OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Wed, 16 Nov 2022 00:53:14 -0500
Message-ID: <m171.859460491.7196901668576667229.JavaMail.tomcat@web-core2-035>
Date: Wed, 16 Nov 2022 00:31:07 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: The best variable to optimize on
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7937990:value:infusionsoft
 
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Former Advanced Mastery Ne=
twork member Finn Peacock runs the lead generation site Solarquotes.com.au.=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most lead generation websi=
tes sell their leads two or three or even four times. Churn and burn, baby.=
 Optimize on the one variable: Selling the leads. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Finn went further. He crea=
ted an environment where people give reviews and feedback on the solar inst=
allers who Finn recommended. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He optimized on the variab=
le of consumer TRUST. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He curated installers who =
got the highest reviews and eliminated the rest with extreme prejudice. </p=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Trust-based meritocracy. <=
/p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And because of the self-re=
inforcing nature of the system he created, he's now got something like 6,00=
0 reviews on Trustpilot. His is one of the most-visited websites in Austral=
ia.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A couple of years ago ther=
e was some bad publicity for the solar industry in Oz. A solar installer in=
 one state made some mistakes and then the media blew the problem out of pr=
oportion =E2=80=93 and made an example out of them.</p>=20
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dding: 0px; margin: 13px 0px; line-height: 1.6;">Finn stepped up and said, =
=E2=80=9COkay, we will pay for the re-inspections of those systems.=E2=80=
=9D </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He put it out on social me=
dia. Made a public declaration.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The mainstream press had a=
lready been reporting about potentially dodgy solar installers. And it was =
a scary situation for Finn. But he bit the bullet. Put his money where his =
mouth is.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now, morally speaking, Fin=
n was not obligated to do that. But it was a perfectly sensible marketing e=
xpense. </p>=20
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dding: 0px; margin: 13px 0px; line-height: 1.6;">Finn understood that the n=
umber one variable to optimize was TRUST.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Turns out the government e=
nded up paying for those systems to be inspected! So, it was win-win for Fi=
nn.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Finn has resisted the temp=
tation to build an easy business. He=E2=80=99s optimized on the correct var=
iables. Because he understands what makes the whole underlying system work.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">He=E2=80=99s built a harde=
r business and it=E2=80=99s paid off like a busted slot machine.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">How=E2=80=99s your sales f=
unnel slot machine paying off? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link017.com/v2/click/423b6fd84fe30c0beb423e844c64369e/eJyNkc1qwzAQhN9Fh5=
7i2DJxkxpMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaiHX2dlvZ6QrQzDCYFmznGm-5mzBPEjlF=
BjcWYNCzjPO-RNPNgvWKvN58LZzLL_-sXsbT2KaZauMdnBwQJa31-2uKk-H87E8VeR1wtOROzh0=
eLVZJ4830v5lWx7ZOP6LBq1w_0X0wHL0HUylakXF8N235L8gupDHcd_3SwfeD1r4cBFtu5RWxwb=
6iKIJFYIwEuLnDvU52M5LKJRpuqCsCbbBh0nXBO50AVqodhak0E6oD1M4raMAXkGYdQSvC-dtcB=
TjR5L0wBRyds6AKE3SNOI84hm1EM6BqX9_oYKB5Y1oA4zfNtqUGA=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b=
></a> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link017.com/v2=
/click/7fbb3c63a45af05bd774884bb4f9ff2b/eJyNkU9rwkAQxb_LHnoyxg2m2kAoIiJB66G=
057Ksow7df8xODCJ-927S0l5a6PXN29-bN3sVDE45bvaiElbOpBgJAo0BwfHSO1Z6mEkpH-RkPh=
IG3fuafBtEdf3l7fe4F4uynJb3I8GXAMny8rxYbprd-m3b7DbJGxSlkH9wUvB0Ppv8kFZPi2Yrb=
rc_0WCRV-dEj6JiaqEvtcdUjF_JJP-JOcQqz7uuGwcgulhF8aSMGWtv8740amUyJlTuaCAjOCN0=
-WPL9i36ljTU6A5tRO-iP_Bdr9uU0NoarEIzCFrZoPDo6mBtFoEQ4qAzkK0D-RjSPp-STpdO2w7=
OAZAVk6LIpMxkmeqoEMDtv75jAxdRHZSJcPsAkHOXmg=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link017.com/v2/click/72c8834a7b4621b733a6b68737365650/eJyNkc1qwzAQhN9Fh57=
s2DJ2kxpMCSEE4zSH0p6DkNeNqPWDtK4JIe_etVtyaiHX2dG3M6sLQzDCYN2ykmm-5CxiHqRyCg=
xurEEh5xnn_Imnq4j1ynzuvB0cKy9_vL2NJzErirzII4ZnB2R5e11vmvqwO-7rQ0NeJzwtuYNDi=
_PVMn28kbYv63rPrtd_0aAVbr-IHliJfoCpVKuoGL77nvwnRBfKJBnHceHA-7MWPpxE3y-k1YmB=
MaZoQoUgjITkeUB9DHbwEipluiEoa4Lt8GHSNYEHXYEWqp8FKbQT6sNUTus4gFcQZh3B68p5Gxz=
F-JEkHZhCzs4ZEGdplsWcx7ygFsI5MO3vLzRwZmUn-gDXbzGOlBQ=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link017.com/v2/click/7709a19e20d1036278f7e=
fcc34df1e06/eJyNkE9rg0AQxb_LHnqK0ZXYWEFKCCGIaQ6lPYetjs2S_cfubEWC372rLTk10Ou=
bN795b64EQTGFVUsKIumakgWx0HDDQeFWK2TNPKOUPtEkXxDB1WVvtTekuP6xextPYpplqyxdEB=
wMBMvb62ZbV8f96VAd6-A1zIYj_-CEw6t8nTzeSLuXTXUg43gXDZLj7ivQHSnQephKtTwUw3crg=
v-MaFwRx33fLw1YO0hm3ZkJsWy0jPMkTaIPrS_xs0d5ctrbBkquOu-4Vk53-DDpMiC9LEEyLmah=
YdIw_qlKI2XkwHJws45gZWmsdiYE-JGa8NoQb3bOgChN0jSiNKJZyM-MAdX-_r-GgRQdEw7GbxD=
EkLE=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp;=
 Marketing</a>). Every message will contain a truth, tactic, or testimonial=
 to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da=
y. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
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            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link017.com/=
v2/click/4e5b72527b80c5453827af643edc09ba/eJyNkcFqwkAQht9lDz0Zkw2m2kAoIiIh1=
kNpz7LESV2a3R1mZxtEfPeuafHUgtdv_v1mf-YsGKyyXB9EKYycSzERBK1GDZZXzrJqx5mU8klm=
i4notf3ckAsoyvMfb2_jK8yLYlZkE8EnhBh5e12umnq32W_rXROzqCguucMTF88W8-zxZlq_LOu=
tuFz-VYPRvP6Kdi9KpgDXUgcdi_E79TF_ZEZfpukwDFMEopNR5I-q76etM6lDTlzgpHW202QUa2=
fT58Bm712gFiptu-Aj9K7jhys30R5MBUbpfgStMqj0h63QmMQDafAjZyBTITmP8S8_KG6J_XlMj=
oIkz_I8kTKRRayiEMEefk_RwEmUneo9XL4BL2eWGw=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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