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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 05 Dec 2022 00:30:48 -0500
Message-ID: <m171.2106730003.1501041670218240097.JavaMail.tomcat@web-core2-035>
Date: Mon, 5 Dec 2022 00:30:40 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_Let=E2=80=99s_do_some_barnacle_scrubbing?=
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In Volume 13, Issue 12 of =
my New Renaissance Club newsletter, I offered a brand new definition of wor=
k. I call it the <b class=3D"bard-text-block style-scope" style=3D"padding:=
 0px; line-height: 1.6;">Four Work Quadrants</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"> There are two axes, <i cl=
ass=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6=
;">productive vs. unproductive and predictable vs. unpredictable</i>.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Productive</b> mea=
ns you expect or demand some kind of result. Usually money, but not always.=
 It could be any outcome someone demands.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Predictable</b> me=
ans you know with some certainty what the result will be. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Quadrant 3: Barnac=
les</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In the bottom right corner=
 you have =E2=80=9Cunproductive and predictable.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Comfort-zone activity that=
 gets you nowhere and drags you into slime.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You earn little to nothing=
 doing this stuff. And you know with almost 100% certainty what you=E2=80=
=99ll get=E2=80=A6 <i class=3D"bard-text-block style-scope" style=3D"paddin=
g: 0px; line-height: 1.6;">nothing</i> (though you may not be completely ho=
nest with yourself about it). The only insights you glean from these activi=
ties are negative, like =E2=80=9COh yeah. I shouldn=E2=80=99t have been doi=
ng that in the first place.=E2=80=9D Somehow they manage to seduce you far =
more often than you=E2=80=99d like to admit.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I hesitate to list the sor=
ts of activities that could fall into this quadrant, because, ALMOST ANYTHI=
NG will grow Barnacles if it develops an obsessive or compulsive or numbing=
 quality. Could be obsessively cleaning out your desk or deleting files fro=
m your computer or indexing your hard drive. I knew a guy once who ran a sm=
all but highly profitable mail order business and for some reason insisted =
on packing the packages, driving them to the post office, and mailing them =
himself.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is the soul-sucking, =
avoid-at-all costs quadrant. The head-trash quadrant. Not only are you not =
making money here, you=E2=80=99re almost certainly losing it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Any activity used to sooth=
e anxiety in a repetitive, mindless way can grow Barnacles. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The most common are things=
 like hanging out on Facebook, checking your email box 27 times a day, watc=
hing the news. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But there are plenty of Qu=
adrant 3 activities that try to <b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">disguise and justify themselves as =
=E2=80=9Cwork=E2=80=9D</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I=E2=80=99m talking about =
stuff that, in small doses, done by the right person at the right time may,=
 in fact, be work. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Often Barnacle work is not=
hing more than an =E2=80=9Celaborate system for worrying.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And if you have an addicti=
ve personality (most successful entrepreneurs do) then you need to DEAL wit=
h it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is the avoid-at-all-c=
osts quadrant. So, do whatever you need to do to =E2=80=9Cstay sober=E2=80=
=9D from Quadrant 3 activities. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Please be discerning about=
 what you define as a Quadrant 3 activity. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Because if it truly is a Q=
uadrant 3 activity, it will tell you sweet little lies to make you believe =
it is not. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Is it unproductive=
 and predictable?</b> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If yes, <i class=3D"bard-t=
ext-block style-scope" style=3D"padding: 0px; line-height: 1.6;">eliminate =
with extreme prejudice</i>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is how we think about=
 work in New Renaissance Club. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The monthly price of the c=
lub doubles for new members on January 1st. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link004.com/v2/click/6347314f9fa356e40b5cec3a14bb87bd/eJyNkc1qwzAQhN9Fh5=
7i2BJu0xhMCSEE4zSH0p6DkNeNqPWDtK4xIe_etVtyaqHX2dlvZ6QLQ7DSYtWwghm-4mzBAijtN=
VjcOotSzTPO-ZpnjwvWafuxD673rLj8snsbT6K4fxBr2sHRA1leXzbbujruT4fqWJPXy0BH_sGh=
w6s8y8WNtHveVAd2vf6JBqNx90n0yAoMPUylGk3F8C105D8j-lik6TAMSw8hjEaGeJZdt1TOpBa=
GhKJJHaO0CtKnHs0puj4oKLVt-6idja7Fu0k3BO5NCUbqbhaUNF7qd1t6Y5IIQUOcdYRgSh9c9B=
TjW1L0wBRyds6ARGRCJFwkWU4tpPdgm59fqGFkRSu7CNcvMmqUEg=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">Lock in your membership for just =
$99 per month today</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link004.com/v2=
/click/b8ced4f2e604a3bcfd86888d4f001824/eJyNkU9rAjEQxb9LDj257iZYrQtLERFZtB5=
Ke5aQHTU0_5jMuoj43ZvdFk8teH3z8nvzJldG4KSjumEls3zG2YghKB00OFp6R1INM875nBcvI2=
a0-1qjbwMrr3-8vY97UTxPxXw6YnQJkCwf74vlpt6t99t6t0neIDGFPMBJwbNJMRF30uptUW_Z7=
fYvGqym1TnRIysJW-hLNToVo080yX8iCrHM867rxgEQL1ZiPEljxsrbvC-tlTQZoZbuaCBDOGvo=
8teW7D76FhVU2h3aqL2L_kBPvW5TQmsrsFKbQVDSBqmPrgrWZhFQQxx0ArRVQB9D2udHUunSadv=
BOQAyUQiRcZEVk1RHhgCu-f2ODVxYeZAmwu0bi9aXlA=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link004.com/v2/click/b4df9870c846072f313ed74a010cbf63/eJyNkc1qwzAQhN9Fh57=
i2BJu0xhMCSEEkzSH0p6DkDeNqP6Q1jUm-N27cUtOLfQ6O_p2ZnVhCE46bFpWMcsXnM1YBKWDBo=
dr71CqacY5X_LiccaMdh_b6LvAqssvb2_jqyjuH8SynDEcApDl9WW13jWH7XHfHHbkDTLSkn9wa=
PGiLEpxI22eV82ejeOfaLAaN59ET6zC2MG1VKupGL5FQ_4zYkhVnvd9Pw8Q42BlTGdpzFx5mzvo=
M4omdUrSKcifOrTH5LuooNbu1CXtXfInvLvqlsCdrcFKbSZBSRukfnd1sDZLEDWkSUeItg7Rp0A=
xviVFB6aQk3MCZKIQIuMiK0pqIUMA1_78wg4GVp2kSTB-AS0elA4=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link004.com/v2/click/f4bd5daed098d72fd69be=
4fb758d5a01/eJyNkM1qwzAQhN9Fh57sWBJukxhMCSEE4zSH0p6Daq8bEesHaV1jgt-9slvaSwO=
9zs5-O7NXgqCFxqImGVFsyUhEHFTSStC4NRpFNc8YY2tGVxFppb7sneksya5_7P6MJ5HfP_A1jw=
gOFoLl5XmzLYvj_nQojmXwWuHCkX9wwuFlStNf0u5pUxzION5Eg5K4-wh0TzJ0HUylahmK4atrg=
_-MaH2WJH3fLyw4Nyjh_Fm07aIyKllRTuM3Yy7JY4fq5E3nKsilbjovjfamwbtJVwHZqRyUkO0s=
VEJZId91bpWKPTgJftYRnMqtM96GAF9SFV4b4s3OGRBzynnMeEzTkF9YC7r-_n8JA8ka0XoYPwE=
McpCr" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link004.com/=
v2/click/cac6f60e456cf3c2a222661c575235f8/eJyNkcFqwzAMht_Fh52aJjbdugbCKKWUk=
K6HsZ2LSZXVLLaFLC-U0nefm42eNtj10-9P_tFZMDjtuD6IUlg5l2IiCFqDBhyvvGPdjjMp5UIW=
jxPRG_exIR9RlOdf3t7GV6juH9SimAg-IaTI68ty1dS7zX5b75qURU1pyT88afF8VszUzbR-XtZ=
bcbn8qQZreP2Z7EGUTBGupQ4mFeM36lP-yIyhzPNhGKYIRCerKRx1309bb3OPnPnIWetdZ8hqNt=
7lT5HtPvhILVTGdTEkGHzHd1dukz3aCqw2_QhabVGbd1ehtVkAMhBGzkC2QvIB01--UdqS-vOYH=
AWZKpTKpMqKWaqiEcEdfk7RwEmUne4DXL4AKt6WFQ=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
             </div></td>=20
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          </tbody>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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8/240703506/c5da8e4b29a0eabe" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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