndt_qVKNYx14yB= 7bTW5479xg24zFVyN2TSxxXm6-B6W9lR8RT1w2XqnW6l4QwJ2799z7N7cdNnzM2y60W3Hkww325= qH-kW49yWfd2zFTMsW1V9cXt8qCdQmVqBNxJ48TXQq39dB1 ) Brand Designer Bari is a brand designer with a user-centric approach to brand ideation. Wi= th a background in engineering and marketing, he excels at problem-solving = and brings diverse perspectives to brand creation. Bari teaches typography = and UX design at the Lagos Engineering Career Expo and the =C3=80=E1=B9=A3= =C3=A0 Coterie design community. Hire Bariledum (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL= 31_Dt7W8XrjSc4RkXgtN3Qcf9w3pl3rV1-WJV7Cgz_mVYqNhD6H5rM5W50LSYW70wgXmW2-9-DM= 5QnBZ0W7jDjVW7K0VbWW78w7DG2tp2fdV_Hj1H7tbPd7W2yHVv26-QBqgW1Vmgk_5GwFk0W5hcW= wg5Dbk0DW3l0h9J5XlNH0W2QjnTn4SVQgwW6TFYNW5yYl8fW3cMj6L40L6BWW1gSFXx72pHBVW7= yQ3wr6BWGz7W6pmL2P5JfvGJW7Y1zzZ4M2b7_VXh0pT7Ndt_qVKNYx14yB7bTW5479xg24zFVyN= 2TSxxXm6-B6W9lR8RT1w2XqnW6l4QwJ2799z7N7cdNnzM2y60W3Hkww325qH-kW49yWfd2zFTMs= W1V9cXt8qCdQmVqBNxJ48TXQq39dB1 ) Other Recommended Articles - Design for Emotion to Increase User Engagement (https://ckPbs04.na1.hubsp= otlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf81= 5mVy7V3Zsc37Cg-SzW2T9HhK6V07gcW72N9Cq3_yx4LW3BCYBn5tk7JsN8T_KcLlsMMvW8DjmR4= 8bGRlsW4jSdGy36-cqZW7TvDzN3NcgrZW1lslbv6hd40jW38Sjk72q78lNW9kZLl44n00cxW34b= wX97M1LbWW3nd69P2XV7b-N7TXNGmknsbcW5QpQNS8N7V1MW2X76QT2DPcl6W4DThf_5R2w_rW8= Gf71s8T8pXcW82rsnR1t45hBW4LPKlJ2mX_wRW8m1zG46V7b8JW50BXgr2wN3tVW8nBf1P76Qrj= XW5crFct7k2prxN1jx-pCbSF7BW5qZPPp1jnBH1W350Qg_6bwjK_W5dbV3X315W7PW79kBGM17Y= MXLW7pWdkS7zMgs3N8TlyZBrlnpCW6zbNtH4P_BvlVXjW7S57m4hdW4ZwD5n4y_sfsW85J5_24v= pwqJ33sM1 ) - Emotional Branding for Sustainable Product Design (https://ckPbs04.na1.hubs= potlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9= Q3pl3LV1-WJV7CgSd5V4Dp0y6fCbp3W1N6hbF1zzbwLW4LYLF86csh1tW1xBhnC1MVBDtVtzY89= 8Pj1dXW61qKKV1Q9t4mW727_VG37lxN0W3Nz46M8l85zzN8MHBCyPrKnHW916ZHL5lj3K4W1Mrl= h21LZG3MW4qGfkZ4Xhn_2W3rNXTZ7jXkThW8g_j8s5Mr1qhW7sHl4_7p6v59W4BHBkS4sMKqNW4= 8Yd5K3RydNtW2wdGxt2rBvNrW2-St3D1W5K09W7pqpnZ7T31hQW75znyl7wFRCfW7ZyxLL7F7wF= 1W3xkWgT6VxPYYW6FMDj388yh0XV_yNsp25rWbZV-71j_7BzwlkW4pZBml4RjrSNW7w8-D38fNh= CQW2ppFDm1XcNNVW1BK_Kb2JwQbz3bQF1 ) - Collaborative Design: A Guide to Successful Enterprise Product Design (http= s://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt= 7W8XrjSc4RkXgtN3Qcf9Q3pl3LV1-WJV7CgG_mW94NBqb1rB7sQN8Wqfp4ZJJ-GW5DgCMW6LNS8= DW7kRnGM55tYlvVkPF3354jZTMW19Y15Q149L60W8ppcCw5nChGwVNP75N7P7fqlW7h-hrK4j2t= nCW622_8R5FkrtrW83QCkp647fpZW98Rl-B1vRBHhW3zprtQ81zkw7W8rhkhL7frnMWVxN8nR9g= xKPSW2zTBB78_CRXPN7fyWCpSfWWjW4Htr-w3hb0RdW5H6kQb6RS8qTW2rrv_q5dFS1BW4kw1WZ= 8bQpYJW2bPkk65k0y3PW22_h-V5HDJ60W6JB39s8rqXyQW7JP5765VhkC7W2mQfYK6GJSL1W14V= MwZ7nrNbJW6j80lg2gl0c_W93ZMnZ2pW3LvVMGlFV8gHP-63b5s1 ) - Remote Brand Strategy Workshops: The Ultimate Step-by-step Guide (https://c= kPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8Xr= jSc4RkXgtN3Qcf9Q3pl3LV1-WJV7CgRx6W5pPlrN8f-7npW2NhTm64sBf4RW1dZLC_97qD-1W89= NXB52hXxjzW3zLbfL3HGspZW8KtX3t54TwrCW5nzgpk1pnm-9VyM7Xv59d6CxW23XbTx1KKwvnN= 6RJ0rFS7wT_W3KYmLk3C2pYcW5jRQ5y8S2mq1W73FLPz44NtRbVrMnlg8DlTpfW1llsjy279p0R= W7WrJ726TM2szN8-qv37FB9PkW8dX3WZ1PlCvyN2PvxFzhZhkjMdxVDlFmJKnW4wcM7K7z_sQhW= 3Mks3H3QnP5MW7-jpLp4Bk7k7W8VtQc394Jx47W32BkTw8k_8JFW8QWdjB1XP2S3W5RkSSZ5PDl= 10W3sr_qP2lJmcmW21zpkg2qsjnnW6y88Fc3BgMPd35VN1 ) - The Dos and Don'ts of a Rebranding Strategy (https://ckPbs04.na1.hubspotlin= ks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9w3pl3r= V1-WJV7CgRRcW60V5km5ZVt3pW8hynhl2ZcfvkW4F7dTL6m12jQW3gQkL73Z1d7wW7t3XSx3hTy= SBVWMhmt8hQ8NdVndKWJ8rh3pfW1YKt0n3czlRLW46Tvbf6gQl2hW6mFvLL7-vc-VVNRZ536zP3= KfW3Nc-7w5jKmTcVWsG9z49qX43W5_Z8X18xvQvvW8cv9s17ltj2TW5KQXM5762xj7W7PMBgn73= ZD-xW8rv_Kq4BHs-QW3Cv3cn5-bfv5W6yRXlm4QG5gmW4-tPY02Pvf_RW7KG3Gp4RW70lW5gKjZ= v7tXR2JW61_qmp48-j-3W8J--kC83VQ6FW6pqNrr4JJv0YW15ljj-2xPk-CW7VSXlG38wqc539C= y1 ) FOLLOW US: Facebook (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kgg= rpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9c3pl37V1-WJV7CgW0GW2yygls2L2rWCW6lMSLV1Nc= 0ZfW30FkSZ26C7BfV3_4L694dtqBN2tqwsc9FNZRN5cqmHZt2C7HW2Mj9dt6zpV6cW6ZbwFZ4mJ= NSCN8R4cpQwL-NjW6txL8n7df4KTN9lgqPbJlzhkW6dzmTt3jTyDdW3dkVhp5xYC5xW4f73Pv8J= wGVXW2lgL8b3RFYP2TqrWQ7M_Dc9W6HXKn94dM3rYW5g4NVv2zGd5RW2bJYkk1srLbbW8Bpdtj2= rcPsyW8G3mv51SRbDhN50VgMpmhhMXN7m8SQbTPHkWW1Kkvm25_pM_KW27sNdM6X3GkVF6Cd5rd= N9yp31mx1 ) LinkedIn (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kgg= rpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9c3pl37V1-WJV7CgK0HW3gzZgH48wT15W7XZdd75WQ= rnmVNl_WJ2jmt3XN2SPDfdJcgrbW6FYQ9q6FWj9VW8jmj_q81GGvYW6Q0Xsg2FB6B8W8yTw6y2x= 3LjmW6N80Xv7tnChpW441Kpw965ZlsW1l-Qd86FNS2PW7sszHq2SHkQ0W85m1-m2CPrtyW7YMgb= h6JZzm7W41jBRv6XMDsbVJRmL94m-_14W47M7Wr4MGKR7W88LpYg97nFCpW5RWDbj4YfvfGW1_Z= -x84WPSnrW7lJhm74_DgYfN563t4Dn9Wv6W7x8G7h5zp1k7W3Vvsj37MG9MgW2kbZXn16YTcBW8= KmnNK2fx6q-3cX81 ) Twitter (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggr= pW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf8X3pl2SV1-WJV7CgSwwW24V17q3ltl38W829VJZ2NHq= 9_W6n3Vww6C2FrXW1MyjxR1ldkr2N3Z5pZZg3PCQW2yjgkB1F-r-FN836ZMCStzCWW6tcR636bg= SPHW6n24256-ZwPmW5FHhKy6KPy_BW80rxL41MR7-_N7Lg4GpYjWxmW3g6Ncr2ZgwwmW2jzS1x3= _fLmjW86B52s7ZssTNW9c3XtJ6cVy2-W6jMRqk2cpJcKN9k9GY2fVyxrW3wchPF4PNQJfW1r_QM= d8MwW7lW2fYgfV6nmK6GW7KSkHl225SM1W42S2-787grS3W3CtC3S1TpWTT3jsP1 ) Instagram (https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kg= grpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9c3pl37V1-WJV7CgSVDW5RMNw835TyLVN4TbyX2k0= D9bW5dMfkk1ftHQRV1qBlY6fywDVW74fBzs1Bx2PXN8hjKDHycbGgW1QqZg57fRtw8N4dwKpdD2= nMtW4tSvTJ5zr3mPV5Qb9824sScNW7pSlnx2-SDYMW3nfSfs25hP4cTpgkj35HWxfW8xfYDb9bC= MXdW65pSTh3xVcjFW7dz3Nq8YBjc8W5fltqF1xt99hN1gjDMvccyWdW3RX1NX3vYj7_W29lzW78= 61QNGW7b8zMn1c-wcbW8B3Dj84yNT-dN1lzJQsYzsNhW5jGTLN8c4CydW5pvN-F91blnhN8Rk96= kF4tvl35wZ1 ) Toptal, LLC, 2810 N. Church Street #36879, Wilmington, Delaware 19802-4447,= United States Unsubscribe (https://hs-2799924.s.hubspotemail.net/hs/manage-preferences/un= subscribe-all?languagePreference=3Den&d=3DVnhr-s8TP-CYW127l_x3zdYBgW3H6wfV4= fDXZmW3K9dF-3K9F8mW4cg8wC3NqFH9N7WbvcnmWcPxW6B2vbf6dwtGdV25zsT6FHXxFW7NZ4d8= 8vVV5qN6_dmxp1yf0NW2_RD6G3Rp5nHVh9LrJ1t-B3ln7-XS60183&v=3D3&_hsenc=3Dp2ANqt= z-8oCxKgNTNAlIIDf_x-4wZXZZ7PnonvKntJ-WwQXTqvuQaJetvZ6DVBHRuyttCY1bNGY8RN9fM= -V4SkS5KcMeNQI-tlStVDT-ltFI3ZWL_5IU1lIbc&_hsmi=3D230043843 ) Manage preferences (https://hs-2799924.s.hubspotemail.net/hs/manage-prefere= nces/unsubscribe?languagePreference=3Den&d=3DVnhr-s8TP-CYW127l_x3zdYBgW3H6w= fV4fDXZmW3K9dF-3K9F8mW4cg8wC3NqFH9N7WbvcnmWcPxW6B2vbf6dwtGdV25zsT6FHXxFW7NZ= 4d88vVV5qN6_dmxp1yf0NW2_RD6G3Rp5nHVh9LrJ1t-B3ln7-XS60183&v=3D3&_hsenc=3Dp2A= Nqtz-8oCxKgNTNAlIIDf_x-4wZXZZ7PnonvKntJ-WwQXTqvuQaJetvZ6DVBHRuyttCY1bNGY8RN= 9fM-V4SkS5KcMeNQI-tlStVDT-ltFI3ZWL_5IU1lIbc&_hsmi=3D230043843 ) ------=_Part_16052053_66213506.1666197096915 Content-Type: text/html; charset="utf-8" Content-Transfer-Encoding: quoted-printable <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional //EN" "http://www= .w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"><html xmlns=3D"http://www.w3= .org/1999/xhtml" xmlns:o=3D"urn:schemas-microsoft-com:office:office" xmlns:= v=3D"urn:schemas-microsoft-com:vml" lang=3D"en"><head> <title>Supporting Diverse Needs: A Rebranding Success Story</title> <meta property=3D"og:title" content=3D"Supporting Diverse Needs: A Rebr= anding Success Story"> <meta name=3D"twitter:title" content=3D"Supporting Diverse Needs: A Reb= randing Success Story"> =20 =20 =20 <meta name=3D"x-apple-disable-message-reformatting"> <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3DUTF-8"> <meta http-equiv=3D"X-UA-Compatible" content=3D"IE=3Dedge"> <meta name=3D"viewport" content=3D"width=3Ddevice-width, initial-scale=3D1.= 0"> <!--[if gte mso 9]> <xml> <o:OfficeDocumentSettings> <o:AllowPNG/> <o:PixelsPerInch>96</o:PixelsPerInch> </o:OfficeDocumentSettings> </xml> =20 <style> ul > li { text-indent: -1em; } </style> <![endif]--> <!--[if mso]> <style type=3D"text/css"> body, td {font-family: Arial, Helvetica, sans-serif;} </style> <![endif]--> =20 =20 =20 <meta name=3D"generator" content=3D"HubSpot"><meta property=3D"og:url" co= ntent=3D"http://toptal-2799924.hs-sites.com/-temporary-slug-38b4c4fc-8d10-4= 496-b616-bf4f11291b02"><meta name=3D"robots" content=3D"noindex,follow"><!-= -[if !((mso)|(IE))]><!-- --><style type=3D"text/css">.moz-text-html .hse-co= lumn-container{max-width:600px !important;width:600px !important} .moz-text-html .hse-column{display:table-cell;vertical-align:top}.moz-text-= html .hse-section .hse-size-4{max-width:200px !important;width:200px !impor= tant} .moz-text-html .hse-section .hse-size-8{max-width:400px !important;width:40= 0px !important} .moz-text-html .hse-section .hse-size-12{max-width:600px !important;width:6= 00px !important} [owa] .hse-column-container{max-width:600px !important;width:600px !importa= nt}[owa] .hse-column{display:table-cell;vertical-align:top} [owa] .hse-section .hse-size-4{max-width:200px !important;width:200px !impo= rtant} [owa] .hse-section .hse-size-8{max-width:400px !important;width:400px !impo= rtant} [owa] .hse-section .hse-size-12{max-width:600px !important;width:600px !imp= ortant} @media only screen and (min-width:640px){.hse-column-container{max-width:60= 0px !important;width:600px !important} .hse-column{display:table-cell;vertical-align:top}.hse-section .hse-size-4{= max-width:200px !important;width:200px !important} .hse-section .hse-size-8{max-width:400px !important;width:400px !important}= .hse-section .hse-size-12{max-width:600px !important;width:600px !important= } }@media only screen and (max-width:639px){img.stretch-on-mobile,.hs_rss_ema= il_entries_table img,.hs-stretch-cta .hs-cta-img{height:auto !important;wid= th:100% !important} .display_block_on_small_screens{display:block}.hs_padded{padding-left:20px = !important;padding-right:20px !important} ul,blockquote{margin:0;padding:1em 40px}}@media screen and (max-width:639px= ){.social-network-cell{display:inline-block} }</style><!--<![endif]--><style type=3D"text/css">body[data-outlook-cycle] = img.stretch-on-mobile,body[data-outlook-cycle] .hs_rss_email_entries_table = img{height:auto !important;width:100% !important} body[data-outlook-cycle] .hs_padded{padding-left:20px !important;padding-ri= ght:20px !important} a[x-apple-data-detectors]{color:inherit !important;text-decoration:none !im= portant;font-size:inherit !important;font-family:inherit !important;font-we= ight:inherit !important;line-height:inherit !important} #outlook a{padding:0}.yshortcuts a{border-bottom:none !important}a{text-dec= oration:underline} .ExternalClass{width:100%}.ExternalClass,.ExternalClass p,.ExternalClass td= ,.ExternalClass div,.ExternalClass span,.ExternalClass font{line-height:100= %} p{margin:0}body{-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%;-we= bkit-font-smoothing:antialiased;moz-osx-font-smoothing:grayscale} @media only screen and (max-width:639px){img.stretch-on-mobile,.hs_rss_emai= l_entries_table img,.hs-stretch-cta .hs-cta-img{height:auto !important;widt= h:100% !important} }@media only screen and (max-width:639px){img.stretch-on-mobile,.hs_rss_ema= il_entries_table img,.hs-stretch-cta .hs-cta-img{height:auto !important;wid= th:100% !important} }</style></head> <body bgcolor=3D"#FAFAFA" style=3D"margin:0 !important; padding:0 !import= ant; font-family:Arial, sans-serif; font-size:16px; color:#455065; word-bre= ak:break-word"> =20 <div id=3D"preview_text" style=3D"display:none!important;font-size:1px;colo= r:#FAFAFA;line-height:1px;max-height:0px;max-width:0px;opacity:0;overflow:h= idden;">In this rebranding case study, designer Bari Keenam revives a brand= by aligning it with its core values of empathy, trust, and inclusion.</div= > =20 <!--[if gte mso 9]> <v:background xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"t"> =20 <v:fill type=3D"tile" size=3D"100%,100%" color=3D"#FAFAFA"/> =20 </v:background> <![endif]--> <div class=3D"hse-body-background" style=3D"background-color:#fafafa" b= gcolor=3D"#fafafa"> <table role=3D"presentation" class=3D"hse-body-wrapper-table" cellpad= ding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; border-c= ollapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; margin:0; pad= ding:0; width:100% !important; min-width:320px !important; height:100% !imp= ortant" width=3D"100%" height=3D"100%"> <tbody><tr> <td class=3D"hse-body-wrapper-td" valign=3D"top" style=3D"border-= collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se= rif; font-size:16px; color:#455065; word-break:break-word"> <div id=3D"hs_cos_wrapper_main" class=3D"hs_cos_wrapper hs_cos_= wrapper_widget hs_cos_wrapper_type_dnd_area" style=3D"color: inherit; font-= size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" d= ata-hs-cos-type=3D"dnd_area"> <div id=3D"section-0" class=3D"hse-section h= se-section-first" style=3D"padding-left:10px; padding-right:10px; padding-t= op:20px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#0F256E; background-image:url(= 'https://hs-2799924.f.hubspotemail.net/hub/2799924/hubfs/BG_header_Toptal.p= ng'); background-position:center; background-repeat:repeat; padding-bottom:= 10px; padding-top:10px" bgcolor=3D"#0F256E"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#0F256E"> <tr style=3D"background-color:#0F256E; background-image:url('https://= f.hubspotusercontent20.net/hubfs/2799924/BG_header_Toptal.png'); background= -position:center; background-repeat:repeat;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;padding-bottom:10px; padding-top:= 10px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column-0-0" class=3D"hse-column hse-size-12"> <div id=3D"hs_cos_wrapper_module_164190601201333" class=3D"hs_cos_wrapper= hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit;= font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"wid= get" data-hs-cos-type=3D"module"> =09 <table class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" cel= lpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; bord= er-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"> <tbody> <tr> <td align=3D"left" valign=3D"top" style=3D"border-collapse:coll= apse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; color:#4= 55065; word-break:break-word; text-align:left; padding:7px 25px; font-size:= 0px"> =20 <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+1= 13/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9c3q90pV1-WJV7CgTJtW2= RmNMb7F1n7GW3NfkGV2kCltMW63DygX7p9DbMW61ynwT3q6-r9W8_M51f64qV1YV1W7sX6cn3Lq= N3X9dyD2RJkZW4_hPlB2G32dsN992JmR2-bPkW517r-D8k9S9lVfbNTX7zfwlLW5LnClW473VQj= W7zFjRv58FBPnW9flVD-69Vg_8W18MBCq5vyDVhW7sbKGR98dp90W6BYJBJ3ms5pVW1Tl2db5jh= ccHW2JjnqF8MQ7CWW4C-FgJ1nBpWlW7jMr1r8gqSvJW65N_MB4DFj-VV-J6qh6vGpXXW4yVTGL3= 5ZW2QW4n24y13B9vFgN2D-NKK20Rml3jzg1" target=3D"_blank" style=3D"color:#00a4= bd; mso-line-height-rule:exactly" data-hs-link-id=3D"0"> =20 <img alt=3D"Toptal Design Blog" src=3D"https://get.toptal.c= om/hs-fs/hubfs/Wordmark_Lockups-Design.png?width=3D628&upscale=3Dtrue&a= mp;name=3DWordmark_Lockups-Design.png" style=3D"outline:none; text-decorati= on:none; -ms-interpolation-mode:bicubic; border:none; max-width:100%; font-= size:16px" width=3D"314" align=3D"middle" srcset=3D"https://get.toptal.com/= hs-fs/hubfs/Wordmark_Lockups-Design.png?upscale=3Dtrue&width=3D628&= upscale=3Dtrue&name=3DWordmark_Lockups-Design.png 314w, https://get.top= tal.com/hs-fs/hubfs/Wordmark_Lockups-Design.png?upscale=3Dtrue&width=3D= 1256&upscale=3Dtrue&name=3DWordmark_Lockups-Design.png 628w" sizes= =3D"(max-width: 314px) 100vw, 314px"> =20 </a> =20 </td> </tr> </tbody> </table></div> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1636747603846" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1636747603846_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:50px 40px 10px"><div id=3D"hs_cos_wrapper_module_16312137518811" cl= ass=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" sty= le=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-co= s-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wra= pper_module_16312137518811_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget = hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit;= line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-typ= e=3D"rich_text"><h1 style=3D"margin:0; mso-line-height-rule:exactly; color:= #204ecf; line-height:100%; font-size:34px; text-align:left" align=3D"left">= <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kg= grpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9Q3q90_V1-WJV7CgHhlW5zvghS2Knm7dVsgFH662m= VytW43nHLc345ndfW6bsWxf4cMdzzN7mB-DmCdKnqW662xlh1KNwSSW5ypbPz6kNzBVVd04173C= 6RRwW5kbZHd6SWkNtW2C1s-M8Pc9xfW4Y85Bz4MNH9WW2lC53Y48dV9XW2XFpB479XsMhW4hJrB= x32256jW3pJFQ61Tns-0W5nBY8G3qbmyMVRTWVY1lmhcqW3wfVlZ1bRDD0W3vdF6b6Xb9v0W7Rh= LSC4FgrbFW2p80Yg8JYSlsW4BQwZ62hgYgyW5MpYRw319ZcWW5zTgGd9g9C1BW8J0tv95mW3fXW= 3qt9Ym5p3jcLVqpgyr2XxdttW5BL40Y4fGbzCW8LB0y-4NRxD-W6ymTWm5tnz3-3jDL1" style= =3D"mso-line-height-rule:exactly; color:#204ecf; text-decoration:none; font= -weight:bold" rel=3D"noopener" data-hs-link-id=3D"0" target=3D"_blank">Supp= orting Diverse Needs: A Rebranding Success Story</a></h1></div></div></td><= /tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1631213777578" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1631213777578_0" class=3D"hse-column hse-size-12"> <div id=3D"hs_cos_wrapper_module_16312138345612" class=3D"hs_cos_wrapper = hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; = font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg= et" data-hs-cos-type=3D"module"> =09 <table class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" cel= lpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; bord= er-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"> <tbody> <tr> <td align=3D"center" valign=3D"top" style=3D"border-collapse:co= llapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; color:= #455065; word-break:break-word; text-align:center; padding:30px 26px; font-= size:0px"> =20 <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+1= 13/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9Q3q90_V1-WJV7CgDq-W2= kl3ts8gpX-hW8rSCm33f2x1QV228Dn4bK_kqW5WPJ2t8hhY_-W2bB-Bt2K8YQ3W8wVN5-9fQctK= W6r7x-D632JFwW8btjhq1kDP-QW1wtW_F1JBl1NW48l0wF908N7LW6D8wcf5S64DpN2S140XywJ= vQW5JWNDh2VrndCW6Rhb3W1JVCN1W66kfdK5LhtBbV1WRPn2CVYMYW6G3p23275RfKW5Sj0m15r= hVh9W6LCxMm4yv4wXMFntQ27W4nwW1lWnXq13s_47W80qjVS6Z0CsJW5LgHkK6ZzxdnW7-54xr5= 7CLWjN2RXn5ykqq7BW1rgPRy1HYYLvW94nHQ_3qpRjPW5FcMYL86QdGYW2fSnBv174bx8W33Kk-= 73PC2Tf3bjY1" target=3D"_blank" style=3D"color:#00a4bd; mso-line-height-rul= e:exactly" data-hs-link-id=3D"1"> =20 <img alt=3D"Untitled-a654826ae35f8878d15c3f6e2e7cf1b8" src= =3D"https://get.toptal.com/hs-fs/hubfs/Untitled-a654826ae35f8878d15c3f6e2e7= cf1b8.png?width=3D1096&upscale=3Dtrue&name=3DUntitled-a654826ae35f8= 878d15c3f6e2e7cf1b8.png" style=3D"outline:none; text-decoration:none; -ms-i= nterpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" wid= th=3D"548" align=3D"middle" class=3D"stretch-on-mobile" srcset=3D"https://g= et.toptal.com/hs-fs/hubfs/Untitled-a654826ae35f8878d15c3f6e2e7cf1b8.png?ups= cale=3Dtrue&width=3D1096&upscale=3Dtrue&name=3DUntitled-a654826= ae35f8878d15c3f6e2e7cf1b8.png 548w, https://get.toptal.com/hs-fs/hubfs/Unti= tled-a654826ae35f8878d15c3f6e2e7cf1b8.png?upscale=3Dtrue&width=3D2192&a= mp;upscale=3Dtrue&name=3DUntitled-a654826ae35f8878d15c3f6e2e7cf1b8.png = 1096w" sizes=3D"(max-width: 548px) 100vw, 548px"> =20 </a> =20 </td> </tr> </tbody> </table></div> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1641906398589" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1641906398589_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:5px 40px 10px"><div id=3D"hs_cos_wrapper_module-4-0-0" class=3D"hs_= cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"colo= r: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-general-= type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_modul= e-4-0-0_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type= _rich_text" style=3D"color: inherit; font-size: inherit; line-height: inher= it;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"rich_text"><p = style=3D"mso-line-height-rule:exactly; line-height:125%">Rebranding often g= oes beyond redesigning logos to actually helping companies establish an emo= tional connection with their customers. In this case study, brand designer = Bari Keenam shows how he helped Inclusive Lifestyle, a company that provide= s services for people with disabilities, align its branding with its core v= alues of empathy, trust, and inclusion.</p></div></div></td></tr></tbody></= table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1631213751899" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff; padding-bottom:10px; = padding-top:10px" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;padding-bottom:10px; padding-top:= 10px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1631213751899_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:20px 40px"><div id=3D"hs_cos_wrapper_module_163666093081513" class= =3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style= =3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-= general-type=3D"widget" data-hs-cos-type=3D"module"> =20 <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" = role=3D"presentation" style=3D"border-spacing:0 !important; mso-table-lspac= e:0pt; mso-table-rspace:0pt; border-collapse:separate!important"> <tbody><tr> <!--[if mso]> <td align=3D"center" valign=3D"middle" bgcolor=3D"#204ECF" role=3D"pr= esentation" valign=3D"middle" style=3D"border-radius:4px;cursor:auto;backg= round-color:#204ECF;padding:12px 18px;"> <![endif]--> <!--[if !mso]><!-- --> <td align=3D"center" valign=3D"middle" bgcolor=3D"#204ECF" role=3D"pr= esentation" style=3D"border-collapse:collapse; mso-line-height-rule:exactly= ; font-family:Arial, sans-serif; font-size:16px; color:#455065; word-break:= break-word; border-radius:4px; cursor:auto; background-color:#204ECF"> <!--<![endif]--> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/V= WdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9Q3q90_V1-WJV7CgFBGW3c6zqB3CBbpRM= v0nMmfMJxjN4XrW79VpnsDW2VpV8S5rzmjVW9lrCPs5s-vqlW4H4HmF8Zh2FKW9cWWq45x65fhW= 80VqV75V0BbdW3gmFzB3dQb5dVy7Mc97xHVjhW30QTzw78zw5XW8t53V-3tV1zdW52j1nh8n86Y= 0W8Lm4yq4ryLMSW6JZkXC2xfgNyW8DCc_V2V8rD1W2q8F6T2J2NSNW7Nh7pk84D86kW1SVRLJ3C= J72qN7N8MXn2xQ4xW6vBtTf9kJrk0W4DMQpY35gwM7N3l2Ws6XGnSMW4zmG634lzRfrW316FkF2= qPKsSW5GVYCc567gdNW1M72112mDg5LW30SbrW4bWZY-W2sH0CN8Z2CNtW3DgSQm52yw6V3bSt1= " target=3D"_blank" style=3D"color:#00a4bd; mso-line-height-rule:exactly; f= ont-size:16px; font-family:Arial, sans-serif; Margin:0; text-transform:none= ; text-decoration:none; padding:12px 18px; display:block" data-hs-link-id= =3D"2"> <strong style=3D"color:#FFFFFF;font-weight:normal;text-decoration= :none;font-style:normal;">Continue Reading</strong> </a> </td> </tr> </tbody></table> </div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1636660294371" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1636660294371_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td style=3D"border-coll= apse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif;= font-size:16px; color:#455065; word-break:break-word; padding:20px 0px"><d= iv id=3D"hs_cos_wrapper_module_16366602655442" class=3D"hs_cos_wrapper hs_c= os_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font= -size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" = data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #204ECF; mso-border-bottom-alt:2pt solid #204ECF; b= order-bottom-width:1px"> </td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div></td>= </tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1641852041544" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1641852041544_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:10px 20px"><div id=3D"hs_cos_wrapper_module_16418455844302" class= =3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style= =3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-= general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp= er_module_16418455844302_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs= _cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l= ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type= =3D"rich_text"><h3 style=3D"margin:0; mso-line-height-rule:exactly; font-si= ze:24px; line-height:125%"><span style=3D"color: #262d3d;">About the Author= </span></h3></div></div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"module_1660833643347" class=3D"hse-section" style=3D"padding-l= eft:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:200px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"200" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:200px"> <![endif]--> <div id=3D"module_1660833643347_0" class=3D"hse-column hse-size-4"> <div id=3D"hs_cos_wrapper_module_16608336433111" class=3D"hs_cos_wrapper = hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; = font-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widg= et" data-hs-cos-type=3D"module"> =09 <table class=3D"hse-image-wrapper" role=3D"presentation" width=3D"100%" cel= lpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !important; bord= er-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt"> <tbody> <tr> <td align=3D"left" valign=3D"top" style=3D"border-collapse:coll= apse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; color:#4= 55065; word-break:break-word; text-align:left; padding:10px 26px; font-size= :0px"> =20 <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+1= 13/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9w3q90JV1-WJV7CgYx0W2= B8FTp3dFZxPW5w6Xj71J79rLW2-LFdT3HXdj9W2fX0GX2RPHGNW2y5dWX5yQb-3W8s53-q8gRNQ= 7W2cY4CS4j-2N6W3ZM69827hWh5W7vyGSn1BRhvyW5BrZ759gY9wJW745ZxB8_NyWZW7G_yW72J= VyBzW1rtnJP5xLjdfW97qx_d1K130FW4rL90M2FtFDwW5xjCBs2qW43PW2gGbRv1CJM16W1YwrY= y76grfSW6Kqjx01W3y55W20gB3r61YMTWW5nyZNy1M_yRMN3G5KZrMT3vFW5mN71s74sQslN94K= ZMpQTdk_W4ZbnKl6MND7bW22zDsT8zVj2KVbgXnz2yGbxRW12Qt9t7F3G4k33TT1" target=3D= "_blank" style=3D"color:#00a4bd; mso-line-height-rule:exactly" data-hs-link= -id=3D"0"> =20 <img alt=3D"bariledum-keenam" src=3D"https://get.toptal.com= /hs-fs/hubfs/bariledum-keenam.png?width=3D296&upscale=3Dtrue&name= =3Dbariledum-keenam.png" style=3D"outline:none; text-decoration:none; -ms-i= nterpolation-mode:bicubic; border:none; max-width:100%; font-size:16px" wid= th=3D"148" align=3D"middle" srcset=3D"https://get.toptal.com/hs-fs/hubfs/ba= riledum-keenam.png?upscale=3Dtrue&width=3D296&upscale=3Dtrue&na= me=3Dbariledum-keenam.png 148w, https://get.toptal.com/hs-fs/hubfs/bariledu= m-keenam.png?upscale=3Dtrue&width=3D592&upscale=3Dtrue&name=3Db= ariledum-keenam.png 296w" sizes=3D"(max-width: 148px) 100vw, 148px"> =20 </a> =20 </td> </tr> </tbody> </table></div> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:400px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"400" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:400px"> <![endif]--> <div id=3D"module_1660833643347_1" class=3D"hse-column hse-size-8"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:10px 20px 0px"><div id=3D"hs_cos_wrapper_module_16608336433112" cla= ss=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" styl= e=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos= -general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrap= per_module_16608336433112_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget h= s_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; = line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type= =3D"rich_text"><h2 style=3D"margin:0; mso-line-height-rule:exactly; color:#= 262d3d; line-height:115%; font-size:16px"><span style=3D"color: #444444;"><= a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kgg= rpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9w3q90JV1-WJV7CgKd9W1dkBr71gb04tW4rlz8L86c= Y0jW6S-1Wt9cx1v3W3FPX7B8RjlfHW7G7vWH2Nkzw7W19pYrt7lpngLW8R6SzD5JZGbgVG2kfY6= tsfKqW25d7mF9585PSW9kcBK-9bYpVVW1R5SYc2pQFrJW5TF4jX3gZklFW1y-rpg6DQmsfW2SHg= Ks5XbFzQW6bPc3w62hcq9W5C-rCl96jVGpW6TV7s26GdBNdW4BSBJw4FsmgkW46v-_74-hzfdV-= 9Jr03mG8VcW3236Vy5yrBhfW68vswf6FDKJRW3dFfFS8nrP2cW6rQgw61qwL9-W7gVsqf74jpfP= W4-nvgz2j0kgRW788Y9l8pQk2WW4LSDxG3WzCMT33kf1" style=3D"mso-line-height-rule= :exactly; text-decoration:none; font-weight:bold; color:#444444" rel=3D"noo= pener" data-hs-link-id=3D"1" target=3D"_blank">Bariledum Keenam</a></span><= /h2></div></div></td></tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_16608336433113" class= =3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style= =3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-= general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp= er_module_16608336433113_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs= _cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; l= ine-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type= =3D"rich_text"><h2 style=3D"margin:0; mso-line-height-rule:exactly; color:#= 262d3d; line-height:115%; font-size:16px; font-weight:normal">Brand Designe= r</h2></div></div></td></tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 20px"><div id=3D"hs_cos_wrapper_module_16608336433114" class=3D"h= s_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"co= lor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-genera= l-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mod= ule_16608336433114_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_w= rapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-he= ight: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"ric= h_text"><p style=3D"mso-line-height-rule:exactly; line-height:125%; font-si= ze:14px">Bari is a brand designer with a user-centric approach to brand ide= ation. With a background in engineering and marketing, he excels at problem= -solving and brings diverse perspectives to brand creation. Bari teaches ty= pography and UX design at the Lagos Engineering Career Expo and the =C3=80= =E1=B9=A3=C3=A0 Coterie design community.</p></div></div></td></tr></tbody>= </table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:10px 20px"><div id=3D"hs_cos_wrapper_module_16608336433115" class=3D"= hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"c= olor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gener= al-type=3D"widget" data-hs-cos-type=3D"module"> =20 <table align=3D"left" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" ro= le=3D"presentation" style=3D"border-spacing:0 !important; mso-table-lspace:= 0pt; mso-table-rspace:0pt; border-collapse:separate!important"> <tbody><tr> <!--[if mso]> <td align=3D"center" valign=3D"middle" bgcolor=3D"#ffffff" role=3D"pr= esentation" valign=3D"middle" style=3D"border-radius:4px;cursor:auto;backg= round-color:#ffffff;border:1px solid #204ecf;box-sizing:border-box;padding:= 12px 18px;"> <![endif]--> <!--[if !mso]><!-- --> <td align=3D"center" valign=3D"middle" bgcolor=3D"#ffffff" role=3D"pr= esentation" style=3D"border-collapse:collapse; mso-line-height-rule:exactly= ; font-family:Arial, sans-serif; font-size:16px; color:#455065; word-break:= break-word; border-radius:4px; cursor:auto; background-color:#ffffff; borde= r:1px solid #204ecf; box-sizing:border-box"> <!--<![endif]--> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/V= WdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9w3q90JV1-WJV7CgY18W7_5gjh40Y4QNW= 1bYwF21t1W78W4l1jJZ10RFPKW93XQYg86VmQhMLT92G6ZC5SW84Vxzw4chdTlW1K4NHr4L43qy= VpQLFR2WffHbW1c4QwW5xfKyBW2X3_F2172HGfW57hK--2JpNn8W32xGSR5GwcrmV2Vx4N3rdqg= DW58QB-68kGLSZW5XhTyr6Rvcq8V1hp4L8rNfB9W8827Wy5DGRvmW7--gFC6Bcm-QN1LKJTJNHg= 3tW7MhYlk4Rvt4BW1nTdfr983KfSW1dq5Yg4hQ_42VrNMV-52VKXwW7FHdTN6GXGPkW3FYzD81k= wfS-N850vkGzD3vhW1S0VVz1t9cT0W5DjgQc8L07Jd3nCf1" target=3D"_blank" style=3D= "color:#00a4bd; mso-line-height-rule:exactly; font-size:16px; font-family:A= rial, sans-serif; Margin:0; text-transform:none; text-decoration:none; padd= ing:12px 18px; display:block" data-hs-link-id=3D"2"> <strong style=3D"color:#204ecf;font-weight:normal;text-decoration= :none;font-style:normal;">Hire Bariledum</strong> </a> </td> </tr> </tbody></table> </div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1639730823769" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1639730823780_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td style=3D"border-coll= apse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif;= font-size:16px; color:#455065; word-break:break-word; padding:20px 0px"><d= iv id=3D"hs_cos_wrapper_module_16418520440745" class=3D"hs_cos_wrapper hs_c= os_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; font= -size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget" = data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #204ECF; mso-border-bottom-alt:2pt solid #204ECF; b= order-bottom-width:1px"> </td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div></td>= </tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1627349556944" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#ffffff; padding-bottom:50px; = padding-top:20px" bgcolor=3D"#ffffff"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#ffffff"> <tr style=3D"background-color:#ffffff;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;padding-bottom:50px; padding-top:= 20px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1627349556944_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:10px 20px"><div id=3D"hs_cos_wrapper_module_164185216668417" class= =3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style= =3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-= general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapp= er_module_164185216668417_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget h= s_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; = line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type= =3D"rich_text"><h3 style=3D"margin:0; mso-line-height-rule:exactly; font-si= ze:24px; line-height:125%">Other Recommended Articles</h3></div></div></td>= </tr></tbody></table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 10px"><div id=3D"hs_cos_wrapper_module_162734957341710" class=3D"= hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"c= olor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gener= al-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mo= dule_162734957341710_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos= _wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-= height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"r= ich_text"><ul style=3D"mso-line-height-rule:exactly; line-height:125%"> <li style=3D"mso-line-height-rule:exactly"><a href=3D"https://ckPbs04.na1.h= ubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Q= cf815nKvpV3Zsc37CgWxsW41fv5K3dLhVdW6T8GjY6167tlW3CnX5y2N2tkSW2hH4DF2sJgYVW8= l1JW23fgzcLW8fSvmQ739-qfW6qTQWZ3RXhx3MZBDGqCQxMqW26Xwvg48lwdWVCkG7T4n_lcgVl= R7Gd1fdX4lVxxjVg5P0cWlW3NFDRp3GFv-MW216yp97QS0WJW4TVhKX6y9-9pW7XfG8v3hVSSKW= 20XvfH2KK4YGW3yzG_h6dMnBqMm7wzspg11CW6Bwnkx5BHt1nW8L5C9r8wJNd6W1c64PV53wX01= W6JpLZ25WmR4qW7q2Vsk3LHyvbN79-58M2lhRkW8HcKgF1nfjjSN4ZdzSpkssl7W6SLpyY62m4f= hW5XKyqk1xLDhyVPCcF462B7zMW1qrf0D3ytqZ4W7YJSGZ2mhMbHN1Y93dFmnxNLW7z6mrR7CsJ= Zx323P1" style=3D"mso-line-height-rule:exactly; color:#204ecf" data-hs-link= -id=3D"0" target=3D"_blank">Design for Emotion to Increase User Engagement<= /a></li> </ul></div></div></td></tr></tbody></table> <div id=3D"hs_cos_wrapper_module_164185235108123" class=3D"hs_cos_wrapper h= s_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; f= ont-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widge= t" data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #E5E7EA; mso-border-bottom-alt:2pt solid #E5E7EA; b= order-bottom-width:1px"> </td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 10px"><div id=3D"hs_cos_wrapper_module_164185230042220" class=3D"= hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"c= olor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gener= al-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mo= dule_164185230042220_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos= _wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-= height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"r= ich_text"><ul style=3D"mso-line-height-rule:exactly; line-height:125%"> <li style=3D"mso-line-height-rule:exactly"> <p style=3D"mso-line-height-rule:exactly; line-height:125%"><a href=3D"http= s://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt= 7W8XrjSc4RkXgtN3Qcf9Q3q90_V1-WJV7CgX11V8GFyf6vFP5WW1CXWKV6bfnQ1W3jpPkz4XlJV= gW6Nxxv38Gvv0QW7HWrjh4rz-K1W6cgpPb31tJvsW4Bdy202RJy1qW1TzlFW2-CfRYW5gz1Vt16= wdMKW2d56Wq5z0RgWW4f6zFr6823BkW8PkZsQ4J3WNDVhptKQ2L92gtW5kZhj97lwS9NW78WGFw= 6MDxmMW50hSxs1nWk01W9h_NB32HjjsmW1mSQSY6XdTVwW5ShBff6hCrwxW4zJbQm4f1cSfW2bH= KX-6sGPq5W84jQr43rbHXWW6ksPYJ2_JvwmW8b0HQv4DKKDbW6C68vh70YDSVW8TpFKV2R6KhPW= 8_1qtF4NVYgVW8zXvDL3XHFZVW6q5xc92CHtYXW5TXXX67lWSYy37Nz1" rel=3D"noopener" = style=3D"mso-line-height-rule:exactly; color:#204ecf" data-hs-link-id=3D"0"= target=3D"_blank">Emotional Branding for Sustainable Product Design</a></p= > </li> </ul></div></div></td></tr></tbody></table> <div id=3D"hs_cos_wrapper_module_164185235755224" class=3D"hs_cos_wrapper h= s_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; f= ont-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widge= t" data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #E5E7EA; mso-border-bottom-alt:2pt solid #E5E7EA; b= order-bottom-width:1px"> </td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 10px"><div id=3D"hs_cos_wrapper_module_164185229994119" class=3D"= hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"c= olor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-gener= al-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mo= dule_164185229994119_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos= _wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-= height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"r= ich_text"><ul style=3D"mso-line-height-rule:exactly; line-height:125%"> <li style=3D"mso-line-height-rule:exactly"> <p style=3D"mso-line-height-rule:exactly; line-height:125%"><a href=3D"http= s://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt= 7W8XrjSc4RkXgtN3Qcf9Q3q90_V1-WJV7Cg-7GW5C0yRd6hfy6_W1lZrN_6ZMc9sW8MJ-kd5pKV= sfMxMMlnbL03hW6S05Zw3vLg-lVdzT8P1dM2TLW1JG50N6Md006W3yXT2W6gV4lgW4J_kSS2yvm= 6WW7d2jn76bj2FMW5SlD032LLW2DW1p0ksj5tWlG5M3ynQlgN9kcW88Zplt2rxFGHW3lPtW399h= drRW5qptLF4zK54MW3VM2fp30PfrlW3KFh4c1l48ZFW3z6YgL1jMFsPW3gpM3k1RHvj5W2PVMkw= 1Xbw2SW8CMBSY12Xy4mW5BDPR32kRKw2W4Yg1W31xrV4dW96V_41350YTYN3s3YwyxJg-7W4fNS= q28tfPzXW7dgDr75wlSL3W15SRz15HHk1xVCL1SH70fsdX2ky1" rel=3D"noopener" style= =3D"mso-line-height-rule:exactly; color:#204ecf" data-hs-link-id=3D"0" targ= et=3D"_blank">Collaborative Design: A Guide to Successful Enterprise Produc= t Design</a></p> </li> </ul></div></div></td></tr></tbody></table> <div id=3D"hs_cos_wrapper_module_16656644810281" class=3D"hs_cos_wrapper hs= _cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo= nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget= " data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #E5E7EA; mso-border-bottom-alt:2pt solid #E5E7EA; b= order-bottom-width:1px"> </td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 10px"><div id=3D"hs_cos_wrapper_module_16656644935814" class=3D"h= s_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"co= lor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-genera= l-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mod= ule_16656644935814_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_w= rapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-he= ight: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"ric= h_text"><ul style=3D"mso-line-height-rule:exactly; line-height:125%"> <li style=3D"mso-line-height-rule:exactly"> <p style=3D"mso-line-height-rule:exactly; line-height:125%"><a href=3D"http= s://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt= 7W8XrjSc4RkXgtN3Qcf9Q3q90_V1-WJV7CgKHFW6Tm79B5Rl_NJW6JCC7n6wSzLGW8LZvwq6GmG= JJW86CDsH7C6JjmW6vJSBQ6Tqs4HW3PRhtz6FdlbTW8fj6Hg1qWgzyW4dnbx_4CPzrtW5Zv8PP5= 1MtJMW39GbHM1wl0PVW63qvg37rXK_gW5sYQ1r4KMP4dW7Sdvpt3NxvgyW8vDbFr39Vg8SW12v8= mR6n4MNZW40YSpt8f3_GfMzrWyL8cfjSN7vRljFFgnHmW9hDqXP86tXc7W1JjJCB8dxkNvW3rXg= N_5JFXH6W5TMnY27F3fnlW1JCM8p82z08xW65DsZV8SVb97W4p0vM92xH8d3W7FvVpV3p0XwhW3= xv98f5WzdDrVHD2mV6w1dGlW6tj2y51D52FYW6lzRPR8ymJDl3bZw1" style=3D"mso-line-h= eight-rule:exactly; color:#204ecf" data-hs-link-id=3D"0" target=3D"_blank">= Remote Brand Strategy Workshops: The Ultimate Step-by-step Guide</a></p> </li> </ul></div></div></td></tr></tbody></table> <div id=3D"hs_cos_wrapper_module_16656644845142" class=3D"hs_cos_wrapper hs= _cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fo= nt-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget= " data-hs-cos-type=3D"module"> <!--[if gte mso 9]> <div style=3D"line-height: 0; font-size: 0px"> <v:rect xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"true" stroke=3D= "false" style=3D"width:600px; height:2pt;" fillcolor=3D"none"> <v:fill type=3D"tile"/> <v:textbox inset=3D"0,0,0,0"> <div> <![endif]--> <table role=3D"presentation" width=3D"100%" align=3D"center" border=3D"0" s= tyle=3D"position:relative; top:-1px; min-width:20px; width:100%; max-width:= 100%; border-spacing:0; mso-table-lspace:0pt; mso-table-rspace:0pt; border-= collapse:collapse; font-size:1px"> <tbody><tr> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 =20 <td width=3D"94%" valign=3D"middle" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word; line-height:0; border:transparent; = border-bottom:1px solid #E5E7EA; mso-border-bottom-alt:2pt solid #E5E7EA; b= order-bottom-width:1px"> </td> =20 =20 <td width=3D"auto" style=3D"border-collapse:collapse; mso-line-height-r= ule:exactly; font-family:Arial, sans-serif; font-size:16px; color:#455065; = word-break:break-word; line-height:0"> </td> =20 </tr> </tbody></table> <!--[if gte mso 9]></div></v:textbox></v:rect></div><![endif]--></div> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 10px"><div id=3D"hs_cos_wrapper_module_16656644910743" class=3D"h= s_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"co= lor: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-genera= l-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wrapper_mod= ule_16656644910743_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_w= rapper_type_rich_text" style=3D"color: inherit; font-size: inherit; line-he= ight: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-type=3D"ric= h_text"><ul style=3D"mso-line-height-rule:exactly; line-height:125%"> <li style=3D"mso-line-height-rule:exactly"> <p style=3D"mso-line-height-rule:exactly; line-height:125%"><a href=3D"http= s://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/ckPbs04/VWdqYh4kggrpW3nZXfL31_Dt= 7W8XrjSc4RkXgtN3Qcf9Q3q90_V1-WJV7CgV5VW1l5y1y11VsMlW4whDlt5d6msPW2xp04Z2lt1= 6wW7Mgkrx4pjvK3W2JpgQn88GLjCW4-qkfz8L04NMMSFgrj8QlSYW7LrqJ94GwH9kN3Zw5RF6Lw= d-W52Bkv83m7Pw8W5Lgx4N7F8s-MW62D-Lx8JHZ4vW8Xc0nk9cjhP4W7HmzqV46K-fnW2lPKSz2= RWpsBW7wpbjj7XkQxpW7F53hG9gSxm_W8hNkPJ3ZL_GkW3rJqs43gCQ3kW6vcSXW8gqvjvW5H8h= 4H3Yc5gQW4WhrtC3zwWwQW1yyHz370x15PW8KCpJ-117wZLW77FLJ99gWt4KW1CjLjp6yvbsrW6= 81xZr8WT5qGN8ly6ws_mHClW3tf12T31wp5-W3cxtML5BmQDf2w_1" style=3D"mso-line-he= ight-rule:exactly; color:#204ecf" data-hs-link-id=3D"0" target=3D"_blank">T= he Dos and Don'ts of a Rebranding Strategy</a></p> </li> </ul></div></div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"section_1641852705205" class=3D"hse-section" style=3D"padding-= left:10px; padding-right:10px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#455065" bgcolor=3D"#455065"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#455065"> <tr style=3D"background-color:#455065;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"column_1641852705205_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" = style=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-famil= y:Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; = padding:20px 26px 0px"><div id=3D"hs_cos_wrapper_module_164185277948632" cl= ass=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" sty= le=3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-co= s-general-type=3D"widget" data-hs-cos-type=3D"module"><div id=3D"hs_cos_wra= pper_module_164185277948632_" class=3D"hs_cos_wrapper hs_cos_wrapper_widget= hs_cos_wrapper_type_rich_text" style=3D"color: inherit; font-size: inherit= ; line-height: inherit;" data-hs-cos-general-type=3D"widget" data-hs-cos-ty= pe=3D"rich_text"><h3 style=3D"margin:0; mso-line-height-rule:exactly; text-= align:center; font-size:10px; line-height:125%" align=3D"center"><span styl= e=3D"color: #b5b9c1;">FOLLOW US:</span></h3></div></div></td></tr></tbody><= /table> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-ta= ble-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td class=3D"hs_padded" st= yle=3D"border-collapse:collapse; mso-line-height-rule:exactly; font-family:= Arial, sans-serif; font-size:16px; color:#455065; word-break:break-word; pa= dding:0px 20px 10px"><div id=3D"hs_cos_wrapper_module_164185269939531" clas= s=3D"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style= =3D"color: inherit; font-size: inherit; line-height: inherit;" data-hs-cos-= general-type=3D"widget" data-hs-cos-type=3D"module"> <table role=3D"presentation" align=3D"center" style=3D"border-spacing:0 !im= portant; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0= pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_social_modu= le" width=3D"auto"> <tbody> <tr align=3D"center"> =20 <td class=3D"social-network-cell" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word"> <table role=3D"presentation" align=3D"center" style=3D"border-spaci= ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-= rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc= ial_module_single" width=3D"auto"> <tbody> <tr align=3D"center"> =20 <td class=3D"display_block_on_small_screens" style=3D"border-= collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se= rif; font-size:16px; color:#455065; word-break:break-word; padding:8px 5px;= line-height:1; vertical-align:middle" valign=3D"middle"> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/c= kPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9c3q90pV1-WJV7CgCgnW3Ctnq= 53-vqCSW4BDHtn5zJCrFW1T4xSd7GQD4BN5jN0KvJ1xBfW5dyk5C2xzw9fW63WXrR5sGgZ8V9Fj= JJ7wBfFDW3Sl3Pz6Hs_bRW7b1F8B7ChnNvW738Mjf2691PlW4Mnm-V5cn0TgW6yWFSn8hh8zrN6= wlWd5ZbVHFW6X35KC7snmrLVzqbFy1gvwW8W3yBbg87vCYvMVv30qj16GG97W4xztSL6TRsqxW7= X7Gp83b0MjVW7g2Bsh5fBQQ9W7Fg7k_6FFvWmV6NsLk5DXxnTW8_zdxj7S4fNQW4W-tFS7Y9bSh= W2k3bmy9hR5JwW6GGTY58lV1qM37pn1" style=3D"color:#00a4bd; mso-line-height-ru= le:exactly; text-decoration:none !important" data-hs-link-id=3D"0" target= =3D"_blank"> =20 =20 <img src=3D"https://hs-2799924.f.hubspotemail.net/hs/hsst= atic/TemplateAssets/static-1.114/img/hs_default_template_images/modules/Fol= low+Me+-+Email/facebook_original_white.png" alt=3D"Facebook" height=3D"25" = style=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicubic= ; border:none; width:auto!important; height:25px!important; vertical-align:= middle" valign=3D"middle" width=3D"auto"> =20 </a> </td> =20 =20 </tr> </tbody> </table> </td> =20 <td class=3D"social-network-cell" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word"> <table role=3D"presentation" align=3D"center" style=3D"border-spaci= ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-= rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc= ial_module_single" width=3D"auto"> <tbody> <tr align=3D"center"> =20 <td class=3D"display_block_on_small_screens" style=3D"border-= collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se= rif; font-size:16px; color:#455065; word-break:break-word; padding:8px 5px;= line-height:1; vertical-align:middle" valign=3D"middle"> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/c= kPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9c3q90pV1-WJV7CgL1tF5xmz1= ZpLp2W9b-fzh8JSnskW7Kcmty2sfBxKW8gKMM06snQWBW5Vm3SF7HZ_MMW3RsQsR6gLKwZN8hNv= 3D-LYz7W6hMltm7wxJh3W37TzBW7cjhtHW727-J-2G2ShXW27P58g7HCtMZW2Th4s32yyW2kVZF= KRD2RTJRLW8cqfyK7Nn2f-N9c4p9sxN2YkN4jbMzDdP3VdW5FZ3VK8D0Fd_W3Kj_qp2M5X58W7d= LkZl2Wm-ddW4f8pDS8krDgzW78VcsC8D5X3vW1T5CbN5d5L9rW2CyzSP8mJ9spW2g3Qr465_5mb= W6bTwsh67RdPhW71MZg-4S2fH531D01" style=3D"color:#00a4bd; mso-line-height-ru= le:exactly; text-decoration:none !important" data-hs-link-id=3D"0" target= =3D"_blank"> =20 =20 <img src=3D"https://hs-2799924.f.hubspotemail.net/hs/hsst= atic/TemplateAssets/static-1.114/img/hs_default_template_images/modules/Fol= low+Me+-+Email/linkedin_original_white.png" alt=3D"LinkedIn" height=3D"25" = style=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicubic= ; border:none; width:auto!important; height:25px!important; vertical-align:= middle" valign=3D"middle" width=3D"auto"> =20 </a> </td> =20 =20 </tr> </tbody> </table> </td> =20 <td class=3D"social-network-cell" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word"> <table role=3D"presentation" align=3D"center" style=3D"border-spaci= ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-= rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc= ial_module_single" width=3D"auto"> <tbody> <tr align=3D"center"> =20 <td class=3D"display_block_on_small_screens" style=3D"border-= collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se= rif; font-size:16px; color:#455065; word-break:break-word; padding:8px 5px;= line-height:1; vertical-align:middle" valign=3D"middle"> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/c= kPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9c3q90pV1-WJV7CgGFFV-6_mw= 2cPS8NN6Yqy7mYpGxfN957m1Q467FRW4ZFcD_8rSCsPVh4fQZ4tRhPgVvVtTn8FBPLZVWLcH211= cPnWW208S8Q4DCQT7W7W5S3681J7B6VJbfZR76C946W92HZ9v8k4Lj_W5hbNWC4vm4N0N5RhSQN= 4f5tFW7KvtRC8hZF42W2_7VKp8vN68NW9fypDW3HqqFtW5DMJY35QpFXjW3WDY203FZL8QW3HmD= hC5Y0p7RW1YfSKV3fGzmXW6_9TmM16j093W6hCwrj8W93pnW5xcrmh6l4l7vW855ktP8TlTZJW2= v35LJ2brJXpW7MFD2d41v2wl3nGG1" style=3D"color:#00a4bd; mso-line-height-rule= :exactly; text-decoration:none !important" data-hs-link-id=3D"0" target=3D"= _blank"> =20 =20 <img src=3D"https://hs-2799924.f.hubspotemail.net/hs/hsst= atic/TemplateAssets/static-1.114/img/hs_default_template_images/modules/Fol= low+Me+-+Email/twitter_original_white.png" alt=3D"Twitter" height=3D"25" st= yle=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicubic; = border:none; width:auto!important; height:25px!important; vertical-align:mi= ddle" valign=3D"middle" width=3D"auto"> =20 </a> </td> =20 =20 </tr> </tbody> </table> </td> =20 <td class=3D"social-network-cell" style=3D"border-collapse:collapse; = mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-size:16px= ; color:#455065; word-break:break-word"> <table role=3D"presentation" align=3D"center" style=3D"border-spaci= ng:0 !important; border-collapse:collapse; mso-table-lspace:0pt; mso-table-= rspace:0pt; width:auto; text-align:center" class=3D"hs_cos_wrapper_type_soc= ial_module_single" width=3D"auto"> <tbody> <tr align=3D"center"> =20 <td class=3D"display_block_on_small_screens" style=3D"border-= collapse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-se= rif; font-size:16px; color:#455065; word-break:break-word; padding:8px 5px;= line-height:1; vertical-align:middle" valign=3D"middle"> <a href=3D"https://ckPbs04.na1.hubspotlinks.com/Ctc/R+113/c= kPbs04/VWdqYh4kggrpW3nZXfL31_Dt7W8XrjSc4RkXgtN3Qcf9c3q90pV1-WJV7CgNCkN3J8vY= T2kMvHW2Pz6sf5CHZrfMK0RHxwvhWSW2mL1ck4h6yYmW2xYXWb2BfQKPVLcfkj2PNzHmN85X3YK= 5JycLW6HLyK528lN6YVD-qZj9f0mm4W8_NpPT93cshcW4XNpjy1SrFSHW3dWRNB4sBpwcW7PwYK= w5J8hDYW1tY8h-2HkWqgW5Q3Vk_33yY8KW5qjpxR2cTnhVMp9k2SFt5MKW3rKZx_8H12mMW6NM2= cf5FrQXgW4Kd4v97ZsRhPW1nKnMl8K2gYHW2kbs7r2prB5cW13LdNL97-xG8M2tg3RHV1rVW7zv= 6bz3xpGksW7pWnlR3Sp5DQ2Dc1" style=3D"color:#00a4bd; mso-line-height-rule:ex= actly; text-decoration:none !important" data-hs-link-id=3D"0" target=3D"_bl= ank"> =20 =20 <img src=3D"https://hs-2799924.f.hubspotemail.net/hs/hsst= atic/TemplateAssets/static-1.114/img/hs_default_template_images/modules/Fol= low+Me+-+Email/instagram_original_white.png" alt=3D"Instagram" height=3D"25= " style=3D"outline:none; text-decoration:none; -ms-interpolation-mode:bicub= ic; border:none; width:auto!important; height:25px!important; vertical-alig= n:middle" valign=3D"middle" width=3D"auto"> =20 </a> </td> =20 =20 </tr> </tbody> </table> </td> =20 </tr> </tbody> </table> </div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> <div id=3D"module_1641852564166" class=3D"hse-section hse-section-last" s= tyle=3D"padding-left:10px; padding-right:10px; padding-bottom:20px"> =20 =20 <!--[if !((mso)|(IE))]><!-- --> <div class=3D"hse-column-container" style=3D"min-width:280px; max-wid= th:600px; width:100%; Margin-left:auto; Margin-right:auto; border-collapse:= collapse; border-spacing:0; background-color:#262d3d" bgcolor=3D"#262d3d"> <!--<![endif]--> =20 <!--[if (mso)|(IE)]> <div class=3D"hse-column-container" style=3D"min-width:280px;max-widt= h:600px;width:100%;Margin-left:auto;Margin-right:auto;border-collapse:colla= pse;border-spacing:0;"> <table align=3D"center" style=3D"border-collapse:collapse;mso-table-l= space:0pt;mso-table-rspace:0pt;width:600px;" cellpadding=3D"0" cellspacing= =3D"0" role=3D"presentation" width=3D"600" bgcolor=3D"#262d3d"> <tr style=3D"background-color:#262d3d;"> <![endif]--> <!--[if (mso)|(IE)]> <td valign=3D"top" style=3D"width:600px;"> <![endif]--> <!--[if gte mso 9]> <table role=3D"presentation" width=3D"600" cellpadding=3D"0" cellspacing= =3D"0" style=3D"border-collapse:collapse;mso-table-lspace:0pt;mso-table-rsp= ace:0pt;width:600px"> <![endif]--> <div id=3D"module_1641852564166_0" class=3D"hse-column hse-size-12"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%" style=3D"border-spacing:0 !important; border-collapse:collapse; mso-= table-lspace:0pt; mso-table-rspace:0pt"><tbody><tr><td style=3D"border-coll= apse:collapse; mso-line-height-rule:exactly; font-family:Arial, sans-serif;= font-size:16px; color:#455065; word-break:break-word; padding:30px 0px"><d= iv id=3D"hs_cos_wrapper_module_164185256413928" class=3D"hs_cos_wrapper hs_= cos_wrapper_widget hs_cos_wrapper_type_module" style=3D"color: inherit; fon= t-size: inherit; line-height: inherit;" data-hs-cos-general-type=3D"widget"= data-hs-cos-type=3D"module"> =20 =20 =20 =20 =20 =20 =20 <table role=3D"presentation" class=3D"hse-footer hse-secondary" width=3D"10= 0%" cellpadding=3D"0" cellspacing=3D"0" style=3D"border-spacing:0 !importan= t; border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; fo= nt-family:Arial, sans-serif; font-size:12px; line-height:135%; color:#23496= d; margin-bottom:0; padding:0"> <tbody> <tr> <td align=3D"left" valign=3D"top" style=3D"border-collapse:coll= apse; mso-line-height-rule:exactly; font-family:Arial, sans-serif; font-siz= e:16px; color:#455065; word-break:break-word; text-align:left; margin-botto= m:0; line-height:135%; padding:10px 20px"> =20 <p style=3D"mso-line-height-rule:exactly; font-family:Arial= , sans-serif; font-size:12px; font-weight:normal; text-decoration:none; fon= t-style:normal; color:#84888e; direction:lrt" dir=3D"lrt"> Toptal, LLC, 2810 N. Church Street #36879, Wilmington, De= laware 19802-4447, United States </p> <p style=3D"mso-line-height-rule:exactly"> =20 <a data-unsubscribe=3D"true" href=3D"https://hs-2799924.= s.hubspotemail.net/hs/manage-preferences/unsubscribe-all?languagePreference= =3Den&d=3DVnhr-s8TP-CYW127l_x3zdYBgW3H6wfV4fDXZmW3K9dF-3K9F8mW4cg8wC3Nq= FH9N7WbvcnmWcPxW6B2vbf6dwtGdV25zsT6FHXxFW7NZ4d88vVV5qN6_dmxp1yf0NW2_RD6G3Rp= 5nHVh9LrJ1t-B3ln7-XS60183&v=3D3&utm_campaign=3D%5BPubs%5D%20Design_= Newsletter_2022&utm_source=3Dhs_automation&utm_medium=3Demail&u= tm_content=3D230043843&_hsenc=3Dp2ANqtz-9r4YUwyAm3UlifyHCIw79jp0cJEVMFp= R2Ccpy_3CmxTjnNIN5ePY9ys3AiW8IGGLqioCnMA18DAET1ctVv9wQYALxiPWbeeJcklac7XW2F= uvn1oiU&_hsmi=3D230043843" style=3D"mso-line-height-rule:exactly; font-= family:Helvetica,Arial,sans-serif; font-size:12px; color:#84888e; font-weig= ht:normal; text-decoration:underline; font-style:normal" data-hs-link-id=3D= "0" target=3D"_blank">Unsubscribe</a> =20 <a data-unsubscribe=3D"true" href=3D"https://hs-2799924.= s.hubspotemail.net/hs/manage-preferences/unsubscribe?languagePreference=3De= n&d=3DVnhr-s8TP-CYW127l_x3zdYBgW3H6wfV4fDXZmW3K9dF-3K9F8mW4cg8wC3NqFH9N= 7WbvcnmWcPxW6B2vbf6dwtGdV25zsT6FHXxFW7NZ4d88vVV5qN6_dmxp1yf0NW2_RD6G3Rp5nHV= h9LrJ1t-B3ln7-XS60183&v=3D3&utm_campaign=3D%5BPubs%5D%20Design_News= letter_2022&utm_source=3Dhs_automation&utm_medium=3Demail&utm_c= ontent=3D230043843&_hsenc=3Dp2ANqtz-9r4YUwyAm3UlifyHCIw79jp0cJEVMFpR2Cc= py_3CmxTjnNIN5ePY9ys3AiW8IGGLqioCnMA18DAET1ctVv9wQYALxiPWbeeJcklac7XW2Fuvn1= oiU&_hsmi=3D230043843" style=3D"mso-line-height-rule:exactly; font-fami= ly:Helvetica,Arial,sans-serif; font-size:12px; color:#84888e; font-weight:n= ormal; text-decoration:underline; font-style:normal" data-hs-link-id=3D"0" = target=3D"_blank">Manage preferences</a> =20 </p> =20 </td> </tr> </tbody> </table></div></td></tr></tbody></table> </div> <!--[if gte mso 9]></table><![endif]--> <!--[if (mso)|(IE)]></td><![endif]--> <!--[if (mso)|(IE)]></tr></table><![endif]--> </div> =20 </div> </div> </td> </tr> </tbody></table> </div> =20 <img src=3D"https://ckPbs04.na1.hubspotlinks.com/Cto/R+113/ckPbs04/VWdqYh4k= ggrpW3nZXfL31_Dt7W8XrjSc4RkXgtW3QcdXM8fYCCY27W1" alt=3D"" width=3D"1" heigh= t=3D"1" border=3D"0" style=3D"display:none!important;min-height:1px!importa= nt;width:1px!important;border-width:0!important;margin-top:0!important;marg= in-bottom:0!important;margin-right:0!important;margin-left:0!important;padd= ing-top:0!important;padding-bottom:0!important;padding-right:0!important;pa= dding-left:0!important"></body></html> ------=_Part_16052053_66213506.1666197096915--