OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 15 Nov 2022 00:31:16 -0500
Message-ID: <m171.451406853.4230681668490264666.JavaMail.tomcat@web-core2-035>
Date: Tue, 15 Nov 2022 00:31:04 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Are you selling to the 95 or the 5?
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7936640:value:infusionsoft
 
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eekers will probably always be freebie seekers. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But one thin band of those=
 opt-ins are opting in for a WHOLE =E2=80=98nuther reason. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">They=E2=80=99re no=
t looking for just an assessment. They=E2=80=99re looking for something dee=
p and meaningful and life-changing=E2=80=A6and they=E2=80=99re willing to p=
ay big money for it</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The rest were just signing=
 on so they could tell their friends what type they were at their next chur=
ch function. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The core group saw this as=
 a lifestyle, a way of dealing with the whole world, and in many cases a wa=
y of making at least a part-time living.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I call this the Espresso M=
achine. It=E2=80=99s always good to ask, =E2=80=9CCan I develop a product o=
r service that is 5, 10 or even 100 times more expensive than my most popul=
ar product or service?=E2=80=9D If I=E2=80=99m selling 100,000 cups of coff=
ee each year, can I also sell 50 espresso machines for $50,000 each, every =
year? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Often, your customers will=
 fall into two camps. One camp won=E2=80=99t spend a dime. Prying money out=
 of their hands will be like trying to lift Thor=E2=80=99s hammer. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But the other camp will sp=
end every spare penny on your services=E2=80=A6<b class=3D"bard-text-block =
style-scope" style=3D"padding: 0px; line-height: 1.6;"><u class=3D"bard-tex=
t-block style-scope">if you develop the RIGHT product or service and do you=
r marketing blocking and tackling to make it easy for them to buy it</u></b=
>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s a manifestati=
on of the 95/5 world. The temptation is to say, =E2=80=9CLet=E2=80=99s go a=
fter the 95%! There are so many more of them!=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s the <i clas=
s=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;"=
>perceived</i> market. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The REAL market is almost =
always the 5%, unless you=E2=80=99re Wal-mart or McDonalds or Amazon. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">(Are you?)</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The reason Perry S. Marsha=
ll &amp; Associates is still a thing is because I did that too. Had I conti=
nued to be just =E2=80=9CThe Google AdWords Guy,=E2=80=9D I=E2=80=99d be ou=
t of business now. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Are you optimizing the rig=
ht variables in your biz=E2=80=A6here=E2=80=99s one way to find out=E2=80=
=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link003.com/v2/click/e4e925d1c6af11dc55df83c1dce646e0/eJyNkU9Lw0AQxb_LHj=
wlTTakVgNBSiklpPYgei7LZmIXs3_YnRhCyXd3EkUvCl7fvP3Ne7NXhmCEwaphBdN8w1nEPEjlF=
BjcWYNCLjPO-T1P7yLWKfN28LZ3rLj-8vZ7PIvZep2nacRwdECW56ftrq5Oh_OxOtXkdcLTkn9w=
aHG-SW9_SPvHbXVk0_QnGrTC_TvRAyvQ9zCXahQVwxffkf-C6EKRJMMwrBx4P2rhw0V03UpanRg=
YYoomVAjCSEgeetTnYHsvoVSm7YOyJtgWb2ZdE7jXJWihukWQQjuhXk3ptI4DeAVh0RG8Lp23wV=
GMT0nSgSnk4lwAcZZmWcx5zHNqIZwD03z9Qg0jK1rRBZg-AB0vlAI=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club</b></a> b=
y November 15th <span class=3D"bard-text-block style-scope" style=3D"color:=
 rgb(51, 51, 51);">you can get a Funnel Fix review (Tactical Triangle Revie=
w) for just $795. </span></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">To claim this bonu=
s, simply email <a href=3D"mailto:support@perrymarshall.com" class=3D"bard-=
text-block style-scope" style=3D"color: rgb(43, 170, 223); padding: 0px; li=
ne-height: 1.6;">support@perrymarshall.com</a> after joining New Renaissanc=
e =E2=80=94 Subject line: NR bonus=E2=80=9D =E2=80=94 and let our support t=
eam know that you'd like to claim this NR bonus.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link003.com/v2=
/click/aad423ae689d270ff18490ff4eff1a4c/eJyNkU9rwkAQxb_LHnoyJptqrYFQRERCrIf=
SnmXZTHTp_mN2YhDxu3eTFk8t9PqbN-_N270yAissVQ0rmOELziYMQSqvwNLaWRJynHHOlzx7nj=
Ct7OcWXedZcf1l9z4eYD6fPy7jDl08RMn722pdV_vtYVft66j1AmPIP3xi8GyRPWV3p83rqtqx2=
-1PazCKNufoHlhB2MFQqlGxGH2gjvoTkQ9FmvZ9P_WAeDECw0loPZXOpENpJYVOCJWwRw0JwllB=
n750ZA7BdSihVLbtgnI2uJYeBm5iQmdKMELpEUhhvFBHW3pjkgCoIIycAE3p0QUf7_lGMr50vHZ=
UjgZJnuV5wnnCZ7GO8B5s8_MdNVxY0Qod4PYFjoqXlg=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link003.com/v2/click/15f5f82895623f808712c2ba5f050e3e/eJyNkUtrwzAQhP-LDj3=
ZseXm0RhMCSEE4zSH0p6DkNeNqPVAWteY4P_ejVtyaqDX2dG3M6sLQzDCYFmznGm-4ixiHqRyCg=
xurUEhpxnnfM3Tp4i1ynzuve0cyy9_vL2Nr2K2WDyulxHDwQFZ3l4326o87k-H8liR1wlPS_7Bo=
cXzVbpMb6Tdy6Y8sHG8iwatcPdF9MBy9B1cS9WKiuG7b8l_RnQhT5K-72cOvB-08OEs2nYmrU4M=
9DFFEyoEYSQkzx3qU7Cdl1Ao03RBWRNsgw9XXRO40wVoodpJkEI7oT5M4bSOA3gFYdIRvC6ct8F=
RjB9J0oEp5OScAHGWZlnMeczn1EI4B6b-_YUKBpY3og0wfgMvwJQQ" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link003.com/v2/click/786b227490a7b6cf46e1a45=
fe2914ee0/eJyNkE9rwkAQxb_LHnoyJpvGqoFQRERCrIfSnmWbTOri_mN3tiFIvns3afFUodc3b=
37z3lwJgmIKy4bkRNIlJTNioeaGg8KtVsjqaUYpXdNkNSOCq8veam9Ifv1j9zYexXSxeFxnM4K9=
gWB5e91sq_K4Px3KYxW8htlw5B-ccDhbJk_JjbR72ZQHMgx30SA57r4C3ZEcrYexVMNDMXy3Ivj=
PiMblcdx13dyAtb1k1p2ZEPNay3iVpEn0ofUlfvYoT057W0PBVesd18rpFh9GXQaklwVIxsUk1E=
waxj9VYaSMHFgObtIRrCyM1c6EAD9SHV4b4k3OCRClSZpGlEY0C_mZMaCa3_9X0JO8ZcLB8A0PC=
JCt" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link003.com/=
v2/click/6b9de9c46eafba718dd42d133a918776/eJyNkcFqwzAMht_Fh52aJs7adQ2EUUopo=
V0PYzsXkyirWWQbWV4pJe8-Jxs9bbDrp9-f_KOrYDDKcNWIQqBcSDERBLV2GgyvrWFVjzMp5VJm=
jxPRafOxJRucKK6_vL2NB5jP5_fLfCL44iBGXl9W61112B731WEXs05RXPIPT1w8W2QP2c20eV5=
Ve9H3f6oBNW8-o92LginAUKrRsRi_URfzJ2bnizQ9n89TB0QXVORPquumtcXUOk5s4KS2ptWEir=
U16VNgPHobqIZSmzb4CL1t-W7gGO0BS0CluxHUCp3S76Z0iIkH0uBHzkBYOrLexb98o7gl9ucxO=
QqSPMvzRMpEzmIV5RyY5ucUO7iIolWdh_4LLYqWFw=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/255390/dd8ff4523750f77=
f/239611690/db9d1f437ec1b3d1" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
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         </table>=20
        </div></td>=20
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  </div> =20
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