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dkim=pass header.d=infusionmail.com header.s=k2 header.b=EZjv5Edn; dmarc=pass (policy=none) header.from=perrymarshall.com; spf=pass (asp-relay-shared.jellyfish.systems: domain of mailer@infusionmail.com designates 35.227.130.143 as permitted sender) smtp.mailfrom=mailer@infusionmail.com <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.= w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html>=20 <head>=20 <title></title>=20 <meta name=3D"viewport" content=3D"width=3Ddevice-width,initial-scale=3D1= .0,user-scalable=3D1">=20 <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">= =20 <style type=3D"text/css">@import url(http://fonts.googleapis.com/css?fami= ly=3DMerriweather:400,400italic,700italic,700|Open+Sans:400,400italic,700,7= 00italic|Lato:400,400italic,700,700italic);</style>=20 <style type=3D"text/css">#outlook a {padding: 0;} .ReadMsgBody, .ExternalClass {width: 100%;} .ExternalClass * {line-height: 100%;} body { background-color: 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class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Jim =E2=80=9CMattress Mack= =E2=80=9D McIngvale is my most famous client, founder of Gallery Furniture = in Houston. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">He runs special promotions= around key sporting events. In 2022, if you spent $3,000 or more on furnit= ure, your purchase would become retroactively free =E2=80=93 IF the Houston= Astros won the World Series a few weeks later. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Customers flooded the stor= e and bought furniture.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"text-align:= center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;= font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;"><i cla= ss=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;= "> The Astros did win the World Series</i>. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">And because Jim bet over $= 500,000 on the Astros to win, his winnings more than covered the cost of pa= ying back his customers!</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">But Jim=E2=80=99s also= a deeply compassionate man.</p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-= word; word-break: break-word; font-size: 0px; padding: 0px; text-align: cen= ter;">=20 <div style=3D"font-family: Helvetica, Arial, 'sans-serif'; fon= t-size: 20px;">=20 <div style=3D"font-size:.8em; font-family:courier; margin-lef= t:7%; text-align:left"> In August 2017, Jim opened his stores to people affected by= Harvey, a hurricane that flooded the city. When Tropical Storm Imelda floo= ded Houston in 2019, McIngvale once again opened the doors of Gallery Furni= ture to provide free meals and shelter. During the 2021 Texas power crisis = and winter storms, McIngvale allowed people to shelter from the cold and sp= end the night at Gallery Furniture.=20 <br>=20 <br>=20 </div>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Jim was already an 80/= 20 enthusiast before he read <a href=3D"https://m171.keap-link001.com/v2/cl= ick/9a8601970d0ef8b2f41cfe4a5771ffec/eJyNj80KwjAQhN9lz8U2RWvMTYpIaO1B9CzBrh= psY0i2gkjf3VSkJwWv8_MN8wRCowzJGgS0bM4gAodHbTUaym-G1PHtMcYWLOERNNpc1-7WWRDPL= 93RHsR0lk15GgE9LIbIbrvMC1mtD6WsipC1yoWRPzhhmM-SLBtJq81SltD3P9HYalrdA92DINfh= cKrW4RjtXRPyFyLrRRyf0ehJ52PrW8WTNAlVZS2a-nO9wAeIk2o89i8KrF5U" class=3D"bard= -text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223= ); padding: 0px; line-height: 1.6;">80/20 Sales and Marketing</a>. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">When he read my book, he t= old his staff, =E2=80=9CGet that guy on the phone!=E2=80=9D </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">He immediately signed up f= or Private Client Group and flew in his private jet to our first meeting. <= /p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">During the next year, I he= lped Gallery Furniture shift from traditional advertising to direct respons= e advertising, newly oriented around the subject of better sleep. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Gallery went from spending= tens of thousands of dollars a month on newspaper advertising that wasn't = accountable, to trackable ROI-accountable campaigns.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">We dialed in their social = media marketing and made non-marketing improvements to their business that = allowed Jim to expand from two BIG stores to four BIG stores. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Jim is the poster child fo= r Private Client Group.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Audacious. Ambitious. Deci= sive. Committed. Principled. Compassionate. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc= k style-scope" style=3D"padding: 0px; line-height: 1.6;">Is that you too? <= /b></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">If so, we should talk abou= t Private Client Group.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Contact Tiffany at 1-773-9= 99-3329 or Tiffany@PerryMarshall.com today.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad= dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt= o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D= "color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma= rshall.com</a></em></p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"text-align:= center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;= font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i style=3D= "padding: 0px; line-height: 1.6;">Not interested in this topic? </i><i styl= e=3D"padding: 0px; line-height: 1.6;"><a href=3D"https://m171.keap-link001.= com/v2/click/44707fd08dee2981fcdd9e61c9bf43a5/eJyNkE9rwkAQxb_LHnpS4xaNNhCKi= EiI9VDasyybURf3z7A7aQiS795NUjy10OPOe-838_bOCKywVFQsY4avOJswD1KhAktbZ0nIQeOc= v_D5esK0sre9dzWy7P5L9iH3w-dlulgtJoxahGj5eN9sy-K4Px2KYxm9KHxc8g9OXLxeztP0Qdq= 9bYoD67o_0WAU7b4iPbCMfA19qUrFYvTpdfRfiTBkSdI0zQzB-9YIH65C65l0JnFIU1fTVDp7Vt= 4IUs4mrzWZU3C1l5DfQOBT_zaRWpscjFB6GEhhUKiLzVFe-nxsRoNA4E2O3gWMR4TRO8pjOo1XC= 0Sw1c-vl9Cy7Cx0gO4bF4iPpg=3D=3D" class=3D"bard-text-block style-scope" targ= et=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line-height:= 1.6;">Click here to be removed from this email series</a></i><i style=3D"p= adding: 0px; line-height: 1.6;">.</i> </p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-= word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce= nter;">=20 <div style=3D"margin-left: auto; margin-right: auto;">=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">If you'd rather not receive any more emails from us, <a h= ref=3D"https://m171.infusionsoft.com/app/linkClick/256472/c9890ce78457082f/= 241012764/a2a2b396a8a9b9d7" target=3D"_blank" style=3D"text-decoration: und= erline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsubsc= ribe</a></p>=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">Perry S. Marshall & Assoc<br>805 Lake Street #295<br>= Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]-->=20 </div> =20 <img src=3D"https://m171.keap-link001.com/v2/render/ec88d7151720466a91421= 3d3719cca28/eJxtjrEKgzAURf_lzRmSoTbNJhIkaEspHbqVoK8QqjHEZ0HEf2-Q4tTxcu7h3gU= IvfVkWlDQi6MABhEbFxx6KgZPttmYEOIkuGTQOf8u4zAFUMsfd8ebxKU88CxjQHPAVNLn3NSw7v= l-y4vKXMrn1Tx0nXTsHelPmh5BUZyQgQ0Bfft7UuEM6mW7EdcvBbo6_w=3D=3D/pixel.png" w= idth=3D"1" height=3D"1" loading=3D"eager"> </body> </html>