OwlCyberSecurity - MANAGER

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Envelope-to: suzana@digitalaesthetics.org
Delivery-date: Sat, 14 Jan 2023 00:31:17 -0500
Message-ID: <m171.1732608040.14281331673674268173.JavaMail.tomcat@web-core2-035>
Date: Sat, 14 Jan 2023 00:31:08 -0500 (EST)
From: Perry Marshall <google@perrymarshall.com>
To:  <suzana@digitalaesthetics.org>
Subject: =?utf-8?Q?Perry_Marshall_Minute:_=E2=80=9CPerry,_?=
 =?utf-8?Q?help,_my_funnel_is_not_working!=E2=80=9D?=
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dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te=
xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp=
an></p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">I get this a lot. So, here=
=E2=80=99s my best advice=E2=80=A6</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If your sales funnel is no=
t working, then something you believe about your customers isn't true.</p>=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If your sales funnel is no=
t working, break it into pieces and make the pieces work.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Your best bet in debugging=
 your funnel is to find some way, any way, of getting prospects at ANY stag=
e in your funnel on the phone or zoom and finding out - what does a page in=
 their diary sound like=E2=80=A6what do they want and think and believe? </=
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
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eight: 1.6;"><a href=3D"https://m171.keap-link009.com/v2/click/70ae0e84f9e9=
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ng: 0px; line-height: 1.6;">80/20 Sales &amp; Marketing</a></i> and the bon=
us materials online give you LOTS of questions you can be asking those peop=
le.</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">There is most likely some =
disconnect in the space between=E2=80=A6</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">The people you are targeti=
ng</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What you are offering</p>=
=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What you are saying</p>=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">What you are selling </p>=
=20
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52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">(Tactical Triangle in othe=
r words.)</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Either T or C or E is off.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Remember that all of those=
 things run both directions. All three are about what the prospect brings A=
ND what you are offering them.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Most marketers are introve=
rts who want to run the world by remote control and are bashful or scared t=
o talk to people. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Or afraid someone might th=
ink they're trying to sell something.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Every step of your sales f=
unnel has assumptions. What are they? What does your landing page ASSUME to=
 be true, without necessarily stating it? Ditto your lead generation magnet=
?</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Write down the assumptions=
.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Doing just AB testing cost=
s WAY too much money, it's like throwing darts in a blizzard. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Keep talking talking talki=
ng to people.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">In 2023 that is the ONLY w=
ay to get a sales funnel to optimize. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Want some help? Invest in =
a Funnel Fix Consultation from my website. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">One crucial key to getting=
 a sales funnel to work is by honing your <b class=3D"bard-text-block style=
-scope" style=3D"padding: 0px; line-height: 1.6;">Definitive Selling Propos=
ition</b>. When you nail this, even =E2=80=9Cbroken=E2=80=9D funnels can wo=
rk. When you don=E2=80=99t have it nailed, even the slickest funnels will g=
et clogged. </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">If you join New Renaissanc=
e Club at the annual level by January 15th (tomorrow), McGee will help you =
get to YOUR Truth with a <b class=3D"bard-text-block style-scope" style=3D"=
padding: 0px; line-height: 1.6;">complementary Definitive Selling Propositi=
on consultation</b>.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke=
ap-link009.com/v2/click/d8366e12ce9e85b11ee366cf38e9b6c2/eJyNkc1qwzAQhN9Fh5=
7s2LJp4xhMCSEE4zSH0p6DkNeNqP6Q1jUm-N0ruyWnFnKdHX07o70SBM001i0piaJrSiLigAsrQ=
OPOaGR8mVFKNzQtIiKF_jw401tSXv94exvPYvZYpGkWERwtBMvb63bX1KfD-VifmuC1zIUld3Bo=
usmzdfF0I-1ftvWRTNO_aFAC91-B7kmJroe5VCtCMXx3MvgviNaXSTIMw8qCc6Nizl-YlCtuVKJ=
hiEM0JrxnmkPy3KM6e9M7DpXQXe-F0d50-DDrKoB7VYFiQi4CZ8oy8aErq1TswQnwi47gVGWd8T=
bE-JF4-OAQcnEugDhLszxOaUzz0IJZC7r9vUIDIyk7Jj1M3yjFlAw=3D" class=3D"bard-tex=
t-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); p=
adding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-scope" st=
yle=3D"padding: 0px; line-height: 1.6;">Join here.</b></a></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">To claim this bonus, simpl=
y email support@perrymarshall.com after joining New Renaissance =E2=80=94 S=
ubject line: NR bonus=E2=80=9D =E2=80=94 and let our support team know that=
 you'd like to claim this NR bonus.</p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min=
ute is the daily heartbeat of Planet Perry. Short messages about the founda=
tional principles of our world (<a href=3D"https://m171.keap-link009.com/v2=
/click/fb1e13457b1f90f45ab1bf8bb0e6031c/eJyNkU9rwkAQxb_LHnoyZjfSqoFQRESC1kN=
pz7JsRl26_5idGET87t2kxVMLXt-8-c28mSsjcNJR3bCSWTEVbMQQlA4aHC29I6mGmhBiLvhsxI=
x2X2v0bWDl9Y_ee7kXi-cZ53zE6BIgWT7eF8tNvVvvt_Vuk7xBYhryAEfw-aSYzl7upNXbot6y2=
-1fNFhNq3OiR1YSttCHanQKRp9okv9EFGKZ513XjQMgXqzEeJLGjJW3eR9aK2kyQi3d0UCGcNbQ=
5a8t2X30LSqotDu0UXsX_YGeet2mCa2twEptBkFJG6Q-uipYm0VADXHQCdBWAX0MaZ8fSaVLp20=
H5wDICl5MMi4yMUlxZAjgmt93bODCyoM0EW7fggSXjg=3D=3D" class=3D"bard-text-block=
 style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding:=
 0px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.kea=
p-link009.com/v2/click/ef124cf35bef2fd4fff2616b74037a2d/eJyNkc1qwzAQhN9Fh57=
i2HJoHRtMCSEEkzSH0p6DkNeNqPWDtK4xwe_etVtyaiHX2dlPM6srQzDCYFWzgmmecbZgHqRyCg=
xurUEh5xnnPOfJesFaZT733naOFdc_dm_jSUwfszynHRwckOXtdbM9VKf9-VidDuR1wtMjd3B4k=
q_SbP10I-1eNtWRjeO_aNAKd19ED6xA38FUqlZUDN99S_4LogtFHPd9v3Tg_aCFDxfRtktpdWyg=
jyiaUCEIIyF-7lCfg-28hFKZpgvKmmAbfJh0TeBOl6CFamdBCu2E-jCl0zoK4BWEWUfwunTeBkc=
xfiRJB6aQs3MGRGmSrqKER3xFLYRzYOrfXzjAwIpGtAHGb0dSlCM=3D" class=3D"bard-text=
-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); pa=
dding: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, =
and <a href=3D"https://m171.keap-link009.com/v2/click/d498919dbd49252d474d6=
1b35346fca0/eJyNkMtqwzAQRf9Fi67i2LJp_QBTQgjBOM2itOugyuNGxHogjWtM8L9Xdku7aaD=
bM1dHd-ZKEBRTWDWkIJKmlKyIBS6MAIVbrZDxZUYpzWmUrUgn1GVvdW9Icf3j7c94hvF9mucPK4=
KjAR95ed5s6-q4Px2qY-2zhln_yT88NMqTOM1-TbunTXUg03RTDVLg7sPbHSnQ9jAv1Qi_GL7az=
ufPiMYVYTgMw9qAtaNk1p1Z1625lmEWxVHwpvUlfOxRnpzuLYdSqLZ3QiunW7ybufTKXpYgmegW=
wJk0TLyr0kgZOLAC3MIRrCyN1c74Al-I-9P6ektyEQRxFCdBRAOa-P7MGFDN9_1rGEnRss7B9Ak=
mIpDA" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"col=
or: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales &amp; M=
arketing</a>). Every message will contain a truth, tactic, or testimonial t=
o make this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day.=
 </p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20
              <p class=3D"bard-text-block style-scope" style=3D"color: rgb(=
52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa=
dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad=
dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt=
o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D=
"color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma=
rshall.com</a></em></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td style=3D"overflow-wrap: break-word; word-break: break-word;=
 font-size: 0px; padding: 15px; text-align: left;">=20
             <div>=20
              <p class=3D"bard-text-block style-scope" style=3D"text-align:=
 center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;=
 font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D=
"bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not=
 interested in this topic?</i><br><a href=3D"https://m171.keap-link009.com/=
v2/click/a53fe838ed24a2f855dccd6cadddb45b/eJyNkcFqwzAMht_Fh52aJk63tQmEUUopI=
V0PYzsXkyqrWWQbWV4Jpe8-Nxs9bbDrp9-f_KOzYDDKcH0QpUA5l2IiCFrtNBheWcOqHWdSykJm=
i4notfnYkA1OlOdf3t7GV5g_zIvifiJ4cBAjry_LVVPvNvttvWti1imKS_7hkVkxy-eLx5tp_by=
st-Jy-VMNqHn9Ge1elEwBrqUOOhbjN-pj_sjsfJmmp9Np6oBoQEX-qPp-2lpMrePEBk5aazpNqF=
hbkz4Fxr23gVqotOmCj9Dbju-uHKM9YAWodD-CVqFT-t1UDjHxQBr8yBkIK0fWu_iXbxS3xP48J=
kdBkmf5LMlkImexinIOzOHnFA0MouxU7-HyBUWAlio=3D" class=3D"bard-text-block sty=
le-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0px=
; line-height: 1.6;">Click here to be removed from the Perry Marshall Minut=
e series. </a></p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
   <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20
    <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center=
" style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">=
=20
     <tbody>=20
      <tr>=20
       <td style=3D"text-align: center; vertical-align: top; font-size: 0px=
;">=20
        <div class=3D"bard-column bard-column-100" style=3D"display: inline=
-block; width: 100%; vertical-align: top;">=20
         <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1=
00%">=20
          <tbody>=20
           <tr>=20
            <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-=
word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce=
nter;">=20
             <div style=3D"margin-left: auto; margin-right: auto;">=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">If you'd rather not receive *any* more emails from us, <a=
 href=3D"https://m171.infusionsoft.com/app/linkClick/257992/4b48f472039b4ac=
f/242305068/2cc92d4c447841a2" target=3D"_blank" style=3D"text-decoration: u=
nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub=
scribe</a></p>=20
              <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin=
g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); =
font-size: 11px;">Perry S. Marshall &amp; Assoc<br>805 Lake Street #295<br>=
Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20
             </div></td>=20
           </tr>=20
          </tbody>=20
         </table>=20
        </div></td>=20
      </tr>=20
     </tbody>=20
    </table>=20
   </div>=20
  </div> =20
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