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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 03 Nov 2022 10:10:08 -0400
Message-ID: <m171.1047565745.705581667484601041.JavaMail.tomcat@web-core2-035>
Date: Thu, 3 Nov 2022 10:10:01 -0400 (EDT)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Big_lesson_from_Netflix=3F_It=E2=80=99s_not_what_you_think?=
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Your map for winning i=
n the age of chaos<br>Axis Shift starts soon<br><a href=3D"https://m171.kea=
p-link017.com/v2/click/f20d395ef963934b85bc764aa0fcb5f5/eJyNkEFrwzAMhf-LDzt=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Everyone knows Netflix pou=
nded Blockbuster into oblivion. (Remember those red Netflix CD sleeves and =
the subscription where you didn=E2=80=99t get charged as long as you mailed=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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reaming and Blockbuster went POOF!</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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ave birth to <b class=3D"bard-text-block style-scope" style=3D"padding: 0px=
; line-height: 1.6;">something entirely NEW</b> that nobody saw coming, <i =
class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1=
.6;">not even Netflix</i>: </p>=20
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k style-scope" style=3D"padding: 0px; line-height: 1.6;">Binge-watching TV =
shows</i>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Everyone knew by 1997 that=
 TV was gonna get streamed. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But what nobody foresaw wa=
s millions of people watching an entire season of <i class=3D"bard-text-blo=
ck style-scope" style=3D"padding: 0px; line-height: 1.6;">Breaking Bad</i> =
over a weekend. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Who could have known plots=
 would explode from 2 hours to 20 hours of drama? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Or that a huge video serie=
s industry would BOOM, with the best screenwriters lured away from Hollywoo=
d and onto TV? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That the sophistication of=
 2022 TV would pierce the stratosphere?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When a new binge-watching =
industry gets spawned by streaming, that is called <b class=3D"bard-text-bl=
ock style-scope" style=3D"padding: 0px; line-height: 1.6;">Emergence</b>. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And here=E2=80=99s a big s=
ecret about emergence: You don=E2=80=99t need to <i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">predict</i> the em=
ergent property. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s seldom possib=
le. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><u class=3D"bard-t=
ext-block style-scope">But what you MUST do is embrace the new rules destin=
ed to create it. Be the leader instead of the victim</u></b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I have done this over and =
over and over. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Click <a href=3D"https://m=
171.keap-link017.com/v2/click/c0c11818f87f32a0990744df1e0c9814/eJyNkEFrwzAM=
hf-LDztlTd0u7RYIo5RSQroexnYuxlEXU9sxtrIQSv77lGT0tMKO0nv6nqQrQ7DCYl6ylBm-5ix=
iHqRyCixua4tCjhrn_IXPnyOmlb3sfd04ll7_mL3JQ3ORPK2SRcSwc0CWj_fNtsiP-9MhPxbkdc=
JTyD84FLycr5PVjbR72-QH1vd30WAU7r6JHliKvoHhqFLRYfjpNfkrRBfSOG7bdubA-84IHyqh9=
UzWJg6VOmP82qA5hbrxErILCPcw1IYwjcnACKXHhhTGCfVlMxH0o6SHUegoIHiTOV8HR6lh8k7y=
NL2kNYVzYMvfNxfQsfQsdID-B7xhibE=3D" class=3D"bard-text-block style-scope" t=
arget=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-heig=
ht: 1.6;">here</a> to read about just some of the axis shifts my clients an=
d I have made. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I have a formula for this.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s called Axis S=
hift. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What is Axis Shift? It=E2=
=80=99s a strategy for solving the most impossible problems in the world:</=
p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">M=
OST (not just many) professions are 10-50 years behind state of the art</li=
>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">M=
OST professions are ripe for disruption</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">M=
OST professions are built on false assumptions</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
he tools for that disruption are right under your nose=E2=80=A6 you just do=
n=E2=80=99t know it</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">This means a kille=
r Definitive Selling Proposition is waiting for you. You just need to assem=
ble the pieces</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Axis shift is a strategy f=
or:</p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
xposing wrong assumptions which are so baked-in, so =E2=80=9Cair we breathe=
=E2=80=9D that nobody bothers to question them anymore</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">M=
erging new knowledge which becomes your Anvil (may come from very far away;=
 may be sitting on your hard drive right now) </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
he Anvil destroys the old by switching or reversing a major assumption</li>=
=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">N=
ew ingredient creates new paradigm</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">Y=
ou invite the world to pound slag off of your prototype=E2=80=A6 which perf=
ects it at blazing speed</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
he new paradigm creates a new standard, resetting expectations. No one will=
 ever be content with the old again.</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">S=
omeone, somewhere does something totally unprecedented with your new paradi=
gm (Emergent Property) </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">C=
ongratulations=E2=80=A6 YOU are now founder and leader of a new profession,=
 new industry.</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can do this <i class=
=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=
at will</i>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I want to show you how. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link017.com/v2/click/e2cdbe8c4be7ea25bad16796f837af98/eJyNkM1qwzAQhN9Fh5=
7SOG7-WoMpIYRgnOZQ2nMQ8qYWkeRFWteY4Hfv2i45NdCjdma-0e5VEDjpKCtEImy8jsVEeFAaN=
TjaVo6kGrQ4jl_i2fNEGO0ue1_VKJLrH9mb3A-flovVgjPUIrDl432zzbPj_nTIjjl7UXou-QeH=
i-ez9XJ1I-3eNtlBdN1dNFhNu2-mB5GQr6FfqtC8GH16w_6SCEMSRU3TTBG8b630oZTGTFVlo1D=
qM0WvNdlTqGqvIL2AxIf-bRlT2xSs1GYYKGlR6i-XymAeFR-MSweBwNsUfRWQW8PoHeUxPedvSk=
Rwxe-Zc2hFcpYmQPcDwmSJtg=3D=3D" class=3D"bard-text-block style-scope" targe=
t=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: =
1.6;">Find out more and register here</a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">PS: I will be givi=
ng you access to some insightful content that I want you to digest before t=
he first Lab jam session in November. In other words, don't procrastinate =
=E2=80=93 sign up now and get started on the pre-session =E2=80=9Chomework.=
=E2=80=9D</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><br></i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i style=3D=
"padding: 0px; line-height: 1.6;">Not interested in this topic? </i><i styl=
e=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link017.=
com/v2/click/26b015197378c6d9850a9f06e3f4f675/eJyNkMtqw0AMRf9lFl05cdy8WoMpI=
YRgkmZR2nUQjtIMmYeYkWtC8L9Xdkq7aaFLXV0dXemqGB04Lg8qVzabZypRAStNGh0vvWOo-l6W=
ZY_Z6CFRRrvzOviaVH79Zfa73Yn308lsMksUXwjF8vqyWG7K3Xq_LXcb8RIEWfIPjiwej-bTH9L=
qeVFuVdv-iUarefUh9KhyDjV2Rx20HMZvwYj_xEwxT9OmaYaEIVwshHgCY4aVt6knHviaB5V3Rx=
0ssPYufarZ7qOvQ4XFGYHuutoKtbYFWtCmFyqwBPrdFRDNgIK3vpcZgy2kjCQR4s0pz5WAt9mxZ=
AYidIevn2_wovIjmIjtJ_IwjtY=3D" class=3D"bard-text-block style-scope" target=
=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1=
.6;">Click here to be removed from this email series</a></i><i style=3D"pad=
ding: 0px; line-height: 1.6;">.</i> </p>=20
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          </tbody>=20
         </table>=20
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      </tr>=20
     </tbody>=20
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   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/254644/755ebfc6f8881681/=
238882466/74c2f5160d40caf7" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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