OwlCyberSecurity - MANAGER

Edit File: 1671168643.M697179P1866038.server121.web-hosting.com,S=34012,W=34642:2,S

Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 16 Dec 2022 00:30:43 -0500
Message-ID: <m171.1770556661.2854601671168631366.JavaMail.tomcat@web-core2-035>
Date: Fri, 16 Dec 2022 00:30:31 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: Perry Marshall Minute: Action Points for Consultants
Errors-To: mailer@infusionmail.com
MIME-Version: 1.0
Content-Type: text/html; charset=utf-8
Content-Transfer-Encoding: quoted-printable
Feedback-ID: m171:m171_7970414:value:infusionsoft
 
	rXWe+RED+ctvcx55Z3tn5WhTHsnWAofUUBiJWABZdItAVk1tWmTYXin1f+qdVHbI4DxF1qrh/r+XAW
 
	aGIMJViQb/wY7BCRDksNQ7EcqJTnK0ASkYgZaaZozM72FyhvMMXRf1WCHUgJwpgfLv3G1rVyV/a960
 
	vxpYozAo7yi5u6PSpKk+1I3W9qqarPScqAy0uS1FYW4BMHzEJ5xJlr6MkVeB8AYRMvCcsjV0zv9N4P
 
	AnWHx+fZHqpIvulkaLIkTzkrTa++ZXN2jgdZy8jPyYW2Sboejvucnx+d4Acii97NxuxqQQ55CpZn2w
 
	7/d11G3CTXR/Myn0oBO+xDr9THUdda5PyZ83WTxAcjwn5uhZf0H9cQmyp+oOUjsOTMpmE9gyJc+m0y
 
	dAxXj5gsXPJNYzBf0Z2KjEIrAnc3sBWhCgLsyp9/P3IxBxWrf6/6VY6GeBf6UZhenDcNjkDwSA5Ml8
 
	jXZ2LmLmnYBOt8WGJ7XkwluBft771O1naVnIlUqAzeeo9vtFR7L8ZoKF/H/wQdMryexFxKMSVn29q8
 
	kYzz7kN2WDRCU4U+Xs9ZErQwBPsWiwdcqXXAjrC6c4YiHyQFCPQ4qOYShLLJWjVqXO5PcGSFW1c47O
 
	tGP4m2giEkk7yzX9Lb88MH65wAzuhtOWjOxUCGCoMaBdM5Z3LPIg4gA+6tEhAjfbD7il9vq2p4FQV7
 
	llwhfWGsLPGylbLY7qkTx2LCHpCY/pJEFKk+78V6SWEmUQJnaw6a4B8xw1yO2T+3s7N+YlQSbSdXlP
 
	9TOaGejxxjR1aANSShy6O0K8KZZkjkffCOtUUkwuuj4X6ElAVXUL03DPRL/31lvf36GDS6IMLnw+td
 
	sHuH4+ABnxGvrDURZL7pjo/mKlblKlDvMwX2mjBrZ98xyeigHT1QXnN0fdDE7CmpvSofPDCxMN/8eU
 
	ktmWGGBCMBx6S2UavWsq/nDTvKvMQHjg14SnxLZdud5W0EIsdJvjXrnOK5NVEUK0Nf/KGqIKLsqV9n
 
	FtpAi9TjLuAd3XeQZimJcu/JXo1U6P1oLt5nBw9WaiVINjAWKW5vApEnA6HeQPgphjAYAna1gPuDed
 
	S3Gt1wO0r67n4vHmeogvNBIaNOh7e+qWkTrBTmdxG8oDQ6KMcGx2rjw4wLA0sPb89r3BSI3W/A19uW
 
	WN9FlnD3bSvJ5whSIJgoLaUl0EGlF6X6lDqjPJWW741cvpzFpwSAM2GfVMl2/y2vCpVMkEGQDfRbM0
 
	BaylDRVxNdq/8lTw8V63nAdDZyAisZ+C1+xmmsbOx4zn8OU10pzvkXD2UqWcq0ZV+zT5UGMYe+UAjW
 
	uoreVfzhiL/2m3d50saWF/0lx7Djb0a9Hrbo6aHiNQuH4opVJhIFaNLEWx5ArXmcH5AV1hGlSgX1V4
 
	BKjnABRkAfI3n9T/r+5IQ/bT0a61TORRjyIuHAwlyVMYDGV7NH+Awy9acBaAaN44HzvHXFMcasMCiq
 
	JB6tKCzrAbdwrmx/XnNgiSf4Taoe0GHfEEyZfikes9KuVHZcsHfJOOQFJu46rcN77dUIeQ/gV3/KEp
 
	SS8SvUGO9yc3iunHS0S7rW66pODepLjPMITQjG322aBn3E5S09pC2AsZOaPmynGc32rZdgRihtCgVS
 
	adTRS67udqLthonN9yXqMi6ljqV9CXK/GiduOO68ajRG991SXfsJ1wbXYhUq1wb3EyAz4xPxd7azmO
 
	lQCleNFnSrcLT+6iztUj1n4BWFE7OdEQAtZ/ibY5Aa63boh068j//DDfJ3TSTUm3VFINbUS6d3Aj8/
 
	NNaDKkj70ZFYUnkZP6KI8yYIGb+Up5HLTaB0QQObL3tBHQGa89xcXh7T1nXMnuxOObvqM/M7QcSqvx
 
	Wa14zVx5X8L4iIO+sZQ34Ev/ddKJY4nmZEuVrreViKQwXD0DpqKTXxN9S8uhfMwJnvX59RMPBxTPHe
 
	QnRGaUbQsK5qWpyDo5dlfAbT3ACfTZ/1jsOT7tkb6612n+lBPbx+S4sdpdvDOHm3rMbddOX4a8d2Lc
 
	+NphHougYUb5X7ljOVqZUD1b7LWckOjtzX74QT4Z5Syv4sRI2jtUc2vPouswMKUBLhKxKBBc9KiCip
 
	rPDNL1uCz2Ado9RB10qL5IEcjotBOD7sH9QEsv84DWntiR/cOHXIKcZbsTpAxrNpiYDlwEVMkrKtbZ
 
	j8kUZ+Nd0sT08fPCE/iAHBfxt0sScrBOsbbY+ayMpo2OhnyAqLeKBQY/urRD8BBs4C1Z0Mf8DCTCUf
 
	Co8rYkrEkNgSxNWH1eA+ciE7p2FcuusHGjOZaMJz3wl2lUKYtfOY+cSceZgi/WA77dutEXlrMSkyMF
 
	FIIbTsGTF5tI+KVbQ1cxEySy057TPslVn+kxpxuvUhdi3pyMZix8I80cniI8DZoBvpXfryq/wJjRsF
 
	8sUN8LgfECiUnBxwl1bNCuhgFDBKD0CT6Fzd1d7lTnvkPdSE7c5fXUUQtdArC66VX53siCyBzJQ98N
 
	emruh7d11qKEHhuffvLGSgrrQBhdxefdcWjUw5EWohbZ13QxF79UNizyv0o08QtgNWkiTBw6+ehWhE
 
	UgrdmICJ0OZ+ZD7g6gznU3ZrjO9E9UyyNUsJBG9TmuVj0Rdd/xHiIgA/7AeyQnwfhwU78vNM80HXvK
 
	hgK8wo4LQt057G/oy80u2svYkkVu2kLUmxNItTeSN2NXVB1swWHy2KtsGuy+aHETEu11PDPecvwH2q
 
	k3n1y7N2qKQrSYlEH6rGOSs9PrwRRaQwBmYZZat4q+dR/NUqbznvP+TPyzSMGE6lBQcxRj+UQvNJz8
 
	DzxLFNei876qto6u+VEg6cxPjI+dMt8k2cnoFtkq6vyPYKxuub4bHCRc2VJ/z0ypqm3po/nEW/e1uZ
 
	B0xDEveziEjZezIJz+LK+sujqmNziyg1YjWHBCEPXzO4ryIVmLDdt5rOCXkBUkCFHofDwsKMfPFlqu
 
	EdhEt1Ni5BS8GJB4oFpVfJirTpYOD13PQfd7K0QXvk4iFXhFwLX71QZKc5hZaZGr8ndP+6b7ceKEyB
 
	3/om7oWcXJm8X5sit2eq01gpkySQt0Hn8VjhY05AX2LtwPtPP1AU6+A/WFdbGCrYM4g/BCtlG/2GKu
 
	RbgPtKoKgpjO2SiO2kSUYbuW5YAoEBkCEoGuzXhWRZDl9AZ0Hs19S52fqQawDIx+fPz+aSlsKLON+d
 
	Di3nKJAgrIwtdaiWrWc9HpUwT1yptW3xRffWIf7KDU3nqknuu0CtzL2H1axodGy4/ind0qQqrMcNR1
 
	GlYpxSkdhNgi13pLEVGOeWvt1+6j3Kgl9/udTDeoFyMDeh1cyvJJzVHByZJOirHBFu5ERoZWU7aFXc
 
	V9Gyz3b4hh6IObQ5LY/qFmgwV3tLdB0Kr4T6saR+VH87R4MRnolArj1okpInk77GvBFoz73N2KTFds
 
	TaHma5256Rvb0lgYbbXgn2+uCjMddjabWCvPh3mQSo72RuIOVMwzm0YqZJM4ZQy4RdsfIA/ADRvYE7
 
	LJZWEiGHAyx442wOBs55VWoLZqveaZAeAVPqqy7a8Uf+xmaKjf5Ga317h052F6YIeJwUOsmzLXBsbK
 
	ZOiLck+VhEpxXGuhmzyRbd3OV0GTEAY/0gWhklwCrkXp4VZ/UMxLDjn/yo4lz1FhrQEIEKUwuokjvf
 
	Xvg/hnY9BOzo+dpJk8tR1l+YEpvI8wNcDtnVXwHrKl1f/s0bUJDziDROm6Zx3fk8ZS055zr1Pznz07
 
	yAcR/y1aFbEAfYH1Tol+WDcT+Yst+LGnFY0PuUQlb60TOYtAYhH4px52Zp/YeOCVnlKMQdbd2Jq9im
 
	O6Cz4M1BmUH9anJgGInzPAGpxhU0h80sU56EByNW8D3R/oXEL6Izyx2z4qOc5O2fAFx1Ohwhinfz6u
 
	o5WE9XEQPQvdvanGl452oiNQ1YJDKhkJ8GwglX97Dv8t+O/JnOBMvK8+t8SkpN1GahPa6WcnmM3RSZ
 
	1be9mfOwLW+o6Rah0ZnQfEKcRIujUdW9FirHRwa8+4tpzkn6wNGl6X1dYPBK9ZObpD0K5qSvH4JluC
 
	Q83g8aBSd3CLwbdZSntx+P7j5SpjOZcYIUVB+xXyv7lKvArekI0Xq00QRSNq9+cszrRdKhKOCqOYCz
 
	DX3nd+iElVaaLBa3NpwhrL+/LDjnfsD7IHext77N0bX+PdzSEHkvofCdnep0JgSHsaxA97wHtUREjc
 
	O7xBu5+Q+88mn4+fw4thq5oG9F9a+805pvVlK7ZcrLrL03dY8Cy/tGQjJR2CxTsB+WN1E5KyOR25zS
 
	ur+dz2LubmSlMJllmMO2j/stKAUhJA4VoEQ1wfAIFrCnOt9oaDJbwYGKaX8sITMquC8vCM1YzIEIxB
 
	tmZeK/jcL23DZxFLb8xgQKtpLTADmuROM00OM15NjWMTJy9mBEFf5KfJWeDEisicR06b/v+DxsuRFQ
 
	iaNtxy/QYl2v3FjTlrj2knYliHrUjxOxGVrkWVBG+nUtw60ZTatlgbZHCS10pzB1E8vT+YP1OVkoVJ
 
	AOwgXkMB8LHMKVm2JdOA4NuYtsE20G4SpAJ9wDs+b7fHghPUTqYI39EmLhhcOh5vk5wRsnVbxOY9mq
 
	+r9ypV5fY/SgqBH9dYDtTlxqIwSVmZEirNEI7gRgy4WyWC5nRAFhURRto8mOTLakXcvkvHj4vofta8
 
	fry6ISISy1YWVy+4x7FBcyX6uI1Zt455WrnM34RnHUsxROgGbjTxoQUjI7CCtGYLOCTLBdY3H2DJUX
 
	HZmVKcid+IuH+U/3HOZShy/pckf+BWMZ/M8K4002qzo2KjfyuuBTG8lk3noycIZAgs4jW85tk1JjbA
 
	jbRwkDbaI8ssQpHvqYAQU54Hqm30mIf7VUdojZw/HuUAOvVkBwnFfn8vln+WNU2Yw/do/0UogsyumX
 
	1f2n5hyRz24JUEBxIEc55DRxyt0S6IImn4EtjdF1sGsz/O2VkItcJdPwNPHtV07MpPwBdFTLthKCeF
 
	I0kkC/SpuWyY9RWzLsV5ogoyOIVvqwgGtBoSwhrcD+Y+j4+z5ljomB/cpU7jt8W0Yh7TnRWos8beip
 
	gVb3f4zXAogZm1MU4Dt0BqUkgrXebwrFlx2UFtbqOKfci94cpK1VUylLhOz/qJFZXRehDS2WEgkToF
 
	hvZ2yBfNjKZugLHByglcGbhowMtHFE/GIJl9luwRZYIMbknN0MztiXeX2iJeEPjQ06D5KTWTKoygrB
 
	EQqnp8wWpN3Rx8PVzncZkDACR1ZzufDrspKUnYegT1lDg6kRHRXRQ3LrQNZX1a4+SENaMoX00tfbAu
 
	D/6Vz81WQprhzfL9n/6zbqbbzPjC4gXTa6un3dkUaHw8gQLaOi0A7t3fDbqviRI8lV+AANL/0UvH+L
 
	fTbFa5/c9ue35u7aXKMv9JtXKgHft7DK9mipFr/07UPs25DVpzhboZN6OpchyzoIigLljXwHscNjYE
 
	ZbkZ1xiL7XW8tZAbv4tW5zVZ8xA2eLP/xsl2rgJUu3udIer8UbPoX+VuRHVb4zrzyMQr8Yyp0M8tWO
 
	Xk//3m/2Wnt35ZppfqQ1O+jULUCa/yWSnwiw4x+8AXKGuIigZ7TzSL8NqfUeZWhurA78qQwbT1QrXT
 
	Yp7ExnyJ5u7crkBpolaqcscRggcxYbEVeQVrOF8BLkOMzngkyNA7QiBtE3dkjZ23JMdcMrPO/ygQvI
 
	w9NAey79oG3rs2Y4vVG31tt3b/1xqJAeOgBU5OvLLklcDGpy0bZgt7Twz0+xf5JblfMGMBiOBgKYhh
 
	WTKLLHn1G3TFtV+mCidkso9Mk/ob7V+9iD7SPGhpTkySJFtFhiKs2xMLju1pry1cFF5qmWoaDUJQJb
 
	+ZtCAUC26a5CI9Jf+IxF4iW9xskpXe3OE6cAJC3cpp3qhXJyilesCkuz1AOjzHJJzI5DCfdSxPAVji
 
	wrtbr4nmqFf8J0slGHNVFeWk0EZCpceeKRsbvG6PD5GuriEwjgTssYLu6iPP70tnbRkHVPTSq68K5z
 
	dgmXqR4MsjcdhatCSHdJDuEjms93xD/Ioz/NN5nQbrSHCHYh1BbJmaOq5+oM23zboom0EXHNQc6GzZ
 
	kc+DKWB4GBjS/uc2nRziAHf/1/Fp+m2iQJOPhSAFMvnhThVdSur38y/UIAZXTylhZ4EqdSLHYTYZfq
 
	ltls1QmWEiN8Gf4VMkrdSQD0eBQtVkRHD/h9m2UdIwZXgJJnu+2ONG6QMN2OjxnbmUQ0is4EJ+fVBV
 
	wcwbfw0c/1HWwoYpf7C6cQoPMuJaG5/l3ekhzPgD6eH3pYh6B0rp0xjfD/43wCmRsB9/GmPrP5IQsz
 
	55YqjtzC9E6+/4Pm15AMBKiyhnDjL5stuASUzx5m+0++1/4fZD5lr042my7KoRKpA==
X-NCJF-Version: 2
Authentication-Results: asp-relay-shared.jellyfish.systems;
	dkim=pass header.d=perrymarshall.com header.s=c448bb6e-8e46-4909-888a-ab23d2733125 header.b=C3+xAYFs;
	dkim=pass header.d=infusionmail.com header.s=k2 header.b="gdh6m/aR";
	dmarc=pass (policy=none) header.from=perrymarshall.com;
	spf=pass (asp-relay-shared.jellyfish.systems: domain of mailer@infusionmail.com designates 35.227.130.134 as permitted sender) smtp.mailfrom=mailer@infusionmail.com

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.=
w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
<html>=20
 <head>=20
  <title></title>=20
  <meta name=3D"viewport" content=3D"width=3Ddevice-width,initial-scale=3D1=
.0,user-scalable=3D1">=20
  <meta http-equiv=3D"Content-Type" content=3D"text/html; charset=3Dutf-8">=
=20
  <style type=3D"text/css">@import url(http://fonts.googleapis.com/css?fami=
ly=3DMerriweather:400,400italic,700italic,700|Open+Sans:400,400italic,700,7=
00italic|Lato:400,400italic,700,700italic);</style>=20
  <style type=3D"text/css">#outlook a {padding: 0;}
.ReadMsgBody, .ExternalClass {width: 100%;}
.ExternalClass * {line-height: 100%;}
body { background-color: #ffffff; margin: 0; padding: 0;
-webkit-text-size-adjust: 100%; -ms-text-size-adjust: 100%; }
table, td { border-collapse:collapse;
mso-table-lspace: 0pt; mso-table-rspace: 0pt; }
img { border: 0; height: auto; line-height: 100%;
outline: none; text-decoration: none;
-ms-interpolation-mode: bicubic; }
.bard-column {display: inline-block !important; width: 100% !important;
text-align: left; vertical-align: top; }
@media only screen and (min-width:480px) {
.bard-column-100 {
width: 100% !important; max-width: 100% !important; display: inline-block !=
important;
text-align: left; vertical-align: top; }
.bard-column-50 {
width: 50% !important; max-width: 50% !important; display: inline-block !im=
portant;
text-align: left; vertical-align: top; }
.bard-column-33 {
width: 33.3% !important; max-width: 33.3% !important; display: inline-block=
 !important;
text-align: left; vertical-align: top; }}
@media only screen and (max-width:479px) {
.socialBlock, td.imageBlock, .buttonBlock,
.alignmentContainer { text-align: center !important }
.alignmentContainer table { margin-right: auto;
margin-left: auto;}}</style>=20
 </head>=20
 <body style=3D"background:#ffffff"> =20
  <div style=3D"background: rgb(255, 255, 255); max-width: 600px; width: 10=
0%;"> =20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Consulting Action =
Point #1: Value Your Past Life</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Can you turn former suppli=
ers, buyers, clients from your previous positions into clients? Relying on =
existing relationships is way better than cold calling. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Put them on your newslette=
r list (see Action Point #2). </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When I quit my job, I turn=
ed a handful of job offers into consulting gigs.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Consulting Action =
Point #2: Have a Snail Mail Strategy</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s really easy t=
o annoy people with a poorly executed email strategy; just sending commerci=
al emails willy-nilly and without permission is a good way to annoy your fr=
iends and colleagues. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But they don=E2=80=99t get=
 annoyed when you send them something in the mail.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The first issue of my news=
letter went out to 19 people and it was free. If you have a list of 19 pros=
pects, send out 19 newsletters. Most will read it because they know you. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Another guy in the New Ren=
aissance Forum asked me about newsletters the other day. Clients pay him th=
ousands of dollars per project. He asked me if he should do a subscription =
newsletter. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I said, =E2=80=9CNo! Just =
send it to them. What=E2=80=99s the point of getting five subscribers at $3=
9 per month? Send it to every valid prospect on your list and don=E2=80=99t=
 worry about the subscription revenue until it makes sense to do so.=E2=80=
=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The attention level you ge=
t on a snail mail newsletter is priceless. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Someone sitting down and r=
eading what you have to say even for 15 minutes? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What would you have to pay=
 to get that kind of attention online?! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Is it even possible? I dou=
bt it. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">Consulting Action =
Point #3: Niche Down</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of the things I did <i=
 class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: =
1.6;">most</i> right in my own consulting career was, I went deep in an ind=
ustry niche. Super specialized. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And this is THE BIGGEST mi=
stake I see consultants make. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">A lot of the questions I g=
et in the Forum start like this: =E2=80=9CI do Facebook advertising (or web=
 design or social media) for small business=E2=80=A6.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Well, my goodness, get in =
line! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That=E2=80=99s not in any =
way, shape or form a USP. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">When I parachuted out of t=
he Dilbert Cube, I could have said, =E2=80=9CI do search engine optimizatio=
n, trade magazine publicity, direct marketing and email marketing for small=
 businesses.=E2=80=9D </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Instead, I said I did all =
those things for <b class=3D"bard-text-block style-scope" style=3D"padding:=
 0px; line-height: 1.6;">manufacturers of industrial networking equipment</=
b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In that space, I was liter=
ally the only one. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Built-in USP. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Even though many of the li=
ne items were color-by-numbers tasks.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most people are terrified =
of narrowing themselves down. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Oh, and it=E2=80=99s ok to=
 be in 3-4 niches=E2=80=A6 but they must be narrow enough to make <u class=
=3D"bard-text-block style-scope">you</u> the only one solely specializing i=
n each of those niches. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Be number one. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The monthly price =
of the club doubles for new members on January 1st</b>. But until then, you=
 can lock in at the old price. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link005.com/v2/click/5b105f04580cf8d9f4c64f3451ce2c39/eJyNkc1qwzAQhN9Fh5=
7s2DJ14hpMCSEE4zSH0p6DkNeNqPWDtK4JIe_etVtyaiGg0-zo2xnpwhCMMFi3rGSarziLmAepn=
AKDG2tQyHnGOX_iaRGxXpnPnbeDY-Xlj7u38SRm-TLPlxHDswOyvL2uN0192B339aEhrxOeltzB=
ocVFsUofb6Tty7res-v1XzRohdsvogdWoh9gKtUqKobvvif_CdGFMknGcVw48P6shQ8n0fcLaXV=
iYIwpmlAhCCMheR5QH4MdvIRKmW4IyppgO3yYdE3gQVeghepnQQrthPowldM6DuAVhFlH8Lpy3g=
ZHMX4kSQ9MIWfnDIizNMtiTienFsI5MO3vLzRwZmUn-gDXbzkglBs=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Lock in your membership for just $9=
9 per month today</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link005.com/v2=
/click/4fd859e8720ee0311d175d26d75f39bb/eJyNkU9rAjEQxb9LDj25rlm61S4sRURk0Xo=
o7VlCHDU0_5jMuoj43Tu7Le2lhUJOv3l5b15yFQReeWr2ohJOTqUYCQRtogFPi-BJ6WEmpXyUk9=
lIWOPfVxjaKKrrL3e_xz0syoeyvB8JukRgyevLfLFutqvdptmuWRsVcsg_fDh4NptOfpyWz_NmI=
263P63BGVqe2T2JirCFvtTecDF6Q8v6E1FMVZ53XTeOgHhxCtNJWTvWweV9aaOVzQiN8kcLGcLZ=
QJc_teR2KbSooTb-0CYTfAoHuuu544TW1eCUsQPQykVljr6OzmUJ0EAaOAG6OmJIkff5RJpfmrc=
dlINBVkyKIpN8Sq6jYgS___qONVxEdVA2we0DksuXnQ=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link005.com/v2/click/b1a4f9bf679298a7f10511d60a7080b9/eJyNkc1qwzAQhN9Fh57=
s2DJ1kxpMCSEE4zSH0p6DkNeNqPWDtK4xwe_etVtyaqGg0-zo2xnpyhCMMFg1rGCarzmLmAepnA=
KDO2tQyGXGOX_k6SZinTIfB297x4rrL3dv41nM8oc8zyKGowOyvL5sd3V1OpyP1akmrxOelvyDQ=
4s3m3V6fyPtn7fVkU3Tn2jQCvefRA-sQN_DXKpRVAzffEf-C6ILRZIMw7By4P2ohQ8X0XUraXVi=
YIgpmlAhCCMheepRn4PtvYRSmbYPyppgW7ybdU3gXpegheoWQQrthHo3pdM6DuAVhEVH8Lp03gZ=
HMb4lSQ9MIRfnAoizNMtiTienFsI5MM3PL9QwsqIVXYDpCzPUlBc=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link005.com/v2/click/aefa501b2fc35684b2fba=
f7fb132c530/eJyNkE9rg0AQxb_LHnrS6EptrCAlhBDENIfSnsNWx2aJ-4fdsSLB797RlpxaKMz=
pzZvfvJkrQ9BCY9mwnCm-5ixgDmppJWjcGo2iXnqc80ceZwHrpL7snekty6-_zN7as5ikD2kaBw=
xHC2R5fdlsq_K4Px3KY0VeKxwt-QeHFmfZOr6_kXbPm_LApulPNCiJu0-ie5aj62E-qpF0GL65j=
vxnROvzKBqGYWXBuVEJ58-i61a1UVEWJ3H4bswleupRnbzpXQ2F1G3vpdHetHg364qQvSpACdkt=
Qi2UFfJDF1ap0IOT4BcdwanCOuMtBfiWanotxVucCyBM4iQJOVVK-YW1oJuf_1cwsrwVnYfpCxL=
-kLQ=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp;=
 Marketing</a>). Every message will contain a truth, tactic, or testimonial=
 to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da=
y. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link005.com/=
v2/click/1adcb90e132077fc3f241dc4717fb304/eJyNkUFrAjEQhf9LDj25rlm02oWliIgsW=
g-lPUtYZ2voTjIkk4qI_73jtnhqQcjpzZvvzSNnxeCM43qvSoV6qtVABWgsWXC88I5N08-01k96=
NBuozrrPVfCJVHn-Y_c2vorF5HEylh0-EYjl7XW-WNfb1W5Tb9fiJRMk5A6OBM9m09H4Rlq-zOu=
Nulz-RQNaXn4JPaqSQ4Jrqb2VYvweOvEfmCmWeX48HocEIZzQhHgwXTdsPOaeOPOJs8a71gY0bL=
3LnxPjLvoUGqisa1MUMfqWH646Cj1hBWhs1wuNQTL2w1WEmEUIFmKvMwSsKPhIcsuPJCnSn3tnD=
8iKUVFkWt5EqhgicPvfr1jDSZWt6SJcvgE9zpYn" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/256546/902fa9235a246d4=
5/241094018/4cb94ff0bf47bfa3" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
  </div> =20
  <img src=3D"https://m171.keap-link005.com/v2/render/0aa20ff1b20876c98db63=
037b07e28a4/eJxtjsEKgzAQRP9lzzkkUDDNTSRIUEspPfRWgm4hVGOIa0HEf2-Q4qnH4c1jZgV=
Cbz2ZDhQMIhPAIGLrgkNPxejJtjsTQpwFlwx6599lHOcAav3jHniXuJQy4ycGtARMJd3kpobtyP=
dbXlTmUj6v5qHrpOPgSH_S9ASK4owMbAjou9-TChdQL9tPuH0BBnU7AQ=3D=3D/pixel.png" w=
idth=3D"1" height=3D"1" loading=3D"eager">
 </body>
</html>