OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Fri, 30 Dec 2022 00:31:11 -0500
Message-ID: <m171.267922689.9103021672378259899.JavaMail.tomcat@web-core2-035>
Date: Fri, 30 Dec 2022 00:30:59 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_The_=E2=80=9C?=
 =?utf-8?Q?virtue_leads_to_success=E2=80=9D_myth?=
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             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp=
an></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There is a very common per=
ception among highly skilled or educated experts / inventors / engineers / =
scientists / artists / pastors / teachers / thought leaders / nonprofits / =
causes / writers etc. which is:</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">"I'm talented, my =
product is incredibly good, what I'm doing is so virtuous, I <i class=3D"ba=
rd-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">deserv=
e</i> to be famous, so surely someone can make me famous!"</b></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">It usually contains an ele=
ment of self-righteousness, and perhaps even for good reason.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">However this is a <b class=
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<u class=3D"bard-text-block style-scope">fatal</u> attitude</b>, because it=
 <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heigh=
t: 1.6;">fails to recognize that the <i class=3D"bard-text-block style-scop=
e" style=3D"padding: 0px; line-height: 1.6;">virtue</i> of the thing and th=
e <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; line-heig=
ht: 1.6;">sales</i> of the thing have almost nothing to do with each other<=
/b>. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Look no further than Ameri=
can politicians who did absolutely horrible sexual things and almost got el=
ected or <i class=3D"bard-text-block style-scope" style=3D"padding: 0px; li=
ne-height: 1.6;">did</i> get elected.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One of the reasons we mark=
eters are so cynical is that we figure this out. </p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">So actually being =
a truth-teller or person of great virtue tends to work against you, at leas=
t in the short term</b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Let's take something I kno=
w really well: biology. The science in Richard Dawkins' books ranges from a=
dequate to dreadful. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">As a philosopher he's wors=
e than dreadful! </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">BUT he is a profoundly gif=
ted writer with an incredibly charismatic personality and a charming Britis=
h accent, therefore he's sold millions of books. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Yet there are scientists w=
ho also write books, whose content and science are literally 100X better (I=
'm not exaggerating) who are lucky to sell 2,500 copies.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Dawkins is above all a sup=
erb marketer and PR guy with an uncanny sense of how to game the media. He =
is an absolutely mediocre scientist and most of his ideas were decisively p=
roven wrong 50 years ago.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">That means <i clas=
s=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;"=
>the worst thing the virtuous</i><i class=3D"bard-text-block style-scope" s=
tyle=3D"padding: 0px; line-height: 1.6;"> expert can do is resent marketing=
</i></b>. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">That will get you nowhere.=
</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Yes, I know people do disg=
usting things with the power of marketing. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But that's why people with=
 virtuous products and messages (<b class=3D"bard-text-block style-scope" s=
tyle=3D"padding: 0px; line-height: 1.6;"><u class=3D"bard-text-block style-=
scope">like you</u></b>) must take marketing all the more seriously.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You have to take <i class=
=3D"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">=
off</i> your virtue hat. Acknowledge that while necessary, it may be more o=
f a liability than an asset in the short term. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Then you have to ask yours=
elf: "OK now that I have the product figured out, what skills do I need to =
master in order to get lots and lots of people to buy this?"</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Because you are in the cou=
rt of last resort, which is the marketplace. You want the marketplace to ma=
ke the right decision. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And when the marketplace d=
oes make the right decision, the marketplace will usually make the right de=
cision for the wrong reasons. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">You have to be OK with tha=
t. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc=
k style-scope" style=3D"padding: 0px; line-height: 1.6;">The monthly price =
of the club doubles for new members on January 1st</b>. But until then, you=
 can lock in at the old price. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link005.com/v2/click/dae3de4740a9e25d0763374d1bfdc854/eJyNkUtrwzAQhP-LDj=
3FsaU-XBtMCSEE4zSH0p6DkNeNqF5I6xoT_N8ru6W9tNDr7OjbGe2FIBhusG5JSTTNKVkRD0I6C=
Qa31iAXy4xSWtDsfkWUNG97b3tHyssvb7_Hs8hu8-zmbkVwdBAtz0-bbVMf96dDfWyi13Efl_yD=
Q7Miy6_zH9LucVMfyDT9iQYtcfce6YGU6HuYS7UyFsMXr6L_jOhCmabDMKwdeD9q7sOZK7UWVqc=
GhiRG4zIEbgSkDz3qU7C9F1BJ0_VBWhNsh1ezriO41xVoLtUiCK4dl6-mclonAbyEsOgIXlfO2-=
BijE9JxA-OIRfnAkhYxlhCWcKK2II7B6b9ukIDIyk7rgJMHy_MlBg=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Lock in your membership for just $9=
9 per month today</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link005.com/v2=
/click/abeafbba8154527fabaf2739a00d3e12/eJyNkU9rwkAQxb_LHnoyJpvapgZCEREJsR5=
Ke5ZlHXXp_mN2Ygjid-8mLZ4q9PrmzW_mzVwYgRWW6j0rmeEFZxOGIJVXYGnpLAk51jjnc569TJ=
hW9muNrvWsvPzReysPYv5UZLPZhFHvIVo-3hfLpt6ud5t620SvFxiH_IPDs3lWPBbPN9LqbVFv2=
PV6Fw1G0eoc6YGVhC0MofYqBqNP1NF_IvKhTNOu66YeEHsjMJyE1lPpTDqEVlLohFAJe9SQIJwV=
dOlrS2YXXIsSKmUPbVDOBnegh0E3cUJrKjBC6VGQwnihjrbyxiQBUEEYdQI0lUcXfNznR5Lx0nH=
b0TkCkjzL84TnST6PcYT3YPe_72igZ-VB6ADXb4kvl5o=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-=
link005.com/v2/click/37bc77cdbd22b2ac9a9e265931d527e6/eJyNkUtrwzAQhP-LDj3Zs=
aU-3BhMCSEE4zSH0p6DkNeNqF5I6xoT_N8ruyWnFnqdHX07o70QBMMN1i0piaYFJQnxIKSTYHBr=
DXKxzCila5o_JkRJ87H3tnekvPzy9jqeRXZf5HcsITg6iJbXl822qY_706E-NtHruI9L_sGh-To=
vbouHK2n3vKkPZJr-RIOWuPuM9EBK9D3MpVoZi-GbV9F_RnShzLJhGFYOvB819-HMlVoJqzMDQx=
qjcRkCNwKypx71KdjeC6ik6fogrQm2w5tZ1xHc6wo0l2oRBNeOy3dTOa3TAF5CWHQEryvnbXAxx=
rck4gfHkItzAaQsZyylLGXr2II7B6b9uUIDIyk7rgJMXyqAlBQ=3D" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link005.com/v2/click/c08e61fde0206e4ee0e4aa8=
ab1484612/eJyNkMtqwzAQRf9Fi67iWFIfjg2mhBCCcZpFaddBtceNiPVAGteY4H-v7JasGuj2z=
NXRnbkQBC00FjXJiGIJIwvioJJWgsaN0SiqecYYSxldLUgr9XnnTGdJdvnj7XU8Qf6Y0Ae6IDhY=
CJG31_WmLA674744lCFrhQuf_MPDaEqT--Tpatq-rIs9GcebalASt1_B7kmGroNpqVqGxfDdtSF=
_QrQ-i-O-75cWnBuUcP4k2nZZGRWvKKfRhzHn-LlDdfSmcxXkUjedl0Z70-DdxFVQdioHJWQ7g0=
ooK-Snzq1SkQcnwc8cwancOuNtKPCDqnDaUG9OzoKIU84jxiOehv7CWtD17_1LGEjWiNbD-A0J2=
pCx" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color=
: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; Mar=
keting</a>). Every message will contain a truth, tactic, or testimonial to =
make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. <=
/p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link005.com/=
v2/click/a55fde13d5591a575a15de2be4b58f7a/eJyNkcFqwzAMht_Fh52aJk7ZsgbCKKWUk=
K6HsZ2LSZTVLLaFLa-E0nefmo2eNtj1069P_vFZEFhlqe5EKYwspJgJD61GDZbWzpJqp5mUcimz=
x5kYtP3YehdRlOdfdm_jK8zvi2zBOzQicOT1ZbVu6v32sKv3DWdReT7yD4_MllmxKB5ups3zqt6=
Jy-VPNRhNm0-2B1GSj3At1WkuRm9-4PyRCEOZpqfTaY7g_WiUD0c1DPPWmdQhJS5S0jrba28UaW=
fTp0jmEFz0LVTa9jEwDK6nuys3bI-mAqP0MIFWGVT63VZoTBLAawgTJ_CmQu8C8lu-EV_h_jQlJ=
0GSZ3meyDzJl1xFIYLtfr6igVGUvRoCXL4ANFKWJA=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
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          </tbody>=20
         </table>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
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00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
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              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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