OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Thu, 12 Jan 2023 00:31:03 -0500
Message-ID: <m171.1871917526.8775941673501451934.JavaMail.tomcat@web-core2-035>
Date: Thu, 12 Jan 2023 00:30:51 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_If_you_don?=
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp=
an></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In Victor Cheng=E2=80=99s =
snail mail newsletter =E2=80=9CStrategic Outlier,=E2=80=9D he says:</p>=20
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px 0px 0px 40px; margin-top: 16px; margin-right: 0px; margin-bottom: 16px; =
margin-left: initial; line-height: 1.6; font-family: Helvetica, Arial, sans=
-serif; font-size: 15px; color: rgb(52, 52, 52);">=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
f you don't measure how many people show up on your website every day, don'=
t be surprised if not many do.</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
f you don't measure what percentage of your sales team's proposals become s=
igned contracts. Don't be surprised if many of them don't.</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
f you don't measure how many days it takes to get customers to pay your inv=
oices, don't be surprised if they don't pay promptly.</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
f you don't measure if customers are happy, don't be surprised if they aren=
't.</li>=20
               <li style=3D"padding: 0px; margin: 0px; line-height: 1.6;">I=
f you don't measure your gross margins (sales minus cost of goods sold, div=
ided by sales) for each of your lines of business, don't be surprised if so=
me of them have terrible gross margins.</li>=20
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              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I hate these statements be=
cause I'm the kind of person who, personality-wise, tends to not know those=
 numbers.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Why? Because I'm not an op=
erations person.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I'm a dance-on-the-airplan=
e-wing kind of guy.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">But these are what operati=
ons people thrive on doing.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Operations people love to =
know such things. They love to measure. They love to set up dashboards.</p>=
=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you need an ops person =
to make sure you=E2=80=99re tracking and measuring these things properly, g=
et one.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The method we use in my co=
mpany to address this, the Heartbeat Ceremony, which I also learned from Vi=
ctor.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">And I explain our method i=
n the next New Renaissance Club newsletter. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Join at the annual level b=
efore January 15 and get a free Definitive Selling Consultation. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link014.com/v2/click/036d1750ba8c31cece6eab7fe80101dd/eJyNkU9Lw0AQxb_LHj=
w1TTaiTQJBSiklpPYgei7LZmIX9x-7s4ZQ8t3dRNGLgtc3b37zZuZKEDTT2HSkIopuKFkRB1xYA=
Rp3RiPjS41SWtKsWBEp9NvBmWBJdf2l97s8i_ndpryPPThaiJbnp-2ubU6H87E5tdFrmYtD_sGh=
WZkXZfFD2j9umyOZpj_RoATu3yPdkwpdgHmpTsTF8MXJ6L8gWl-l6TAMawvOjYo5f2FSrrlRqYY=
hidGY8J5pDulDQHX2JjgOtdB98MJob3q8mXUVwUHVoJiQi8CZsky86toqlXhwAvyiIzhVW2e8jT=
E-JR4PHEMuzgWQ5Fl-m2Q0ofMRmLWgu68vtDCSqmfSw_QBTIGUJw=3D=3D" class=3D"bard-t=
ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);=
 padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" =
style=3D"padding: 0px; line-height: 1.6;">Join here.</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">To claim this bonus, simpl=
y email support@perrymarshall.com after joining New Renaissance =E2=80=94 S=
ubject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know that=
 you'd like to claim this NR bonus.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link014.com/v2=
/click/c2789628e90c07f921de7ea3193db8b3/eJyNkU9rwkAQxb_LHnoyJptSTQKhiIgErYf=
SnmXZjLp0_zE7MYj43btJi6cWvL5585t5M1dGYIWlpmUVM3zO2YQhSOUVWFo6S0KONc55ybNiwr=
SyX2t0nWfV9Y_ee3kQ85d5OZtNGF08RMvH-2K5aXbr_bbZbaLXC4xDHuDwrMyLsijupNXbotmy2=
-1fNBhFq3OkB1YRdjCEalUMRp-oo_9E5EOVpn3fTz0gXozAcBJaT6Uz6RBaSaETQiXsUUOCcFbQ=
p68dmX1wHUqolT10QTkb3IGeBt3ECZ2pwQilR0EK44U62tobkwRABWHUCdDUHl3wcZ8fScZLx21=
H5whI8ix_TjKe8OEawnuw7e87NnBh1UHoALdvpsWXqQ=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link014.com/v2/click/05c8de40756ec1930b71908e41b481d9/eJyNkU1rg0AQhv_LHnr=
S6NqPqCAlhBDENIfSnsOyjs1S94Pd2YoE_3tXW3JqoNd33nnmnZkLQVBMYd2Skki6piQiFrgwAh=
RutULGlxqltKBpHpFeqM-91d6Q8vJH77U8i9njunh6iAiOBoLl7XWzberj_nSoj03wGmbDkH9wa=
FpkeZHnV9LuZVMfyDTdRIMUuPsKdEdKtB7mpVoRFsN32wf_GdG4MkmGYVgZsHaUzLoz6_sV1zJR=
MMQhGhPOMcUhefYoT057y6ESqvNOaOV0h3ezLgPYywokE_0icCYNEx-qMlLGDqwAt-gIVlbGamd=
CjB-JhwOHkItzAcRZmt3HKY3pfARmDKj29wsNjKTsWO9g-gZHNZQj" class=3D"bard-text-b=
lock style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padd=
ing: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, an=
d <a href=3D"https://m171.keap-link014.com/v2/click/a6e2305116b8e485326dda9=
a6ff1a99d/eJyNkE1rg0AQhv_LHnrS6FraqCAlhBDENIfSnsNWx2bJfrE7W5Hgf-9qS04t9PrMu=
8_OO1eCoJjCuiMlkXRNSUQstNxwULjVClm7zCilBU3ziAiuLnurvSHl9Ze3t_EMs4d18ZhFBEcD=
IfL6stk29XF_OtTHJmQNs-GTf3hoWmR5kec30-55Ux_INP2pBslx9xnsjpRoPcylOh6K4ZsVIX9=
GNK5MkmEYVgasHSWz7syEWLVaJnmapfG71pfkyaM8Oe1tCxVXvXdcK6d7vJu5DEovK5CMiwW0TB=
rGP1RlpIwdWA5u4QhWVsZqZ8IC36gNpw3rLclFEGdpdh-nNKZzfWYMqO7n_g2MpOyZcDB9ASX5k=
MA=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
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   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link014.com/=
v2/click/4a50605ed548fd4f7abe5168319b421f/eJyNkUFqwzAQRe-iRVdxbLm0sQ2mhBCCS=
ZpFaddB2ONG1JKG0aghhNy9sluyaqHbN19v9KWLYLDKctOJShi5kGImCFqNGiyvnGXVTjMpZSmz=
YiYGbT825AKK6vLL2dt4hPnDonzMZoLPCDHy-rJcbZv95rBr9tuYRUVxyT88MivzoiyKm2n9vGx=
24nr9Uw1G8_oz2r2omAKMpTodi_EbDTF_ZEZfpenpdJojEJ2NIn9UwzBvnUkdcuICJ62zvSajWD=
ubPgU2B-8CtVBr2wcfoXc9343cRHswNRilhwm0yqDS77ZGYxIPpMFPnIFMjeQ8xrt8o7gl9ucpO=
QmSPMvvk0wmcnwJhQi2-_mKLZxF1avBw_ULRW2WKg=3D=3D" class=3D"bard-text-block s=
tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0=
px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min=
ute series. </a></p>=20
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" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
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       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
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-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
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            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
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nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
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g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
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