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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sun, 20 Nov 2022 00:48:33 -0500
Message-ID: <m171.1023138776.240851668922247326.JavaMail.tomcat@web-core2-035>
Date: Sun, 20 Nov 2022 00:30:47 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Jazz Improv on the Spot
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In =E2=80=9Cthe Before Tim=
es=E2=80=9D I used to go see the Association for the Advancement of Creativ=
e Music led by Earnest Dawkins on the south side of Chicago. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The AACM is a bunch of cat=
s with SERIOUS jazz chops. And they improvise right on the spot. Completely=
 from scratch. Nothing is written in advance. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Earnest stands in the fron=
t and gives them directions. He points at one guy and makes a little gestur=
e. That guy starts playing. Then Earnest looks at another guy and makes a l=
ittle hand motion at him and he starts playing a variation on what the othe=
r guy=E2=80=99s doing.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And, if one of the guys=E2=
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le-scope" style=3D"padding: 0px; line-height: 1.6;">younger</i> dudes=E2=80=
=A6starts playing something Earnest doesn=E2=80=99t want, he lets them know=
 it with another gesture. And they change what they=E2=80=99re doing. </p>=
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 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
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e. Spot.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now, to some people (like =
my wife Laura) it sounds like chaotic noise. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But not to me. Because it=
=E2=80=99s not noise. And it=E2=80=99s not chaotic. It is exceptional music=
ians pushing themselves out to the bleeding edge of creativity. They create=
 right on the spot. Right in front of you. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now, of course, they=E2=80=
=99ve been preparing for moments like this their entire lives. And that=E2=
=80=99s what makes it music and not noise. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I obsessively CHUGGED foun=
dational marketing stuff for about six or seven years. I gobbled up everyth=
ing I could get. I would read <i class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">all</i> the forum posts. I knew the w=
eird little projects that everybody was working on. I read every newsletter=
 two or three times. I=E2=80=99d go to Dan Kennedy mastermind meetings and =
listen to all the stories until I=E2=80=99d heard =E2=80=98em all three tim=
es. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I resolved: =E2=80=9CI wan=
t to be prepared for <u class=3D"bard-text-block style-scope">anything</u>!=
 Nothing is going to stump me.=E2=80=9D I drank marketing mojo from a fire =
hose.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The next phase of my life =
was doing events like 4-man intensives and Roundtables without much prepara=
tion=E2=80=A6if any. But I=E2=80=99d done the business equivalent of practi=
cing in the woodshed for years. My toolbox was full and all my tools were s=
harp and ready to go.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I can't solve problems ins=
tantly, but over the course of a 75-minute hot seat or a 3-hour session in =
an Intensive or a Roundtable meeting, I can process it and solve just about=
 any problem. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What music turns you on? W=
hat gets your toes tapping? What gets you daydreaming? What kind of music g=
ives you energy? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What does that say about t=
he kind of marketer you are and the kind of marketer you should be? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What does your biggest cli=
ent=E2=80=99s taste in music tell you about him or her?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link004.com/v2/click/3b102f8a3b6d304d912804420b5fdbb4/eJyNkU9Lw0AQxb_LHj=
wlTTYYawNBSiklpPYgei7LZmIXs3_YnRhCyXd3EkUvCl7fvP3Ne7NXhmCEwaphBdN8zVnEPEjlF=
BjcWYNCLjPO-Yan9xHrlHk7eNs7Vlx_efs9nsUsz--yLGI4OiDL89N2V1enw_lYnWryOuFpyT84=
tDi_Xac_pP3jtjqyafoTDVrh_p3ogRXoe5hLNYqK4YvvyH9BdKFIkmEYVg68H7Xw4SK6biWtTgw=
MMUUTKgRhJCQPPepzsL2XUCrT9kFZE2yLN7OuCdzrErRQ3SJIoZ1Qr6Z0WscBvIKw6Ahel87b4C=
jGpyTpwBRycS6AOEuzLOY85htqIZwD03z9Qg0jK1rRBZg-ACa_lA4=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Here</b><=
/a> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link004.com/v2=
/click/1d57cd23dae7c024bba66d2c88c25b42/eJyNkU9rwkAQxb_LHnoyJhtqrYFQRESC1kN=
pz7Ksow7df8xODCJ-927S4qmFXt-8_b15s1fB4JTjZi8qYeVUipEg0BgQHC-8Y6WHmZRyJovnkT=
DoPlfk2yCq6y9v7-NeLCeTp7IYCb4ESJb3t_li3WxXu02zXSdvUJRC_sFJwZPHaVHeScvXebMRt=
9ufaLDIy3OiR1ExtdCX2mMqxh9kkv_EHGKV513XjQMQXayieFLGjLW3eV8atTIZEyp3NJARnBG6=
_KVlu4u-JQ01ukMb0bvoD_zQ6zYltLYGq9AMglY2KDy6OlibRSCEOOgMZOtAPoa0z7ek06XTtoN=
zAGRlUZaZlJmcpToqBHD7n-9Yw0VUB2Ui3L4Af9qXkA=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link004.com/v2/click/9fc533a08f2c1afde9aae9b98fba39da/eJyNkc1qwzAQhN9Fh57=
iODJ10xhMCSEE4zSH0p6DkNeNqP6Q1jUm-N27dktOLfQ6O_vtjHRlCFZYrBpWMMPXnC1YAKm8Ao=
s7Z1HIecY53_DV44JpZT8OwXWeFddfdm_jSczy_IHTDg4eyPL6st3V1elwPlanmrxeBDryDw4dz=
u_Xq-xG2j9vqyMbxz_RYBTuP4keWYGhg6lUo6gYvgVN_guij0Wa9n2_9BDCYESIF6H1UjqTWugT=
iiZUjMJKSJ86NOfouiChVLbtonI2uhbvJt0QuDMlGKH0LEhhvFDvtvTGJBGCgjjrCMGUPrjoKca=
3JOmBKeTsnAFJtsqyhPOEb6iF8B5s8_MLNQysaIWOMH4BLV2UEw=3D=3D" class=3D"bard-te=
xt-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); =
padding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>=
, and <a href=3D"https://m171.keap-link004.com/v2/click/24dd1d3c99fee1ddd15=
931b04c59e779/eJyNkEtrwzAQhP-LDj3ZsWXqPAymhBCCcZpDac9BtdeNiF5IqxoT_N8ruyWnF=
nqdnf12Zm8EQTGFVUsKIumKkohYaLjhoHCnFbJmnlFKNzRdR0RwdT1Y7Q0pbr_s3seTmOX5ki4j=
goOBYHl92e7q6nQ4H6tTHbyG2XDkH5xwOH9cpdmdtH_eVkcyjn-iQXLcfwa6IwVaD1Oplodi-GZ=
F8F8QjSuSpO_7hQFrB8msuzAhFo2WyTrN0vhd62vy5FGenfa2gZKrzjuuldMdPky6DEgvS5CMi1=
lomDSMf6jSSBk7sBzcrCNYWRqrnQkBvqUmvDbEm50zIM7SLIspjekm5GfGgGp__l_DQIqOCQfjF=
wyxkLA=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &am=
p; Marketing</a>). Every message will contain a truth, tactic, or testimoni=
al to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every =
day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
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         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link004.com/=
v2/click/08f093362d50b99538f34024cdb5b4f5/eJyNkcFqAjEQht8lh55c1yxa68JSREQWr=
YfSniWsszV0JwmTSUXEd--4LZ5a8PrNn2_yM2fF4Izjeq9KhXqq1UARNDZYcLzwjk3Tz7TWMz16=
GqjOus8V-RRUef7j7W18hcVk8qjHA8WnABJ5e50v1vV2tdvU27VkgyFZcodHFk_G01FxMy1f5vV=
GXS7_qgEtL7_EHlXJlOBaam-lGL9TJ_kDc4hlnh-Px2EAohMaigfTdcPGY-4DZz5x1njXWkLD1r=
v8OTHuok_UQGVdm6LA6Ft-uHIUe8IK0NiuB43BYOyHqwJiFoEsxJ4zEFaBfAzylx8kW6Q_98lek=
BWjosi0zvRMqpgQwO1_T7GGkypb00W4fAMrHZYa" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/255612/b01597282e19a47=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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