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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 24 Nov 2022 00:31:24 -0500
Message-ID: <m171.2014320604.7898191669267875299.JavaMail.tomcat@web-core2-035>
Date: Thu, 24 Nov 2022 00:31:15 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_=E2=80=9CIt=E2=80=99s?=
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And he was right. It <i cl=
ass=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6=
;">did</i> get a lot worse. Worse to the point of being the most emotionall=
y draining Game 7 in World Series history. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And the next time David Ro=
ss stepped to the plate he hit a home run.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What did the cagey veteran=
 see? Who knows? But elder statesmen sees things young bucks miss. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Question:</b> How =
do you transform from young buck to elder statesman? How do you get to the =
point where you just see, feel, hear, know <i class=3D"bard-text-block styl=
e-scope" style=3D"padding: 0px; line-height: 1.6;">something</i> that the y=
oung guys do not? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Answer: by constan=
tly paying attention and working above your pay grade</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">For example, David Ross wa=
s a catcher. But he lasted to the age of 39 and won a championship by think=
ing like a catcher <u class=3D"bard-text-block style-scope">and</u> a pitch=
er <u class=3D"bard-text-block style-scope">and</u> a first baseman <u clas=
s=3D"bard-text-block style-scope">and</u> an outfielder <u class=3D"bard-te=
xt-block style-scope">and</u> a manager. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">=E2=80=9CWhat will=
 they do next? What should they do? How should I react when they do that?=
=E2=80=9D </i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Always looking for an oppo=
rtunity to use the wisdom he=E2=80=99s soaked up from a lifetime of paying =
attention. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Are you merely pol=
ishing your specialty?</b> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Or do you have your head u=
p, wide awake, soaking things in, asking yourself, =E2=80=9CSo how does thi=
s situation speak to what=E2=80=99s going on?=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sixteen years ago, my worl=
d was all about blocking, tackling, direct marketing, click through rates, =
conversions, copywriting, autoresponders, persuasion and <i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">execution<=
/i>. Tons of focus on tactics and immediate tangible results.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Today most of that stuff i=
s commoditized and success is far more about strategy, competitive edge, de=
ep Definitive Selling Proposition (instead of shallow USPs that are easily =
knocked off) and positioning yourself with respect to the natural forces in=
 the world.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The game of business is fa=
r more subtle. It demands a much higher level of wisdom and discernment. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Yet at the same time, Soci=
al Media is a maelstrom of noise, distractions and never-ending 24/7/365 bu=
lls*#t. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Tuning in CAREFULLY and li=
stening intently to one person is almost a lost art. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You can=E2=80=99t process =
advice from sixteen different mentors, which is what most people are doing =
now. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What are you doing? </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">ATTENTION: <b class=3D"bar=
d-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">The mon=
thly New Renaissance Club subscription will be doubling</b> as of January 1=
, 2023. It will go from $99 to $199 per month in less than 6 weeks. That=E2=
=80=99s the bad news. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The good news: You=
 can still lock in at the $99/month rate before January 1st</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">More good news: The ANNUAL=
 New Renaissance Club subscription is staying the same. Just $999 per year.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link017.com/v2/click/f65cc3ced5d3bdd035e8fad4119293e8/eJyNkU9Lw0AQxb_LHj=
wlTTcSbQJBSiklpPYgei7LZmIXs3_YnRhCyXd3EkU8KHh98_Y3781eGYIRBquGFUzze84i5kEqp=
8DgzhoUcplxznO-3kSsU-bt4G3vWHH95e33eBbTLLvbpBHD0QFZnp-2u7o6Hc7H6lST1wlPS_7B=
ocVZnv8g7R-31ZFN059o0Ar370QPrEDfw1yqUVQMX3xH_guiC0WSDMOwcuD9qIUPF9F1K2l1YmC=
IKZpQIQgjIXnoUZ-D7b2EUpm2D8qaYFu8mXVN4F6XoIXqFkEK7YR6NaXTOg7gFYRFR_C6dN4GRz=
E-JUkHppCLcwHE6TpNY87j9JZaCOfANF-_UMPIilZ0AaYPPc6UHg=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">Click here to join today before t=
he Increase</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link017.com/v2=
/click/f105ffc2d910739edc79ec92a2154399/eJyNkU9rwkAQxb_LHnoyxk2x1UAoIiJB66G=
0Z1k2ow7df8xODCJ-927S4qmFXt-8_b15s1fB4JTjuhGlsPJZipEg0BgQHC-9Y6WHmZRyLiezkT=
DoPtfk2yDK6y9v7-NeLKbTp9lkJPgSIFne3xbLTb1b77f1bpO8QVEK-QcnBU_n81lxJ61eF_VW3=
G5_osEir86JHkXJ1EJfqsFUjD_IJP-JOcQyz7uuGwcgulhF8aSMGWtv8740amUyJlTuaCAjOCN0=
-UvLdh99SxoqdIc2onfRH_ih121KaG0FVqEZBK1sUHh0VbA2i0AIcdAZyFaBfAxpn29Jp0unbQf=
nAMiKSVFkUmbFY6qjQgDX_HzHBi6iPCgT4fYFl6aXoA=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link017.com/v2/click/bcbe8a6f2fa6aee89dfcee7494f1ab82/eJyNkc1qwzAQhN9Fh57=
iOHJxExtMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaiHX2dlvZ6QrQzDCYFmznGm-5mzBPEjlFB=
jcWYNCzjPOecZXmwVrlfk8eNs5ll__2L2NJzFJ06c17eDggCxvr9tdVZ4O52N5qsjrhKcjd3Doc=
Jplm-RG2r9syyMbx3_RoBXuv4geWI6-g6lUragYvvuW_BdEF_I47vt-6cD7QQsfLqJtl9Lq2EAf=
UTShQhBGQvzcoT4H23kJhTJNF5Q1wTb4MOmawJ0uQAvVzoIU2gn1YQqndRTAKwizjuB14bwNjmL=
8SJIemELOzhkQJaskiTiPkkdqIZwDU__-QgUDyxvRBhi_AURslCM=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link017.com/v2/click/2e510a2d4c6f63ca00d11=
59ccfcdb84f/eJyNkE9rg0AQxb_LHnrS6G4xUUFKCCGIaQ6lPYetjs0S9w-7Y0WC372rLTm10Ou=
bN795b24EQXGFZUNyIumGkoBYqIURoHCnFfJ6mVFKMxqnAemEuh6s7g3Jb7_s3sezyJJkvVkHBE=
cD3vL6st1V5elwPpanynsNt_7IPzj-cJJlKbuT9s_b8kim6U80SIH7T093JEfbw1yqEb4YvtnO-=
y-IxuVRNAzDyoC1o-TWXXjXrWotozRmcfiu9TV66lGene5tDYVQbe-EVk63-DDr0iN7WYDkoluE=
mkvDxYcqjJShAyvALTqClYWx2hkf4Fuq_Wt9vMW5AEIWMxZSGrJHn58bA6r5-X8FI8lb3jmYvgA=
jQpDA" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link017.com/=
v2/click/86cbb014f6da96b730caec1da060a538/eJyNkcFqAjEQht8lh55c12xr1YWliIgsW=
g-lPUtYZ2voTjIkk4qI795xWzy10Os3f77Jz5wVgzOO670qFeqJVgMVoLFkwfHCOzZNP9Naz_Ro=
OlCddR-r4BOp8vzL29v4Covx-HHyMFB8IpDI68t8sa63q92m3q4lSybIkn94ZPF4NpsWN9PyeV5=
v1OXypxrQ8vJT7FGVHBJcS-2tFOO30En-wEyxzPPj8TgkCOGEJsSD6bph4zH3xJlPnDXetTagYe=
td_pQYd9Gn0EBlXZuiwOhbvrtyFHvCCtDYrgeNQTL23VWEmEUIFmLPGQJWFHwk-cs3ki3Sn_tkL=
8iKUVFkWmfFvVQxROD2P6dYw0mVrekiXL4AQpWWKg=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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         </table>=20
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