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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 03 Nov 2022 01:31:16 -0400
Message-ID: <m171.1542009859.47801667453466966.JavaMail.tomcat@web-core2-035>
Date: Thu, 3 Nov 2022 01:31:06 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: 9 proverbs from 10+ years ago
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7923350:value:infusionsoft
 
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">More than 10 years ago, lo=
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ce Club wisdom. I was honored. And I think they are all still true today. <=
/p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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ck style-scope" style=3D"padding: 0px; line-height: 1.6;"> 1. Benefits firs=
t, no matter what</b>. Marketing results skyrocket if you just do this one =
thing. It=E2=80=99s the essence, really of direct marketing. Everyone walks=
 around all day thinking about themselves=E2=80=A6they relate every product=
, service and personal decision to a vision of their own future. If they se=
e the benefits strongly enough, they buy. If they don=E2=80=99t, no cigar.<=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <b class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;"> 2. Most of what =
you know about marketing and selling ain=E2=80=99t true</b>. It=E2=80=99s f=
luff propagated by people who are educated in every way except the one you =
most need. Often it=E2=80=99s misdirection from people who want to express =
something they love or learned, but who don=E2=80=99t know how to deliver a=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <b class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;"> 3. True entrepre=
neurs never wait</b>. Wanna-be=E2=80=99s figure out lots of reasons to put =
off the hard work. People who try new things stumble around and look like a=
 goof for a while. Enjoy it! Embrace the stretching. Ask idiotic questions.=
 Reach far enough to make yourself look like you have no idea what you are =
doing. And do it again. And again. And again. And soon you will know how=E2=
=80=A6and you=E2=80=99ll be so far ahead of the norm that you=E2=80=99ll ne=
ver have to look back again.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <b class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;"> 4. Triangles=E2=
=80=A6the trap of the wanna be, the liberation of the entrepreneur</b>. Man=
y people are trapped in an emotional cycle of idealization, demoralization =
and frustration. Just insert a new idea every so often, so that at least pa=
rt of the cycle is enjoyable. Entrepreneurs liberate themselves by becoming=
 steely-eyed and calculating. New ideas get intense scrutiny and small-batc=
h, inexpensive testing. If they don=E2=80=99t survive, they=E2=80=99re out.=
</p>=20
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dding: 0px; margin: 13px 0px; line-height: 1.6;"> <b class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;"> 5. Marketers tes=
t, refine and test again</b><span class=3D"bard-text-block style-scope" sty=
le=3D"">.</span><b class=3D"bard-text-block style-scope" style=3D"padding: =
0px; line-height: 1.6;"> Period</b>. Anything that=E2=80=99s not testable i=
s a potential point of failure. Build testing in and just do it.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <b class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;"> 6. Don=E2=80=99t=
 build anything or spend any money until you know you can sell it</b>. Don=
=E2=80=99t spend good money or time on an idea unless people will buy it. M=
y 2nd try at an entrepreneurial business I thought I had a market, so befor=
e anything else, I just tried to sell. I got 10 coaching clients before I e=
ven thought about what to call the business. By then, I knew what worked an=
d what people wanted, so figuring out marketing messages got a lot easier.<=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <b class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;">7. You can sell w=
ithout hype in any market, including B-2-B to engineering types</b>. It=E2=
=80=99s all about what you know about the customer=E2=80=99s pain and chall=
enges, and how clearly you can speak to it. Stick to that, call them out, g=
et them as quickly as you can to a decision point in a way that makes sense=
 for them, in their language. Nothing overhyped about that.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <b class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;"> 8. It=E2=80=99s =
not the product. How good the widget or service is doesn=E2=80=99t matter</=
b>. How well you communicate is what matters. Without communication, everyt=
hing else stops, nothing gets done, no one gets helped.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> <b class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;"> 9. Get real. Tal=
k to people</b><span class=3D"bard-text-block style-scope" style=3D"">.</sp=
an><b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-hei=
ght: 1.6;"> Love them</b>. Don=E2=80=99t gloss over important stuff that hu=
rts. Put the bar high and don=E2=80=99t let people get away with cheap, eas=
y work that makes them feel good, but doesn=E2=80=99t help them in the long=
 run.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If those resonate with you=
, join us in New Renaissance Club. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you <a href=3D"https://=
m171.keap-link010.com/v2/click/9a12fd44fe289604f97b19ee6645b325/eJyNkU9Lw0A=
Qxb_LHjw1TTZqbQJBSiklpPYgei7LZmIXs3_YnRhCyXd3EkUvFby-efub92YvDMEIg2XNcqb5A2=
cL5kEqp8Dg1hoUcp5xzjOerBesVeZ9723nWH658vZnPInp_d2KrxYMBwdkeXnebKvyuD8dymNFX=
ic8LfkHhxan2Tr7Je2eNuWBjeOfaNAKdx9EDyxH38FUqlZUDF99S_4zogt5HPd9v3Tg_aCFD2fR=
tktpdWygjyiaUCEIIyF-7FCfgu28hEKZpgvKmmAbvJl0TeBOF6CFamdBCu2EejOF0zoK4BWEWUf=
wunDeBkcxviRJB6aQs3MGRGmSphHnUXJLLYRzYOrvX6hgYHkj2gDjJzk6lBk=3D" class=3D"b=
ard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, =
223); padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-sc=
ope" style=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club</b=
></a> before November 15th <span class=3D"bard-text-block style-scope" styl=
e=3D"color: rgb(51, 51, 51);">you can get a Funnel Fix review (Tactical Tri=
angle Review) for just $795. That=E2=80=99s $200 less than what members usu=
ally pay.</span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support t=
eam know that you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link010.com/v2=
/click/49d71cf85f64f31ad8868830ac2ce18d/eJyNkU9rwkAQxb_LHnoyxk2t1UAoIiJB66G=
0Z1nWUYfuP2YnBhG_ezdp8dRCr2_e_t682atgcMpxvRelsPJZioEg0BgQHC-8Y6X7mZRyJkfTgT=
DoPlfkmyDK6y9v7-NOLJ7GEzkeCL4ESJb3t_liXW9Xu029XSdvUJRC_sFJwcVsOpvcScvXeb0Rt=
9ufaLDIy3OiR1EyNdCV2mMqxh9kkv_EHGKZ523bDgMQXayieFLGDLW3eVcatTIZEyp3NJARnBHa=
_KVhu4u-IQ0VukMT0bvoD_zQ6TYlNLYCq9D0glY2KDy6KlibRSCE2OsMZKtAPoa0z7ek06XTtr2=
zB2TFqCgyKbPRY6qjQgC3__mONVxEeVAmwu0LkveXmw=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link010.com/v2/click/14df7c7eaa64edb0a23a5252385c0803/eJyNkc1qwzAQhN9Fh57=
i2HLbNDaYEkIIxmkOpT0HIa8bUesHaV1jgt-9a7fk1ECvs6NvZ1YXhmCEwbJmOdP8ibMF8yCVU2=
Bwaw0KOc845xlP1gvWKvO597ZzLL_88fY6nsT08WHF0wXDwQFZ3l4326o87k-H8liR1wlPS_7Bo=
cVpts5WV9LuZVMe2DjeRINWuPsiemA5-g6mUrWiYvjuW_KfEV3I47jv-6UD7wctfDiLtl1Kq2MD=
fUTRhApBGAnxc4f6FGznJRTKNF1Q1gTb4N2kawJ3ugAtVDsLUmgn1IcpnNZRAK8gzDqC14XzNji=
K8SNJOjCFnJ0zIEqTNI04j5J7aiGcA1P__kIFA8sb0QYYvwEz7pQV" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link010.com/v2/click/116b17d91a50c42622d1465=
ef3752a86/eJyNkM1qwzAQhN9Fh57sWHLbNDaYEkIIxmkOpT0H1V43ItYP0qrGBL97Zbfk1ECvs=
7PfzuyFICiusGxITiR7YiQiFmphBCjcaIW8nmeMsYzRVUQ6oc47q70h-eWP3et4EtPHhyWjEcHB=
QLC8va43VXnYHffloQpew2048g9OOJxmq2x5JW1f1uWejONNNEiB269AdyRH62Eq1YhQDN9tF_w=
nROPyJOn7fmHA2kFy60686xa1lsmKpjT-0PqcPHuUR6e9raEQqvVOaOV0i3eTLgPSywIkF90s1F=
waLj5VYaSMHVgBbtYRrCyM1c6EAD9SHV4b4s3OGRCnNE1jxmJ6H_JzY0A1v_-vYCB5yzsH4zcTD=
JCy" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
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      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
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             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link010.com/=
v2/click/3047d60baf78b8a3f6a8b86ed48f4716/eJyNkcFKAzEQht8lB0_dbrNqtQuLlFLK0=
tqD6LmE7awN7iRDMrGU0nd3dpWeFLx-8883-clZMTjjuN6rUqF-0GqkAjSWLDheeMemGWZa65me=
PI5UZ93HKvhEqjz_snsd97C4v5v2O3wikMjry3yxrrer3aberiVLJsiRf3jkcDF7nE2vpuXzvN6=
oy-VPNaDl5afYoyo5JOhL7a0U47fQSf7ATLHM8-PxOCYI4YQmxIPpunHjMffEmU-cNd61NqBh61=
3-lBh30afQQGVdm6LA6Fu-6TmKPWEFaGw3gMYgGfvuKkLMIgQLceAMASsKPpK85RvJFenPQ3IQZ=
MWkKDKts8mtVDFE4PY_X7GGkypb00W4fAE98pYl" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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