OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 24 Oct 2022 00:31:10 -0400
Message-ID: <m171.1605726335.572131666585860784.JavaMail.tomcat@web-core2-035>
Date: Mon, 24 Oct 2022 00:31:00 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Back to the mailbag!
Errors-To: mailer@infusionmail.com
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               <br> In a crowded market, a well articulated promise is esse=
ntial of course, but even more (IMO) is also communicating uniqueness. The =
big idea of what is different about your approach. How your approach is fun=
damentally different and better, and/or how most traditional/competitive ap=
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" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 0px; text-align: cen=
ter;">=20
             <div style=3D"font-family: Helvetica, Arial, 'sans-serif'; fon=
t-size: 20px;">=20
              <div style=3D"font-size:.8em; font-family:courier; margin-lef=
t:7%; text-align:left">
                Mike,=20
               <br>=20
               <br> I'm not up on what the current copywriting courses are,=
 so others can give you that kind of input. For me what comes to mind is, r=
ather than looking at courses, <strong>studying actual rabid enthusiast mar=
kets</strong> (think niche magazines you find at bookstores like Barnes &am=
p; Noble) where there really are a lot of buyers who obsess over tiny littl=
e details, even if the products don't have sledgehammer DSPs.=20
               <br>=20
               <br> Examples: The hi-fi market (eg Absolute Sound or Stereo=
phile magazine) where there's embarrassingly little TRUE innovation going o=
n, there are no Steve Jobs reinventing the niche, yet you can find LOTS of =
examples of people having a greatly different philosophy or approach or mat=
erial or technique. In fact pretty much every manufacturer owes its existen=
ce to having learned how to do that. It's more style than substance usually=
 but style is what you're asking for.=20
               <br>=20
               <br> <strong>This exists in ANY market where people have bee=
n doing something roughly similar for a long time and where there are a lot=
 of enthusiasts, and where "philosophy of how something is done" matters to=
 the buyer.</strong>=20
               <br>=20
               <br> This includes:=20
               <br>=20
               <ul>=20
                <li>All religious and spiritual organizations</li>=20
                <li>Sports ie golf, fitness, weightlifting, nutrition</li>=
=20
                <li>Any hobbyist market like woodworking or art</li>=20
               </ul> This is where my own sense of this comes from. I didn'=
t learn it in copywriting courses, I learned it by being really interested =
in stuff and pursuing it.=20
               <br>=20
               <br> It's why good copywriters always read lots of stuff and=
 have numerous strange hobbies and fascinations.=20
               <br>=20
               <br> Perry=20
               <br>=20
               <br>=20
              </div>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link002.com/v2/click/67bc186860f31bc343cba11cb80dab6c/eJyNkU9Lw0AQxb_LHj=
wlTTYaWgNBSiklpPYgei7LZmIXs3_YnRhCyXd3EkUvCl7fvP3Ne7NXhmCEwaphBdN8zVnEPEjlF=
BjcWYNCLjPO-T1PNxHrlHk7eNs7Vlx_efs9nsUsv0vzLGI4OiDL89N2V1enw_lYnWryOuFpyT84=
tJjn680Paf-4rY5smv5Eg1a4fyd6YAX6HuZSjaJi-OI78l8QXSiSZBiGlQPvRy18uIiuW0mrEwN=
DTNGECkEYCclDj_ocbO8llMq0fVDWBNvizaxrAve6BC1UtwhSaCfUqymd1nEAryAsOoLXpfM2OI=
rxKUk6MIVcnAsgztIsi3kaZ7fUQjgHpvn6hRpGVrSiCzB9ACXllAk=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club</b></a> b=
efore November 15th <span class=3D"bard-text-block style-scope" style=3D"co=
lor: rgb(51, 51, 51);">and get a =E2=80=9CFunnel Fix=E2=80=9D Tactical Tria=
ngle Review. Usually $1,495 for non-members. You can get one for $795. But =
only until November 15th. Limit 10. </span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support t=
eam know that you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link002.com/v2=
/click/38ea2b816748ee0b35a461f9d6bc7d85/eJyNkU9rwkAQxb_LHnoyJptWtIFQRESC1kN=
pz7Ksow7df8xODCJ-927S4qmFXt-8_b15s1fB4JTjZi8qYeVUipEg0BgQHC-8Y6WHmZTyWRazkT=
DoPlfk2yCq6y9v7-NeLCdPxaQYCb4ESJb3t_li3WxXu02zXSdvUJRC_sFJwXIynZV30vJ13mzE7=
fYnGizy8pzoUVRMLfSl9piK8QeZ5D8xh1jledd14wBEF6sonpQxY-1t3pdGrUzGhModDWQEZ4Qu=
f2nZ7qJvSUON7tBG9C76Az_0uk0Jra3BKjSDoJUNCo-uDtZmEQghDjoD2TqQjyHt8y3pdOm07eA=
cAFlZlGUmi6x8THVUCOD2P9-xhouoDspEuH0BfwmXiw=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link002.com/v2/click/86cd106c89c6a70fc3fc84c83c2f7800/eJyNkc1qwzAQhN9Fh57=
i2HITkhpMCSEE4zSH0p6DkNeNqPWDtKoxIe_etVtyaiHX2dlvZ6QLQzDCYNWwgmm-4mzGPEjlFB=
jcWoNCTjPO-RPP1jPWKfO59zY6Vlz-2L2NRzFfLrIF7eDggCxvr5ttXR33p0N1rMnrhKcjd3DoM=
F-u1vmNtHvZVAd2vf6LBq1w90X0wAr0EcZSjaJi-O478p8RXSjStO_7uQPvBy18OIuum0urUwN9=
QtGECkEYCelzRH0KNnoJpTJtDMqaYFt8GHVN4KhL0EJ1kyCFdkJ9mNJpnQTwCsKkI3hdOm-Doxg=
_kqQHppCTcwIkeZbnCc-S_JFaCOfANL-_UMPAilZ0Aa7fLIOUDg=3D=3D" class=3D"bard-te=
xt-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); =
padding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>=
, and <a href=3D"https://m171.keap-link002.com/v2/click/2f716684cbbf8529ad7=
806bb29661d0f/eJyNkM1qwzAQhN9Fh57s2FKTxjWYEkIIxmkOpT0HVV43ItYP0rrGBL97Zbfk1=
EKvs7PfzuyVIGiusaxJThRdUxIRB0JaCRq3RiMX84xS-kjTLCKt1Je9M50l-fWX3dt4EtlqmS4f=
IoKDhWB5fdlsq_K4Px3KYxW8lrtw5B-ccJiu1hm7kXbPm_JAxvFPNCiJu89A9yRH18FUqpahGL6=
5NvjPiNbnSdL3_cKCc4Pizp952y6EUUmWsjR-N-aSPHWoTt50TkAhddN5abQ3Dd5NugrIThWguG=
xnQXBlufzQhVUq9uAk-FlHcKqwzngbAnxLIrw2xJudMyBmKWMxTWN2H_Jza0HXP_-vYCB5w1sP4=
xcL0ZCr" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp;=
 Marketing</a>). Every message will contain a truth, tactic, or testimonial=
 to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da=
y. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
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             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link002.com/=
v2/click/b2ead5f98cabd2f2c98270092066aaf0/eJyNkcFqAjEQht8lh55cd7NVtAtLERFZt=
B5Key5hna2hO8kwmVREfPfGbfHUQq_f_PkmP3NWAs44afaqUqhnWo0UQ2vJgpOld2LaYaa1ftDF=
fKR66z7W7COp6vzL29v4CsvppJhMRkpOBCny8rxYbprd-m3b7DYpS4bTkn940mI9nc3Lm2n1tGi=
26nL5Uw1oZfWZ7EFVwhGupfY2FZNX7lP-IEKhyvPj8TgmYD6h4XAwfT9uPeaeJPNRsta7zjIasd=
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pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
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es. </a></p>=20
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word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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