OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Mon, 12 Dec 2022 02:02:39 -0500
Message-ID: <m171.320685309.1451821670828536917.JavaMail.tomcat@web-core2-035>
Date: Mon, 12 Dec 2022 02:02:16 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Wise Words for the Rank Beginner
Errors-To: mailer@infusionmail.com
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Perry S. Marshall & Assoc
805 Lake Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Lately I've been talking a=
 lot about the importance of hard work, passion and how we all need to bewa=
re the "anyone can do it" promises of some marketing gurus out there. <br><=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Yeah, I know, I'm supposed=
 to tell you how easy and effortless it's gonna be.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Well there's plenty of oth=
ers who happily tell you that.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">For those of you who are s=
till with me, I have this advice:</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Find a Land of the Blind w=
here you can be King. If we made a list of every niche market that exists, =
80% of them would not require you to possess very much "Art Factor" at all.=
 A good criteria for choosing a market, then, is little or no Art Factor re=
quired.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you're mining copper in=
 The Congo, you get yourself a half-dozen issues of Copper Miner Monthly an=
d curl up on the couch for some enjoyable reading. You make an astonishing =
discovery: There ain't a soul in this industry who knows how to market anyt=
hing.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Look, here's a company tha=
t spends $200,000 a year on marketing and they only get one new customer a =
month. Hey, that means if I can get them a new customer for less than sixte=
en grand, they're getting a good deal.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Congratulations, sir, you =
have just found a Land of the Blind. Go be king.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Be a Marketing Maniac. If =
you're going to crawl inside this thing... if you're going to have a feelin=
g for it, then you need to be marketing obsessed. Look for vital clues abou=
t human psychology everywhere. Find stuff in today's newspaper, in fundrais=
ing campaigns, in today's mail... go to the doctor and while he's checking =
the lymph nodes under your groin, ask yourself, "How did he manage to sell =
me on this idea of feeling me out down there in the first place?"</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You know you're a Marketin=
g Maniac when:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">People start giving you th=
eir junk mail because they "thought you might be interested."</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And you find, oddly, that =
you are interested.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Welcome to the Marketing M=
aniac Hall of Fame.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Know thyself and act accor=
dingly.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Make a list of microcosms =
you've belonged to in your life.</p>=20
              <ul class=3D"bard-text-block style-scope" style=3D"padding: 0=
px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
very club you've been a member of...write it down.</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
very political organization...write it down</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
very job and career you've been in...write it down</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
very subject you liked in school,</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
very sport you played,</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
very magazine you've ever subscribed to,</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
very cause or religious organization,</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">E=
very hobby...</li>=20
              </ul>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">...it all goes on the list=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You now have a very large =
number of markets you can investigate.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Do They Spend Money? How M=
uch? Go through the list ... do people spend money in political organizatio=
ns? Uh, yes, they most definitely do. Could be a place where you could be p=
aid to generate results. Could also be a place where you test your marketin=
g chops as a volunteer. How about all those jobs you've had, do people spen=
d money in those professions? On advertising? Which ones spend the most?</p=
>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Go forth and conquer.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry Marshall</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
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   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255) none repe=
at scroll 0% 0%;">=20
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255) none repeat scroll 0% 0%;" cellspacing=3D"0" cellpadding=3D"0" border=
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
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dth: 100%; vertical-align: top;">=20
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: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"style-scope bard-text-block" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;">Not interes=
ted in this email series? <br><a class=3D"bard-text-block style-scope" href=
=3D"https://m171.keap-link018.com/v2/click/f655844adffb1991de7829e744dd8d6c=
/eJyNUVtrwjAU_i952FNrDTrsCmWIiJQ6H8b2LCE91bDcSE7Wifjfd-yGTxv4FPLdzvmSM0Owwm=
LTsYoZvuAsYwGk8gosrpxFIUeOc_7Ep2XGtLIfm-CSZ9X5D--NHk3zcjZfZAxPHkjy9rpctc1us=
982u5a0XgQack_OtCxn_LG8Ja1fls2WXS7_RoNRuP6k9MgqDAmupTpFxfA9aNIfEX2simIYhomH=
EE5GhHgUWk-kM4XzmLuEuXS2V8EIVM4WzwnNProUJNTK9ikSGF2PD1dcCuOFOthaugA5GKF0HpP=
3GgwtMUoMLZBMPXIjgBDo-qUiKnvINZ0_UfTo5KmphfAebPf7Cy2cWNULHeHyDX9kllQ=3D" st=
yle=3D"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;" target=3D=
"_blank">Click here to be removed from the Supplemental Email Series.</a><b=
r></p>=20
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at scroll 0% 0%;">=20
    <table style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, =
255) none repeat scroll 0% 0%;" cellspacing=3D"0" cellpadding=3D"0" border=
=3D"0" align=3D"center">=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"column column-100" style=3D"display: inline-block; wi=
dth: 100%; vertical-align: top;">=20
         <table width=3D"100%" cellspacing=3D"0" cellpadding=3D"0" border=
=3D"0">=20
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            <td style=3D"overflow-wrap: break-word; font-size: 0px; padding=
: 15px; text-align: center;" class=3D"alignmentContainer">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive any more emails from us, <a h=
ref=3D"https://m171.infusionsoft.com/app/linkClick/148345/4116c6728cb3c2fb/=
240942420/b3b1d31f91ada0ef" target=3D"_blank" style=3D"text-decoration: und=
erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">click h=
ere to unsubscribe.</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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