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style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te= xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp= an></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">My scientific mentor, Denn= is Noble, recently debated Richard Dawkins. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">The video has finally been= released and it=E2=80=99s a =E2=80=9Cbottom of swamp=E2=80=9D marketing le= sson par excellence.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">The debate is online <a hr= ef=3D"https://m171.keap-link011.com/v2/click/8b06025faf843d6e7a200ca3882a9a= 3f/eJyNkEFrAjEQhf_LnDfuJiJ2cxMRWVY9SHsucTNqMCYhmV0R2f_eWIqnFnqd9-Z7vPcAQqcc= NRokXPmcQwEROxMMOlp6R6r71jjnNa_eCrDGXdbR9wHk45ffl_w8itm8rqsC6B4wW973i2Xb7Na= fm2bXZm9QMYf8g8OresqFEC_SartoNjCOf6Lxamg1ZHoCSbHHZyltcjH6iDb7z0QhybLEwYuJj6= dSozOJOX-wyDQeFGFi0XRnFTXT6nYxLrFjby0bjEZf5ggVAjr9M1GLd5BHZROOXypVbdk=3D" c= lass=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: rgb(= 43, 170, 223); padding: 0px; line-height: 1.6;">here</a></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">You can learn a great deal= from this debate just by watching Denis Noble, observing how he handles hi= mself.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">THE PROBLEM:</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Richard Dawkins wrote an i= nsanely-popular bestseller in 1976 called <i class=3D"bard-text-block style= -scope" style=3D"padding: 0px; line-height: 1.6;">The Selfish Gene</i>, it= =E2=80=99s sold 3 million copies making it one of the best selling science = books of all time. It=E2=80=99s gorgeously written, simple, explainable, re= peatable, elegant and wildly popular.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">The only problem with it i= s that=E2=80=A6 it=E2=80=99s wrong. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">If you want to know exactl= y where it goes wrong, watch the debate. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">In short, it=E2=80=99s wro= ng for ALL of the usual reasons that ALL insanely popular but technically w= rong narratives are wrong: It=E2=80=99s over-simplified, takes all kinds of= shortcuts, smashes the roses in the garden, but makes a terrific story. </= p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">It=E2=80=99s SO much easie= r to explain than any <b class=3D"bard-text-block style-scope" style=3D"pad= ding: 0px; line-height: 1.6;">correct</b> explanation, that even scientists= who know better take the shortcuts. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Furthermore it has a way o= f closing off questions and making it seem like it alone is the complete an= d Final Explanation Of Everything. I=E2=80=99ve met many people who think e= xactly that.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">This problem grows even wo= rse when you try to correctly explain how biology works. Most people find t= hat explanation to be puzzling and it only leads to more and more questions= . </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><i class=3D"bard-text-bloc= k style-scope" style=3D"padding: 0px; line-height: 1.6;">Which is what good= scientific or <b class=3D"bard-text-block style-scope" style=3D"padding: 0= px; line-height: 1.6;">business</b> models always do</i>.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">This is the problem you fa= ce when you try to oppose wildly popular oversimplified narratives.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc= k style-scope" style=3D"padding: 0px; line-height: 1.6;">That means this is= a marketing challenge for the pros who have chosen to be the real adults i= n the room, the green berets, the masters</b>. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">In New Renaissance Club we= value simplification. We value storytelling. But, above all, we value the = Truth. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><!-- CALL TO BUY NR/NEWSLE= TTER: (DOESN'T CONTAIN Any Membership Tags: NR, NR12, Alumni, RT, RTE, AMN,= AMNA, Comps or In Special Funnel tag) --></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">If you join New Renaissanc= e Club at the annual level by January 15th, McGee will help you get to YOUR= Truth with a complementary Definitive Selling Proposition consultation.</p= >=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke= ap-link011.com/v2/click/599af26fee5f5026faac98907a289e3d/eJyNkc1qwzAQhN9Fh5= 7i2FIoiQ2mhBCCcZpDac9ByOtG1PpBWteY4Hfvxi05tdDr7OynmdWVIVhpsWpYwQxfc7ZgAZT2G= izunEWp5hnnPOfZZsE6bT8OwfWeFddfdu_jmyge1_mGdnD0QJbXl-2urk6H87E61eT1MtAj_-Dw= LF9xIcSdtH_eVkc2TX-iwWjcfxI9sgJDD7dSjaZi-BY68l8QfSzSdBiGpYcQRiNDvMiuWypnUgt= DQtGkjlFaBelTj-YcXR8UlNq2fdTORtfiw003BO5NCUbqbhaUNF7qd1t6Y5IIQUOcdYRgSh9c9B= TjW1J0YAo5O2dAIjKxSjKecEEtpPdgm59fqGFkRSu7CNMXNT-UEQ=3D=3D" class=3D"bard-t= ext-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223);= padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" = style=3D"padding: 0px; line-height: 1.6;">Join here.</b></a></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">To claim this bonus, simpl= y email support@perrymarshall.com after joining New Renaissance =E2=80=94 S= ubject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know that= you'd like to claim this NR bonus.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min= ute is the daily heartbeat of Planet Perry. Short messages about the founda= tional principles of our world (<a href=3D"https://m171.keap-link011.com/v2= /click/8bda68d9a3111b5b8ad7773393179aa0/eJyNkU9rwkAQxb_LHnoyJrvSqoFQRESC1kN= pz7JsRl26_5idGET87t2kxVMLXt-8-c28mSsjcNJR3bCSWT7lbMQQlA4aHC29I6mGGud8zovZiB= ntvtbo28DK6x-993IviufpfPYyYnQJkCwf74vlpt6t99t6t0neIDENeYDDi_mECyHupNXbot6y2= -1fNFhNq3OiR1YSttCHanQKRp9okv9EFGKZ513XjQMgXqzEeJLGjJW3eR9aK2kyQi3d0UCGcNbQ= 5a8t2X30LSqotDu0UXsX_YGeet2mCa2twEptBkFJG6Q-uipYm0VADXHQCdBWAX0MaZ8fSaVLp20= H5wDIRCEmWcEzLlIcGQK45vcdG7iw8iBNhNs3jrSXkw=3D=3D" class=3D"bard-text-block= style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:= 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea= p-link011.com/v2/click/373ff306bbcf17df0803daf96b7521ea/eJyNkc1qwzAQhN9Fh57= s2FJakhhMCSEE4zSH0p6DkNeNqPWDtKoxwe9e2S05tZDr7OjbGe2VIGiusWpIQRRdUZIQB0JaCR= p3RiMX84xSuqH5OiGd1J8HZ4IlxfWPt7fxJLKn1Wb9mBAcLETL2-t2V1enw_lYnerotdzFJXdwa= L5ZUsbYjbR_2VZHMo7_okFJ3H9FuicFugBTqUbGYvjuuui_IFpfZFnf9wsLzg2KO3_hXbcQRmUa= -jRG49J7rgVkzwHV2ZvgBJRSt8FLo71p8WHSVQQHVYLispsFwZXl8kOXVqnUg5PgZx3BqdI6422= M8SOJ-MEx5OycASnL2TLNaUpZbMGtBd38XqGGgRQt7zyM3y_zlA0=3D" class=3D"bard-text= -block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa= dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, = and <a href=3D"https://m171.keap-link011.com/v2/click/6bddddd4420f05969986d= d4d00c47a71/eJyNkF1rgzAUhv9LLnal1aSMqiCjlFLErhdjuy5ZPK6h5oPkOJHif190Y7vZYLf= PefPkPedGEDTXWDWkIIpuKImIAyGtBI07o5GLZUYpzWmaRaST-npwprekuP3y9ns8Q3a_yTMWER= wthMjz03ZXV6fD-Vid6pC13IVP_uGhab6mjP2Y9o_b6kim6U81KIn792D3pEDXw7xUI8Ni-OK6k= L8gWl8kyTAMKwvOjYo7f-FdtxJGJVnK0vjVmGvy0KM6e9M7AaXUbe-l0d60eDdzFZS9KkFx2S1A= cGW5fNOlVSr24CT4hSM4VVpnvA0FPpEIpw31luQiiFnK1nFKY8pCf24t6Obr_jWMpGh552H6AA9= BkKo=3D" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"c= olor: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &= Marketing</a>). Every message will contain a truth, tactic, or testimonial= to make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every da= y. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad= dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt= o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D= "color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma= rshall.com</a></em></p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"text-align:= center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;= font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D= "bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not= interested in this topic?</i><br><a href=3D"https://m171.keap-link011.com/= v2/click/706769b135185c13e1ea4a3e99edc43b/eJyNkcFqAjEQht8lh55cdxMp6sJSRESWt= R5Ke5awztbQnSRMJpVFfPfGbfHUQq_f_PkmP3MRDFZbro-iFCjnUkwEQWu8ActrZ1m340xKuZTF= YiJ6Yz-25KIX5eWXt_fxDarH-XJRTAQPHlLk9WW1bur99rCr903Kek1pyT88sljOpFLqbto8r-q= duF7_VAMa3nwmexAlU4RbqaNJxfiN-pQ_MftQ5vn5fJ56IBpQUzjpvp-2DnPnOXORs9bZzhBqNs= 7mT5HxEFykFipjuxgSDK7jhxvHZI9YAWrTj6DV6LV5t5VHzAKQgTByBsLKkws-_eUbpS2pP4_JU= ZCpQs2yQmZSpSrae7DHn1M0MIiy032A6xctuJYU" class=3D"bard-text-block style-sco= pe" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px; line= -height: 1.6;">Click here to be removed from the Perry Marshall Minute seri= es. </a></p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-= word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce= nter;">=20 <div style=3D"margin-left: auto; margin-right: auto;">=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">If you'd rather not receive *any* more emails from us, <a= href=3D"https://m171.infusionsoft.com/app/linkClick/257978/3d4153442335898= 7/242274870/38ddfe9d75d5525b" target=3D"_blank" style=3D"text-decoration: u= nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub= scribe</a></p>=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">Perry S. Marshall & Assoc<br>805 Lake Street #295<br>= Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]-->=20 </div> =20 <img src=3D"https://m171.keap-link011.com/v2/render/7cf1156d72adf023b2bce= 39c44cd2c2e/eJxtjsEKgzAQRP9lzzm46aE1N5EgQVtK6aG3EnQLoRpDXAsi_ntFiqcehzePmRm= YvPVsGlDQ4RFBQKTaBUee896zrTeGiCkmJwGt8-8i9mMANf9xd7xJSXpAKaUAngKtJX3OTAXLnu= -3LC_NpXhezUNXq06dY_1ZpwdQHEcSYEMg3_yelDSBetl2oOULAPk68Q=3D=3D/pixel.png" w= idth=3D"1" height=3D"1" loading=3D"eager"> </body> </html>