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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 26 Nov 2022 00:30:34 -0500
Message-ID: <m171.1797226999.11530751669440624934.JavaMail.tomcat@web-core2-035>
Date: Sat, 26 Nov 2022 00:30:24 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Burn a hole in their brain
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When I was brand new in Am=
way, I believed that when I =E2=80=9Cshowed the plan=E2=80=9D to someone, t=
hey would respond by asking me a bunch of questions. Then I=E2=80=99d get t=
o answer them. So, I memorized all the answers to every possible question. =
I rehearsed them.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Alas, the questions never =
came. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I would finish my presenta=
tion and look up hopefully. =E2=80=9CAny questions?=E2=80=9D They=E2=80=99d=
 shake their heads and say, =E2=80=9CUmm, nope.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">20 years of school had tra=
ined me to be the guy with the answers. What do smart people do? Answer que=
stions. That=E2=80=99s the gold star in the world of smart people=E2=80=A6t=
o have all the answers=E2=80=A6 right? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Wrong. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I learned that the <b clas=
s=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;"=
>he who asks the questions controls the conversation</b>. I=E2=80=99ve lear=
ned to become the person who asks questions. I do it on the phone. I do it =
at 4-Man Intensives. I do it at Roundtable. I do it in debates and in my<i =
class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1=
.6;"> Evolution 2.0</i> book. There are many points in that book where I as=
k the reader a question=E2=80=A6and don=E2=80=99t answer it.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One editor got really irri=
tated with all my questions. Just did not understand what I was doing or wh=
y I was doing it. Didn=E2=80=99t like it at all. Why? Because this particul=
ar editor disagreed with the book. But instead of making statements that sh=
e could refute or attack=E2=80=A6I asked questions that she found difficult=
 or impossible to answer.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Statements can be ignored.=
 Statements are passive. But great questions make people uncomfortable. Gre=
at questions require a response. Great questions invite action. If you want=
 your list, your market, your industry to DO something, you must ask great =
questions. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I learned from Tom Hoobyar=
 that statements and answers have an expiration date. Usually they just eva=
porate. You offer somebody an answer, statement, proclamation or doctrine a=
nd they pretty much forget about it 10 minutes later. But if you ask a ques=
tion, it will burn a hole in their brain. It will keep burning until they f=
ind the answer. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Questions are like goals. =
If you put them in front of you and track the results, you make more progre=
ss than most people. Most people forget their New Year=E2=80=99s resolution=
s by March, but people who keep their goals in front of them and track them=
, usually make much better progress.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So, if you=E2=80=99re tryi=
ng to reform your industry or if you=E2=80=99re trying to devise some big i=
nnovation, one of the most important things you can do is to hold the big, =
burning questions in front of your eyes. </p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">W=
hat=E2=80=99s the real question that I=E2=80=99m trying to answer right now=
? </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">W=
hat product will satisfy all these requirements? </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">W=
hat USP will slice through the nonsense in this market and really grab my c=
ustomers by the throat? </li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">W=
hat story will sell this to the world <i class=3D"bard-text-block style-sco=
pe" style=3D"padding: 0px; line-height: 1.6;">effortlessly</i>? Like that G=
angnam Style viral video?</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">W=
hat story do I need to borrow from somewhere else and just stick in the sal=
es pitch in order to make the connection?=E2=80=9D</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In New Renaissance Club we=
 believe in asking great questions. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That makes some people unc=
omfortable. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They are not ready for the=
 New Renaissance. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">ATTENTION: <b class=3D"bar=
d-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">The mon=
thly New Renaissance Club subscription will be doubling</b> as of January 1=
, 2023. It will go from $99 to $199 per month in less than 6 weeks. That=E2=
=80=99s the bad news. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The good news: You=
 can still lock in at the $99/month rate before January 1st</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">More good news: The ANNUAL=
 New Renaissance Club subscription is staying the same. Just $999 per year.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link001.com/v2/click/3c5b37a691045a55ea30454fc56a6c0c/eJyNkU9rg0AQxb_LHn=
qK0ZVqU0FKCCGIaQ6lPYdlHZul7h92x4oEv3tHW3Jqodc3b3_z3uyVIRhhsGpYwTR_4GzFPEjlF=
BjcWYNCLjPO-SNPNivWKfNx8LZ3rLj-8vY2nsU0yzbJ_Yrh6IAsry_bXV2dDudjdarJ64SnJf_g=
0OI8zZP8Rto_b6sjm6Y_0aAV7j-JHliBvoe5VKOoGL75jvwXRBeKOB6GYe3A-1ELHy6i69bS6tj=
AEFE0oUIQRkL81KM-B9t7CaUybR-UNcG2eDfrmsC9LkEL1S2CFNoJ9W5Kp3UUwCsIi47gdem8DY=
5ifEuSDkwhF-cCiNIkTSPOozSjFsI5MM3PL9QwsqIVXYDpCysilA8=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Click here to join today before the=
 Increase</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link001.com/v2=
/click/cc1714f3f5facc25bf235bb89558cafc/eJyNkU9rwkAQxb_LHnoyJrsQawNBRERCrIf=
SnmVZR126_5idGET87t2kxVMLvb55-3vzZm-MwElHzYFVzPJnziYMQemgwdHKO5JqnHHOX3gxnz=
Cj3ecGfRdYdfvl7WM8iKIs54WYMLoGSJb3t-WqbXab_bbZtckbJKaQf3BS8EzMitmDtH5dNlt2v=
_-JBqtpfUn0yCrCDoZSB52K0Qea5D8ThVjled_30wCIVysxnqUxU-VtPpTWSpqMUEt3MpAhXDT0=
-aIju4--QwW1dscuau-iP9LToNuU0NkarNRmFJS0QeqTq4O1WQTUEEedAG0d0MeQ9vmWVLp02nZ=
0joBMFEJknGeiTHVkCOAOP9_RwpVVR2ki3L8AhGGXkQ=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link001.com/v2/click/902f32fef90b3d7d96f639a79db2b165/eJyNkU9rg0AQxb_LHnq=
K0RW0qSAhhBDENIfSnsOyjs1S9w-7Y0WC372jLTm10Oubt795b_bGEIwwWDWsYJo_crZiHqRyCg=
zurUEhlxnn_IknmxXrlPk4ets7Vtx-eXsfz2KaZZskWTEcHZDl9WW3r6vz8XKqzjV5nfC05B8cW=
pyneZLfSYfnXXVi0_QnGrTCwyfRAyvQ9zCXahQVwzffkf-K6EIRx8MwrB14P2rhw1V03VpaHRsY=
IoomVAjCSIi3PepLsL2XUCrT9kFZE2yLD7OuCdzrErRQ3SJIoZ1Q76Z0WkcBvIKw6Ahel87b4Cj=
GtyTpwBRycS6AKE3SNOI8SjNqIZwD0_z8Qg0jK1rRBZi-ACXWlAs=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link001.com/v2/click/3e4e98b3c761afd27e5f2=
645b4f66940/eJyNkE9rwkAQxb_LHnoyJruQqIFQRERCrIfSnmWbTOpi9g-7k4YgfveOafHUgtc=
3b37z3lwYgpEGy4blTPMFZzPmoVZOgcGNNSjracY5X_FkOWOdMuedt71j-eWP3fv4Joo0XaxoB0=
cHZHl7XW-q8rA77stDRV4nPR15gEOHM5El2Z20fVmXe3a9_osGrXD7RfTAcvQ93Eo1iorhu-_If=
0J0IY_jYRjmDrwftfThJLtuXlsdLxORRB_WnuPnHvUx2N7XUCjT9kFZE2yLTzddE7LXBWipukmo=
pXZSfZrCaR0F8ArCpCN4XThvg6MAP1JNr6V4k3MCRCIRIuI8Einll86BaX7_X8HI8lZ2Aa7fHLm=
Qug=3D=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &am=
p; Marketing</a>). Every message will contain a truth, tactic, or testimoni=
al to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every =
day. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link001.com/=
v2/click/fc222fb29330e694145e9cab3beb9cef/eJyNkcFqAjEQht8lh55c1yyodWEpIiKL1=
kNpzxJ2Z2voThImk4qI795xW9pLC71-8-eb_MxFMTjjuG5VqVDPtRopgsYGC45X3rFphpnWeqEn=
9yPVW_e2IZ-CKi-_vP0e32Axnc4Xs5HicwCJPD8tV9t6vzns6v1WssGQLPmHRxbPitnkx7R-XNY=
7db3-qQa0vH4Xe1QlU4JbqdZKMX6hXvJH5hDLPD-dTuMARGc0FI-m78eNx9wHznzirPGus4SGrX=
f5Q2I8RJ-ogcq6LkWB0Xd8d-Mo9oQVoLH9ABqDwdhXVwXELAJZiANnIKwC-RjkL59Itkh_HpKDI=
CsmRZFpnRVTqWJCANd-nWILZ1V2po9w_QA7tJYk" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/255794/ba9d731025d3639=
0/240282104/666cdcdd22f15e7f" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
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