OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 07 Nov 2022 00:30:28 -0500
Message-ID: <m171.272924277.1107681667799020466.JavaMail.tomcat@web-core2-035>
Date: Mon, 7 Nov 2022 00:30:20 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Selling the sizzle?
Errors-To: mailer@infusionmail.com
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of the most difficult =
challenges all marketers and entrepreneurs undertake is to =E2=80=9CSell th=
e sizzle, not the steak.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s true that you=
 must do that. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But you still have to be c=
ompletely in touch with what the steak actually <i class=3D"bard-text-block=
 style-scope" style=3D"padding: 0px; line-height: 1.6;">is</i>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is not easy. It takes=
 great courage. It demands you use two completely different sides of your b=
rain.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But you must use both. Bec=
ause if you sear your conscience by rationalizing half-truths, you distort =
reality. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You begin to perceive the =
world as a funhouse with warped mirrors everywhere. It is a step towards ma=
dness. A small step to be sure. But when you take it, you establish a new r=
eality baseline for yourself. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And in order to work yours=
elf back to the real baseline, you must unwind all the way back to the begi=
nning. It is hard work.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Many never recover.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The ends justify t=
he means</i> is a rationalization <u class=3D"bard-text-block style-scope">=
every</u> utopian movement eventually falls into. Everywhere Marxism was tr=
ied, it was always okay to kill a bunch of people so that we can achieve th=
e vision. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When I deprogrammed myself=
 from Amway, I had to spend at least a year rewinding the tape, deconstruct=
ing the whole thing, so that I completely understood what I had done and ho=
w I had been deceived=E2=80=A6and how I deceived myself. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It was slow and painful. Y=
ou might think, =E2=80=9CDude, just walk away from it and move on.=E2=80=9D=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But I simply could not do =
that. There was too much missing information in relation to what I had <i c=
lass=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.=
6;">thought</i> I knew. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I had to get back my integ=
rity. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I had to rewind and then r=
un the tape forward again and again. And it was a crucial part of my market=
ing education, <b class=3D"bard-text-block style-scope" style=3D"padding: 0=
px; line-height: 1.6;">because it was the only way that I could retain the =
good stuff and discard the bad</b> and understand what had been done to me.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">After that, I was far bett=
er equipped to go forward. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">For that vital phase of my=
 early entrepreneurial career I consider my self-deprogramming to be every =
bit as important as the new education I was getting from people like Dan Ke=
nnedy. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">We all know online marketi=
ng has no shortage of scams and pyramid schemes and outright deception. Onc=
e I had recalibrated my BS detector, it served me very well. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Hard-won street MBA. </p>=
=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">New Renaissance Club is a =
street MBA. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><span class=3D"bard-text-b=
lock style-scope" style=3D"color: rgb(51, 51, 51);">And if you </span><a hr=
ef=3D"https://m171.keap-link010.com/v2/click/c5cd34db47458e2db059320ac583f2=
ad/eJyNkc1qwzAQhN9Fh57s2HKcpDWYEkIIxmkOpT0HIa8bUesHaV0TQt69a7fk1ECvs6NvZ1YX=
hmCEwaphBdN8xVnEPEjlFBjcWINCTjPO-RNPHyPWKfO587Z3rLj88fY2HsVska_yPGJ4dkCWt9f=
1pq4Ou-O-OtTkdcLTkn9waPF8MU-XN9L2ZV3t2fV6Fw1a4faL6IEV6HsYSzWKiuG778h_QnShSJ=
JhGGYOvD9r4cNJdN1MWp0YGGKKJlQIwkhInnvUx2B7L6FUpu2DsibYFh9GXRO41yVoobpJkEI7o=
T5M6bSOA3gFYdIRvC6dt8FRjB9J0oEp5OScAHGWZlnMeZwuqYVwDkzz-ws1nFnRii7A9RsqhZQN=
" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: r=
gb(43, 170, 223); padding: 0px; line-height: 1.6;"><b class=3D"bard-text-bl=
ock style-scope" style=3D"padding: 0px; line-height: 1.6;">Join New Renaiss=
ance Club</b></a> before November 15th <span class=3D"bard-text-block style=
-scope" style=3D"color: rgb(51, 51, 51);">you can get a Funnel Fix review (=
Tactical Triangle Review) for just $795. That=E2=80=99s $200 less than what=
 members usually pay.</span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support t=
eam know that you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link010.com/v2=
/click/bde15ae32362b0b9f234655a77389ed9/eJyNkUtrwzAQhP-LDj3FseW8WoMpIYRgnOZ=
Q2nMQyiYR1YvVOsaE_PfKbsmpgV5nR9_srK6MwApL1YEVzPAFZyOGIJVXYGnlLAk5zDjnLzx7Hj=
Gt7NcGXeNZcf3j7X3ci_lsupjmI0adh2j5eF-u6mq32W-rXR29XmAM-QcnBk9mk2x-J63fltWW3=
W4P0WAUrS-RHlhB2EBf6qBiMfpEHf1nIh-KNG3bduwBsTMCw1loPZbOpH1pJYVOCJWwJw0JwkVB=
m742ZPbBNSihVPbYBOVscEd66nUTExpTghFKD4IUxgt1sqU3JgmACsKgE6ApPbrg4z4_koyXjts=
OzgGQ5FmeJ5wn2TzWEd6DPfx-Rw0dK45CB7h9A4O7l48=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link010.com/v2/click/6da2eaeee9cf3e154ed6dff1c79c74fb/eJyNkUtrwzAQhP-LDj3Fs=
eW8WoMpIYRgnOZQ2nMQ8roRtR5I6xoT_N-7dktODfQ6O_p2ZnVlCEYYLCqWMc03nM2YB6mcAoM7=
a1DIacY5f-LJ44w1ynwevG0dy65_vL2NRzFdLTfLZMawd0CWt9ftrixOh_OxOJXkdcLTkn9waPF=
itUjWN9L-ZVsc2TDcRYNWuP8iemAZ-hbGUpWiYvjuG_JfEF3I4rjrurkD73stfLiIpplLq2MDXU=
TRhApBGAnxc4v6HGzrJeTK1G1Q1gRb48OoawK3OgctVDMJUmgn1IfJndZRAK8gTDqC17nzNjiK8=
SNJOjCFnJwTIEqTNI04j5I1tRDOgal-f6GEnmW1aAIM3yU5lAk=3D" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link010.com/v2/click/b28543e1c1c46efa2a1d9e0=
5b2396780/eJyNkM1rg0AQxf-XPfQUo6vNRwUpIYQgpjmU9hy2OjZL3A92x4oE__eOtuTUQK9v3=
vzmvbkyBC005hVLmeIrzmbMQSmtBI1bo1GU04xz_sSj9Yw1Ul_2zrSWpdc_dm_jUYwXj6uEdrC3=
QJa31822yI_70yE_FuS1wtGRf3DocLJIouWNtHvZ5Ac2DHfRoCTuvojuWYquhbFUJakYvruG_Gd=
E69Mw7LpubsG5Xgnnz6Jp5qVR4TqKo-DDmEv43KI6edO6EjKp69ZLo72p8WHUFSFblYESspmEUi=
gr5KfOrFKBByfBTzqCU5l1xlsK8COV9FqKNzknQBBHcRxwHkRLyi-sBV39_r-AnqW1aDwM3xBlk=
K8=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link010.com/=
v2/click/aa36583371e28d758e6cd787f2d9e265/eJyNkcFKw0AQht9lD56aJpvYVgNBSiklt=
PYgei5LMrGL2d1hdtZQSt_dbRS9KHj95t9v9mfOgsEqy3UrSmHkQoqJIGg0arC8cpZVM86klPcy=
u5uIXtu3DbmAojz_8vZ7fIX57HZRzCeCTwgx8vy0XG3r_eawq_fbmEVFcck_PHFxMSuyH9P6cVn=
vxOXypxqM5vV7tHtRMgW4lmp1LMYv1Mf8kRl9mabDMEwRiE5GkT-qvp82zqQOOXGBk8bZTpNRrJ=
1NHwKbg3eBGqi07YKP0LuOb67cRHswFRil-xE0yqDSr7ZCYxIPpMGPnIFMheQ8xr98orgl9ucxO=
QqSPMvzRMokm8cqChFs-3WKLZxE2anew-UDLvKWGQ=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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