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255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 0px 0px 13px; line-height: 1.6;"><span class=3D"bard-te= xt-block style-scope" style=3D"color: rgb(51, 51, 51);">Suzana Vrhovac,</sp= an></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Yesterday I started talkin= g about how some people actually believe that everything is just dirt, quar= ks and chemicals. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">So, who needs customers? J= ust buy yourself some dirt. Hire a dump truck to bring it in. See if your n= ew dirt perks up when you give it your new USP.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Reduction to the ridiculou= s.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Now...does anybody actuall= y think this way? </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Yes, many do. Once I was t= alking with a guy about the difference between living things like cells, an= d non-living things like rocks. He denied there was any real difference. </= p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">=E2=80=9CEverything is jus= t quarks,=E2=80=9D he insisted. He complained that human language makes way= too many unnecessary distinctions between such things.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Academics call this =E2=80= =9Creductionism.=E2=80=9D It breeds an attitude that seeps into all aspects= of life. <b class=3D"bard-text-block style-scope" style=3D"padding: 0px; l= ine-height: 1.6;">It leaks into sales and marketing and business</b>; medic= ine and insurance and health care; it=E2=80=99s so pervasive, so insidious,= most of us don=E2=80=99t even recognize it unless someone explicitly point= s it out.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">After today, you=E2=80=99l= l recognize it. Once you do, you=E2=80=99ll start putting more money in you= r pocket because businesses that relate to people as <b class=3D"bard-text-= block style-scope" style=3D"padding: 0px; line-height: 1.6;">more than the = sum of their parts</b> =E2=80=93 as more than dirt =E2=80=93 enjoy a much t= ighter bond with their customers.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc= k style-scope" style=3D"padding: 0px; line-height: 1.6;">In medicine, the #= 1 symptom of =E2=80=9Creduction to the ridiculous=E2=80=9D is: =E2=80=9CTak= e a pill and call me in the morning.=E2=80=9D</b> If all you are is a walki= ng bag of chemicals, then surely all you need to fix any problem is some di= fferent chemicals.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Right?</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">This is the lowest common = denominator of the entire medical profession. One time a guy came to a Four= -Man Intensive. He still had a day job, which was at a major pharmaceutical= company. They make all kinds of famous drugs most of us have heard of. </p= >=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">He made an interesting rem= ark: =E2=80=9CMost of the people who work at my company regard people who u= se our drugs as weaklings who don=E2=80=99t have enough self discipline to = get good nutrition, exercise, take care of themselves and eat real food.=E2= =80=9D</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Meanwhile, the traditional= medical profession scorns people like chiropractors. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Why? Because Chiros most e= xplicitly deny we=E2=80=99re bags of chemicals; all Chiros believe that hum= an bodies are marvelously engineered systems that need to be brought back i= nto alignment. Chiros believe all the parts are interdependent and that the= whole is greater.</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">That kind of belief doesn= =E2=80=99t square real well with selling chemicals and popping pills, so th= at=E2=80=99s one reason Chiros are the red-headed stepchildren of the medic= al biz. (When we started taking our kids to a Chiro and Dr. Laura the Massa= ge Therapist, they stopped getting sick. We didn=E2=80=99t have to pump the= m up with antibiotics anymore either. Less dinero for Big Pharma.)</p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><b class=3D"bard-text-bloc= k style-scope" style=3D"padding: 0px; line-height: 1.6;">What does this hav= e to do with your business and your customers?</b></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Quite a bit. And I=E2=80= =99ll get into that in Part 4. </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><!-- CALL TO BUY NR/NEWSLE= TTER: (DOESN'T CONTAIN Any Membership Tags: NR, NR12, Alumni, RT, RTE, AMN,= AMNA, Comps or In Special Funnel tag) --></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><a href=3D"https://m171.ke= ap-link020.com/v2/click/00a16cb5c562d6de330dffcfa09fc9d6/eJyNkUtrwzAQhP-LDj= 3ZseU8GhtMCSEE4zSH0p6DkNeNqPVAWteEkP_etVtyaqEnwezo08zqyhCMMFg1rGCaP3IWMQ9SO= QUGt9agkNOMc57zdB2xTpmPvbe9Y8X1l7v38Shmy_U8X0QMLw7I8vqy2dbVcX86VMeavE54euQf= HJ7mi2W6Wt1Ju-dNdWC3259o0Ap3n0QPrEDfw1iqUVQM33xH_jOiC0WSDMMwc-D9RQsfzqLrZtL= qxMAQUzShQhBGQvLUoz4F23sJpTJtH5Q1wbb4MOqawL0uQQvVTYIU2gn1bkqndRzAKwiTjuB16b= wNjmJ8S5IWTCEn5wSIszSbxymnk1oI58A0P79Qw4UVregC3L4ANfeUEw=3D=3D" class=3D"ba= rd-text-block style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 2= 23); padding: 0px; line-height: 1.6;"><b class=3D"bard-text-block style-sco= pe" style=3D"padding: 0px; line-height: 1.6;">Join New Renaissance Club Her= e</b></a></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Seize the day, </p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">Perry<br><br></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;">PS: The Perry Marshall Min= ute is the daily heartbeat of Planet Perry. Short messages about the founda= tional principles of our world (<a href=3D"https://m171.keap-link020.com/v2= /click/cd1f64cde690ac7bda8952ccf733041a/eJyNkU9rwkAQxb_LHnoyJhur1UAoIiIh1kN= pz7Ksoy7df8xODEH87t2kxVOFngbevPnNvN0rI7DCUnVgBTP8hbMRQ5DKK7C0cpaEHHqc8wXP5i= Omlf3aoGs8K65_zN7bvZhP55NFPmLUeYiWj_flqq52m_222tXR6wXGJf_g8GzxPM1msztp_bast= ux2e4gGo2h9ifTACsIG-lAHFYPRJ-roPxP5UKRp27ZjD4idERjOQuuxdCbtQyspdEKohD1pSBAu= Ctr0tSGzD65BCaWyxyYoZ4M70lOvm7ihMSUYofQgSGG8UCdbemOSAKggDDoBmtKjCz7e8yPJ-NL= x2sE5AJI8yydJxmONcYT3YA-_31FDx4qj0AFu34-Hl5U=3D" class=3D"bard-text-block s= tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0= px; line-height: 1.6;">Tactical Triangle</a>, <a href=3D"https://m171.keap-= link020.com/v2/click/a1d72320b0cf0899adfe26b5759bfa3f/eJyNkV9rwjAUxb9LHvZkb= aPTaaEMEZFS58PYniWk1xmWfyS3K0X63XfbDZ8m7Clw7skv59xcGYIVFsua5czwJ84mLIBUXoHF= rbMo5DjjnK95tpowreznPrjGs_z6x93beBBni9V8nU0Ydh7I8va62VblcX86lMeKvF4EeuQfHJ6= tHxfZcnkj7V425YH1_V00GIW7L6JHlmNoYChVKyqG70GT_4LoY56mbdtOPYTQGRHiRWg9lc6kFt= qEogkVo7AS0ucGzSm6JkgolD03UTkb3RkfBt0QuDEFGKH0KEhhvFAftvDGJBGCgjjqCMEUPrjoK= caPJGnBFHJ0joBkls3mScbppBbCe7D17y9U0LH8LHSE_hswq5QP" class=3D"bard-text-blo= ck style-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); paddin= g: 0px; line-height: 1.6;">The 7 Steps to Entrepreneurial Freedom</a>, and = <a href=3D"https://m171.keap-link020.com/v2/click/f4a83661868b6887e2f98371d= 2e781df/eJyNkE9rwkAQxb_LHnoyZjdWGwOhiIiEWA-lPcs2jnUx-4fdSUOQfPdO0uKpQk8Db97= 85s1cGYKRBosjy5gWT4JNmIdKOQUG19agrMaeEGIpeDphtTKXrbeNY9n1j9lbexCTeTpLaQY7B2= R5e12ty2K_PeyKfUleJz0t-QdH8OXjnC8WN9LmZVXsWN_fRYNWuPkiemAZ-gaGo46KDsN3X5P_j= OhCFsdt204deN9p6cNZ1vW0sjpOecKjD2sv8XOD-hBs4yvIlTk1QVkT7AkfBl0TstE5aKnqUaik= dlJ9mtxpHQXwCsKoI3idO2-DowA_UkWvpXijcwRECU9mERdUKb90Dszx9_8ldCw7yTpA_w0bm5C= 1" class=3D"bard-text-block style-scope" target=3D"_blank" style=3D"color: = rgb(43, 170, 223); padding: 0px; line-height: 1.6;">80/20 Sales & Marke= ting</a>). Every message will contain a truth, tactic, or testimonial to ma= ke this the most valuable =E2=80=9Cminute=E2=80=9D you spend every day. </p= >=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px; line-height: 1.6;"><br></p>=20 <p class=3D"bard-text-block style-scope" style=3D"color: rgb(= 52, 52, 52); font-family: Helvetica, Arial, sans-serif; font-size: 15px; pa= dding: 0px; margin: 13px 0px 0px; line-height: 1.6;">***NOTE: This email ad= dress isn't monitored!<em> If you need help, please email: <a href=3D"mailt= o:support@perrymarshall.com" class=3D"bard-text-block style-scope" style=3D= "color: rgb(43, 170, 223); padding: 0px; line-height: 1.6;">support@perryma= rshall.com</a></em></p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td style=3D"overflow-wrap: break-word; word-break: break-word;= font-size: 0px; padding: 15px; text-align: left;">=20 <div>=20 <p class=3D"bard-text-block style-scope" style=3D"text-align:= center; color: rgb(52, 52, 52); font-family: Helvetica, Arial, sans-serif;= font-size: 15px; padding: 0px; margin: 0px; line-height: 1.6;"><i class=3D= "bard-text-block style-scope" style=3D"padding: 0px; line-height: 1.6;">Not= interested in this topic?</i><br><a href=3D"https://m171.keap-link020.com/= v2/click/7b860400d5155a9b6803e44b27610bde/eJyNkcFqAjEQht8lh55cd6PV6sJSREQWr= YfSnktYZ2voJhkmk4qI795xW9pLCz0FvvnzTX5yVgzeeK73qlRO32k1UASNRQuel8GzafqZ1nqu= i9lAdda_rSkkVOX5l7vf4yscTWbj2XSg-IQgkafHxXJT79Yv23q3kSwakiX_8Ohifjsppj-m1cO= i3qrL5U81OMurd7FHVTIluJbaWynGz9RJ_sCMsczz4_E4RCA6OUPxYLpu2ASXB-QsJM6a4FtLzr= ANPr9P7F5iSNRAZX2bosAYWr65cif25CpwxnY9aIxDY199hc5lEchC7DkDuQopRJS3fCLZIv25T= _aCbFSMxlmh5ZQqBhH8_usrNnBSZWu6CJcPOpaWHw=3D=3D" class=3D"bard-text-block s= tyle-scope" target=3D"_blank" style=3D"color: rgb(43, 170, 223); padding: 0= px; line-height: 1.6;">Click here to be removed from the Perry Marshall Min= ute series. </a></p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]--><!--[if mso]><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr><td><![endif]-->=20 <div style=3D"max-width: 600px; background: rgb(255, 255, 255);">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center= " style=3D"font-size: 0px; width: 100%; background: rgb(255, 255, 255);">= =20 <tbody>=20 <tr>=20 <td style=3D"text-align: center; vertical-align: top; font-size: 0px= ;"><!--[if mso]><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0"><tr= ><![endif]--><!--[if mso]><td style=3D"vertical-align:top;width:600px;"><![= endif]-->=20 <div class=3D"bard-column bard-column-100" style=3D"display: inline= -block; width: 100%; vertical-align: top;">=20 <table border=3D"0" cellspacing=3D"0" cellpadding=3D"0" width=3D"1= 00%">=20 <tbody>=20 <tr>=20 <td class=3D"alignmentContainer" style=3D"overflow-wrap: break-= word; word-break: break-word; font-size: 0px; padding: 15px; text-align: ce= nter;">=20 <div style=3D"margin-left: auto; margin-right: auto;">=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 0px 0px 13px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">If you'd rather not receive *any* more emails from us, <a= href=3D"https://m171.infusionsoft.com/app/linkClick/258384/7a4947fa1d113e7= a/242836082/58470eefa5182515" target=3D"_blank" style=3D"text-decoration: u= nderline; padding: 0px; line-height: 1.6; color: rgb(153, 153, 153);">Unsub= scribe</a></p>=20 <p style=3D"font-family: Helvetica, Arial, sans-serif; paddin= g: 0px; margin: 13px 0px 0px; line-height: 1.6; color: rgb(153, 153, 153); = font-size: 11px;">Perry S. Marshall & Assoc<br>805 Lake Street #295<br>= Oak Park, Illinois 60301<br>United States<br>(312) 386-7459</p>=20 </div></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td><![endif]--><!--[if mso]></tr></table><![en= dif]--></td>=20 </tr>=20 </tbody>=20 </table>=20 </div><!--[if mso]></td></tr></table><![endif]-->=20 </div> =20 <img src=3D"https://m171.keap-link020.com/v2/render/de3fc4547d53717c5188a= ca165f553ed/eJxtjsEKgzAQRP9lzzkk0Nqam0iQoC2l9NBbCbqFoMYQ14KI_94gxVOPw5vHzAK= EzjjSDUjoxUkAg4C19RYd5YMjU29MCJEKfmbQWdcWYZg8yOWPu-NN4unhyJOEAc0eY0ldMl3Buu= fHPctLfS1eN_1UVdSxt6Q-cXoESWFCBsZ7dM3vSYkzyLfpRly_BLA6_A=3D=3D/pixel.png" w= idth=3D"1" height=3D"1" loading=3D"eager"> </body> </html>