OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 01 Dec 2022 00:30:55 -0500
Message-ID: <m171.541085515.10141641669872641944.JavaMail.tomcat@web-core2-035>
Date: Thu, 1 Dec 2022 00:30:41 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: My definition of marketing
Errors-To: mailer@infusionmail.com
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Feedback-ID: m171:m171_7954192:value:infusionsoft
 
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you asked 100 scientist=
s to define life, you would get 100 different answers. And the reason is be=
cause life is so wondrous that to define it is to reduce it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s not because s=
cientists are stupid or contentious or perverse, it=E2=80=99s that the conc=
ept is just too majestic and mysterious to define with words. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Similarly, if you ask 100 =
marketers to define marketing you=E2=80=99ll also get 100 different answers=
. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A college textbook might d=
efine it as =E2=80=9Cthe sequence of moving products from manufacturing thr=
ough distribution to end consumers.=E2=80=9D </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A very mechanical definiti=
on.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I heard one guru refer to =
marketing as =E2=80=9Cdeception.=E2=80=9D And thanks to the hucksters and s=
nake oil salesmen down through the ages, there are plenty who would agree w=
ith him.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Your definition of marketi=
ng will shape everything you do.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">My definition is: Marketin=
g is the art and science of helping people who need each other find each ot=
her. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">My definition emphasizes t=
he fact that it=E2=80=99s about satisfying real human needs and desires and=
 making valuable connections over persuasion, conversion or=E2=80=A6as some=
 would have you believe=E2=80=A6manipulation.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You=E2=80=99ve probably ha=
d the friend from high school who suddenly went into selling insurance. Of =
course he wants to meet with you and =E2=80=9Creview your coverage.=E2=80=
=9D </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You know the stigma and ir=
ritation of that. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But at the same time=E2=80=
=A6 <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-he=
ight: 1.6;">how many widows got big insurance payouts when they desperately=
 needed it because the old high school buddy went into insurance, made a li=
st of names, and annoyed the guy into buying an insurance policy? </i></p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">People do not do w=
hat=E2=80=99s in their best interest</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Sometimes the marketer abs=
olutely DOES know what=E2=80=99s in the customer=E2=80=99s best interest, a=
nd doesn=E2=80=99t need to apologize for the fact that he earns a commissio=
n. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You make a commission beca=
use it=E2=80=99s a huge pain in the ass to go call all these people, go see=
 them in their home, <b class=3D"bard-text-block style-scope" style=3D"padd=
ing: 0px; line-height: 1.6;">and talk them into taking care of their wife a=
nd family after they croak. That=E2=80=99s honorable work</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">ATTENTION: <b class=3D"bar=
d-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">The mon=
thly New Renaissance Club subscription will be doubling</b> as of January 1=
, 2023. It will go from $99 to $199 per month in less than 6 weeks. That=E2=
=80=99s the bad news.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">You can still lock=
 in at the $99/month rate before January 1st.</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link006.com/v2/click/864b20ced11acdb125f7661e679e793c/eJyNkc1qwzAQhN9Fh5=
7i2HJoGhtMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaiHX2dlvZ6QrQzDCYFmznGn-xNmCeZDKK=
TC4swaFnGec84wnmwVrlfk8eNs5ll__2L2NJzF9XPMV7eDggCxvr9tdVZ4O52N5qsjrhKcjd3Do=
8HqTZcmNtH_Zlkc2jv-iQSvcfxE9sBx9B1OpWlExfPct-S-ILuRx3Pf90oH3gxY-XETbLqXVsYE=
-omhChSCMhPi5Q30OtvMSCmWaLihrgm3wYdI1gTtdgBaqnQUptBPqwxRO6yiAVxBmHcHrwnkbHM=
X4kSQ9MIWcnTMgSpM0jTiPVgm1EM6BqX9_oYKB5Y1oA4zfOIuUGA=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">Click here to join today before t=
he Increase</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link006.com/v2=
/click/c2a49aa9c4ee9f2157820d470a2ab164/eJyNkU9rwkAQxb_LHnoyJhup1UAoIiJB66G=
057Ksow7df8xODCJ-927S4qmFXt-8_b15s1fB4JTjZi8qYeWTFCNBoDEgOF56x0oPMynlXBazkT=
DoPtfk2yCq6y9v7-NeLB-ncjIdCb4ESJa318Vy0-zWH9tmt0neoCiF_IOTgqez-by4k1Yvi2Yrb=
rc_0WCRV-dEj6JiaqEvtcdUjN_JJP-JOcQqz7uuGwcgulhF8aSMGWtv8740amUyJlTuaCAjOCN0=
-XPL9iP6ljTU6A5tRO-iP_BDr9uU0NoarEIzCFrZoPDo6mBtFoEQ4qAzkK0D-RjSPt-STpdO2w7=
OAZCVRVlmUmaTItVRIYDb_3zHBi6iOigT4fYFkj-Xmg=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link006.com/v2/click/a98d5495af73e7a9275f7e911afd5b0e/eJyNkc1qwzAQhN9Fh57=
i2HLaNDaYEkIIxmkOpT0HIa8bUesHaV1jgt-9a7fk1EKvs6NvZ1ZXhmCEwbJmOdP8kbMF8yCVU2=
BwZw0KOc845xlPNgvWKvNx8LZzLL_-8vY2nsT0Yc1X9wuGgwOyvL5sd1V5OpyP5akirxOelvyDQ=
4vXmyxLbqT987Y8snH8Ew1a4f6T6IHl6DuYStWKiuGbb8l_QXQhj-O-75cOvB-08OEi2nYprY4N=
9BFFEyoEYSTETx3qc7Cdl1Ao03RBWRNsg3eTrgnc6QK0UO0sSKGdUO-mcFpHAbyCMOsIXhfO2-A=
oxrck6cAUcnbOgChN0jTiPFol1EI4B6b--YUKBpY3og0wfgEzP5QU" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link006.com/v2/click/0b6a2eb17aaadbd09e86a3a=
c0bc2c74a/eJyNkM1qwzAQhN9Fh57s2FJo6hhMCSEE4zSH0p6Daq8bEesHaVVjgt-9sltyaqDX2=
dlvZ_ZKEBRXWDYkJ5I-URIRC7UwAhRutUJezzNK6ZqmWUQ6oS57q70h-fWP3dt4Etnjii5ZRHAw=
ECxvr5ttVR73p0N5rILXcBuO_IMTDq-y9Tq9kXYvm_JAxvEuGqTA3VegO5Kj9TCVakQohu-2C_4=
zonF5kvR9vzBg7SC5dWfedYtayyRLWRp_aH1Jnj3Kk9Pe1lAI1XontHK6xYdJlwHpZQGSi24Wai=
4NF5-qMFLGDqwAN-sIVhbGamdCgB-pDq8N8WbnDIhZylhMabxMQ35uDKjm9_8VDCRveedg_AYSY=
5Cx" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link006.com/=
v2/click/f1490124697beeeccafe9d44a23ce325/eJyNkcFKAzEQht8lB0_d7maLtV1YpJRSl=
tYeRM8StrM2uJOEycRSSt_d6Sp6UfD6zZ9v8jNnxeCM42avKoX6TquRImhtsOB46R2bdphpree6=
mI1Ub93bmnwKqjr_8vZ7fIXl7VRPipHiUwCJPD0ulptmt37ZNruNZIMhWfIPjyyezubzH9PqYdF=
s1eXypxrQ8upd7FFVTAmupfZWivEz9ZI_MIdY5fnxeBwHIDqhoXgwfT9uPeY-cOYTZ613nSU0bL=
3L7xPjS_SJWqit61IUGH3HN1eOYk9YAxrbD6A1GIx9dXVAzCKQhThwBsI6kI9B_vKJZIv05yE5C=
LKyKMtM62xSSBUTArj91yk2cFJVZ_oIlw8xJ5Yb" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/256128/43c79902ec9c3ba=
b/240579974/99d1c89a6856690b" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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