OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 08 Nov 2022 09:09:16 -0500
Message-ID: <m171.1543240580.1161981667916431653.JavaMail.tomcat@web-core2-035>
Date: Tue, 8 Nov 2022 09:07:11 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: How I got off the Pink Kool-Aid and discovered Axis Shift
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7929166:value:infusionsoft
 
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Your Business, Yourself<br>Axis Shift Lab: Hands-on Disruption<br><a href=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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ut to get fired from my sales job when I encountered Dan Kennedy and the wo=
rld of Direct Response marketing. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So I followed Dan=E2=80=99=
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dding: 0px; margin: 13px 0px; line-height: 1.6;">It worked.</p>=20
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dding: 0px; margin: 13px 0px; line-height: 1.6;">He wrote back: =E2=80=9CEv=
en if you tested every trick in the book, you=E2=80=99d be lucky to 2X what=
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dding: 0px; margin: 13px 0px; line-height: 1.6;">Before that, every single =
appointment I=E2=80=99d gotten was manual labor. This was the first time I=
=E2=80=99d used marketing.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But based on what he said,=
 it was still =E2=80=9Cunderwater=E2=80=9D by a LARGE margin. And=E2=80=A6i=
f I recruited other people and taught them to do this, <b class=3D"bard-tex=
t-block style-scope" style=3D"padding: 0px; line-height: 1.6;">they would a=
lso be underwater</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This brought me to a reali=
zation:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">This business is e=
conomically upside down=E2=80=A6 no matter what you do</i>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">THIS was what it took to g=
et me to realize what my wife had realized long before:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Amway doesn=E2=80=
=99t work. The economics are unworkable. </i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">You can=E2=80=99t =
fix bad economics with good marketing. </i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I collided World 1 (MLM) w=
ith World 2 (DM) and World 2 smashed World 1. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Demolished. Destroyed.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It also permanently inocul=
ated me from shoe leather, manual labor, and cold calling. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Then, three years later, w=
hen I collided World 2 with online advertising, it propelled me to stardom =
in online marketing. It became the foundation of a $500 BILLION industry.</=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;">That=
=E2=80=99s Axis Shift.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I did it by accident then.=
 I was still doing it by accident when I revolutionized 80/20. And then aga=
in when Evolution 2.0 began.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But I became aware of what=
 I was doing. I fully recognized the pattern four years ago which has accel=
erated the pace. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now I can almost do it in =
my sleep.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now I TEACH it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">And I=E2=80=99m no=
t only going to teach you, I=E2=80=99m going to walk you through your own i=
ndividual process on a series of Zoom meetings starting November 15th</b>.<=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Axis Shift can work in any=
 industry, any profession, any niche, any product, any service. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Also it favors people who =
are somewhat <i class=3D"bard-text-block style-scope" style=3D"padding: 0px=
; line-height: 1.6;">in</i>experienced! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you=E2=80=99re an outsi=
der or outlier, that=E2=80=99s even better.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It also works if you=E2=80=
=99re a grizzled veteran who is profoundly frustrated with the status quo.<=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">People who are hoping and =
praying that things will stay the same=E2=80=A6or worse yet=E2=80=A6go back=
 to the way they were 3 years ago? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Can=E2=80=99t help them. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Unfortunately, that=E2=80=
=99s most people. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But if you=E2=80=99re stil=
l reading, I can help you.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link004.com/v2/click/8aa2441187f049ff148db707c3378809/eJyNkE9rwzAMxb-LDz=
t1Td2ufxYIo5RSQroexnYuIlEXU9sxtrIQSr77lGT0tMGO0nv6PUk3QWjBUlqIWBi5lmIiPObKK=
bS0qyxBPmhSymc520yEVvZ68FXtRHz7ZfYu9835cjlbrSaCWodseX_b7rL0dDgf01PGXgeeQ_7B=
4eDFerGZ30n71216FF33JxqNov0X04OIydfYH1UoPow-vGZ_SeRCHEVN00wdet8a8KEErad5ZaJ=
QqgtFLzWZc6hqn2NyRXAPfW0YU5sEDSg9NHIwDtSnTSDox5wfxqGDQOhN4nwVHKeG0TvK4_QTrw=
nOoS1-3pxhK-IL6IDdN75ZibQ=3D" class=3D"bard-text-block style-scope" target=
=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1=
.6;">Find out more and join me</a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">PS: I will be givi=
ng you access to some insightful content that I want you to digest before t=
he first Lab jam session in November. In other words, don't procrastinate =
=E2=80=93 sign up now and get started on the pre-session =E2=80=9Chomework.=
=E2=80=9D</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><br></i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i style=3D=
"padding: 0px; line-height: 1.6;">Not interested in this topic? </i><i styl=
e=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link004.=
com/v2/click/292dc8bced7d58a9aa5d57517a112361/eJyNkEtrAlEMhf_LXXQ14zg-qh0Yi=
ojIoHVR2rWEmVgv3ke4N9NBxP_eqMVVhS5zcvLlJCfF6MBx1ahC2XySq0QFrDVpdDz3jqG-9vI8=
f8n700QZ7Q7L4FtSxemP2Xv7Ig7G4_7zKFF8JBTLx_tsvqo2y-262qzESxBkyT84sng4GU4Hd9L=
ibVat1fn8EI1W8-Jb6FEVHFq8HNVoOYw_gxH_nplikWVd1_UIQzhaCHEPxvRqbzNPnPqW09q7nQ=
4WWHuXvbZst9G3ocbygEBPl9oKtbUlWtDmKtRgCfSXKyGalIK3_iozBltKGUkixJtTnisBb7Mjy=
QxE6Jrfn6_wqIodmIjnH-3-jtQ=3D" class=3D"bard-text-block style-scope" target=
=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1=
.6;">Click here to be removed from this email series</a></i><i style=3D"pad=
ding: 0px; line-height: 1.6;">.</i> </p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/255062/ae09c349fd70454f/=
239119350/339834d72da413a8" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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