OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 17 Dec 2022 00:30:40 -0500
Message-ID: <m171.1628646984.4944511671255030330.JavaMail.tomcat@web-core2-035>
Date: Sat, 17 Dec 2022 00:30:30 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_=E2=80=9C..?=
 =?utf-8?Q?.or_we=E2=80=99ll_buy_you_a_Tesla=E2=80=9D?=
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Former Roundtable members =
Ian Crafford and Joey Gilkey of Tribe Prospecting perform outsourced sales =
work. If you want appointments with really important people for big project=
s, they'll get them for you. Period. They don't use any one methodology. Th=
ey use ANY and ALL methodologies that get the job done. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Right on their homepage it=
 says: </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">=E2=80=9CWe are so=
 confident in our account based outbound sales process that we guarantee po=
sitive ROI or we'll buy you a Tesla.=E2=80=9D</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What an unforgettable guar=
antee! It is intrinsically an =E2=80=9CIF=E2=80=A6 IF=E2=80=A6Then=E2=80=A6=
Else=E2=80=9D guarantee. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">IF you're the right person=
 and IF you do the right things and cooperate with us, THEN you will get a =
result or ELSE we buy you a Tesla. So in your Two Pounds of Proof, that cou=
ld be front and center on a big colorful piece of cardboard.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">I feel like a brok=
en record talking about this, but most people aren=E2=80=99t doing it.</i> =
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Now, don=E2=80=99t focus o=
n the Tesla! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Focus on your processes, y=
our ability to deliver results, and your DISQUALIFICATION process. If you d=
o that, you=E2=80=99ll never give away a Tesla. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">But you=E2=80=99ll=
 attract WAY more prospects and engage way more high-paying clients</b>. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The whole point of a guara=
ntee is to grab attention. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">My late friend and mentor,=
 Tom Hoobyar used to promise to rip out his clients=E2=80=99 valves and rep=
lace them with a competitor=E2=80=99s value if his ever got contaminated or=
 didn't work. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That was about a $40,000 g=
ut punch every time he had to pay up. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And he DID occasionally ha=
ve to replace a valve. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This was categorized as a =
marketing expense.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Therefore: Taking that gut=
 punch <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line=
-height: 1.6;">forced him to tighten up his processes</b> so it never happe=
ned again. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Crafting an IF IF THEN ELS=
E guarantee is the most elegant way to define your USP. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most companies don=E2=80=
=99t have a strong enough guarantee because they don=E2=80=99t have process=
es and systems locked down. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;"><u class=3D"bard-t=
ext-block style-scope">OR they insist on cashing checks from clients they s=
hould not be doing business with. Clients who don=E2=80=99t =E2=80=9Cqualif=
y.=E2=80=9D</u></b> </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">If you're not will=
ing to guarantee your performance, then the customer has to guarantee it. <=
/i></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">They are guaranteeing it b=
y not paying as much. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Since they have to =E2=80=
=9Cpay=E2=80=9D to cover the risk of your solution not working, they=E2=80=
=99re certainly not going to pay you more. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In any purchase, somebody =
is shouldering the risk. It=E2=80=99s just a question of who it is. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">So why should it always be=
 your customer who shoulders it? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is $1,000 or even $10=
,000 per hour work. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Get busy. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The monthly price =
of the club doubles for new members on January 1st</b>. But until then, you=
 can lock in at the old price. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link001.com/v2/click/47ebc50f36d81e6a89e3a1284e3e53ca/eJyNkU9rwzAMxb-LDz=
s1TeyxbA2EUUopIV0PYzsX4yirWfwHW1kIpd99SjZ62qDg09PTT0_ymSFYabFqWMEMf-RswQIo7=
TVY3DiLUs01zvmKZ08L1mn7uQuu96w4_9F7LU-ieMhzQT04eiDL2-t6U1eH3XFfHWryehloyA0c=
GrzKsntxJW1f1tWeXS7_osFo3H4RPbICQw_TUo2mxfA9dOQ_IfpYpOkwDEsPIYxGhniSXbdUzqQ=
WhoSiSR2jtArS5x7NMbo-KCi1bfuonY2uxbtJNwTuTQlG6m4WlDRe6g9bemOSCEFDnHWEYEofXP=
QU40dSdGAKOTtnQCIyIRJOL6ctpPdgm99fqGFkRSu7CJdvK6eUDw=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">Lock in your membership for just =
$99 per month today</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day,<br>Perry<br=
><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link001.com/v2=
/click/a59a90eccb03e858db02e249524a8cb5/eJyNkc1qwzAQhN9Fh57i2HKp2xhMCSEEkzS=
H0p6LUDaJqP5YrWNCyLt37ZacWijo9O1oZke6CAKvPLU7UQsnH6WYCARtogFPi-BJ6XEmpZzJ4m=
kirPGfKwxdFPXll7u38QDLh6oqq4mgcwSWvL3OF-t2u_rYtNs1a6NCDvmHDwfPiuK-vDktX-btR=
lyvf1qDM7Q8sXsSNWEHQ6md4WL0jpb1R6KY6jzv-34aAfHsFKajsnaqg8uH0kYrmxEa5Q8WMoST=
gT5_7sh9pNChhsb4fZdM8Cns6W7gjhM614BTxo5AKxeVOfgmOpclQANp5ATomoghRd7nG2l-ad5=
2VI4GWVmUZSb5VFxHxQh-9_MdaziLeq9sgusXhN2XkQ=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link001.com/v2/click/cf2305fd674c7b0c47a90a60fc97c49c/eJyNkV9LwzAUxb9LHnx=
q16ZqdYUiY4xROvcg-jxCeuuCzR-SW0sZ_e7eVtmTgpCnc09-95zkwhCMMFg1rGCaP3AWMQ9SOQ=
UGt9agkMuMc77m6WPEOmU-9t72jhWXX-5ex7OY3ed5dhcxHB2Q5fVls62r4_50qI41eZ3wtOQfH=
Fq8TtPb7EraPW-qA5umP9GgFe4-iR5Ygb6HuVSjqBi--Y78Z0QXiiQZhmHlwPtRCx_OoutW0urE=
wBBTNKFCEEZC8tSjPgXbewmlMm0flDXBtngz65rAvS5BC9UtghTaCfVuSqd1HMArCIuO4HXpvA2=
OYnxLkh6YQi7OBRBnaZbFnE5OLYRzYJqfX6hhZEUrugDTFyZblAs=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link001.com/v2/click/0f32bd8f99fecb889afb8=
074f8f757cc/eJyNkE9Lw0AQxb_LHjw1TXbF2AaClFJKSO1B9FzWZGKXZv-wOzGEku_uJIpeFIQ=
5vXnzmzdzZQhGGixqljHN7zlbMA-VcgoMbq1BWc09zvmaJ6sFa5W57L3tHMuuv8x-tydR3KWpEA=
uGgwOyPD9ttmVx3J8OxbEkr5OelvyDQ4vXSXL7Q9o9booDG8c_0aAV7t6JHliGvoPpqFrRYfjiW=
_KfEV3I4rjv-6UD7wctfTjLtl1WVserRCTRq7WX-KFDfQq28xXkyjRdUNYE2-DNpGtCdjoHLVU7=
C5XUTqo3kzutowBeQZh1BK9z521wFOBTqui1FG92zoBIJEJEnCql_NI5MPXX_0sYWNbINsD4AQX=
TkKg=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c=
olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp;=
 Marketing</a>). Every message will contain a truth, tactic, or testimonial=
 to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da=
y. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link001.com/=
v2/click/1605fe87e598842ef8447609771eec19/eJyNkcFqAjEQht8lh55cd7Olti4sRURk0=
Xoo7VnCOltDd5IhmVREfPeO2-KpBSGnb_58k5-cFIMzjpudqhTqR61GKkBryYLjuXds2mGmtZ7q=
4mmkeus-l8EnUtXpj7vX8QWWD5NJWYwUHwkk8vY6m6-azXK7bjYryZIJsuQGjyyeFsV9eTUtXmb=
NWp3P_6oBLS--xB5VxSHBpdTOSjF-D73k98wUqzw_HA5jghCOaELcm74ftx5zT5z5xFnrXWcDGr=
be5c-JcRt9Ci3U1nUpCoy-47sLR7EnrAGN7QfQGiRjP1xNiFmEYCEOnCFgTcFHkrf8INki_XlID=
oKsLMoy03ImUsUQgdv9fsUKjqrqTB_h_A0j_ZYS" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/256618/757188bff7ff125=
7/241121818/281a65b1e19315fe" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
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         </table>=20
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