OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 15 Nov 2022 10:08:21 -0500
Message-ID: <m171.1731294105.5185861668524887535.JavaMail.tomcat@web-core2-035>
Date: Tue, 15 Nov 2022 10:08:07 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Starts Today: Shift the Axis or Perish
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7937370:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Reinvent Your Market, =
Your Business, Yourself<br>Axis Shift Lab: Hands-on Disruption<br><a href=
=3D"https://m171.keap-link012.com/v2/click/bbac3e086fcd6e8edebdd8a2d3ffc9ca=
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color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;"><b class=3D"bard=
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 Here</b></a> (<i class=3D"bard-text-block style-scope" style=3D"padding: 0=
px; line-height: 1.6;">Payment plans available</i>)</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Loan Builder, which you no=
w see every time you log in to PayPal, is a business born in Planet Perry. =
PayPal purchased it from Ed Harycki for a fortune. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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ders in the world, they=E2=80=99ve axis-shifted the banking industry.</p>=
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 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;">Shift =
your axis <a href=3D"https://m171.keap-link012.com/v2/click/ff28063df9612b0=
d5f23dd3d0749fe1e/eJyNUd9rwjAQ_l8C88nZZihqoQyRIkXnw9ie5UhPG0zSkFwnnfi_76zi0=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Tim Francis was earning $4=
0 an hour managing clicks seven years ago. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now he has a company that =
is profitable, growing at double-digits. The customers are insanely happy, =
<b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height=
: 1.6;">it=E2=80=99s axis-shifting its market and his company is eminently =
sellable</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Mark McShurley, six years =
ago, was desperately struggling=E2=80=A6 today he=E2=80=99s got one of the =
fastest growing roofing companies in the country. It=E2=80=99s expanding at=
 over 50% per year and it=E2=80=99s more or less recession-proof. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">On the outside it may look=
 somewhat similar to other roofers. But the engine under the hood is radica=
lly different. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Axis Shift. Utterly differ=
ent priorities and culture.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;">Start =
your axis shift <a href=3D"https://m171.keap-link012.com/v2/click/48054360d=
864feec5a526eb08c1b8088/eJyNUd9rwjAQ_l8C86mzrVTUQhkiRUqdD2N7liM922CShuQ66cT=
_fbGV7cXBHnPfr_suF0aoQVNRsZSpeBGzgFnkwgjUtGk1AR-wOI5XcbQMmBT6tLVtZ1h6eaD9gW=
_D2XyezKKAUW_QU97f1puy2G8Pu2Jfeq4B60P-4eODk8Uq-nXKX9fFjl2vf1qjEpR_enfHUrId3=
kpVwhejDys9vyEyLg3D8_k8NWhtr8C6BqSc8laFrhFHCl-KKrvXnuQKhMxc9wUanpKoErUgkICO=
GiTB3bS19aQjdXBtZzlmJwQzvJWP7VSGN_0w4KAMiFpn4OQz9wf2Sw4AoVWZsa0zfks3ckd4VC9=
9LTAGdXX_lhJ7lh5BOrx-A-dMmgs=3D" class=3D"bard-text-block style-scope" targ=
et=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height:=
 1.6;">here</a>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There is a common formula =
behind all of these: <b class=3D"bard-text-block style-scope" style=3D"padd=
ing: 0px; line-height: 1.6;">Axis Shift</b>.</p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
ach of the above innovations =E2=80=93 from deconstructing Google to reinve=
nting 80/20 to creating the Marketing DNA test =E2=80=93shares a <b class=
=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=
single common problem-solving innovation formula</b>.</li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
rue innovations always involve some clever form of <i class=3D"bard-text-bl=
ock style-scope" style=3D"padding: 0px; line-height: 1.6;"><b class=3D"bard=
-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">subtract=
ion</b></i>. What are you going to leave out? <br><br>Any idiot can add=E2=
=80=A6 most folks can multiply=E2=80=A6 but subtracting and dividing is the=
 magic. It=E2=80=99s also <i class=3D"bard-text-block style-scope" style=3D=
"padding: 0px; line-height: 1.6;">hard</i>. <b class=3D"bard-text-block sty=
le-scope" style=3D"padding: 0px; line-height: 1.6;">Never comes naturally</=
b>.</li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">T=
his is <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line=
-height: 1.6;">polar opposite</b> from how most people think. Steve Jobs ru=
thlessly subtracted from the MP3 player until he had an iPod with a click w=
heel (remember those?). He applied that <i class=3D"bard-text-block style-s=
cope" style=3D"padding: 0px; line-height: 1.6;">principle</i> across produc=
t lines and the whole company. Slash and burn was the key to his success.</=
li>=20
              </ul>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">A=
xis Shift Lab will deliver the <b class=3D"bard-text-block style-scope" sty=
le=3D"padding: 0px; line-height: 1.6;">master formula for innovation and di=
sruption</b>. </li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Whether it=E2=80=99s your =
next billion-dollar company =E2=80=93 or your next vacation =E2=80=93 AXIS =
SHIFT breaks apart stubborn problems.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Warning: As soon as everyo=
ne knows the rules, the rules change. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">With the speed of the inte=
rnet, business models and formulas travel at light speed. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What you need is not an of=
f the shelf solution. <b class=3D"bard-text-block style-scope" style=3D"pad=
ding: 0px; line-height: 1.6;">You need an Axis Shift =E2=80=93 a way to app=
ly foreign rules to an existing game</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;"><b cla=
ss=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;=
">A way to stay agile in the Decade of Agility</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Today, we will sta=
rt our journey to the</b> <i class=3D"bard-text-block style-scope" style=3D=
"padding: 0px; line-height: 1.6;">bottom of the swamp to find the sword you=
 need to kill Grendel=E2=80=99s mother=E2=80=A6 because the sword you broug=
ht to the bottom of the swamp doesn=E2=80=99t work there.</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Today=E2=80=99s session is=
=E2=80=A6The Elephant in the Room. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link012.com/v2/click/716518df0d154d72e17b88d57daef8e4/eJyNUd9rwjAQ_l8C88=
m1zaiohTJERIrOh7E9y5GebTBJQ3KddNL_fbEVnzbYY-77dd_lyggNGCpKljHN55xNmUMhrURD6=
8YQiAHjnC95spgyJc1565rWsuz6i_YB34Yvs1nK0ymjzmKgfLyv1rvisD3ui8MucC24EPIPnxCc=
zpdJ8nDavK2KPev7P61RS9p8BXfPMnIt3kqVMhSjT6cCvyayPovjy-USWXSu0-B8DUpFotGxr-W=
J4teizO-1JxsNUuW-_QYDT2lSykoSKEBPNZIUPmpcNWlJH33TOoH5GcEObx1iW53jTT8MBGgLsj=
I5ePUswoHDkgNA6HRuXeNt2NKP3BEe1YtQC6xFU96_ZYcdy06gPPY_63eaDg=3D=3D" class=
=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, =
170, 223); padding: 0px; line-height: 1.6;">Register for Axis Shift Lab Now=
</a> (<i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-=
height: 1.6;">Payment plans available</i>)</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the shift,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">PS: I will be givi=
ng you access to some insightful content that I want you to digest before t=
he first Lab jam session in November. In other words, don't procrastinate =
=E2=80=93 sign up now and get started on the pre-session =E2=80=9Chomework.=
=E2=80=9D</i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><br></i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i style=3D=
"padding: 0px; line-height: 1.6;">Not interested in this topic? </i><i styl=
e=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link012.=
com/v2/click/ea3f3855aa5f2a7c5c9d87a89c7ebda0/eJyNkE9rAkEMxb_LHHpyXUcUdWERE=
ZFF66G0Zwm7sQ7OnzCT7SLid2_U4qmFHvPy8stLLorRg-eqUYVyeqJVT0WsDRn0vAyeob73tNYz=
PZj2lDX-tI6hJVVcfpl9tm_icDwe6WFP8ZlQLO9vi-Wm2q3322q3ES9BlCX_4Mji0WQ2GDxJq9d=
FtVXX659odIZXX0JPquDY4u2oxshh_BGt-I_MlIo877quTxjj2UFMR7C2XweXB-IstJzVwR9MdM=
Am-Hzestun0MYayxMCvdxqJ9TWlejA2LtQgyMwn76EZDOKwYW7zBhdKWUiiZAeTnmuBHzMTiUzE=
KFvfn6-wbMqDmATXr8B59GO0g=3D=3D" class=3D"bard-text-block style-scope" targ=
et=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height:=
 1.6;">Click here to be removed from this email series</a></i><i style=3D"p=
adding: 0px; line-height: 1.6;">.</i> </p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/255410/f2b4e5a7d183fb1f/=
239692596/4307caa7d3064fb5" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc=
ribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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