OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Tue, 27 Dec 2022 00:30:46 -0500
Message-ID: <m171.985490937.2911081672119038619.JavaMail.tomcat@web-core2-035>
Date: Tue, 27 Dec 2022 00:30:38 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_It_ma?=
 =?utf-8?Q?y_be_a_cliche,_but_it=E2=80=99s_true=E2=80=A6?=
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Feedback-ID: m171:m171_7982202:value:infusionsoft
 
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Suzana Vrhovac,</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Got this note from a Round=
table member, =E2=80=9CJuan=E2=80=9D a couple of weeks ago. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">It almost certainly ap=
plies to you=E2=80=A6</p>=20
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t-size: 20px;">=20
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t:7%; text-align:left">
                Perry,=20
               <br>=20
               <br> I've been reflecting on the value of Roundtable for me =
over the last year. One of the things that hadn't surfaced/probably got for=
gotten over the past 12 months was what it gave me the <strong>confidence</=
strong> to do at the very start of the year.=20
               <br>=20
               <br> I had a multi-year contract with a group I was working =
with, and there was a significant enough change in scope that it warranted =
renegotiating my monthly fee. The scope change didn't require a significant=
 amount of extra work for me, but the stakes of the decisions and work I wa=
s helping with were exponentially higher. Because I had decided to join Rou=
ndtable, I had exceedingly <strong>higher confidence in really stepping up =
what I charged.</strong>=20
               <br>=20
               <br> There was an interplay of making the decision for this =
level of investment (Roundtable) that <strong>triggered my brain to actuall=
y acknowledge the value I was bringing to my client instead of pricing myse=
lf at where my headtrash would place my value</strong>.=20
               <br>=20
               <br> As a result, I asked for an increase of almost <strong>=
150%</strong>, and when the board reviewed my request, looked at what I had=
 provided so far, and what would be required going forward; they <em>enthus=
iastically and unanimously</em> approved my new monthly fee.=20
               <br>=20
               <br> <strong>This easily covered the cost of Roundtable this=
 year alone, and this <span style=3D"text-decoration:underline">one moment<=
/span> will continue to pay off each year for another 3-4 years.</strong>=
=20
               <br>=20
               <br> I wanted to share this to help give another testimony o=
f the intangible benefits that Roundtable can bring.=20
               <br>=20
               <br>=20
               <br>=20
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        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;">Based on his note, and=
 using the most conservative numbers possible, that ONE decision that came =
from Roundtable, put an extra $3,200 in his pocket every single month. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 13px 0px; line-height: 1.6;">For th=
e next 3-4 years. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s a cliche that=
 every consultants=E2=80=99 advice is always some version of =E2=80=9Craise=
 your prices.=E2=80=9D</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It may be a cliche, but th=
at often IS the best advice a consultant can give. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Raising your prices often =
IS the best thing you can do for your business. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Especially if you have a =
=E2=80=9CNew Renaissance Personality.=E2=80=9DWhat kind of personality is t=
hat? </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Well, in a word, humble. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Many people who follow me =
are the opposite of the narcissistic, boastful, all-hype/no-value crowd. </=
p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Many people who follow me =
are hyper-sensitive about providing great value for what they charge. </p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And that=E2=80=99s awesome=
. It=E2=80=99s far better than the opposite!But it also means that most peo=
ple who follow me COULD and SHOULD raise their prices but struggle with the=
 =E2=80=9Cheadtrash=E2=80=9D Juan mentions above. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Structure your life so you=
 can do more $1,000/hour work=E2=80=A6and raise your prices. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Rinse, repeat. Rinse, repe=
at. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">This is how we think in Ne=
w Renaissance Club. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The monthly price =
of the club doubles for new members on January 1st</b>. But until then, you=
 can lock in at the old price. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link010.com/v2/click/31157172a6f6830f5fabaa7f1fab6a1e/eJyNkc1qwzAQhN9Fh5=
7s2FKpExtMCSEE4zSH0p6DkNeNqPWDtK4xwe9e2S05tZDr7OjbGe2VIGiusWpIQRRdUxIRB0JaC=
Rp3RiMXy4xSmtN0E5FO6s-DM70lxfWPt7fxLLKnLN9kEcHRQrC8vW53dXU6nI_VqQ5ey11YcgeH=
pnn6mK7ZjbR_2VZHMk3_okFJ3H8FuicFuh7mUo0MxfDddcF_QbS-SJJhGFYWnBsVd_7Cu24ljEo=
0DHGIxqX3XAtInntUZ296J6CUuu29NNqbFh9mXQVwr0pQXHaLILiyXH7o0ioVe3AS_KIjOFVaZ7=
wNMX4kET44hFycCyBmKWMxZTHLQgtuLejm9wo1jKRoeedh-gYz-pQW" class=3D"bard-text-=
block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pad=
ding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" styl=
e=3D"padding: 0px; line-height: 1.6;">Lock in your membership for just $99 =
per month today</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the Season, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link010.com/v2=
/click/00a7e84335dcdfa28d52dd83b202e586/eJyNkU1rwkAQhv_LHnoyJrtt_QiEIiIStB5=
Ke5ZlM-rS_WJ2YhDxv3eTFk8t9PrOO8_MO3NlBE46qhtWMsunnI0YgtJBg6OldyTVUOOcz3kxGz=
Gj3ecafRtYef2l917uRfE8mc-eRowuAZLl_W2x3NS79X5b7zbJGySmIf_g8GJePBZTcSetXhf1l=
t1uf6LBalqdEz2ykrCFPlSjUzD6QJP8J6IQyzzvum4cAPFiJcaTNGasvM370FpJkxFq6Y4GMoSz=
hi5_acnuo29RQaXdoY3au-gP9NDrNk1obQVWajMIStog9dFVwdosAmqIg06AtgroY0j7fEsqXTp=
tOzgHQCYKITIuMjFJcWQI4Jqfd2zgwsqDNBFuX41ml5g=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link010.com/v2/click/ddce3b4beaf32b5a35fa0ab0c4842f2e/eJyNkc1qwzAQhN9Fh57i2=
FJpEhtMCSEE4zSH0p6DkNeNqP6Q1jUm-N0ru6W9NNDr7OjbGe2VIBhusGpIQTRdU7IgHoR0Egzu=
rEEu5hmlNKfZZkGUNO8HbztHiusfb3_Gk8geVvmGLQgODqLl5Xm7q6vT4XysTnX0Ou7jkn9waJZ=
n99n6l7R_2lZHMo430aAl7j8iPZACfQdTqUbGYvjqVfRfEF0o0rTv-6UD7wfNfbhwpZbC6tRAn8=
RoXIbAjYD0sUN9DrbzAkpp2i5Ia4Jt8W7SdQR3ugTNpZoFwbXj8s2UTuskgJcQZh3B69J5G1yM8=
SWJ-MEx5OycAQnLGEsoS9gqtuDOgWm-r1DDQIqWqwDjJy6ulBI=3D" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link010.com/v2/click/42a32df515d3f31c512c81d=
9a7e9d360/eJyNkMtqwzAQRf9Fi67sWFJp4hhMCSEE4zSL0q6Dao8bEeuBNK4xwf9e2S1ZNdDtm=
aujO3MlCFpoLGqSEcVWjETEQSWtBI1bo1FU84wxtmY0jUgr9WXvTGdJdv3j7W08Qf60XKc0IjhY=
CJG31822LI7706E4liFrhQuf_MPD6Jo-0hW_mXYvm-JAxvGuGpTE3Vewe5Kh62BaqpZhMXx3bci=
fEa3PkqTv-4UF5wYlnD-Ltl1URiUp5TT-MOaSPHeoTt50roJc6qbz0mhvGnyYuArKTuWghGxnUA=
llhfzUuVUq9uAk-JkjOJVbZ7wNBX5QFU4b6s3JWRBzynnMeMyXob-wFnT9e_8SBpI1ovUwfgMOA=
pCv" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link010.com/=
v2/click/257310eab0da97b107042d06d4cd2ecf/eJyNkcFqwzAMht_Fh52aJvZYuwbCKKWUk=
K6HsZ2LSZXVLLKNLa-Uknefmo2eNtj1069P_vFFEFhtqT6IUqCcSzERAVrjDVhaOUu6HWdSyoUs=
HieiN_ZjE1zyorz8snsbX6F6mC3mvENnDxx5fVmumnq32W_rXcNZrwMf-YdHFovivpirm2n9vKy=
3Yhj-VAMaWn-yPYqSQoJrqYPhYvQWes4fiXws8_x0Ok09hHBGHeJR9_20dZg7T5lLlLXOdiagJu=
Ns_pQI99Gl0EJlbJciw-g6urtyZHvCClCbfgStRq_Nu608YhYhGIgjJwhY-eCi57d8I77C_WlMj=
oJMFUplUmVqxlW092APP1_RwFmUne4jDF84hZYi" class=3D"bard-text-block style-sco=
pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line=
-height: 1.6;">Click here to be removed from the Perry Marshall Minute seri=
es. </a></p>=20
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           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/256976/e2d741094feedc8=
4/241479216/addb7acf0c7b624d" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
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